6 证券研究报告 （黑体字为 2025 年重点强调与 2024 年的不一致之处） 点评报告 2025 年 12 月 12 日 晨会纪要 第一创业证券研究所 核[心Ta观bl点e_：Summary] 一、宏观经济组： 事件： 证书编号：S1080525070001 2025 年 12 月 11 日中央经济工作会议。 点评： 要继续实施更加积极的财政政策。保持必要的财政赤字、债务总规模和支出总 量，加强财政科学管理，优化财政支出结构，规范税收优惠、财政补贴政策。 重视解决地方财政困难，兜牢基层"三保"底线。严肃财经纪律，坚持党政机 关过紧日子。 要继续实施适度宽松的货币政策。把促进经济稳定增长、物价合理回升作为货 币政策的重要考量，灵活高效运用降准降息等多种政策工具，保持流动性充裕， 畅通货币政策传导机制，引导金融机构加力支持扩大内需、科技创新、中小微 分析师：刘笑瑜 电话：0755-23838239 一是对于问题与挑战：外部环境变化影响加深，国内供强需弱矛盾突出，重点 领域风险隐患较多。2024 年不同点在于"国内需求不足，部分企业经营困难， 群众就业增收面临压力。" 二是指导原则: 坚持稳中求进工作总基调，与 ...

近日，首届福布斯中国海平线峰会在上海举行。本次峰会以中国企业出海实践为核心，汇聚各界力量共 同探讨前沿技术驱动下的出海机遇与挑战，以及协同合作新生态的构建路径。 峰会现场同步揭晓福布斯出海全球化系列评选结果，全球化社交娱乐企业米可世界凭借在出海领域的长 期深耕与扎实布局，成功入选 "福布斯出海全球化领军品牌"。 2025 年前三季度，米可世界旗下 MICO、YoHo、SUGO、TopTop 等核心产品均实现稳健增长。数据平 台"点点数据"发布的中东地区榜单显示，2025 年 2 月，TopTop 进入 Google Play 游戏应用收入榜前 10，SUGO 进入 App Store 和 Google Play 双端非游戏应用收入榜前 10。 福布斯中国指出，米可世界等品牌让世界见证了东方智慧与全球视野的完美融合，此次出海全球化系列 评选不仅是对企业跨文化商业实践中卓越成就的肯定，更清晰勾勒出中国全球化力量的全新版图。 作为领先的全球化社交娱乐公司，自 2014 年成立以来，米可世界积极拓展全球市场，持续深耕中东北 非、东南亚、日韩等核心区域，业务覆盖全球 150 个国家和地区，致力于满足全球用户的多元化社交 ...

2025年12月1日，VSING（股份代号：8292）公告称，通过一般授权以配售新股份方式融资，其中配售 新股份发行150,000,000股（约1.5亿股），募集约0.6亿港元；以上合计募集资金约0.6亿港元（扣除费用 后净得约0.6亿港元）。本次融资由中毅资本担任配售代理。 配售股份配售价0.40港元较前一交易日收市价0.435港元折让约8.1%，较前五个交易日平均收市价折让 约12.3%。配售股份占现有已发行股本约13.9%，完成后占扩大股本约12.2%。 来源：新浪港股-好仓工作室 VSING是一家投资控股公司，主要提供国际货运代理及物流服务，并经营社交娱乐平台VSING。所得 款项中，约0.3亿港元将用于发展VSING业务分部，其余用作本集团的一般营运资金。本次发行根据股 东大会授予的一般授权实施，无需股东批准，预计于条件达成后五个营业日内完成。 点击查看公告原文>> 声明：市场有风险，投资需谨慎。 本文为AI大模型基于第三方数据库自动发布，任何在本文出现的信 息（包括但不限于个股、评论、预测、图表、指标、理论、任何形式的表述等）均只作为参考，不构成 个人投资建议。受限于第三方数据库质量等问题，我们无 ...

Core Insights - The article discusses the transformation of Chinese companies in their overseas expansion, marking the beginning of "Overseas 2.0" era, characterized by a shift from price competition to organizational strength, innovation, and localized operations [2][3]. Group 1: Strategic Upgrades - In the past year, there has been a significant upgrade in overseas strategies, with more companies establishing global operational systems, transitioning from product export to brand export [3]. - Many manufacturing and emerging consumer brands are setting up localized teams and data management units in specific regions, enhancing innovation, service, and marketing at community and user touchpoints [3][4]. Group 2: External Challenges - The external environment for overseas expansion is becoming increasingly complex, with geopolitical factors significantly impacting companies' strategies [4]. - Trade barriers in Europe and the U.S., data protection regulations in Southeast Asia, and market access issues in the Middle East require companies to possess higher strategic sensitivity and local adaptability [4][5]. Group 3: Local Adaptation and Risk Management - Compliance has become a critical threshold, necessitating that Chinese companies develop cross-border risk control and emergency response capabilities [5]. - Companies are moving from a "hit-and-run" approach to a more rooted strategy, focusing on local talent, data, ecosystems, and teams to withstand external risks and achieve resilient growth [5][6]. Group 4: Evolving Competitive Landscape - The competitive landscape and philosophies of Chinese companies are evolving, transitioning from product sales to creating value ecosystems [6]. - The most promising sectors for overseas expansion by 2025 include smart manufacturing, consumer electronics, renewable energy, and cross-border e-commerce brands [7][8]. Group 5: Benchmark Enterprises - The article emphasizes that true benchmark enterprises are not just defined by high revenue or size but by their continuous evolution of capabilities and ecological innovation [11][12]. - The evaluation criteria for benchmark enterprises include innovation capability, localization, organizational resilience, and sustainable growth [12]. Group 6: Award Winners - The article lists several companies recognized for their outstanding performance in overseas markets, including Haier, Lenovo, Midea, Didi, and Changan Automobile, highlighting their contributions to global brand building and market penetration [16][19][20][21][22][23][24][25][26][27][28]. - New emerging companies like United Imaging, Baseus, and Fantuan are also acknowledged for their rapid rise and innovative business models in overseas markets [30][31][32][33][34][35][36][37][38][39]. Group 7: Service Providers - The article identifies key service providers that support overseas enterprises, including logistics, marketing, and payment solutions, which help lower the barriers for Chinese brands to reach global users [41][42][43][44][45][46][47][48][49][50][51]. Group 8: Future Outlook - The future of Chinese companies' overseas expansion is expected to be defined by the integration of localization capabilities, data-driven strategies, and ecological collaboration [51]. - The evolution of Chinese brands in the global market is not a sprint but a long-term contest of organizational strength, innovation, and belief [51].

Core Insights - JOYY Inc. reported Q3 2025 revenue of $540 million, a 6.4% increase quarter-over-quarter, with live streaming revenue at $388 million, up 3.5% [1] - Advertising revenue grew by 29.2% year-over-year, increasing the non-live revenue share to 28.1% of total revenue [1] - BIGO Ads revenue reached $104 million, marking a 33.1% year-over-year and 19.7% quarter-over-quarter growth [1] Financial Performance - Non-GAAP operating profit for Q3 was $41 million, a 16.6% year-over-year and 6.1% quarter-over-quarter increase [1] - EBITDA for the quarter was $51 million, reflecting a 16.8% year-over-year and 4.9% quarter-over-quarter growth [1] - Monthly active users (MAU) for global social products reached 266 million, a 1.4% increase quarter-over-quarter [1] Business Strategy - JOYY implemented various initiatives in Q3 to optimize the Bigo Live platform, including enhancing the anchor incentive mechanism and leveraging AI technology for content production [2] - The management indicated a clear path for positive revenue growth for the year, with stable recovery in live streaming and strong growth potential in advertising [2] - AI technology is being integrated into Bigo Live for content distribution and user experience, improving user engagement metrics [2] Advertising Growth - BIGO Ads has seen accelerated revenue growth for three consecutive quarters, driven by increased traffic, product innovation, and algorithm efficiency [3] - The platform upgraded its IAA D7 ROAS smart bidding product, enhancing advertising effectiveness and efficiency [3] - Core advertisers increased their budgets by 30% quarter-over-quarter, with a 17% increase in the number of core advertisers [3] Future Outlook - For 2026, BIGO Ads plans to focus on expanding traffic scale, increasing advertising budgets, optimizing data systems, and regional market expansion [4]

Core Viewpoint - The company reported strong revenue growth for the first three quarters of 2025, with total revenue expected to be between 49.1 and 49.9 billion yuan, representing a year-on-year increase of approximately 37.6% to 39.9% [1] Revenue Breakdown - Social business revenue is projected to be around 43.8 to 44.4 billion yuan, reflecting a year-on-year growth of about 34.5% to 36.4% [1] - Innovative business revenue is expected to be between 5.3 and 5.5 billion yuan, showing a significant year-on-year increase of approximately 69.9% to 76.3% [1] Business Performance - The company’s social business continues to grow steadily, benefiting from AI technology integration in its product matrix, enhancing user experience and operational efficiency [1] - A strategic partnership with Tencent Cloud was signed in September 2025 to explore the "AI + social entertainment" space [1] - The company’s core products have solidified their competitive advantage, with SUGO ranking 6th in social network app revenue in the Middle East and TopTop ranking 9th in Google Play game app revenue in the region [1] Innovative Business Growth - The innovative business segment is experiencing robust growth across multiple areas, including: 1. Premium games, with flagship game "Alice's Dream" entering a long-term operational phase since Q4 2024 [1] 2. Steady growth in social e-commerce, with Huoer Health consolidating its leading position in the health service sector [1] 3. Revenue contributions from the actively invested short drama business [1] 4. Launch of the AI creative content community Aippy, marking a forward-looking move in the "AI + social entertainment" field, with its iOS version now live [1] Future Outlook - The company is expected to maintain its multi-faceted growth strategy in premium games, social e-commerce, short dramas, and AI-native apps, which are anticipated to support long-term development [1]

Core Insights - China is experiencing the largest and fastest aging process in human history, with the population aged 60 and above expected to reach 310 million by the end of 2024, accounting for 22% of the total population [1][2] - The aging population presents both challenges and opportunities, with the "silver economy" emerging as a significant growth area in China's economy [3][4] - The government is actively promoting policies to support the silver economy, expanding its scope to include individuals aged 50 to 60, indicating a shift towards a comprehensive life-cycle planning approach [5] Demographic Trends - By 2035, the elderly population is projected to exceed 400 million, representing over 30% of the total population, marking a transition to a severely aging society [2] - The silver economy is expected to reach 21.7 trillion yuan by 2035, accounting for 27.8% of total consumption and approximately 10.9% of GDP [3] Economic Implications - The silver economy is anticipated to grow to 63.5 trillion yuan by 2050, with a potential to approach 50 trillion yuan even under moderate growth scenarios [3] - The shift in consumer behavior among the elderly reflects a transition from passive acceptance to active choice, indicating a new lifestyle attitude centered around autonomy and enjoyment [5][21] Policy and Strategic Developments - The State Council has issued guidelines to enhance the well-being of the elderly, emphasizing the importance of developing a comprehensive silver economy [5] - The 20th Central Committee has elevated the silver economy to a national strategic level, focusing on optimizing the elderly care service system and promoting integrated medical and elderly care industries [5] Consumer Behavior and Preferences - The elderly population is increasingly prioritizing health management and home-based care, with 52.8% preferring home health care services [11][12] - There is a notable trend towards "quality aging," with a focus on comfort and practicality in consumer choices, as well as a growing interest in lifelong learning and skill acquisition [11][15][21] Technological Integration - Smart home technologies and health management systems are being adopted to enhance the independence and safety of the elderly, reflecting a shift towards more personalized and secure living environments [18][21]

Core Viewpoint - The company, Zhizi City Technology, is experiencing significant revenue growth driven by AI technology and diversified social products, with a strong performance in the Middle East and North Africa market [1][2]. Group 1: Financial Performance - For the first three quarters of 2025, the company's total revenue is expected to be between 4.91 billion to 4.99 billion, representing a year-on-year growth of 37.6% to 39.9% compared to the same period in 2024 [1]. - Revenue from social business is projected to be around 4.38 billion to 4.44 billion, reflecting a growth of approximately 34.5% to 36.4% year-on-year [1]. - The innovative business segment is expected to generate about 530 million to 550 million, with a remarkable year-on-year growth of 69.9% to 76.3% [1]. Group 2: Market Position and Competitive Advantage - Zhizi City Technology is recognized as one of the most competitive players in the Middle East and North Africa social entertainment industry, with strong market potential [2]. - The company has established unique competitive advantages through deep user insights, refined service experiences, and diversified monetization models [2]. - The company’s core products have shown enhanced competitiveness in the Middle East and North Africa, ranking sixth in social network app revenue and ninth in Google Play game app revenue in the region [1]. Group 3: AI and Innovation - The application of AI technology in business scenarios is deepening, particularly in content recommendation and user matching, which enhances product experience and operational efficiency [2]. - The company has signed a strategic cooperation agreement with Tencent Cloud to explore the "AI + social entertainment" space [2]. - The innovative business segment has shown strong growth, driven by traffic monetization, stable development of social e-commerce, and contributions from short drama and premium games [2]. Group 4: Global Expansion - The establishment of the global headquarters in Hong Kong marks a new phase in the company's globalization process [3]. - The Hong Kong headquarters will work in synergy with regional headquarters in Riyadh and Singapore, along with multiple R&D and operational centers worldwide, to support long-term high-quality development [3].

Core Viewpoint - The company, Kuaishou Technology (09911.HK), reported strong operational data for the first three quarters of 2025, with total revenue expected to be between RMB 4.91 billion and RMB 4.99 billion, reflecting a year-on-year growth of approximately 37.6% to 39.9% [1] Revenue Summary - The revenue from the social business is projected to be around RMB 4.38 billion to RMB 4.44 billion, showing a year-on-year increase of 34.5% to 36.4% [1] - The company has been focusing on refined operations in key markets such as the Middle East and North Africa, as well as Southeast Asia, enhancing product competitiveness [1] Market Opportunity - The vibrant social entertainment industry in the Middle East presents opportunities for the company to capture market share and continue its growth trajectory [1]

Core Insights - The company, Zhizi City Technology (09911.HK), reported a significant revenue growth forecast for the first three quarters of 2025, with total revenue expected to be between RMB 4.91 billion and 4.99 billion, representing a year-on-year increase of 37.6% to 39.9% compared to the same period in 2024 [1] Group 1: Social Business Performance - The social business revenue is projected to be around RMB 4.38 billion to 4.44 billion, reflecting a growth of approximately 34.5% to 36.4% year-on-year [1] - The company has successfully leveraged AI technology to drive the steady growth of diverse social products, demonstrating its ability to accurately understand user needs and the significant growth potential of its social product matrix [4] - Zhizi City Technology's main products have strengthened their competitive position in the Middle East and North Africa (MENA) market, with SUGO ranking 6th in social network app revenue and TopTop ranking 9th in Google Play game app revenue in the region [4] Group 2: Innovation Business Growth - The innovation business has shown robust growth, with revenue expected to be between RMB 530 million and 550 million, indicating a year-on-year increase of 69.9% to 76.3% [1][6] - The high growth in the innovation business is attributed to steady development in traffic monetization, social e-commerce, and contributions from short drama and premium games [7] - The company’s premium games have entered a profit recovery phase, with flagship games like "Alice's Dream: Merge Games" moving into long-term operation, and new game releases progressing well [7] Group 3: Strategic Developments - In September, the company signed a strategic cooperation agreement with Tencent Cloud to explore the "AI + social entertainment" space, enhancing its product experience and operational efficiency [5] - The establishment of the global headquarters in Hong Kong marks a new phase in the company's globalization process, which will facilitate efficient collaboration with regional headquarters in Riyadh and Singapore, as well as numerous R&D and operational centers worldwide [8]