Group 1: Event Impact on Consumption - The "Su Super" and "Zhe BA" events are driving a new wave of consumption in their respective regions, with significant attendance and spending reported [1][2] - On September 6, the "Su Super" match in Nanjing attracted 60,817 spectators, setting a new record for amateur events in China, and led to a total cultural and tourism consumption of 730 million yuan in Nanjing, a 6.1% increase month-on-month [1] - The "Zhe BA" basketball events held from July 6 to September 2 saw nearly 920,000 attendees and generated over 7.1 million yuan in ticket sales, contributing to over 1 billion yuan in related sports and consumption [2] Group 2: Economic Contribution of Sports Events - The "Su Super" has significantly boosted the local economy, with service revenue from tourism, dining, and other sectors reaching 37.96 billion yuan in the first half of 2025, a 42.7% year-on-year increase [4] - A survey indicated that 95.9% of attendees at the "Su Super" events increased their spending beyond ticket purchases, highlighting the event's role as a powerful engine for urban consumption [4] - Comparatively, the economic impact of sports events in the U.S. and Europe is estimated at 128 billion dollars, while China's sports events are projected to contribute approximately 20.8 billion dollars in 2024 [4] Group 3: Corporate Engagement in Sports Economy - The recent government policy aims to cultivate influential sports enterprises and events, targeting a sports industry scale exceeding 7 trillion yuan by 2030, attracting major companies to invest [6] - Companies like Chengshi Sports are actively involved in organizing and developing events like "Su Super" and "Zhe BA," indicating a trend of corporate engagement in the sports economy [6][8] - Chengshi Sports reported double-digit growth in revenue and net profit for the fiscal year 2024-2025, driven by multiple business engines including offline venues and online services [7] Group 4: Future Prospects and Collaboration - Chengshi Sports plans to deepen collaboration with local governments to promote events that integrate culture, commerce, and sports, emphasizing the need for multi-faceted cooperation [8] - The company aims to meet the basic conditions for listing in Hong Kong by 2024-2026, reflecting its growth ambitions in the sports sector [7]

Core Insights - Lisheng Sports held its 2025 Shanghai-listed company collective reception day and mid-year performance briefing on September 19, highlighting its operational strategy and ongoing projects [1] Group 1: Company Operations - Lisheng Sports currently operates three racetracks: Shanghai Tianma Racetrack (owned), Hunan Zhuzhou Racetrack (operated), and Hainan International Racetrack (under construction) [1] - The Tianma Racetrack is located in the Yangtze River Delta and attracts customers through unique projects like Tianma Lunji [1] - The Zhuzhou Racetrack integrates cultural tourism features to expand its audience [1] - The Hainan International Racetrack is expected to leverage tax-free policies upon completion to reach a broader demographic and offer diverse services [1] Group 2: Project Management and Development - The Hainan International Racetrack project is progressing steadily, with the company implementing strict project management to ensure timely construction [1] - Upon completion, the racetrack aims to achieve both social and economic benefits through high-quality management and operations [1] Group 3: Industry Position - Lisheng Sports is recognized as a leader in China's digital sports and mass fitness sectors, focusing on automotive sports operation services [1] - The company specializes in various sports-related businesses, including event management, club operations, venue management, equipment manufacturing and sales, and marketing services [1]

Group 1 - The "2025 Chengdu Eastern New Area Goes to the Greater Bay Area (Zhuhai) City Value Promotion Conference" was held, showcasing investment opportunities totaling 71 billion yuan [1][3] - The investment opportunity list includes over 30 projects categorized into land, carrier, and scenario types, focusing on high-energy cultural tourism destinations, industrial park development, and urban community construction [3][4] - The event attracted 98 entrepreneurs from the Greater Bay Area and Chengdu-Chongqing economic circle, emphasizing collaboration and investment in the Chengdu Eastern New Area [3][4] Group 2 - The land category of the investment list aims to attract well-known enterprises in fields such as conference exhibitions, theme parks, cultural creativity, high-end commerce, and boutique residences [3][4] - The carrier category focuses on established industrial parks like the Western Financial Innovation Center, targeting enterprises in financial services, education, live e-commerce, and film production [3][4] - The scenario category aims to develop sports and entertainment venues, attracting operators and training institutions for water sports, mountain activities, and leisure tourism [4] Group 3 - The Chengdu Eastern New Area awarded the first batch of "Greater Bay Area City Partners" and "Greater Bay Area Investment Liaison Stations" to enhance cooperation and resource integration [7] - Hong Kong Express Airways and Macau Headlines Cultural Media were designated as liaison stations to facilitate international resource connections and project introductions [7] - The Chengdu Eastern New Area aims to innovate its investment attraction model, breaking geographical and informational barriers to attract upstream and downstream enterprises [7]

Group 1: Event Operations and Revenue - The company emphasizes enhancing brand value in event operations, with a focus on increasing the commercial licensing revenue share from core event IPs [2][3] - Currently, the proportion of event copyright revenue to total event income is relatively low compared to mature international events like F1 [2][3] - The company plans to expand media partnerships through platforms like Douyin, Xiaohongshu, and Bilibili to increase event coverage and brand exposure [3] Group 2: Venue Management and Regional Strategies - The company operates several racetracks, including Shanghai Tianma and Zhuzhou, with ongoing development of the Hainan International Circuit [3][4] - Each venue adopts tailored operational strategies to leverage local advantages, with Hainan expected to benefit from tax-free policies to attract a broader audience [3][4] - The company is committed to strict project management to ensure timely completion of the Hainan project, aiming for both social and economic benefits [3] Group 3: International Expansion and Sponsorship - The company has seen significant growth in core business revenue from sports events, with notable contributions from overseas events [4][7] - The overseas events team focuses on maintaining profitability through quality service and brand reputation, primarily expanding in the Asia-Pacific region [4] - Commercial sponsorship is recovering, with automotive brands being the primary sponsors, while efforts are made to attract a wider range of brands [7] Group 4: Youth Sports Development - The company is enhancing its youth sports training programs in response to national policies, providing services and facilities for youth events [6] - The recruitment scale for youth sports training has seen changes this year, reflecting the company's commitment to youth development [6] Group 5: Financial and Regulatory Updates - The company is in the process of issuing shares to specific investors, currently under review by the Shenzhen Stock Exchange [8] - Information regarding the share issuance will be disclosed in accordance with regulatory requirements [8] Group 6: Innovation in Sports Complex Operations - The company is exploring new profit models for sports complex operations, focusing on IP-based management and digital upgrades [9] - Strategies include creating innovative self-owned IPs and enhancing local life area management through data sharing and joint marketing [9]

体育赛事，迎来了「事件化」时代。 从NFL将「圣诞大战」单独天价售卖，到MLB在赛车道里建棒球场，体育联盟们正在疯狂地将比赛压缩成一个个充满 故事、情感和符号的独立爆款「产品」，只为推销出更多门票。 这背后，一场关于观众的注意力争夺战，已悄然拉开序幕。 01 体育联盟，要怎么更卖座？ 打造一场场座无虚席的比赛，是体育联盟一直以来的努力方向。 为了打破尘封71年的常规赛上座纪录，MLB把棒球场搬上了NASCAR的经典赛道——布里斯托尔赛车场（Bristol Motor Speedway），工程花费了近1.7万吨碎石、340吨粘土、12.4万平方英尺的合成草皮，更有上百名工作人员的日 夜奋战。 最终，这场花费数百万美元打造的「赛道经典赛」也不负众望——一共卖出了9.1万张门票，创下了MLB历史单场比 赛观众人数的新纪录，该比赛在FOX电视台上的实时收视高峰达240万人。 图源： frontofficesports 把球赛搬出棒球场来进行，MLB已经不是第一次这样干了。 例如每年4月15日，MLB的球员都会穿上42号球衣参赛，以致敬打破种族隔离的棒球先驱Jackie Robinson；NBA则会 在每年1月的第三个 ...

Group 1 - The "Grass and Trees are Soldiers" national basketball points challenge tournament was successfully launched in Beijing, aimed at engaging basketball enthusiasts and promoting a festive atmosphere for public participation in basketball [1] - Liansheng Pharmaceutical Group actively supports the "Healthy China" initiative by partnering with the event organizer, Iao Sports, to promote the tournament nationwide, contributing to public health efforts [3] - The event featured a special "Happy Basketball Free Throw Challenge," attracting participation from notable basketball figures and enthusiasts, with Zhang Jiabin winning the challenge by making 30 consecutive free throws [5] Group 2 - Liansheng Pharmaceutical Group, focused on transdermal drug delivery, provided over 3,000 boxes of health patches to ensure the well-being of participants, addressing common sports injuries like muscle strains and joint sprains [7] - The tournament serves as an innovative exploration for the development of public basketball and is a practical implementation of the national fitness strategy, fostering enthusiasm for sports participation among the public [9]

Group 1 - Shenzhen has officially established a technology sports industry fund aimed at integrating high-quality enterprises in the sports industry, focusing on cutting-edge fields such as artificial intelligence and data analysis, high-end smart sports equipment, metaverse and virtual events, and digital cultural entertainment [1] Group 2 - China's sports industry total output reached 3.67 trillion yuan in 2023, with a year-on-year growth of 11.31%, moving towards the 5 trillion yuan target set for 2025 in the "14th Five-Year Plan for Sports Development" [4] - The number of people regularly participating in sports has grown to 521 million, driving the outdoor sports market to reach 522.7 billion yuan in 2024, with a year-on-year growth of 13.48%, surpassing the global market growth rate of 5.01% [4] - The market size of China's sports event operation industry reached 46.9 billion yuan in 2024, with a year-on-year growth of 9.84%, while the number of sports venues increased to 4.8417 million, indicating sufficient supply [4]

Core Insights - The 2025 Service Trade Fair in Beijing showcased over 60 offline enterprises, 350 online enterprises, and 40 international organizations, focusing on the theme "Sports City, Connecting the World" [1] - The French Hurricane Group aims to build the largest and most comprehensive extreme sports ecosystem in China, leveraging the country's potential to connect with global youth [1][3] Group 1: Market Potential and Growth - The Chinese sports market is recognized for its vast consumer base and growing enthusiasm for urban sports, indicating significant potential for extreme sports [3] - The Hurricane Group's initial entry into China in 2014 saw the introduction of the World Extreme Sports Tour in Chengdu, where the extreme sports sector was nearly non-existent [4] - By 2024, the World Extreme Sports Tour in Shanghai attracted over 55,000 spectators, demonstrating a shift in audience engagement and interest in extreme sports [4] Group 2: Globalization and Localization Strategy - The Hurricane Group emphasizes the importance of maintaining unified professional standards for extreme sports globally while adapting promotional strategies to local audience preferences [5] - The company plans to create an extreme sports carnival format that combines various sports and cultural elements to engage a diverse audience [5] Group 3: Infrastructure and Community Engagement - Post-event, professional venues will be made available for public use, allowing both professional athletes and amateurs to train in high-standard environments [6] - The company aims to collaborate with Chinese authorities to establish more extreme sports venues, enhancing accessibility for youth [6] Group 4: Technology and Sustainability - The Hurricane Group is exploring the integration of technology in extreme sports through media innovations like AI and VR, as well as training enhancements using data analytics [7] - The company is committed to sustainability, implementing eco-friendly practices in event operations, such as using electric vehicles to reduce carbon emissions [8] Group 5: Future Opportunities and Industry Ecosystem - The company sees potential in emerging extreme sports like drone racing and water sports, which could attract young audiences in China [8] - The Hurricane Group aims to engage in the broader Chinese sports industry ecosystem by collaborating with local enterprises and promoting extreme sports in schools [9] - The narrative of the Hurricane Group reflects the intersection of global sports service trade and the Chinese market, contributing to the high-quality development of China's sports industry [10]

Core Insights - The 2025 Service Trade Fair features a vibrant sports service exhibition area, showcasing the integration of technology and sports, providing attendees with unique experiences [1][3] - The exhibition spans 7,650 square meters and includes five major sections: sports event services, sports technology services, outdoor and snow sports services, international exchange services, and sports industry services, attracting over 400 participating companies and more than 40 international organizations [3] - The event hosts forums such as the "High-Quality Development Conference of Sports Event Economy" and the "Outdoor Sports and Snow Economy Development Forum," gathering experts and entrepreneurs to share insights and discuss industry prospects [3] Company Perspectives - Enrique Garcia, General Manager of Seven Mira Sports in China, expresses excitement about the fair's scale and the role of technology in enhancing public engagement in sports [5][7] - Garcia highlights the success of Chinese athletes in urban sports, particularly in the recent Paris Olympics, which encourages youth participation and reflects a growing interest in urban sports in China [6][7] - The French company Wavelandes, involved in wave surfing technology, emphasizes the fair's role in establishing a foundation for entering the Chinese market and plans to develop a world-class surfing and tourism destination in collaboration with Chinese partners [11][12] Market Opportunities - The fair is seen as a crucial platform for promoting global service trade, with companies eager to explore cooperation opportunities in the Chinese market, driven by rising living standards and a growing fitness culture among the population [7][12] - The focus on urban sports and outdoor activities is expected to create new consumption scenarios, enhancing public health and fitness levels in China [11][12]

Core Insights - The article highlights the growing importance of the sports economy in China, particularly in the context of the 2025 China International Fair for Trade in Services, which featured a dedicated sports services exhibition area [1][3]. Group 1: Sports Economy Development - The State Council's recent opinion emphasizes the significance of sports events, aiming to cultivate world-influential sports enterprises and events by 2030 [3]. - The sports economy is categorized into two types: the direct economic impact from events (e.g., broadcasting rights) and the broader economic effects driven by public participation in sports [3]. - The integration of sports events with regional development is noted, with cities like Beijing leveraging events to enhance international influence [3]. Group 2: Market Potential and Growth - In 2024, China's sports service trade imports and exports are projected to recover to approximately 41.68% of 2019 levels, nearing 70 billion RMB, driven by major international sports events [4]. - The sports industry in China has seen an average annual growth rate exceeding 10% over the past five years, indicating significant room for growth in per capita sports consumption compared to developed countries [5]. Group 3: Major Upcoming Events - Beijing is set to host several high-profile international sports events from 2025 to 2027, including the World Swimming Championships and the World Athletics Championships, which are expected to attract thousands of athletes from over 200 countries [8]. - The emphasis on sustainable operations for large Olympic venues post-Games is highlighted, focusing on diverse revenue streams through various events and activities [8].