Core Viewpoint - The incident involving an 11-year-old girl purchasing cards on a second-hand trading platform highlights serious issues regarding consumer protection, especially for minors, and the platform's responsibility in mediating disputes and ensuring fair practices [1][2][3]. Group 1: Incident Overview - An 11-year-old girl purchased cards worth over 500 yuan on a second-hand platform, and upon her mother's discovery, some sellers made unreasonable refund demands, including a request to "slap the child" [1]. - The platform's customer service response was inadequate, merely offering an apology without further assistance [1]. Group 2: Platform's Responsibility - The platform's public response was criticized for evading responsibility, denying that the transaction used its flash purchase service, and claiming that the dispute arose from personal transactions, thus not adhering to official refund rules [2]. - The platform has a duty to protect both buyers and sellers in transactions, which includes preventing malicious refund requests and facilitating buyers' rights to return items when issues arise [2]. Group 3: Protection for Minors - Platforms typically implement "youth modes" and "anti-addiction modes" to protect minors, requiring guardian confirmation for transactions involving minors [3]. - The incident is not merely a transaction dispute but raises concerns about the potential psychological harm and legal implications of the seller's demands, which could be seen as inciting domestic violence [3]. Group 4: Market Trends and Regulatory Needs - The popularity of second-hand trading platforms for trendy items like toys and cards has surged, particularly among minors, necessitating stricter regulations and oversight of buyer-seller interactions [3]. - There is a call for enhanced security measures, such as real-name verification and facial recognition, to ensure that consumer rights are protected and that minors are safeguarded during transactions [3].

Core Viewpoint - The article discusses a refund dispute involving a minor's purchase on the Qianshao platform, highlighting the legal implications of such transactions and the responsibilities of both parents and the platform in protecting minors' rights [1][2][3]. Group 1: Incident Overview - A parent reported that their 11-year-old daughter made a purchase of over 500 yuan on the Qianshao App and faced unreasonable refund demands from the seller, including a requirement to upload a video of the parent hitting the child [1]. - Qianshao clarified that the refund request was based on personal communication between the buyer and seller, not official platform policy, and emphasized that the transaction did not involve their flash purchase service [2]. Group 2: Legal and Regulatory Context - According to the Civil Code, minors over eight years old have limited civil capacity, meaning any purchases exceeding their capacity require parental consent to be valid [1]. - The article cites the Minor Protection Law, which mandates that parents or guardians should guide and supervise minors' online activities, emphasizing the need for proactive measures rather than reactive solutions [3]. Group 3: Platform Responsibilities - The article raises questions about the platform's role in ensuring consumer protection for minors and suggests that e-commerce platforms should actively assist in resolving disputes between consumers and sellers [3]. - Qianshao expressed its commitment to addressing the issues raised by this incident, indicating plans to improve transaction rules and after-sales mechanisms while promoting civil communication among users [3].

Group 1 - The incident involves an 11-year-old girl purchasing over 500 yuan worth of cards on a潮玩 (trendy toys) app, leading to her mother requesting a refund [1] - Some sellers on the platform demanded extreme conditions for the refund, including videos of the parent scolding the child and physically punishing them [1] - The app in question is called 千岛 (Qianshao), developed by Shanghai Biyou Huixiang Intelligent Technology Co., Ltd., which focuses on the circulation of trendy toys, cards, and model figures [3] Group 2 - The company, Shanghai Biyou Huixiang Intelligent Technology Co., Ltd., was established in 2021, with Shen Zhenyu as the legal representative [5] - In September, the 千岛 app faced criticism for its "flash purchase" feature, where a consumer reported being forced to resell a defective item they purchased for 7,000 yuan, highlighting potential issues with customer service and refund policies [5]

Core Viewpoint - The article highlights the launch of a nationwide anti-fraud campaign in China, emphasizing the collaboration between various government departments and internet companies to combat telecom and online fraud effectively [1][3]. Group 1: Anti-Fraud Campaign Overview - The campaign, titled "Youth in Action Against Fraud," was initiated by the Ministry of Public Security and involved over 500 participants from various government agencies and internet companies [1]. - The campaign aims to raise public awareness and educate citizens on common fraud tactics and prevention techniques through interactive activities [3]. Group 2: Achievements in Fraud Prevention - Since the beginning of 2024, the Ministry of Public Security has issued 1.838 million financial warning directives, intercepted 4.69 billion fraudulent calls, and blocked 3.37 billion scam messages [3]. - A total of 11.81 million fraudulent domain names and websites have been addressed, with 315.1 billion yuan in suspicious funds intercepted [3]. Group 3: Initiatives by Xianyu - Xianyu has effectively handled over 800,000 fraudulent accounts and sends out 5 million safety reminders daily, covering over 4 million users [4]. - The platform has established a comprehensive fraud prevention system that includes preemptive education, real-time intervention, and compensation for users affected by fraud [4]. Group 4: User Protection Measures - Xianyu introduced a transaction safety fund in September 2024, providing coverage for 4.1 million users against losses due to fraud, with a maximum compensation of 300 yuan [5]. - The platform is conducting a month-long anti-fraud campaign, offering users the chance to participate in educational activities and receive transaction safety funds [5]. Group 5: Future Directions - Xianyu plans to continue enhancing its anti-fraud technology and deepen collaboration with government and law enforcement agencies to foster a societal consensus on fraud prevention [5].

Core Viewpoint - The concept of "magic" has become a key theme for the platform Xianyu as it enters its 11th year, emphasizing its evolution from a second-hand trading platform to a community for young people's interests [1][3]. Group 1: Brand Positioning and Marketing - Xianyu's marketing strategy includes a significant advertising campaign featuring its first spokesperson, Liu Yuning, with slogans like "Magic Xianyu" appearing across various media [2][4]. - The platform's positioning has shifted from a "second-hand trading platform" to a "community for young people's interests," as highlighted by CEO Ding Jian during the 10th anniversary [2][4]. - The "Magic Xianyu" branding aims to create an engaging platform that serves the lifestyle of young people and provides them with more opportunities [2][4]. Group 2: User Engagement and Community Development - Xianyu has over 600 million registered users, creating a unique ecosystem where users generate diverse interactions and transactions [4][19]. - The platform encourages users to explore various uses for their items, leading to a rich array of services and products that challenge traditional consumption patterns [12][14]. - The "Magic Fish Developer Conference" showcased over 315,000 users who developed 1,355,813 unique uses for the platform, with 1,409 officially recognized [13]. Group 3: Commercialization and Ecosystem Balance - In 2023, Xianyu began charging software service fees to high-frequency B-end sellers, indicating a nuanced approach to commercialization while maintaining community integrity [15][19]. - The platform's user base has grown by approximately 200 million under Ding Jian's leadership, with daily GMV exceeding 1 billion yuan, making it the second-largest app in Alibaba's ecosystem after Taobao [19][20]. - Xianyu's open platform allows for high entry rates, making it a significant channel in the e-commerce landscape, with many B-end merchants moving their products to Xianyu [18][21]. Group 4: Future Outlook and Strategic Positioning - Xianyu is positioned to activate the "marginal economic forces" and serve young people in creating a "circular economy" through the use of idle resources [21]. - The platform's unique communication environment fosters connections among users, enhancing its community aspect and differentiating it from other platforms [22]. - Xianyu's strategic evolution aims to balance community engagement with commercialization, potentially fulfilling Ma Yun's vision of a "magical" platform that transcends mere transactions [21].

Core Insights - The core viewpoint of the articles emphasizes the importance of trust and social value in the second-hand economy, particularly through the platform Xianyu, which aims to build a network of integrity with the younger generation [1][3]. Group 1: Trust and Integrity Mechanisms - Xianyu has developed a comprehensive integrity trading system that includes a self-developed credit scoring system called "Yuli Value" to help users assess the credit status of buyers and sellers [3]. - The platform employs advanced digital technologies, such as AI and big data, to enhance trust in transactions, resulting in a reduction of the average time users take to find suitable trading partners by 13.66 minutes [3]. - The "Xiaofa Court" mechanism allows for community-based dispute resolution, ensuring fairness and accuracy in resolving conflicts [3]. Group 2: User Engagement and Environmental Impact - Xianyu has surpassed 600 million registered users, with over 4 million second-hand items listed daily, contributing to significant carbon reduction, with over 11.8 million tons of carbon emissions saved in the 2025 fiscal year [4]. - The youth demographic constitutes over 60% of Xianyu's user base, actively participating in the platform's integrity ecosystem and creating social value [5]. - In 2024, over 9.45 million young individuals utilized their skills and interests on Xianyu to develop side businesses, leading to the emergence of diverse new professions [5]. Group 3: Community and Social Responsibility - The platform's community-driven approach is highlighted by the fact that 70% of the 7.5 million reviewers in the Xiaofa Court are young people, who contribute their expertise to maintain fairness [5]. - Xianyu has seen a significant number of charitable items listed, with over half of the 21 million public welfare items in 2024 coming from young users [5]. - The company aims to empower every young individual to find growth opportunities in the digital world through robust mechanisms and reliable services [5].

Core Viewpoint - The article discusses the unique business model and user experience of Jimoty, a local second-hand trading platform in Japan, comparing it with other platforms like Mercari and highlighting its strengths and weaknesses in the context of Japanese consumer behavior and trust culture [3][21][26]. Group 1: Jimoty's Business Model - Jimoty operates as a local information exchange platform, primarily focusing on second-hand goods, and generates revenue through advertising and paid listings rather than transaction fees [21][24]. - The platform allows users to post items for free, with a significant portion of listings being zero-yen transfers, which is driven by the high cost of waste disposal in Japan [11][21]. - Jimoty's user base is predominantly older, with 75% of users over 40 years old, and 60% being women, particularly homemakers looking to transfer household items [13][21]. Group 2: User Experience and Trust - The platform emphasizes face-to-face transactions, which fosters a sense of trust among users, as they believe in the integrity of the other party [27][33]. - Users often prefer cash transactions and in-person exchanges, which contrasts with the growing trend of online payments in Japan, indicating a cultural preference for direct interactions [8][9]. - The article highlights that the lack of online payment options and delivery services limits the platform's reach but enhances the perceived safety and reliability of transactions [7][8]. Group 3: Comparison with Competitors - Mercari, a competing platform, offers a more comprehensive service with online payment, logistics support, and a more sophisticated user experience, making it more appealing to a broader audience [22][24]. - The financial performance of Mercari significantly outpaces that of Jimoty, with projected revenues of 181.7 billion yen for Mercari compared to 1.774 billion yen for Jimoty in 2024 [24][25]. - The article suggests that Jimoty's simplistic model may not attract significant investment interest compared to more integrated platforms like Mercari, which have a complete transaction ecosystem [21][24].

Core Viewpoint - The article discusses the unique characteristics and user experience of Jimoty, a local second-hand trading app in Japan, comparing it to other platforms like Mercari and highlighting its low-tech, high-trust model [3][33]. Group 1: Jimoty's User Experience - Jimoty allows users to buy and sell second-hand items through in-person transactions, which fosters a sense of trust and community among users [3][19]. - The app has a significant volume of listings, with 206 items listed for free transfer in a single day, indicating active user engagement despite its limitations [5][24]. - Users often prefer cash transactions and in-person exchanges, which, while less efficient, provide a sense of security and personal connection [19][46]. Group 2: Market Position and Business Model - Jimoty operates primarily on an advertising revenue model, charging for ad placements and premium listings, without taking a cut from transactions [33][39]. - The platform's user base is predominantly older, with 75% of users over 40 years old, and 60% being women, particularly homemakers [26]. - In contrast to Mercari, which has a more comprehensive business model including payment services and logistics, Jimoty's simplicity may limit its financial growth potential [33][39]. Group 3: Comparison with Competitors - Mercari, launched earlier, has a more robust infrastructure with features like payment guarantees and logistics support, making it more appealing for users seeking convenience [35][39]. - Jimoty's model is likened to that of 58.com and Xianyu in China, but it lacks the same level of transaction facilitation and user experience enhancements [40][41]. - Despite its limitations, Jimoty's focus on local, low-cost transactions and community trust allows it to maintain a loyal user base [42][47].

Core Insights - The article discusses the unique characteristics and user experience of Jimoty, a local second-hand trading app in Japan, comparing it to other platforms like Mercari and highlighting its low-tech, trust-based transaction model [1][51][62]. Group 1: User Experience and Transaction Model - Jimoty allows users to buy and sell items through face-to-face transactions, emphasizing cash payments and local exchanges, which some users find reassuring despite the lack of delivery services [1][22][23]. - The app has a significant volume of listings, with 206 free item transfer listings reported in a single day within a 10-kilometer radius of Shinjuku, Tokyo [3][38]. - The platform's appeal lies in its authenticity, as it primarily features real individuals rather than businesses, fostering a sense of community and trust among users [4][5][30]. Group 2: Market Position and Financials - Jimoty is one of Japan's earliest local online second-hand platforms, with a user base predominantly consisting of women aged 40 and above, particularly homemakers [40][62]. - The app's revenue model is based on advertising and paid listings, without engaging in transaction fees, which limits its financial growth potential compared to more integrated platforms like Mercari [52][54]. - In 2024, Jimoty's projected sales revenue is 1.774 billion yen, with a net profit of 465 million yen, contrasting sharply with Mercari's 181.7 billion yen in sales and approximately 3 billion yen in net profit [62]. Group 3: Comparison with Competitors - Mercari, unlike Jimoty, offers a comprehensive ecosystem with payment guarantees, logistics services, and a more sophisticated user experience, which has led to its higher market penetration and financial success [56][60]. - The article compares Jimoty to other platforms like 58.com and Xianyu, noting that while Jimoty has a strong local focus, it lacks the technological advancements and user engagement strategies seen in its competitors [64]. Group 4: Cultural Context and Trust - The success of Jimoty can be attributed to Japan's high trust culture, where users feel comfortable engaging in transactions with strangers, believing in the integrity of the exchange [71][72]. - The platform's model of face-to-face transactions enhances the sense of community and trust, which is a significant factor in its continued usage despite its inefficiencies [68][81].

Core Viewpoint - The article discusses effective strategies for brand price control and low-price management on the second-hand trading platform Xianyu, emphasizing the importance of clear pricing policies, data monitoring, communication, and collaboration with third-party companies. Group 1: Pricing Policy and Market Research - Brands should establish clear pricing policies that cover costs and meet market demand, providing foundational guidance for price control efforts [3] - Conducting thorough market research on Xianyu's competitive landscape, including competitor pricing and consumer preferences, is essential for developing targeted pricing strategies [3] Group 2: Data Monitoring and Identification - Utilizing professional tools for real-time monitoring of product prices on Xianyu helps track market dynamics, including competitor pricing fluctuations [4] - Assigning unique identification codes to each product aids in recognizing product sources and sales channels, facilitating more efficient price tracking and management [4] Group 3: Communication and Intellectual Property Protection - Establishing good communication channels with sellers can encourage compliance with pricing policies and reduce conflicts [5] - Actively protecting intellectual property by reporting unauthorized sales and counterfeit activities helps maintain brand image and curb low-price disruptions [5] Group 4: Reporting and Third-Party Collaboration - Brands should report non-compliant sellers through the platform's reporting mechanism and familiarize themselves with platform rules [7] - Collaborating with professional third-party price control companies can enhance market price monitoring and timely detection of low-price issues [7] Group 5: Continuous Monitoring and Brand Management - Price control is an ongoing process requiring continuous market monitoring and timely adjustments to pricing strategies [7] - Strengthening brand promotion and managing sales channels ensures that only authorized sellers can distribute products, reducing demand for low-priced unauthorized products [7] Group 6: Regular Monitoring and Reporting - Regularly searching for the brand's products on Xianyu to identify low-price sales and communicating with sellers about pricing policies is crucial [9] - For products priced significantly below normal and damaging to brand image, reporting to Xianyu with supporting evidence is necessary [9]