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“偷甘蔗”走红,农旅融合能“偷师”些什么?
Ren Min Ri Bao· 2025-12-01 13:27
Core Insights - The "stealing sugarcane" activity in Sichuan has gained popularity by tapping into the modern demand for personalized experiences, contrasting with traditional agritourism that often relies on repetitive offerings [1] - Despite the initial success, challenges such as disorganized crowds and environmental pressures have led to a significant reduction in profits for farmers, highlighting the gap between creative ideas and necessary supporting infrastructure [1][2] Group 1: Creative Concepts in Agritourism - The "stealing sugarcane" event effectively gamified agricultural experiences, appealing to nostalgia and emotional engagement among younger audiences [1] - Successful agritourism initiatives should focus on unique elements of agricultural production and rural culture, utilizing storytelling and interactive experiences to enhance visitor engagement [3] Group 2: Infrastructure and Service Improvements - To sustain visitor interest, rural areas must improve infrastructure, including better roads, parking, navigation, and internet connectivity, which are crucial for enhancing visitor comfort and satisfaction [4] - Extending the industrial chain by creating diverse consumption scenarios can maximize visitor engagement and spending, transforming fleeting interest into lasting economic opportunities [4] Group 3: Long-term Strategies for Success - The success of initiatives like "stealing sugarcane" serves as a reflection of the potential and shortcomings within rural tourism, emphasizing the need for proactive and systematic approaches to development [4][6] - A combination of creativity and service enhancement is essential for rural tourism to evolve from temporary popularity to sustained success, requiring a comprehensive strategy that integrates experience, industry, and culture [4][6]
沿黄地区携手推进乡村文旅小业态提升
Da Zhong Ri Bao· 2025-11-27 01:09
Core Viewpoint - The event aims to enhance the integration of cultural and tourism resources in the Yellow River region, promoting rural revitalization through innovative cooperation models in investment, project construction, and management [1] Group 1: Event Overview - The supply-demand matching activity for rural cultural tourism small business enhancement was held in Tai'an [1] - The event is part of the "Small Lotus" initiative to promote rural cultural tourism [1] - Nearly 60 supply product cases for rural cultural tourism small businesses were introduced, along with a supply manual [1] Group 2: Objectives and Goals - The initiative is driven by the Ministry of Culture and Tourism to enhance rural cultural tourism industries [1] - It aims to activate rural cultural tourism resources and promote industry integration, leading to increased employment and income for farmers [1] - The focus is on developing representative "small and beautiful" rural cultural tourism models through market connection, standard construction, and talent training [1] Group 3: Participation and Contributions - Nine supply-side enterprises shared innovative models and successful cases in areas like rural homestays and cultural tourism project operations [1] - Representatives from nine demand-side enterprises from Qinghai, Ningxia, Inner Mongolia, and Shandong discussed development plans and cooperation needs [1]
“看见乡村”中的人文经济学
Jing Ji Ri Bao· 2025-11-26 22:43
Core Insights - The integration of culture and economy is driving rural revitalization, transforming traditional rural areas into vibrant cultural and economic hubs [1][4][5] - The rise of digital technology and media has redefined rural engagement, allowing for new forms of cultural expression and economic activity [2][3] Group 1: Cultural Influence on Rural Development - Culture serves as a deep and lasting force that promotes economic and social development, transforming rural areas into places of cultural significance and economic vitality [1][4] - The blending of traditional culture with modern technology, such as 3D printing and live streaming, is creating new products and experiences that enhance rural economies [1][2] Group 2: Economic Transformation through Cultural Engagement - The concept of "new agricultural activities" through live streaming and digital platforms is reshaping rural economies, making them more accessible and appealing to urban populations [2][3] - Successful examples, such as the transformation of rural areas into popular tourist destinations, demonstrate the economic benefits of cultural revitalization, with income levels significantly increasing [3][4] Group 3: The Role of Cultural Confidence - Cultural confidence is essential for the sustainable development of rural areas, as it fosters a sense of identity and belonging among residents, encouraging them to engage with and promote their local culture [4][5] - The interaction between culture and economy creates a cycle of cultural and economic reproduction, enhancing both social and economic outcomes in rural revitalization efforts [4][5]
立足村落特色,实现差异发展(记者手记)
Group 1 - The article highlights the transformation of rural residents, showcasing how individuals like Jiao Guotai have shifted from traditional labor roles to cultural performers, indicating a positive impact on their income and quality of life [1] - It emphasizes the importance of both "shaping" and "soul-casting" in rural revitalization, with examples from various villages in Jin Cheng that leverage local resources and cultural heritage to foster sustainable development [2] - The narrative calls for a balance between aesthetic appeal and cultural depth, advocating for the integration of culture and industry to rejuvenate rural areas [3] Group 2 - The article illustrates the diverse approaches to rural development, such as the integration of intangible cultural heritage with e-commerce and the use of technology to enhance cultural tourism experiences [2] - It suggests that there is no one-size-fits-all model for rural revitalization, highlighting the need for community involvement and cultural empowerment to achieve differentiated and sustainable growth [2] - The overall message is a call for more rural areas to embrace both visual attractiveness and cultural richness, fostering a new vitality through the synergy of culture and industry [3]
艺术乡建添彩乡村全面振兴
Jing Ji Ri Bao· 2025-11-20 00:40
无论选择什么样的发展道路,以何种艺术形式参与乡村建设,各地的艺术乡建都应重视对自然环 境、传统格局、历史遗存的传承与保护,维护乡村的特色风貌。只有从人与自然、传统与现代、个人与 社区和谐共生的角度出发,具有文化品质的艺术服务才能兼具厚度与内涵。 艺术乡建应回归以人为本的初衷,发挥艺术的服务功能,打造真正的宜居乡村。浙江湖州安吉县山 川乡的乡建实践就提供了艺术深入生活的良好样本:通过更新老屋结构、活化闲置空间,重塑兼具传统 韵味与现代功能的居住环境;以艺术设计打造共享茶室、文化礼堂等公共空间,让其成为邻里交流、情 感联结的"乡村客厅";在基础设施上实行"微更新、微改造",以更人性化的方式改善出行、照明与生活 便利度,实现村民生活品质的持续提升。 艺术乡建不应单纯地停留在空间美化,更要实现文化建设与经济发展的良性互促,建设宜业乡村。 在机制层面,推动乡政府、村集体与艺术机构的联动共建,形成资金投入、项目规划、运营管理的系统 化格局。以创意赋能乡土资源,促进一二三产业有机融合,打造乡村新业态。在实施层面,挖掘地方特 色资源,打造独具辨识度的地域IP,借助乡村文旅、非遗工坊、手作集市、创意民宿等方式,创造更多 高质量 ...
“苏北第一强区”徐州铜山,“文武双全”谱写发展新篇
Xin Lang Cai Jing· 2025-11-19 02:31
Core Viewpoint - The "e Copper Walk · Media Good Appointment" national mainstream online media copper mountain study tour successfully took place, showcasing the region's high-quality development through its rural cultural tourism and safety industries [1][3]. Economic Performance - The region's GDP reached 148.57 billion, with a year-on-year growth of 7.8%, accounting for one-sixth of Xuzhou's total [3]. - Industrial output and invoicing sales have both surpassed 100 billion, solidifying its role as an economic "ballast" [3]. Rural Cultural Tourism Development - The study tour highlighted the integration of cultural tourism and rural revitalization, with Hanwang Town receiving over 800,000 visitors annually, driven by innovative tourism resources [5][6]. - The "Frog · Two Seasons" theme park has welcomed over 20,000 visitors and generated approximately 3.7 million in revenue since its trial operation began in May [6][8]. - Liang Tang Village has transformed from a struggling economy to a vibrant tourist destination, receiving 164,000 visitors during the recent holiday and achieving a tourism revenue of 1.85 million [8][10]. Safety Industry Growth - The Xuzhou National Safety Technology Industrial Park is a core area for the safety emergency industry, housing 910 safety emergency enterprises and forming a complete industrial chain [10][12]. - The park's development is supported by local industrial needs and the presence of top talent from China University of Mining and Technology [10][12]. - Innovative technologies, such as remote-controlled rescue robots and intelligent monitoring systems, are being developed to enhance public safety [11][12]. Strategic Development Framework - Copper Mountain has established a clear "312" industrial system, focusing on three leading industries moving towards high, intelligent, and green development, alongside a distinctive safety emergency equipment industry [12][13]. - The region's dual focus on cultural tourism and safety technology exemplifies its comprehensive development strategy and commitment to being a leading area in Northern Jiangsu [12][13].
徐州铜山的文旅思考:让创意在乡村流动,成为新式发展动能
Xin Lang Cai Jing· 2025-11-16 08:39
Core Insights - The article highlights the cultural and historical significance of Tongshan District in Xuzhou, showcasing its rich heritage and the integration of traditional and modern elements in its development [1][17] - The revival of rural areas, particularly Liang Tang Village, is driven by young people returning to their hometowns, bringing new business ideas and revitalizing local economies [7][10] Summary by Sections Cultural and Historical Context - Tongshan has a history of over 5,000 years, with diverse cultural influences including Confucianism and Red culture, and boasts over 80 historical sites [1] - The district is positioned strategically, connecting various regions and leveraging its historical richness for modern development [1] Rural Revitalization - Liang Tang Village has transformed from a struggling community with an annual collective income of about 300,000 yuan to a vibrant tourist destination, attracting young entrepreneurs [8][10] - The village's collective income is projected to exceed 1 million yuan this year, with per capita income reaching 39,000 yuan [10] Tourism and Economic Development - During the recent holiday season, Liang Tang Village received 164,000 visitors, generating a total tourism revenue of 1.85 million yuan [10] - The village has implemented a model of "demolition and reconstruction," creating a functional stone house settlement that includes various tourism-related businesses [10] Innovative Agricultural Practices - The "Frog·Two Seasons" theme park in Hanwang Town combines agricultural practices with modern aesthetics, attracting urban visitors and promoting sustainable tourism [11][14] - Since its opening, the park has hosted over 20,000 visitors and generated approximately 3.7 million yuan in revenue, indicating strong growth potential [14] Future Prospects - The ongoing development in Tongshan District aims to create a sustainable model for rural revitalization, blending ancient cultural heritage with contemporary creativity [17] - The district's tourism strategy focuses on providing a warm and intelligent solution for the coordinated development of urban and rural areas in China [17]
“村字号”热潮助力乡村更美好(深阅读·“村字号”文体活动观察)
Ren Min Ri Bao· 2025-10-30 22:37
Core Insights - The "village brand" cultural and sports activities are flourishing in rural China, serving as a significant window to observe Chinese modernization [1][2] - These activities not only deliver culture but also cultivate an intrinsic motivation among rural communities, enhancing their spirit and contributing to rural development [1][2] Group 1: Overview of "Village Brand" Activities - The "village brand" cultural and sports activities have become common in rural areas, with over 2.2 million events planned for 2024, engaging more than 70% of rural residents [2] - There are currently 5 categories and 24 types of recognized "village brand" activities, including educational, sports, artistic, leisure, and promotional events [2] - The activities are characterized by farmer participation, local cultural integration, and a multi-faceted approach that combines agriculture, culture, tourism, and commerce [2][3] Group 2: Economic and Social Impact - "Village brand" activities are driving rural economic development by integrating cultural, tourism, and commercial sectors, leading to optimized industrial structures [3][4] - Events like "village basketball" and "village running" have significantly boosted local economies, with hotel occupancy rates reaching 80% during events and sales of local products increasing by 23.5% [3] - The activities also enhance community cohesion and reduce conflicts, as seen in places like Zhejiang, where participation in events has led to a decrease in disputes by 20-30% [4][5] Group 3: Challenges and Recommendations - Despite the growth, challenges such as imitation of activities and inadequate infrastructure hinder sustainability [6] - Recommendations include maintaining local characteristics, building a skilled workforce, and enhancing the integration of "village brand" activities with other sectors to maximize benefits [6][7][8] - Emphasizing the importance of farmer participation and community engagement is crucial for the long-term success of these initiatives [8]
陕西加快推进数字乡村建设
Shan Xi Ri Bao· 2025-10-20 23:15
Core Insights - The digital rural innovation competition and construction promotion meeting in Shaanxi province highlighted the acceleration of digital rural development during the 14th Five-Year Plan period, with the establishment of 7 national and 20 provincial digital rural pilot counties [1][2] - The province achieved 99.3% 5G coverage in administrative villages, with all administrative villages connected to 4G and fiber networks, and 5G coverage in towns and above [1] - The meeting emphasized the importance of leveraging information technology to enhance modern agricultural development and improve rural infrastructure [2] Group 1: Digital Infrastructure Development - Shaanxi province has established 11 national modern agricultural industrial clusters and 13 national modern agricultural parks, with 80 provincial modern agricultural parks, achieving full coverage of key industrial chain counties [1] - The activation rate of the provincial medical insurance code reached 94.2%, with 34.79 million codes activated [1] - The coverage rate of county-level emergency broadcasting reached 860 towns and 12,883 administrative villages, with over 59,800 terminal points established [1] Group 2: Digital Rural Innovation Competition - The digital rural innovation competition was themed "Multiplying Villages, Smartly Painting the Future," featuring five tracks: rural digital wealth creation, governance, public services, cultural initiatives, and smart beautiful villages [1] - The competition awarded 2 first prizes, 5 second prizes, and 16 third prizes [1] Group 3: Strategic Initiatives - The provincial government outlined tasks for digital rural construction, focusing on smart agriculture, rural cultural tourism, and e-commerce [2] - There is a push for digital and intelligent upgrades of rural infrastructure, including roads, water resources, power grids, and cold chain logistics [2] - The meeting called for the enhancement of rural industry development through initiatives like "Digital Commerce Promoting Agriculture" and "Internet+ Agricultural Products" [2]
“乡村CEO”归乡手记——用“一条线两头牛”推动乡村文旅出圈
21世纪经济报道· 2025-10-20 10:10
Core Viewpoint - The article highlights the stories of individuals who are revitalizing rural areas, embodying local sentiments, and addressing contemporary challenges, focusing on Wu Mingming, a "rural CEO" operating "Niulan Coffee" in Niujiang Town, Enping City, promoting rural cultural tourism [1]. Group 1 - The initiative "Xingxiang Youth" is a collaborative project between Southern Finance Media Group and the Communist Youth League of Guangdong Province, showcasing stories of choice, courage, passion, and responsibility [1]. - Wu Mingming's approach involves using the concept of "one line, two cows" to drive rural cultural tourism, indicating a strategic model for rural development [1].