Core Viewpoint - The event "Yue Jin Zhongyuan, Yu Jian Mei Li" aims to enhance the sales of Guangdong lychee in the Central Plains market, fostering agricultural cooperation between Guangdong and Henan [2][5][76]. Group 1: Event Overview - The Guangdong lychee sales and production connection event took place in Zhengzhou on June 28, showcasing the integration of Guangdong's agricultural products into the Central Plains market [2][4]. - The event established an efficient platform for supply and demand matching between Guangdong and Henan, facilitating smoother sales channels for Guangdong lychee [4][5]. Group 2: Agricultural Cooperation - The event is expected to inject new momentum into the deepening agricultural cooperation between Guangdong and Henan, promoting regional economic collaboration [5][76]. - The cooperation aims to create three "sweet engines": production and sales connection, brand co-creation, and industry expansion [16][20]. Group 3: Market Demand and Supply - Henan, as a core of the Central Plains economic circle, has a significant demand for high-quality agricultural products, which complements the supply of Guangdong lychee [24][25]. - The event attracted over 20 major buyers and distributors from Henan and surrounding areas, indicating strong market demand for Guangdong lychee [60][64]. Group 4: Product Promotion - Guangdong lychee varieties such as "Guiwei," "Xianjinfeng," and "Bingli" are highlighted for their quality and popularity in the Henan market [68][71]. - The introduction of lychee bonsai in Henan offers a new consumer experience, enhancing the appeal of Guangdong lychee [40][41]. Group 5: Sales Agreements - Several Guangdong lychee companies signed purchase intention agreements with well-known enterprises in Henan, paving the way for broader market access [74][76]. - The event signifies a new wave of "sweet storms" for Guangdong lychee in Henan's major supermarkets [76][79].

Core Viewpoint - Guangdong lychee is expanding its market presence in Xinjiang, leveraging trade exhibitions to promote various lychee varieties and establish new export channels to Central Asia and Europe [7][31][51] Group 1: Event Overview - The Guangdong food promotion event took place from June 26-30 at the 2025 China-Eurasia Commodity Trade Expo in Xinjiang [7][8] - The theme exhibition "Xinjiang Products Southbound, Guangdong Products Northbound" showcased multiple lychee varieties, attracting significant attention from domestic and international merchants [9][18] Group 2: Product Highlights - Guangdong lychee varieties such as Feizixiao, Guiwei, and Nuomizhi were prominently featured, with high consumer interest leading to long queues for tastings [12][13][17] - The event saw the introduction of several lychee varieties to Xinjiang for the first time, enhancing local consumer awareness and appreciation [18][20] Group 3: Market Expansion - Companies are focusing on expanding their sales channels, targeting not only the local Xinjiang market but also aiming for international markets in Central Asia and Europe [33][41] - The improvement in preservation technology and cold chain logistics has enabled Guangdong lychee to reach consumers in Xinjiang and beyond in optimal condition [32][51] Group 4: Business Engagement - Local businesses engaged in discussions and negotiations, with many establishing contacts with potential buyers during the event [25][26] - Companies like Guangdong Zhongli Agricultural Group are actively promoting their products to penetrate both the Xinjiang and international markets [36][41] Group 5: Strategic Goals - The event aims to utilize the "Xinjiang Products Southbound, Guangdong Products Northbound" platform to deepen the interaction between Guangdong and Xinjiang products, fostering industry collaboration [50][51] - The focus is on creating a new dual circulation model that connects domestic and international markets through Xinjiang as a strategic hub [51]

Core Insights - The sales of Maoming lychee are approaching the end, with a significant amount of late-maturing lychee from Guangdong being harvested and sold [16][20]. Group 1: Sales and Market Dynamics - Maoming is the largest lychee production area in Guangdong, and the end of the Guiwei variety indicates the conclusion of the first half of the lychee season in Guangdong [20]. - As the Guiwei variety wraps up, other varieties such as Ice Lychee, Guanyin Green, Lingfeng Glutinous, and others are entering the tasting period [21][22]. - The Guiwei variety has already shipped 150,000 orders, with an estimated remaining fruit period of 5 days, potentially exceeding 200,000 orders [7][20]. Group 2: Pricing and Consumer Experience - The price for Guiwei lychee is reported at 10 yuan per jin, while the price for Xianjinfeng lychee is 35 yuan per jin [25]. - The industry is focusing on enhancing consumer experience through activities like orchard picking [24]. Group 3: Processing and Logistics - Lychee processing plants are becoming increasingly busy as the sales period nears its end, with a focus on quick shipping after the fruit is stored in cold storage [16][13].

Core Insights - The article highlights the efforts in Guangdong to enhance the production and sales of lychee, particularly focusing on the implementation of technology and community support to improve the industry [1][2]. Group 1: Planting and Production - The "Agriculture 110" initiative provides on-site technical support to lychee farmers, ensuring timely assistance for issues such as pest control and harvesting [2][4]. - A lychee farm in Maoming expects to produce over 20,000 pounds of lychee this year, with a focus on fresh fruit sales and processing into dried products [2][5]. - The introduction of pressure differential pre-cooling technology has been adopted to extend the shelf life of lychee, allowing for better preservation during transport [6][12]. Group 2: Preservation Techniques - Traditional water cooling methods are being complemented by advanced pressure differential pre-cooling techniques, which can reduce the core temperature of lychee to 0-5 degrees Celsius within 2-3 hours [6][12]. - The establishment of on-site cold storage facilities has significantly improved the preservation period for lychee, benefiting farmers economically [7][12]. Group 3: Sales and Market Access - Efforts to improve communication infrastructure in rural areas have enabled farmers to better connect with customers, enhancing sales opportunities [8][9]. - The construction of better roads has facilitated easier transportation of lychee to markets, improving overall efficiency in the supply chain [8][9]. - The establishment of centralized selling points and partnerships with e-commerce platforms has broadened market access for lychee farmers [8][9]. Group 4: Empowerment and Technology Integration - The promotion of smart farming practices, including drone training for farmers, is enhancing the management of lychee cultivation and creating new job opportunities [10][11]. - The integration of technology in traditional practices, such as the use of high-temperature heat pump dryers for making dried lychee, is improving production efficiency and product quality [12][13]. - The diversification of products, including dried lychee and lychee ice cream, is extending the industry value chain and increasing farmers' income [13].

Core Insights - The article highlights the booming litchi market in Guangzhou, emphasizing the city's efforts to enhance the litchi supply chain and promote tourism related to litchi consumption [1][4][9] Group 1: Market Overview - Guangzhou's litchi production is expected to reach 120,000 tons this year, with high-quality varieties like Guiwei and Nuomici making up nearly 70% of the total [4] - The "Guangzhou Litchi Tasting Map" has been upgraded to provide comprehensive information on nearly 200 quality litchi orchards, including variety details, picking times, and navigation assistance [4][5] Group 2: New Varieties and Innovations - The newly developed "Xiantao Litchi," a hybrid of "Ziniangxi" and "Seedless Litchi," has gained attention for its unique appearance and high market price, selling for over 100 yuan per pound [5][6] - The introduction of the "Jinxiang" variety, known for its high yield and excellent taste, is part of the ongoing innovation in litchi cultivation aimed at improving quality and extending the supply period [6][10] Group 3: Sales and Distribution Strategies - The launch of the Luogang Litchi Market has been upgraded to enhance the sales experience, with an expected transaction volume of 6,000 tons over 40 days [8] - Guangzhou has implemented ten measures to promote litchi marketing, including offline promotions in major markets like Shanghai and Xi'an, and establishing cross-regional sales networks [9][10] Group 4: Logistics and Export - The logistics for litchi exports have been streamlined, with fresh litchis reaching London within three days of harvest, showcasing the efficiency of the supply chain [3][9] - The government is working on improving cold chain logistics and customs processes to facilitate quicker market access for litchis, which are sensitive to storage conditions [10]

Core Points - The 18th Chaonan Leiling Lychee Cultural Tourism Season will be held on June 28, aiming to promote local lychee and tourism [11][12][15] - Leiling lychee, particularly the late-maturing varieties, is entering its peak sales season, with the first batch of 60,000 pounds of Leiling Wuye lychee exported to North America [2][3] - The town of Leiling has established geographical indication trademarks for "Leiling Wuye Lychee" and "Leiling Lychee," enhancing its reputation as "the hometown of lychee in Eastern Guangdong" [10][11] Industry Actions - The local government is organizing various activities to boost the production and sales of lychee, including a lychee banquet led by a prominent local chef [7][8] - A series of events titled "Lychee Fragrance Across the Seas: Win-Win Production and Sales" will take place at the Leiling Lychee Cold Chain Center, facilitating connections between producers and buyers [9][12] - The initiative aims to attract more tourists and buyers to Leiling, thereby enhancing the local economy and promoting industry upgrades [15][16]

Core Viewpoint - The article highlights the significance of the China-Thailand Fruit Week in Beijing, showcasing the collaboration between Thai durians and Guangdong lychees, which serves as a platform for Guangdong lychees to penetrate the Southeast Asian market and accelerate their internationalization journey [1][10]. Group 1: Event Overview - The China-Thailand Fruit Week was held in Beijing, featuring prominent fruits from both countries, particularly Thai durians and Guangdong lychees, aimed at enhancing agricultural exchanges [1]. - The event's location in Beijing is strategic, targeting high-end consumer markets and providing a window for Guangdong lychees to access the Beijing-Tianjin-Hebei region and international procurement needs [3]. Group 2: Market Dynamics - Guangdong lychees have gained popularity among northern consumers due to their quality, with sales progress reaching 85% in major production areas like Maoming, and prices for certain varieties like Guiwei lychee increasing by nearly 2 yuan [3][4]. - The marketing team for Guangdong lychees conducted research in Beijing's Xinfadi wholesale market, identifying key trends in pricing, circulation efficiency, and consumer feedback, which informed their market strategy [4]. Group 3: International Expansion - Guangdong lychees are actively expanding their international presence, with 11 tons of "Feizixiao" lychees successfully exported to Thailand, utilizing a multi-channel distribution system that includes supermarkets, wholesale markets, and e-commerce platforms [7]. - In 2023, Guangdong's lychee exports reached 12,800 tons, accounting for nearly 50% of the national total, with a growing number of countries and regions importing these fruits [7][8]. Group 4: Strategic Collaboration - The article emphasizes the potential for collaboration between Thai durians and Guangdong lychees, suggesting that their complementary characteristics can enhance consumer experiences and create opportunities for joint marketing efforts [10]. - Guangdong's lychee industry is leveraging RCEP policy benefits and deepening supply chain integration with Thailand, aiming to enhance brand value and market share in Southeast Asia [10][11].

Core Insights - Guangdong is the largest lychee producer globally, accounting for over 30% of the world's lychee production, with the current season seeing a surge in both domestic sales and exports [1][2][3] - The introduction of C2C (customer-to-customer) export models marks a significant innovation in the lychee market, allowing for direct sales to international customers [1][3] - Advanced cold chain technologies are enhancing the preservation of lychees, enabling longer transport times and maintaining quality during shipping [3][5] Export Growth - Guangdong's lychee exports exceed 8,000 tons annually, representing over 55% of the national export share, with popular varieties like "Meizi Xiao" and "Bai Tang Ning" favored by overseas consumers [3] - New markets are being explored, with lychees from Maoming exported to Belarus and other Eastern European countries for the first time, and lychees from Guangzhou and Lianjiang entering markets in the UAE and Hungary [3][4] Technological Advancements - Cold chain improvements have led to the development of a "dormancy chamber" that significantly extends the shelf life of lychees during transport, allowing them to remain fresh for at least 15 days [3] - The "frozen dormancy" process involves ultra-low temperature freezing, enabling lychees to be stored for up to a year without losing quality, with prices potentially doubling in winter compared to fresh lychees [5] Logistics and Customs - Customs procedures are being optimized, with the establishment of "green channels" for lychee exports, allowing for expedited processing even during holidays [4] - Shenzhen Airport has launched dedicated air transport routes for lychees, ensuring faster customs clearance and efficient global distribution [4]

Core Insights - Dongguan lychee has become a trending agricultural product, leveraging internet and social media to enhance its market presence and sales [5][6][70] - The region is recognized for its unique lychee varieties and advanced agricultural techniques, making it a hub for high-end lychee production [16][20][70] Group 1: Market Position and Trends - Dongguan is known as the "Lychee Capital of China," with the largest planting area and distinct varieties [3][6] - The premium lychee varieties, such as Ice Lychee and Guanyin Green, have gained significant popularity, with prices ranging from 300 to 700 yuan per pound in high-end markets [8][9][7] - The Ice Lychee has been sold at Beijing SKP for 760 yuan per pound since 2022, often in short supply [9][8] Group 2: Technological and Agricultural Innovations - Over 90% of Dongguan's lychee varieties are of high quality, with significant contributions to national new varieties [12][10] - Dongguan has been a pioneer in lychee breeding since the 1980s, leading to the development of popular varieties like "Feizi Xiao" [17][20] - Advanced agricultural practices, including smart irrigation and fertilization systems, have improved both the quality and yield of lychee production [19][20] Group 3: Sales and Marketing Strategies - The rise of live streaming and e-commerce has transformed the sales landscape for Dongguan lychee, with significant sales achieved through platforms like Douyin and Xiaohongshu [25][38][36] - Recent promotional events have successfully integrated social media influencers to boost sales and brand recognition for Dongguan lychee [59][64][70] - The introduction of lychee-derived products, such as lychee vinegar and snacks, has diversified revenue streams, with processed goods accounting for half of sales [45][49] Group 4: Community and Cultural Impact - The local community is actively involved in promoting lychee culture, with events and activities designed to engage consumers and enhance the brand image [64][70] - Dongguan's lychee not only represents agricultural success but also embodies the region's cultural heritage and innovation [72][75]

出口泰国11吨！ 广东荔枝"出 海"续写甜蜜传 奇_南方+_南方 plus 当《长安的荔 枝》中李德善策 马扬鞭、跨越千 里传递荔枝鲜甜 的传奇故事在荧 屏热映之时，一 批广东荔枝"妃 子笑"则跨海远 征抵达泰国曼 谷。 这趟甜蜜旅程始 于广东。6月9 日，满载着广东 荔枝"妃子笑"的 首批11吨货柜， 在广东中荔农业 集团有限公司 （下称"中荔集 团"）与广东春 丰天集网络科技 有限公司（下 称"春丰天集"） 的合作下，从深 圳蛇口港启航， 于18日准时抵达 曼谷林查班港。 广东荔枝"妃子笑" 次日，经过高效 的通关与物流衔 接，新鲜的广东 荔枝便整齐亮相 曼谷各大商超生 鲜区。这批远道 而来的广东的荔 枝"妃子笑"一亮 相便大受欢迎， 宣告着广东荔枝 在泰国市场取得 惊艳开局。 预售80%，广东 荔枝征如何服东 南亚味蕾？ 广东荔枝在曼谷 的"开门红"绝非 偶然。春丰天集 总经理王泽锋揭 示了热销背后的 关键："广东荔 枝妃子笑品质卓 越，其标志性的 红绿相间外衣， 与泰国本地通体 鲜红的荔枝形成 上架首日，在曼 谷各大商超货架 上的荔枝即被抢 购一空，国际购 物网站上"sweet and juicy"（ ...