乡村文旅

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阿里公益携手长江商学院打造的“热土·领航”班,又毕业了
Sou Hu Cai Jing· 2025-09-01 12:36
Group 1 - The "Hot Soil · Leading Rural Revitalization Public Welfare Program" is a unique initiative aimed at training talents in agriculture and rural development, co-founded by Changjiang Business School, Alibaba Public Welfare Foundation, Changjiang Business School Education Development Foundation, and One Foundation [3][5] - The second batch of graduates from this program has achieved significant results, including 84 cooperation agreements with a total investment amount of 1.1 billion yuan, direct procurement exceeding 20 million yuan, and strategic cooperation worth 80 million yuan [3][4] - The program focuses on various sectors such as agricultural product supply chains, rural tourism, and rural e-commerce, with participants including new farmers and entrepreneurs from Alibaba-supported counties [3][4] Group 2 - Participants have learned about macroeconomics, business models, strategic financing, and public welfare innovation, while also sharing practical experiences and "local methods" [3][4] - The program has facilitated significant agricultural procurement, including over 30 tons of mushrooms from Sichuan and various products from other provinces, enhancing local farmers' income [4] - The initiative has also led to the introduction of high-end sweet corn varieties and customized smart planting solutions, potentially increasing farmers' income by hundreds to over a thousand yuan per mu [4][6] Group 3 - Alibaba has implemented a "Rural Special Commissioner" model since 2019, sending 34 experienced employees to 29 counties to focus on talent revitalization and sustainable development in rural areas [4][5] - The program emphasizes the importance of social responsibility and talent as core elements for rural development, with Alibaba supporting new farmers and entrepreneurs to become engines of rural growth [5][6] - The innovative model of combining business school education with public welfare aims to foster collaboration and growth among participants, driven by a shared commitment to social good [6]
达成84项合作!阿里公益携手长江商学院的“热土·领航”班,顺利毕业!
Huan Qiu Wang· 2025-09-01 08:24
Core Insights - The "Hot Soil · Leading Rural Revitalization Public Welfare Program" aims to enhance agricultural practices and entrepreneurship in underdeveloped counties through specialized training and collaboration [1][3][5] Group 1: Program Overview - The program is a collaboration between Yangtze Business School, Alibaba Public Welfare Foundation, Yangtze Business School Education Development Foundation, and One Foundation, focusing on training talents in agriculture and rural development [1][5] - The second phase of the program resulted in 84 cooperation agreements, with a total investment amounting to 1.1 billion yuan and direct procurement exceeding 20 million yuan [3][4] Group 2: Success Stories - Participants have successfully implemented high-end sweet corn cultivation solutions, which are projected to increase farmers' income by hundreds to over a thousand yuan per mu [4] - A participant's company, which produces healthy grain products, has successfully opened e-commerce channels, selling nearly 50,000 units of a new oat product this year [3][4] Group 3: Strategic Partnerships - The program facilitated partnerships between entrepreneurs and local agricultural enterprises, enhancing resource sharing and collaboration [3][5] - The introduction of high-end sweet corn varieties and customized smart planting solutions is expected to significantly benefit local farmers [4][5] Group 4: Future Directions - Alibaba's commitment to rural revitalization includes the establishment of a sustainable development center focused on vocational education and enhancing digital capabilities for entrepreneurs [5] - The program emphasizes the importance of social responsibility and talent development as key drivers for rural growth [5][6]
乡村开发莫忘“自家人”(来论)
Ren Min Ri Bao· 2025-08-26 22:22
Core Insights - Rural revitalization emphasizes industrial development as a crucial component, with many rural areas collaborating with enterprises to explore cultural tourism and educational projects [1] - Some projects face issues of being disconnected from local needs, such as educational bases benefiting outside children while local kids miss out, and rising rental prices for homestays affecting villagers negatively [1] - The involvement of villagers is essential for project success, as excluding them can hinder cultural understanding and long-term benefits, ultimately affecting equitable profit distribution [1] Group 1 - The concept of "villager-led courtyard economy" in Zhijiang Jiaxing's Shufeng Village exemplifies a successful model where villagers can rent out idle houses and receive collective dividends [1] - Collaboration between enterprises and local educational institutions prioritizes local children for educational programs, ensuring community benefits [1] - Successful rural project development requires a focus on local resources, community engagement, and long-term sustainability for mutual benefits [1] Group 2 - Rural industrial development should balance economic and social benefits, with thorough preliminary research to understand local needs and ensure fair profit distribution [1] - Transparency in information sharing is crucial to uphold villagers' rights to know and supervise, fostering a supportive environment for rural industry growth [1] - A well-planned approach that aligns with community needs can lead to vibrant and heartwarming rural industrial development [1]
活力中国调研行丨福建这个荔枝村靠“励志”破圈
Yang Shi Xin Wen Ke Hu Duan· 2025-08-22 12:24
Core Viewpoint - The village of "Beida" in Putian is transforming into a new rural tourism demonstration site, leveraging its cultural heritage and natural resources to enhance local income and promote rural revitalization [1] Group 1: Cultural and Economic Development - Beida village is integrating various business models, including camping bases, cultural heritage of top scholars, and educational programs, to create a multifaceted tourism experience [1] - The village has a historical significance with 2,482 scholars, which contributes to its cultural richness and appeal [1] Group 2: Infrastructure and Community Impact - The village has overcome previous challenges such as flooding and is now utilizing a "water bus" system to connect with broader tourism routes, enhancing accessibility [1] - The initiatives in Beida village have led to a significant increase in local residents' income, showcasing the positive economic impact of rural tourism [1]
浙江探路山海新经济
2 1 Shi Ji Jing Ji Bao Dao· 2025-08-15 23:17
Core Insights - Zhejiang is undergoing a significant "blue transformation" in its marine economy, shifting towards low-carbon and circular practices [1] - The province is also revitalizing its ecological agriculture and innovating in rural tourism, creating unique pathways for rural prosperity [1] - This dual focus on marine and agricultural development represents a new paradigm for sustainable economic growth in Zhejiang [1]
白沙推出3个乡村文旅项目
Hai Nan Ri Bao· 2025-08-12 01:04
Core Viewpoint - The article highlights the launch of three rural cultural tourism projects in Baisha Li Autonomous County, aimed at leveraging local resources and enhancing tourism experiences for visitors [1] Group 1: Project Details - The three projects include: 1. Yuanmen Township Nanjun Coffee Station Project, which will utilize unique meteorite crater resources to establish a coffee plantation and station [1] 2. Bangxi Town Sika Deer World Research Project, which plans to build a research base along the main road, featuring a science museum, VR experience center, Sika deer classroom, and art collection museum [1] 3. Fulon Township Baizhun Tongxin Island Research Project, which aims to create a research base with facilities for handmade tie-dye, tropical plant landscapes, red education base classes, and folk culture collection museum [1] Group 2: Tourism Impact - Upon completion, these projects are expected to enrich the rural tourism landscape and provide visitors along the Tropical Rainforest National Park tourism road (Baisha section) with leisure and cultural experiences [1]
昆山将建立地名专家库
Su Zhou Ri Bao· 2025-08-12 00:12
Core Points - Kunshan is establishing an expert database of approximately 40 place name specialists to enhance social participation in place name management and support major decision-making [1] - The city aims to integrate place name elements with Jiangnan agricultural culture and promote the co-prosperity of place name protection and rural tourism [1] - In 2024, Kunshan was recognized as a provincial-level "Rural Famous Action" pilot area, reflecting its commitment to rural revitalization [1] Summary by Sections Place Name Management - Kunshan is actively promoting place name initiatives, including naming actions for rural areas and rectifying unnamed locations, to create a new identity for rural areas [1] - The city has integrated resources from over 20 member units across municipal, town, and village levels to enhance place name management [1] Cultural Integration - The city emphasizes the importance of place names as emotional and cultural markers, linking the past with the present [1] - Kunshan has been recognized for its efforts in traditional village protection, with multiple villages being listed as traditional villages at both national and provincial levels [1] Tourism Development - The newly established Wushentang Village in Bacheng Town is leveraging the "Eight Trigrams Water City" cultural tourism brand to create a place name tourism route and cultural corridor [2] - Kunshan has developed a standard place name database, confirming names for over 700 existing roads and achieving full coverage of 1.49 million digital doorplates [2]
延庆旧县鲜食玉米旅游季启动,市民品“玉米宴”可抽景区门票
Xin Jing Bao· 2025-08-10 22:47
Group 1 - The conference on fresh corn industry development in Beijing-Tianjin-Hebei region was held on August 9, 2023, focusing on the theme "Old County Fresh Corn, Leading the Future" [1] - A total of 139 new domestic fresh corn varieties were evaluated by a jury consisting of experts and citizen representatives, leading to the selection of the "Top 30" varieties suitable for planting in the Yanqing District [1] - The evaluation criteria included field performance such as disease resistance, yield, and harvest timing, as well as cooking quality attributes like color, flavor, and sweetness [1] Group 2 - The festival featured a theme of "Taste Fresh Corn, Enjoy Countryside Scenery, Experience Rural Fun," incorporating attractions like a corn maze and organic product markets [2] - The event marked the beginning of the Yanqing fresh corn tourism season, with various venues offering unique rural tourism experiences [2] - From August 10 to September 30, promotional activities will be held, including corn-themed meals and discounts on organic products, enhancing the integration of agriculture, culture, and tourism [2]
薄弱村变身富裕村
Jin Rong Shi Bao· 2025-08-08 07:55
Core Viewpoint - The transformation of Yishao Village from an economically weak area with environmental issues to a thriving tourist destination is largely attributed to the financial support from Wuxing Rural Commercial Bank, which has facilitated significant improvements in infrastructure and local economy [1][2][3] Group 1: Financial Support and Economic Development - Wuxing Rural Commercial Bank provided loans totaling 10 million yuan for the renovation and enhancement of Yishao Village, focusing on environmental cleanup, waste management, transportation, energy, and cultural facilities [1] - The village's operating income reached 3.08 million yuan in 2024, with per capita disposable income increasing to 45,000 yuan, reflecting several times growth compared to previous levels [1] Group 2: Environmental and Cultural Transformation - Yishao Village has been recognized with multiple honors, including "National 3A Scenic Village" and "National 4A Scenic Area," attracting more tourists and revitalizing local culture and economy [3] - The village has developed a new model of integrated development, combining agriculture and tourism, enhancing the utilization of nearly 2,000 acres of arable land [1][3] Group 3: Community Services and Future Plans - Wuxing Rural Commercial Bank established a "Harvest Station" in Yishao Village to provide convenient financial services, including money transfers and bill payments, aiming to enhance community welfare [3] - Future plans include expanding services at the Harvest Station to include parcel delivery and convenience stores, further supporting rural revitalization efforts [3]
天津津南:走出“接二连三”产业发展路
Jing Ji Ri Bao· 2025-07-30 06:05
Core Insights - The article highlights the transformation of the Xiaozhan rice industry in Tianjin's Jinnan District, emphasizing the shift from traditional rice farming to a green agricultural product and cultural tourism brand [1][7] Group 1: Agricultural Development - Xiaozhan rice cultivation area has expanded from less than 10,000 acres in 2015 to over 60,000 acres today, showcasing significant growth in production [1] - The Jinnan District has initiated a revitalization plan for Xiaozhan rice, aiming to elevate it as one of the three major agricultural industry chains in the area [2][3] - The district is focusing on improving seed quality and has established a seed source research and development base to enhance the core technology and innovation in the seed industry [3] Group 2: Technological Advancements - The introduction of new rice varieties, such as Jinyu 1875 and Jinyu 1992, is part of the strategy to overcome production bottlenecks and improve yield quality [2] - Investment in advanced production lines has increased processing efficiency, with the capacity of the packaging line rising from 4 tons to 10 tons per hour [5] Group 3: Brand and Market Positioning - The Jinnan District is working on building a high-standard farmland system to enhance the quality and yield of Xiaozhan rice, with plans to invest 21.66 million yuan to develop 7,220 acres of high-standard farmland by 2025 [4] - The district has established 12 Xiaozhan rice industry cluster projects, aiming to create a national-level industry cluster [5] Group 4: Cultural and Tourism Integration - The integration of agriculture and tourism is being emphasized, with the establishment of cultural experiences around rice farming, attracting 920,000 tourists and generating 13.24 million yuan in comprehensive income in 2024 [7] - The district is developing a "rice culture corridor" that connects various cultural and agricultural sites, enhancing the cultural value of Xiaozhan rice [8]