Core Viewpoint - The ongoing public relations conflict between Xi Bei and marketing firm Hua Yu Hua highlights the complexities of brand management and public perception in the Chinese restaurant industry, with significant implications for both parties involved [1][9][29]. Group 1: Conflict Overview - Hua Yu Hua's founder, Hua Shan, publicly defended Xi Bei, calling it the "ceiling of the Chinese catering industry," while suggesting it was unfairly targeted in a "network of black and white" [1][9]. - This statement reignited tensions with entrepreneur Luo Yonghao, who challenged Hua Shan to clarify his comments and threatened to release recordings if no apology was made [3][4]. - The conflict is not new; previous disputes have occurred, including a notable incident in September 2025 regarding Xi Bei's pricing strategies for pre-made dishes [5][6]. Group 2: Marketing Firm's Reputation - Hua Yu Hua is known for its high consulting fees, having received over 600 million yuan from Xi Bei over ten years, and is recognized for its unique marketing approach that blends traditional culture with modern branding [15][16]. - Despite past successes, including Xi Bei's growth from 1.6 billion yuan in revenue in 2013 to 6.2 billion yuan in 2019, the firm has faced criticism for its design choices and marketing strategies [16][29]. - Hua Yu Hua's controversial designs have drawn public backlash, with some branding efforts labeled as "ugly" or "offensive," raising questions about the effectiveness of their marketing philosophy [18][19]. Group 3: Financial Performance and Challenges - The associated company, Du Ke Culture, has experienced declining revenues since its IPO in July 2021, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [24][28]. - The decline in Du Ke Culture's performance has been compounded by significant stock sell-offs by executives, totaling over 170 million yuan, raising concerns about the company's financial health and governance [28][29]. - The duality of Hua Yu Hua's achievements and controversies reflects the challenges faced by consulting firms in maintaining credibility and trust in a rapidly evolving market [29][30].

Core Viewpoint - The article discusses the ongoing public relations conflict involving Xibei, a prominent Chinese restaurant chain, and its marketing consultant, Huayi Huayi, highlighting the complexities of brand management and public perception in the restaurant industry [1][43]. Group 1: Conflict Overview - Huayi Huayi's founder, Hua Shan, publicly defended Xibei, claiming it is the "ceiling of the Chinese restaurant industry" and suggesting it has been unfairly targeted online [1][3]. - This statement sparked a response from entrepreneur Luo Yonghao, who demanded an apology from Hua Shan and threatened to release recordings if not addressed [4][20]. - The conflict is not new, as Luo previously criticized Xibei for high-priced pre-made dishes, leading to a heated exchange with Hua Shan [6][9]. Group 2: Marketing and Financial Performance - Xibei has invested over 600 million yuan in consulting fees to Huayi Huayi over the past decade, which has contributed to its growth from 1.6 billion yuan in revenue in 2013 to 6.2 billion yuan in 2019 [23][26]. - Despite past successes, Huayi Huayi faces criticism for its marketing strategies and design choices, which have been labeled as aesthetically poor and legally questionable [28][33]. - The associated company, Duku Culture, has seen a decline in revenue since its IPO, with figures dropping from 519 million yuan in 2021 to 168 million yuan in the first half of 2025 [37][39]. Group 3: Public Perception and Controversies - The article highlights the mixed public reactions to Hua Shan's statements, with some supporting him while others criticize his approach as detrimental to Xibei [15][20]. - Huayi Huayi's marketing philosophy, which combines traditional culture with branding, has garnered both acclaim and backlash, reflecting the dual nature of its impact on clients [24][43]. - The ongoing controversies surrounding Huayi Huayi's practices raise questions about the role of marketing firms in managing brand crises and public relations [43][44].

记者搜索华与华官网及官旗店铺，发现其线上线下均有课程售卖。其中《华与华超级符号品牌课》3天2晚售价为9.9万元，据其官方视频号显示，该项目 第13期课程已结束，目前在进行第14期学员招募。 截至发稿，罗永浩也未公布录音。罗永浩最新微博停留在今日16时36分，称："其实挺疲劳的，打的话浪费时间，又不是瓜农，老是免费供瓜，牵扯精力 又显得不务正业。不打吧，好像网友和朋友们都不答应……而且今天本来我们有重大的年底事件的官宣，因为这个插曲都被迫改到明天上午了。" 红星资本局11月26日消息，今日中午，罗永浩在微博置顶发言，要求西贝品牌顾问、华与华营销咨询有限公司创始人华杉，在今天下午六点之前公开道 歉。 红星资本局查询获悉，截至发稿，已过下午六点，华杉还没有在个人微博发布公开道歉的内容。华杉个人微博今天更新三条内容，最近一条更新是在上午 约九时四十分。 罗永浩在博文中称："西贝正在整改，这次跟西贝无关，这次是我和华杉之间的事。华杉这次再跟我私下道歉已经不管用了，必须公开道歉。今天下午六 点之前，如果华杉没有在微博公开道歉，未来中国的市场公关行业应该不会有人再记得华与华了，只记得罗与华。顺便说一下，我已经在网上买了华与 ...

【罗永浩向华与华董事长华杉下"最后通牒"，华杉未回应录音未公布】11月26日中午，罗永浩在微博发 文，向华与华营销咨询有限公司董事长华杉下发"最后通牒"，要求其在下午6点前于微博公开道歉，还 提及"说不清楚就公布录音"。 下午6点过后，华杉微博账户开启防护模式未更新，罗永浩也未公布录 音。据悉，罗永浩今晚大概率不会针对华杉言论直播。 此外，工作人员拨打华与华业务电话，对方听 到"罗永浩"便挂断。华与华服务收费业内指"非常高"，合作客户涵盖多行业多品牌。 本文由 AI算法生成，仅作参考，不涉投资建议，使用风险自担 本文由 Al 算法生成,仅作参考,不涉投资建议,使用风险自担 和讯财经 和而不同 迅达天下 和讯猎报 11.26 19:15:15 周三 华与华:罗永浩发"最后通牒",6点 后暂无后续动作 【罗永浩向华与华董事长华杉下"最后通牒",华 杉未回应录音未公布】 11月26日中午,罗永浩在微 博发文,向华与华营销咨询有限公司董事长华杉下 发"最后通牒",要求其在下午6点前于微博公开道 歉,还提及"说不清楚就公布录音"。 下午6点过 后,华杉微博账户开启防护模式未更新,罗永浩也 未公布录音。据悉,罗永浩今晚大 ...

Core Viewpoint - The ongoing conflict between Luo Yonghao and Hua Shan highlights the challenges and controversies within the marketing consulting industry in China, particularly regarding the reputation and practices of Hua Yu Hua [2][3][4]. Group 1: Conflict Background - Luo Yonghao issued a "final ultimatum" to Hua Shan, demanding a public apology by 6 PM, or he would release recorded conversations [3][4]. - The dispute originated from Hua Shan's comments about the restaurant chain Xibei, which Luo Yonghao challenged, questioning the implications of Hua's statements [4][5]. - This conflict is not isolated; it follows a previous confrontation in September, where Luo criticized Hua Yu Hua's handling of public relations for Xibei amid controversies [5]. Group 2: Hua Yu Hua's Business Model - Hua Yu Hua, founded in 2002, has established itself as a leading marketing consulting firm, particularly in the restaurant industry, with clients including Xibei, Haidilao, and others [7][9]. - The firm charges significantly high fees for its services, with reported consulting fees exceeding 60 million yuan from Xibei alone over ten years [5][9]. - Hua Yu Hua's approach focuses on long-term partnerships, emphasizing that the value of their services increases over time [9]. Group 3: Controversies and Regulatory Issues - Hua Yu Hua has faced multiple controversies and regulatory penalties, including a fine for misleading advertising in 2021 and another for content deemed damaging to national dignity in 2017 [11]. - Despite its high-profile successes, the firm has been criticized for its marketing strategies and the high costs associated with its services [6][9].

Core Viewpoint - The ongoing public dispute between prominent figures in the marketing industry, specifically between Luo Yonghao and Hua Shan, has raised questions about the integrity and operations of the marketing consulting firm Hua Yu Hua, particularly in relation to its long-term client, Xibei [1][2][3]. Group 1: Incident Overview - On November 25, Hua Shan commented on a salary increase for Xibei employees, suggesting that Xibei had been manipulated [2][3]. - Luo Yonghao demanded an explanation from Hua Shan and threatened to release recordings if a public apology was not made by 6 PM on November 26 [2][4]. - As of the deadline, Hua Shan had not issued a further statement, and Xibei's representatives declined to comment on the situation [2][19]. Group 2: Background on Hua Yu Hua - Hua Yu Hua, founded in 2002 by Hua Shan and his brother Hua Nan, specializes in strategic consulting, product development, and advertising, serving clients across various industries including food and beverage [5][7]. - The firm has worked with notable clients such as Xibei, Haidilao, and Mixue Ice City, and has created several well-known advertising slogans [9][11]. Group 3: Financial and Operational Insights - Hua Yu Hua has been providing services to Xibei for over ten years, with service fees exceeding 60 million yuan [11][18]. - Since the partnership began in 2013, Xibei's revenue has significantly increased from 1.6 billion yuan in 2013 to 6.2 billion yuan in 2019 [11][18]. - Hua Shan has publicly stated that the firm has earned over 60 million yuan in consulting fees from Xibei and expressed modest expectations for future earnings [18].

Core Points - The core issue revolves around a public dispute between Luo Yonghao and Hua Shan, the chairman of Hua Yu Hua marketing consulting, with Luo demanding a public apology from Hua [1][9]. Group 1: Background of the Incident - Luo Yonghao and Xibei's debate regarding "pre-made dishes" has concluded, leading to Xibei's nationwide price adjustments and an average salary increase of 500 yuan for employees, which has sparked significant online discussion [5]. - Hua Shan, as a brand consultant for Xibei, expressed on Weibo that Xibei is the pinnacle of the Chinese catering industry, emphasizing sincerity towards customers and employees [5]. Group 2: Luo Yonghao's Response - Luo Yonghao questioned Hua Shan's statements, asking for clarification on who was misleading and manipulating the situation, threatening to release recordings if necessary [8]. - Luo later reiterated his demand for a public apology from Hua Shan, stating that the matter is personal and unrelated to Xibei's current adjustments, emphasizing the need for a public acknowledgment by a specified deadline [9][12].

上海华与华营销咨询有限公司成立于2004-01-06，法定代表人为华杉，注册资本为200万元，经营范围 包含：企业管理咨询，商务咨询，企业形象策划等。该公司由华杉、华楠分别持股53%、47%。 截至发稿，华与华创始人华杉暂未做出回应。 11月26日上午11时许，罗永浩再次发文称："西贝正在整改，这次跟西贝无关，这次是我和华杉之间的 事。华杉这次再跟我私下道歉已经不管用了，必须公开道歉。今天下午六点之前，如果华杉没有在微博 公开道歉，未来中国的市场公关行业应该不会有人再记得华与华了，只记得罗与华。顺便说一下，我已 经在网上买了华与华的全集，整天被忽悠的中国土老板们，其实赚钱很不容易，也该有人给他们上一点 营销防诈课了。" 瑞财经 刘治颖 日前，"西贝员工回应涨薪500元"的话题在社交平台引发关注。西贝品牌顾问、上海华与 华营销咨询有限公司（以下简称"华与华"）创始人华杉就该话题发声，引发新一轮争议。 11月25日，华杉在个人微博中表示："西贝是中国餐饮业的天花板，无论对顾客还是对员工，都是诚心 诚意做到极致。被诱入黑白颠倒的网络罗刹国，被人算计。西贝坚持自己的华夏子弟精神，不苟且偷 生，凭仁义立世。" 11月2 ...

Core Viewpoint - Luo Yonghao demands a public apology from Hua Shan, the founder of Hua Yu Hua, following a controversial comment regarding the restaurant chain Xibei, which Luo believes misrepresents the situation [1][2]. Group 1: Incident Overview - Luo Yonghao criticized Hua Shan for his comments on social media, suggesting that Xibei is a top player in the Chinese restaurant industry and implying that it has been unfairly treated [1]. - Luo has threatened to release recordings if Hua Shan does not clarify his statements, escalating the conflict [1]. - The situation intensified when Luo stated that if no public apology is made by a specified deadline, Hua Yu Hua would be forgotten in the market [1]. Group 2: Background on Hua Yu Hua and Xibei - Hua Yu Hua has been a brand consultant for Xibei since 2013, providing various marketing strategies and branding support [3][4]. - The consulting firm has reportedly earned over 60 million yuan in fees from Xibei over the past decade [4]. - Recent reports indicate that Xibei has been adjusting its pricing strategy, with menu items seeing price reductions between 5% and 20%, and has also announced employee bonuses [4].

【导读】罗永浩喊话华与华创始人：必须公开道歉 中国基金报 晨曦综合整理 罗永浩，又怒了！这一次矛头对准的是华与华创始人华杉。 近期，华杉转发某微博时评论称： " 西贝是中国餐饮业的天花板，无论对顾客还是对员工，都是诚心诚意做到极致。被诱入黑白颠倒的网 络罗刹国，被人算计。西贝坚持自己的华夏子弟精神，不苟且偷生，凭仁义立世。 " 11 月 26 日凌晨，罗永浩转发该条微博并追问， " 谁诱的？谁算计了？你想干什么？ " 罗永浩表示，要是说不清楚，将公布录音。 11 月 26 日中午，事件再度升级。罗永浩发布微博表示， " 西贝正在整改，这次跟西贝无关，这次是我和华杉之间的事。华杉这次再跟我 私下道歉已经不管用了，必须公开道歉。 " 罗永浩称， " 今天下午六点之前，如果华杉没有在微博公开道歉，未来中国的市场公关行业应该不会有人再记得华与华了，只记得罗与 华。 " 另外，罗永浩还表示，已经在网上买了华与华的全集。 " 整天被忽悠的中国土老板们，其实赚钱很不容易，也该有人给他们上一点营销防 诈课了。 " 截至发稿，华杉方面尚无公开回应。其微博已开启一键防护模式，无法关注。 罗永浩此次再度 " 发飙 " ，引来大量网 ...