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可感知 可交互 可延伸 文旅新消费 “玩”出科技感
Core Viewpoint - Digital technology is profoundly reshaping the cultural and tourism industry, with technological innovation becoming the core driver to address development pain points and stimulate consumer vitality [1] Group 1: Transformation of Tourism Consumption - Tourism consumption is shifting from "superficial sightseeing" to "deep immersion," from "single-point service" to "full-domain intelligence," and from "offline limitations" to "cross-domain interaction" [1] - New technologies such as artificial intelligence, virtual reality (VR), and ultra-high-definition are acting as "experience reconstructors," "demand activators," and "boundary expanders," injecting strong momentum into new tourism consumption [1] Group 2: Immersive Experience Reconstruction - Traditional tourism experiences are being transformed by new technologies, allowing visitors to become participants rather than mere observers, which enhances ticket sales, secondary consumption, and repeat visit rates [2] - The National Grand Theatre's "second scene" utilizes ultra-high-definition technology to break the time-space limitations of performance consumption, achieving nationwide cultural dissemination [2] - VR technology is being used to convert "one-time experiences" into "sustainable consumption," significantly lowering content adaptation and distribution costs across different venues [2] Group 3: Intelligent Service Integration - The core pain point in tourism consumption is the mismatch between service and demand, which is being addressed by intelligent service systems powered by AI and big data, enabling personalized service [4] - AI-driven products like "Starfire Companion" enhance the travel experience by providing in-depth knowledge and dynamic adjustment of explanation strategies [4] - Intelligent robots are addressing service coverage issues, with significant interaction volumes reported, indicating a high level of engagement [4] Group 4: Cross-Domain Integration - New technologies are not only optimizing existing tourism consumption scenarios but also breaking the traditional perception of tourism as merely "scenic spots," promoting deep integration with transportation, gaming, and content creation [5] - The "Star Light Train" exemplifies the integration of tourism and transportation, offering combined ticketing options that unlock new thematic travel possibilities [6] - Gaming is evolving into a comprehensive media form that enhances cultural dissemination and user engagement through interactive advertising [6] Group 5: International Expansion of Tourism Technology - The international expansion of tourism technology is pushing consumption scenarios onto the global stage, with innovations like 360-degree immersive projection technology being promoted in Southeast Asia [6] - The overall transformation of tourism consumption is characterized by becoming "more immersive, more intelligent, and more open," injecting lasting vitality into the consumer market [6]
从AI、AR、VR、XR等新技术,看科技给文旅带来的革新变化
Chang Jiang Ri Bao· 2025-09-14 02:54
Core Insights - The 2025 China Cultural Tourism Industry Expo showcased the integration of AI, AR, VR, and XR technologies, significantly transforming the experience in the cultural tourism sector [1][2][3] - The event highlighted innovative applications such as the AI digital ambassador "Huang Xiaoxi" in Guizhou, which provides personalized travel planning and real-time recommendations [1] - Companies like Lingban Technology introduced AI glasses with real-time translation and interactive features, redefining consumer experiences in cultural tourism [2] - The XR technology experience showcased immersive virtual reality projects, enhancing audience engagement and interaction [3] Group 1 - The expo took place from September 12 to 14 at the Wuhan National Convention and Exhibition Center, attracting large crowds and featuring various cultural and technological exhibits [1] - AI technologies are increasingly common in the cultural tourism industry, with notable advancements in wearable devices that enhance user interaction [2] - The integration of AI, AR, VR, and XR is pushing the cultural tourism experience into a new era characterized by intelligence, immersion, and connectivity [3] Group 2 - "Huang Xiaoxi," the AI digital ambassador, was launched in April 2023 and offers features such as itinerary planning, booking, and travel diary generation [1] - Lingban Technology's AI glasses, Rokid Glasses, support multiple languages and include practical functions like object recognition and navigation [2] - The XR technology experience featured projects like "Landing on Mars" and "Wukong Returns to Journey to the West," showcasing the potential of virtual reality to create engaging narratives [3]
2025年北京市文化和旅游科技创新优秀案例和优秀解决方案发布
Bei Jing Shang Bao· 2025-09-12 10:33
Core Viewpoint - The event highlighted the integration of technology in the cultural and tourism sectors in Beijing, showcasing innovative cases and solutions that enhance service efficiency and cultural expression [1][2]. Group 1: Innovative Cases and Solutions - A total of 14 outstanding cases and 8 excellent solutions were selected, including projects like the National Centre for the Performing Arts' ultra-high-definition digital performances and VR experiences at the Old Summer Palace [1]. - The selected innovations also feature applications of artificial intelligence, such as AI digital store managers and multilingual AI transparent screens, aimed at improving service and governance in the cultural tourism sector [1]. - Other notable projects include immersive experiences in the metaverse, such as the 798 VR cinema and the Yiyun Digital Art Center, as well as physical venues like the Aipalang Outdoor Smart Playground and Haidian Park AI Technology Theme Park [1]. Group 2: Government Support and Future Plans - The Deputy Director of Beijing's Cultural and Tourism Bureau emphasized the importance of technology in transforming the cultural tourism industry and enhancing its service capabilities [2]. - The bureau plans to continue fostering an innovative ecosystem, encouraging collaboration among market entities and research institutions to deepen the integration of technological innovations into cultural tourism [2]. - Future initiatives will focus on promoting digital transformation in the industry, providing a supportive environment for technological advancements, and sharing best practices to lead the digital and intelligent transformation trends [2].
2025服贸会|2025年北京市文化和旅游科技创新优秀案例和优秀解决方案发布
Bei Jing Shang Bao· 2025-09-12 10:28
Group 1 - The event held on September 12, 2025, showcased 14 outstanding cases and 8 excellent solutions in cultural and tourism technology innovation in Beijing [1][2] - Selected cases include high-definition digital performances at the National Centre for the Performing Arts and VR experiences at Yuanmingyuan, highlighting the capital's cultural heritage [1] - The solutions encompass AI applications in tourism services, such as AI digital store managers and multilingual AI transparent screens, as well as immersive experiences in the metaverse [1] Group 2 - Liu Zhuang, Deputy Director of the Beijing Municipal Bureau of Culture and Tourism, emphasized that technology is crucial for the transformation and upgrading of the cultural and tourism industry [2] - The bureau aims to foster a better innovation ecosystem, encouraging market entities and research institutions to explore and collaborate on technological integration in cultural tourism [2] - Future efforts will focus on enhancing support for cultural tourism technology innovation, promoting deeper integration with technology, and sharing advanced experiences to lead the digital and intelligent transformation of the industry [2]
创新点亮未来生活——2025年服贸会描绘民生服务新图景
Ke Ji Ri Bao· 2025-09-12 01:13
Group 1: Event Overview - The 2025 China International Service Trade Fair (CIFTIS) opened in Beijing, showcasing innovative products that integrate cutting-edge technology across various sectors including environment, education, and cultural tourism [2][3] - The event highlights the deep integration of technology into daily life, with products designed to enhance industry development and improve user experience [2] Group 2: Water Environment Scout - The "Water Environment Scout," developed by Chip Vision (Beijing) Technology Co., utilizes quantum dot spectral sensing technology for real-time water quality monitoring [3][4] - This system can detect multiple water quality indicators with second-level precision and provides early warnings for pollution, aiding in pollution source tracing [3][4] - The system has been implemented in over 20 cities, significantly improving pollution source identification efficiency compared to traditional methods [4] Group 3: Smart Sports Technology - The Smart Tennis Hawk-Eye system, developed by Beijing Ruige Technology Co., employs high-speed cameras and advanced algorithms to resolve disputes in tennis matches by providing precise 3D trajectory simulations [5][6] - This system enhances training efficiency by offering personalized training plans and real-time performance data [6] - The technology has been adapted for other sports, including certified systems for football and table tennis, used in international competitions [6] Group 4: Educational Innovations - The "Jingwa" smart companions, "Jingxiaojian" and "Jingxiaozhuang," focus on the health and physical activity of middle school students, utilizing AI and multi-modal sensing technology [7][8] - These devices collect health data and provide personalized exercise plans, aiming to integrate technology into the educational experience [7][8] - The initiative is positioned as a model for future smart education development across China [8] Group 5: AR Educational Tools - The AR building blocks for animal science, developed by Beijing Zoo and Yuanli Technology, transform traditional education into an interactive experience using augmented reality [10][11] - This product allows children to engage in hands-on learning while fostering interest in science and nature through immersive experiences [10][11] - Future plans include expanding educational functionalities and integrating with school curricula to enhance ecological awareness among youth [11]
华侨城A:华侨城文旅科技不在公司合并报表范围内
Zheng Quan Ri Bao Wang· 2025-09-11 11:44
Core Viewpoint - Company Huazhou City A clarified that Huazhou City Cultural Tourism Technology is not included in the company's consolidated financial statements, indicating a separation in financial reporting and operational structure [1] Group 1 - Huazhou City A responded to investor inquiries on September 11 regarding its financial reporting practices [1] - The company has business collaborations with certain cultural tourism projects, although these are not consolidated in its financial statements [1]
科技新观察|“科技+”带火消费“新四样”
Ke Ji Ri Bao· 2025-09-05 09:28
Core Viewpoint - The integration of technology into various sectors is driving new consumption patterns and opportunities in China, particularly in healthcare, elderly care, smart home, and cultural tourism, contributing to a significant increase in retail sales despite external uncertainties [1]. Group 1: Internet Healthcare - The "Zijing AI Doctor" system, launched by Tsinghua University, features 42 AI doctors covering over 300 diseases, achieving a diagnostic accuracy of 93.06% for respiratory diseases [2]. - By the end of 2024, the number of internet healthcare users in China is expected to reach 418 million, accounting for 37.7% of internet users [2]. - The internet hospital market is projected to exceed 1.2 trillion yuan by 2030, with AI doctors participating in 80% of initial diagnoses [3]. Group 2: Smart Elderly Care - The aging population in China, with over 300 million people aged 60 and above, is driving the growth of the silver economy, leading to innovations in smart elderly care [4]. - Sales of elderly care services increased by 65.5% in the first quarter of this year, while health monitoring devices saw a 41.6% rise in sales [5]. - Technologies such as AI and IoT are making elderly care more proactive, shifting consumer behavior from "passive care" to "active enjoyment of life" [5]. Group 3: Smart Home - Haier's innovations in smart home appliances, such as the automatic range hood, are enhancing user experience and driving sales growth across various product categories [6][7]. - The export of home appliances from China increased by 6.1% in the first five months of 2025, indicating a strong global demand for digital smart home products [8]. - The trend towards full-home digitalization is expected to cover over 90% of new residential buildings in the next decade [8]. Group 4: Cultural Tourism - The use of advanced technologies like VR and AR in cultural tourism is creating immersive experiences, significantly enhancing consumer engagement [10][11]. - The digital tourism industry is projected to generate 58.9 billion yuan in revenue in 2024, reflecting a 9.8% growth from the previous year [11]. - Future developments in cultural tourism will focus on highly customized immersive experiences, aligning with consumer preferences and behaviors [11].
爱奇艺《万里长城》全感剧场落地北京,实现沉浸式文旅新体验
Xin Jing Bao· 2025-09-01 07:31
Group 1 - The core concept of the project is the integration of "technology + culture + IP" to create an immersive cultural tourism experience [1][3] - The "Wanli Changcheng" immersive theater is the second product developed by the company following the "Changzheng: Four Crossings of the Red River" immersive theater, specifically tailored for cultural tourism scenarios [3] - The development team utilized next-generation game engines, advanced motion capture, audio production, digital asset scanning, and real scene integration to achieve a cinematic-level immersive audio-visual experience [3] Group 2 - The project employs VR redirection technology and wireless streaming technology, allowing visitors to feel as if they can walk infinitely within a physical space of 100 square meters, simulating an experience across thousands of square kilometers [3] - Cultural presentation involved collaboration with Great Wall cultural experts and institutions, ensuring accurate representation of historical elements such as military flags, armor, and firearms from the Ming Dynasty [3] - The digital scenes in the immersive theater vividly recreate natural wonders and cultural landscapes along the Great Wall, including the colorful Danxia landform, cantilevered Great Wall, and the "world's first pier" [3]
江苏两项目入选文旅部建设名单
Jiang Nan Shi Bao· 2025-07-22 13:48
Core Insights - The Ministry of Culture and Tourism has announced the second batch of technology innovation centers, focusing on interactive simulation amusement equipment and 3D animation production tools [1][2] Group 1: Technology Innovation Centers - The second batch includes two centers: one for interactive simulation amusement equipment and another for 3D animation production tools [1][2] - The first batch consisted of 11 units focusing on performing arts equipment, smart tourism, and cultural digitization [1] Group 2: Interactive Simulation Amusement Equipment Center - The center, based on XuZhou Top Interactive Intelligent Technology Co., aims to address key industry issues such as equipment intelligence and integration [1] - The center focuses on technical innovations in design, system integration, and content distribution for simulation amusement devices [1] - Top has over 30,000 square meters of modern standardized production base and is recognized as a leading enterprise in the amusement equipment technology sector [1] Group 3: 3D Animation Production Tools Center - The center, based on Jiangsu Yuanli Digital Technology Co., focuses on developing innovative 3D digital technology products and services [2] - It implements software systems related to computer vision and deep learning algorithms to enhance animation production efficiency [2] - Yuanli is recognized as a national "specialized and innovative" small giant enterprise, producing acclaimed animations and high-precision 3D scanning data packages [2]
粤夜粤经济:沉浸式数字夜游成大市场|活力中国调研行
Core Viewpoint - The integration of culture and technology is driving the development of new cultural industries, with immersive digital night tours emerging as a popular market trend [1][2]. Group 1: Company Insights - Liya Group's Lifen Culture has focused on cultural and technological integration for nearly 30 years, emphasizing the night tourism economy as a significant new market [2]. - The company is increasingly prioritizing knowledge systems and IP layout, while also enhancing the integration of technology and content to create modular and scene-based outputs [2]. - Lifen Culture is actively developing immersive products, particularly in historical projects, combining traditional culture with modern technology to engage tourists [3]. Group 2: Industry Trends - The introduction of digital technology has revolutionized night tourism, overcoming limitations of traditional night tours and enhancing the appeal of attractions [2]. - The demand for immersive experiences is driven by the younger generation's preference for personalization, interactivity, and technological engagement [2]. - The success of immersive digital night tours relies on local cultural support, necessitating effective storytelling to extend the technological experience into cultural and artistic realms [3]. Group 3: Project Examples - The Kaifeng Night Tour project, centered around the character Bao Zheng, utilizes real-time interaction and 3D technology to enhance visitor engagement [4]. - The project has been recognized as a digital benchmark case, showcasing the potential of digital technology in cultural resource reproduction and commercial value extraction [4]. - The industry is encouraged to focus on creating unique IPs and addressing the dual demands for economic and social value in tourism projects [4][5].