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唤醒“初老族”健康管理意识——“50+健身新兵”组团“撸铁”
Hang Zhou Ri Bao· 2025-05-15 02:18
"膝盖微屈,核心收紧,匀速拉动弹力带。"5月13日上午,杭州乐刻运动健身教工路华门店里,5位 平均年龄54岁的"健身新兵"正在专业教练的指导下进行拉伸训练。57岁的冯大姐稳稳握住杠铃,笑得格 外灿烂:"以前总觉得健身房是年轻人的'地盘',没想到咱退休阿姨也能'撸铁'!" 这是西湖区西溪街道"越活越年轻计划"的首场线下课。与常规健身课程不同,此次课程以"适老 化"为核心,学员均为"50+"群体。 "肌肉流失快、关节易损伤,但多数人普遍觉得自己'还年轻',缺乏系统锻炼的意识。"拥有7年私 教经验的振东教练坦言,50-60岁群体正处于"初老"阶段,身体机能悄然变化,但心理上往往尚未适 应"老年人"标签,极易陷入健康管理盲区。 此次西溪街道联合乐刻运动推出"适老化"定制课程,将预防骨质疏松、改善关节疼痛、增强心肺功 能三大目标融入"抗衰老模块"。"在课程编排上,力量训练能提升骨密度和肌肉力量,平衡训练可降低 跌倒风险,心肺耐力练习则能促进代谢、改善心血管健康。"振东教练解释。 一堂课下来,学员们的表现令教练惊喜。"虽然是初次接触,但大家的反应力和完成度都很高。"振 东教练提到,学员普遍有爬山、快走等习惯,但缺乏专业指 ...
新消费快讯|PIAGET伯爵官宣全智贤为全球品牌大使;李子园推出AD钙奶
新消费智库· 2025-04-28 12:30
这是新消费智库第 2 6 2 4 期文章 新消费导读 1. 甘源推出两种全新风味坚果 新消费 1. 甘源推出两种全新风味坚果 近日, J immy Choo 与 Malbon 再度推出高尔夫联名限定系列,最新系列巧妙融合 Malbon 在高尔夫休闲服饰领域的经典美学与 J immy Choo 标志性的奢华格调,并在第一代成功合作基础上全新升级 。 ( TOPBRAND ) 2. DQ 推出 0 蔗糖减脂酸奶冰淇淋碗 3. J immy Choo 联手 Malbon 发布高尔夫联名系列 4. HOKA CLIFTON 10 跑鞋正式发布 5. 李子园推出 AD 钙奶 6. 中粮包装今日正式从港交所退市 7. Happy Howl 获得种子轮融资 8. 百合股份拟收购新西兰 Ora 56% 股权 9. 女性健康品牌 Moom Health 获融资 10. Argand Partner s 收购舞蹈服饰品牌 Capez io 母公司 11. BOSS 官宣崔胜哲为全球品牌代言人 12. 24 小时无人健身空间 The Gym Pod 登陆香港 13. 紫燕食品在长沙成立新餐饮公司 14. Blue Bottle C ...
周均健身3.3次,男性爱练胸,女性要练腹|2025年轻人健身报告
36氪· 2025-03-28 10:17
Core Insights - The article discusses the evolving fitness habits among young people, highlighting that fitness has become a popular lifestyle choice and a common topic of conversation among the youth [4][6][71] - A survey conducted by "后浪研究所" reveals diverse motivations for fitness, including health, stress relief, and personal satisfaction, rather than solely aesthetic goals [20][71] Group 1: Demographics and Participation - The survey included a diverse demographic, with 46.2% male and 53.8% female participants, predominantly from the post-90s and post-95s generations [7][8] - Young people engage in fitness an average of 3.3 times per week, with each session lasting approximately 1.3 hours, indicating a strong commitment to fitness as part of their lifestyle [8][10] Group 2: Fitness Preferences and Goals - The survey indicates that fitness goals vary significantly between genders, with men focusing on muscle gain and women prioritizing core strength and overall health [21][30] - The preferred fitness activities show a gender divide, with men favoring weight training and women leaning towards group classes and personal training [23][24] Group 3: Spending and Consumption Trends - On average, women spend 996.3 yuan monthly on fitness, which is over 200 yuan more than men, reflecting a trend of higher investment in fitness among female participants [41][42] - A significant majority (74.1%) of respondents prefer budget-friendly alternatives to high-end fitness products, indicating a shift towards practical spending in fitness [45][46] Group 4: Attitudes Towards Fitness - The article emphasizes that fitness is increasingly viewed as a means of self-improvement and personal enjoyment rather than a chore, with many young people seeking a balance between fitness and other life aspects [71][72] - The survey results suggest that young individuals are moving away from traditional fitness norms, focusing instead on personal satisfaction and well-being [20][71]