Core Insights - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) has evolved into a comprehensive platform integrating trading, investment, release, co-creation, trade, communication, and display, significantly empowering the trillion-level cultural industry ecosystem and providing a "Shenzhen model" for the globalization of Chinese culture [1][9]. Group 1: Market Overview - The CICIF serves as a major marketplace for cultural products, with a cumulative transaction volume exceeding 3 trillion yuan by 2024, benefiting over 45,000 cultural enterprises globally and showcasing more than 2 million products [2]. - The current fair attracted 35,000 overseas professional visitors and 305 international exhibitors from 65 countries, creating a "never-ending digital CICIF" through online and offline integration [2]. Group 2: Investment and Innovation - The fair has facilitated over 70,000 investment and financing projects, with nearly 200 events organized during the exhibition, including product launches, investment attraction, and project signing [3]. - The focus on new product launches and project roadshows has expanded the channels for showcasing innovations, doubling the number of release areas compared to the previous year [3]. Group 3: Technological Integration - The CICIF has become a launchpad for global cultural technology, with a dedicated AI exhibition area featuring over 60 leading companies like Huawei and Tencent, showcasing robots, drones, and smart wearable devices [4]. - AI applications are integrated throughout the event, enhancing visitor experience with AI assistants and smart translation services, while also promoting AI-driven projects in various cultural sectors [4]. Group 4: Cultural Heritage and Modern Design - The fair promotes the integration of intangible cultural heritage with contemporary design through various exhibitions, showcasing projects that blend traditional culture with technology [5]. - Collaborations with leading domestic cultural tourism operators have resulted in themed exhibitions that highlight the application of traditional culture in modern lifestyles [5]. Group 5: Internationalization Efforts - The international participation rate of the fair reached 20%, with a new "Cultural Going Global" exhibition area facilitating connections with buyers from 110 countries [6]. - International institutions showcased significant cultural products, and forums were held to discuss global cultural consumption trends, enhancing the competitiveness of Chinese IP on the international stage [6]. Group 6: Media and Brand Promotion - The fair generated 68,000 reports and over 5 billion online views, significantly increasing its international influence through various media channels [7]. - Innovative promotional strategies, including influencer marketing and live streaming, have transformed exhibited products into "phenomenal bestsellers" [8]. Group 7: Economic Impact - The CICIF has witnessed continuous growth in scale, audience numbers, internationalization, and transaction volume over its 21-year history, reflecting new opportunities for high-quality development in the cultural industry [9]. - Shenzhen's cultural creative industry has experienced an average annual growth rate of 20% from 2004 to 2024, with significant contributions from emerging sectors like multimedia gaming and smart wearables [9].

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (Cultural Fair) will be held from May 22 to 26 at the Shenzhen International Convention and Exhibition Center, featuring a newly established Rural Cultural Revitalization Exhibition Area [1] Group 1: Exhibition Overview - The Rural Cultural Revitalization Exhibition is supported by the Shenzhen Rural Revitalization and Cooperation Exchange Bureau and involves over 10 organizations, showcasing achievements in county economy and rural cultural development [1] - The exhibition area covers 3,000 square meters and adopts a "culture + industry" dual-track display model, focusing on county-level cultural tourism, cultural creativity, and specialty products [1] - The exhibition will feature over 20 exemplary counties and nearly 100 units, organized into three main sections: "County Theme Pavilions," "Cultural Tourism Promotion," and "Investment Release" [1] Group 2: Key Highlights - The exhibition emphasizes three core highlights: a matrix of county theme pavilions that make rural culture tangible, a media communication engine to enhance the visibility of county IPs, and a financial promotion meeting for seamless resource matching [2] - The county theme pavilions will showcase local characteristics and typical achievements in rural revitalization, including cultural history, tourism attractions, intangible cultural heritage, and specialty foods [2] - The financial promotion meeting aims to create a platform for immediate communication among industries, finance, buyers, and county enterprises, facilitating the connection between funding needs and project resources [2]

Core Viewpoint - The 21st China (Shenzhen) International Cultural Industries Fair (CICIF) will take place from May 22 to 26, showcasing over 120,000 cultural products and more than 4,000 cultural industry investment and financing projects, highlighting the integration of culture and technology through a new AI exhibition area [1][2][3]. Group 1: Event Overview - The event will feature 6,280 participating organizations, an increase of 265 from the previous year, with 3,300 offline exhibitors and 2,980 online exhibitors [2][3]. - The fair will include participation from all 31 provinces, autonomous regions, and municipalities in China, as well as 65 countries and regions globally, with 305 overseas exhibitors [1][2]. - The main venue is set at the Shenzhen International Convention and Exhibition Center, with 52 sub-venues across the city [2]. Group 2: Highlights of the Fair - The fair will introduce an AI exhibition area with over 60 renowned companies, including UBTECH and Yuanxiang, showcasing cutting-edge AI products [4][5]. - More than 120 new product launches will occur during the event, featuring significant innovations such as the first domestically certified manned drone by Heyi Aviation [4][5]. - The main exhibition area for cultural products has expanded from over 1,300 square meters to 3,000 square meters, attracting over 100 institutions and enterprises [5]. Group 3: Economic Impact - The cumulative transaction volume of the fair has exceeded 3 trillion yuan, with over 4.5 million cultural industry enterprises served [6]. - In 2024, Shenzhen's cultural and related industries are projected to have 3,754 enterprises with a revenue of 1,287.5 billion yuan, accounting for 51.5% of the province's total [6]. - The fair has successfully linked over 70,000 cultural investment and financing projects throughout its history [6].