至全国网友眼 前。华南农业大 学园艺学院联合 共青团东莞市塘 厦镇委员会开展 助农直播，00后 学子用青春智慧 为岭南荔枝插 上"云翅膀" 。镜 头前，红艳饱满 的荔枝挂满枝 头，主播们热情 地向全国网友介 绍着岭南佳果的 科技赋 能，"荔"有新农 人：00后大学生 东莞荔枝园玩转 直播_南方+_南 方plus 近日，在东莞塘 厦镇千亩荔枝林 深处，一群00后 正架起直播设 备，将累累红荔 与岭南夏日的丰 收盛况实时传递 特色；屏幕 上，"隔着屏幕 都闻到荔枝香 了""'荔'志成 才"弹幕如潮。 直播现场 据悉，近年来华 南农业大学园艺 学院响应"百千 万工程"的号 召，组建了多支 突击队，这支由 学院全媒体工作 室成员组建 的"萌芽行动 队"已连续两年 深入东莞塘厦 镇，用青春智慧 赋能荔枝产业。 "我们把直播间 搬进荔枝园，让 消费者亲眼见证 从枝头到舌尖的 全过程。"队长 张洁边调试设备 边介绍道。团队 通过"场景化直 播"模式，创新 性地将农耕文化 融入直播——邀 请果农讲述种植 故事，穿插荔枝 文化科普，让直 播成为岭南特色 农产品的文化展 演。当青春遇上 乡村振兴，迸发 出的不仅是经济 效益，更是 ...

Core Insights - The article discusses the challenges and strategies of Hainan's lychee industry, particularly focusing on the efforts of Hainan Agricultural Reclamation (海垦) to enhance sales channels, improve product value, and strengthen brand recognition in the face of competition and adverse weather conditions [6][14]. Group 1: Market Challenges - Hainan's lychee industry faces significant challenges this year due to damage from Typhoon "Mokha" and increased competition from abundant lychee harvests in other regions [6][7]. - The local lychee harvest has been delayed due to climatic conditions, leading to potential market clashes with lychees from Guangdong [7][8]. Group 2: Strategic Responses - Hainan Agricultural Reclamation has adopted a proactive approach by establishing new sales models and expanding market reach, including early engagement with buyers and online auctioning of lychees [8][10]. - The company successfully auctioned 20,000 pounds of "Feizixiao" lychee at a record price of 6.58 yuan per pound, totaling 1.316 million yuan, showcasing the effectiveness of their new sales strategy [10]. Group 3: Product Innovation - Hainan Agricultural Reclamation is diversifying its lychee offerings by introducing new varieties and gift boxes, such as "New Ball Honey Lychee" and "Wangzi Lychee," to attract consumers [11][12]. - The company is collaborating with agricultural research institutions to develop early-maturing and high-quality lychee varieties, aiming to alleviate market saturation and enhance competitiveness [12][13]. Group 4: Brand Development - The focus is on creating a unique brand identity for Hainan lychees by emphasizing quality and distinctiveness, with plans to optimize planting structures and extend the supply period [14][16]. - Hainan Agricultural Reclamation is integrating agricultural production with cultural and tourism initiatives to enhance the brand's visibility and consumer engagement, including marketing campaigns and tourism maps [15][16].

Group 1 - The drama "The Lychee of Chang'an" has sparked a surge in interest for lychee-related tourism and consumption, with a significant increase in procurement and sales of lychee this summer, particularly in Guangdong, where transaction volume increased by over 560% year-on-year [1] - The drama has led to the promotion of various tourist attractions related to lychee, with many social media posts showcasing themed travel routes that allow visitors to taste lychee and explore the area [1] - The central government's recent policy encourages the development of local specialty brands, addressing the challenges faced in agricultural brand building, which often results in low pricing for unique agricultural products [1] Group 2 - Guangdong is the leading producer of lychee in China, with an estimated production of about 1.6 million tons this year, and over 1.8 million people are employed in the lychee industry [2] - The Guangdong Provincial Department of Agriculture has initiated a promotional action plan for lychee sales, focusing on different production areas and varieties to extend the supply period of fresh fruit [2] - The "Hundred Counties, Thousand Towns, and Ten Thousand Villages" initiative aims to enhance the economic development of various regions in Guangdong, with a specific focus on agricultural product marketing systems [2][3] Group 3 - The "12221" marketing system aims to establish a comprehensive agricultural product data network, develop procurement teams, and expand market reach, with the goal of improving brand recognition and farmer income [3] - By 2025, Guangdong aims to have 21 out of 31 recognized lychee varieties in the national catalog, showcasing its commitment to agricultural excellence [3] - Guangdong's lychee industry is also being positioned as a potential global brand, with the establishment of the largest lychee export group in China, indicating a strategic move towards international markets [3]

Core Insights - The article highlights the successful harvest season of Kucha's white apricots, showcasing the integration of local agriculture with modern logistics and e-commerce to enhance rural revitalization efforts [1][6]. Agricultural Production - Kucha City has over 94,200 acres of apricot trees, with a fruit-bearing area of 84,700 acres, and last year's production exceeded 70,000 tons [1]. - The average yield per acre for apricot orchards reached 500 kg, with individual farmers earning over 180,000 yuan from 12 acres [1]. - The average income from apricots for farmers in Yaha Town was over 3,000 yuan [1]. Sales and Distribution - The establishment of 85 free stalls in Yaha Town's trading market facilitates daily sales of 30 to 60 tons of apricots, supported by efficient cold chain logistics [2]. - Xinjiang SF Express ships an average of 500 orders daily, peaking at 10,000 orders, with air transport covering over 40 cities nationwide [2]. E-commerce and Marketing - E-commerce platforms and live streaming have become key drivers for sales growth, with platforms like Pinduoduo implementing "billion-yuan subsidies" leading to a 76% repurchase rate [3]. - Kucha City is leveraging online sales models to overcome storage and transportation challenges associated with the delicate apricot fruit [1]. Technological and Industrial Advancements - Kucha City is promoting high-quality industrial development through initiatives such as the renovation of low-yield orchards, with 2,330 acres being converted to include medicinal herbs, potentially increasing yields to 1,000 kg per acre [4]. - Technical guidance from forestry departments has improved survival rates of new plantings to over 90% through integrated water and fertilizer management [5]. Cultural and Tourism Integration - Kucha City hosts events like the Apricot Blossom Festival and Apricot Competition to boost rural tourism and consumption [6]. - The integration of cold chain logistics and e-commerce has transformed the sales process for local farmers, significantly increasing their income [6].

从美国洛杉矶到芝加哥，移民局的突袭行动席卷了众多城市，目前正蔓延至农业领域，中西部的一家肉 类加工厂和加州的水果工人都成为目标。本周早些时候，美国移民和海关执法局(ICE)突袭了内布拉斯 加州奥马哈的一家肉类加工厂，拘留了70多人。据《洛杉矶时报》报道，联邦特工还在加州图莱里县的 一片农场工人采摘蓝莓的田地里被发现。 ...

Core Insights - The successful northward expansion of Yangxi lychee is attributed to the proactive marketing strategy under the "12221" system, facilitating direct supply to major markets like Beijing and Tianjin [2][4] - Yangxi County is recognized as a key production area for high-quality lychee, with a diverse range of varieties and a strong agricultural infrastructure [2][3] Group 1: Market Expansion - Since June, the Shouheng market has sold nearly 3 million pounds of Yangxi lychee, with an average daily entry of 200,000 pounds [1] - The county's government and local enterprises have collaborated to enhance market access, addressing the "last mile" issue in supply chain logistics [2][4] Group 2: Agricultural Development - Yangxi has implemented a digital agricultural network, transforming traditional orchards into "digital twin" production units, allowing for better tracking and quality assurance [3] - The total lychee planting area in Yangxi is approximately 130,000 acres, with an expected production exceeding 90,000 tons and a projected output value of over 650 million yuan [3] Group 3: Quality and Branding - Yangxi lychee is noted for its superior quality, characterized by fuller flesh, higher sweetness, and longer shelf life compared to other regions [4] - The region's branding efforts, including the establishment of a regional public brand and the use of e-commerce platforms, have significantly enhanced the market value of its lychee products [3][4]

本文字数：1873，阅读时长大约3分钟 作者 | 第一财 经 陈杨园 2025.06. 12 "樱桃7.99元/斤，榴莲特价28.8元/斤，山竹16.8元/斤······"在北京一小区的社区水果店，记者 看到了许多水果的"特价"标签被醒目地贴在门前。前来购买的客人中有的被樱桃价格吸引，甚至问 起店主这个价格的樱桃、山竹还新鲜吗？店主一边说着昨天刚到货的，一边解释是因为产量变多了。 交谈中，店主还顺便向顾客介绍着，店里还有十元两斤的荔枝。 这个夏天，往年作为"贵族水果"的荔枝、榴莲、山竹等纷纷迎来了降价，消费者的"水果自由"进一 步得以实现。不过，在荔枝等水果产地，一些果农们也在面临着更大的焦虑，降价潮下，水果市场的 竞争正给从业者带来更多考验。 部分水果的涨价反倒是偶然因素。欧连维分析，目前市场上某个单品的涨价主要是因为天气等偶然因 素变化出现的波动，比如香蕉，主要是去年的台风让今年海南、广东等地的产季推迟，出现了一定的 市场空档，有一个涨价的空档。但从整个产业上看，生产技术越来越好、产量越来越高，降价是趋 势，产业竞争会越来越厉害。 "对消费者来说这是好消息，'水果自由'不是梦。"凌雁管理咨询首席咨询师林岳 ...

Core Insights - The fruit market is experiencing a significant price drop, leading to increased competition among producers and greater accessibility for consumers, referred to as "fruit freedom" [1][2][3] - The price of traditionally expensive fruits, such as lychee, has decreased dramatically, with some varieties dropping from 80-100 yuan per pound last year to below 20 yuan this year [2][3] - The overall trend in the fruit industry indicates a move towards lower prices due to advancements in agricultural technology and increased production capacity [3][5] Price Trends - Lychee prices have seen the most significant decline, with wholesale prices dropping from 5-8 yuan to 2-3 yuan in Guangxi [2] - Data from platforms like Ele.me shows that the sales volume of fruit and vegetable categories has increased by over 50% compared to last year, with lychee and fruit cuts seeing growth rates of over 70% and 90% respectively [2] - Taobao reports a year-on-year increase in sales for lychee (25.4%), durian (6.57%), and mango (8.87%), attributed to lower prices and increased supply [2] Market Dynamics - The trend of "noble fruits" becoming more affordable is seen as a long-term industry shift, with various fruits like lychee, durian, and blueberries lowering their prices [3] - The increase in production technology and market competition is expected to continue driving prices down, making it less likely for fruits to maintain their previous high price points [3][7] - The diversification of fruit offerings in supermarkets and community stores indicates a shift in consumer preferences towards different varieties and price points [5][6] Producer Challenges - Farmers are facing difficulties due to the price drop, with concerns about selling their produce at profitable rates amidst increased supply [5] - The short harvesting period for fruits like lychee adds pressure on farmers, who must quickly find buyers to avoid losses [5] - Producers are encouraged to explore diverse sales channels and focus on higher quality or niche products to adapt to the changing market landscape [7]

Core Insights - The article highlights the successful integration of agriculture between Taiwan and the mainland, particularly through the Shaowu Min-Tai Agricultural Integration Demonstration Base, which has transformed previously barren land into a thriving fruit production area [1][4]. Group 1: Agricultural Development - The Shaowu Min-Tai Agricultural Integration Demonstration Base spans over 300 acres and cultivates multiple varieties of peaches, as well as other fruits like plums and pears, showcasing a diverse agricultural portfolio [2]. - The base has facilitated the cultivation of over 5,000 acres of Taiwan Moonlight rice, which is marketed through an order-based sales model, indicating a strong demand for this low-calorie, low-sugar rice [2]. Group 2: Economic Impact - The peach harvest has led to significant local employment, with over 200 villagers engaged in the peach orchard project, and peak seasonal employment reaching 500 workers, resulting in an average annual income increase of over 8,000 yuan per villager [5]. - The integration of Taiwanese agricultural enterprises has attracted more than 10 Taiwanese agricultural companies to Shaowu, enhancing local economic development [4]. Group 3: Sales and Marketing Strategies - A collaborative effort among local stakeholders has successfully sold over 70,000 pounds of peaches, with only 20,000 pounds remaining on the trees, demonstrating effective sales strategies and community involvement [4]. - The introduction of e-commerce by Taiwanese entrepreneurs has expanded the market for local products, with the city's agricultural online sales expected to exceed 120 million yuan in 2024 [5]. Group 4: Future Plans - Shaowu plans to establish a cross-strait youth entrepreneurship incubation center, aiming to create a comprehensive industrial chain that includes planting, processing, research, and tourism [5].

部分合适货源难寻，存货商要价暂未有明显松动。需求疲软，走货速度放缓，去库存进度变慢，且减产幅 研究员: 张昕 期货从业资格号F03109641 期货投资咨询从业证书号Z0018457 行。后续继续关注套袋情况。 本报告中的信息均来源于公开可获得资料，瑞达期货股份有限公司力求准确可靠，但对这些信息的准确性及完整性不做任 何保证，据此投资，责任自负。本报告不构成个人投资建议，客户应考虑本报告中的任何意见或建议是否符合其特定状况。本 报告版权仅为我公司所有，未经书面许可，任何机构和个人不得以任何形式翻版、复制和发布。如引用、刊发，需注明出处为 瑞达期货股份有限公司研究院，且不得对本报告进行有悖原意的引用、删节和修改。 苹果产业日报 2025-06-12 度或小于预期，支撑作用减弱，导致苹果价格承压，不过当前库存较低，对价格有一定支撑，短期震荡运 免责声明 | 项目类别 | 数据指标 最新 环比 数据指标 | 最新 | 环比 | | --- | --- | --- | --- | | | 期货主力合约收盘价:苹果(日,元/吨) 7576 25 10月合约收盘价:苹果(日,元/吨) | 7576 | 25 | | 期货 ...