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冰雪微笑曲线|中外游客共赴长白山冰雪之约
Yang Shi Wang· 2025-12-25 10:30
日益高涨的冰雪运动热潮,吸引着越来越多的人参与其中。家住吉林延边二道白河镇的一位游客最近刚 开始学习滑雪,"以前没接触过这个东西,确实看人家滑我也羡慕"。在来雪场七八次后,他已经掌握了 一些技巧,开始挑战更高难度的动作。 冰雪旅游项目的持续丰富、冰雪运动的大力推广,不仅能为游客带来优质体验,更能有效激发冰雪消费 潜力,增强冰雪经济发展活力,为冰雪经济高质量发展注入强大动能。 责编:张靖雯、侯兴川 0:00 近年来,我国冰雪经济蓬勃发展,产业生态日趋完善,持续激发消费活力。2025年雪季,长白山冰雪旅 游热度不减,吸引众多中外游客前来体验。 位于长白山景区的和平滑雪场拥有独特的地理优势,游客乘坐缆车抵达滑雪场中级道的山顶,即可远眺 长白山全貌。一位正在这里教儿子滑雪的美国游客,对该滑雪场的风光和配套设施十分满意,同时也满 足了他儿子观赏雪景的愿望。 ...
“冷资源”促进“热消费”!中国冰雪迎全球游客 解锁长停留、新玩法、新消费
Yang Shi Wang· 2025-12-25 07:52
Group 1 - The influx of foreign tourists to China for winter sports and cultural experiences is increasing, with a notable example being a group of over 500 Vietnamese tourists entering through the Yunnan border to experience snow activities [1] - China's international ice and snow tourism is gaining popularity, driven by the recent visa-free entry policies as the New Year holiday approaches [2] - Chinese ice and snow tourism products are highly favored in international markets, as evidenced by their prominent display at tourism exhibitions in places like Bangkok [4] Group 2 - Various regions in China are enhancing visa services to accommodate the growing number of foreign visitors, such as the introduction of a "fast extension" service in Shenyang, allowing tourists to extend their stay by up to 30 days [6] - Domestic tourists are shifting from quick visits to multi-day stays at ski resorts, indicating a trend where ice and snow sports are becoming a lifestyle rather than just a niche hobby [7] - The "multi-day immersive experience" is becoming mainstream, with many ice and snow resorts introducing new offerings like children's camps and winter living experiences to promote longer stays and deeper engagement [11] Group 3 - Smaller ski resorts and unique ice experiences are gaining popularity among families and younger tourists, with a significant increase in bookings for mid-sized ski areas, which have seen over a 200% year-on-year rise since November [13] - New niche activities, such as "ice floating," are trending on social media, showcasing the appeal of less conventional winter experiences [13]
新华视点丨“冷资源”涌动“热浪潮”——从雪场到工厂,冰雪经济全链升温
Xin Hua Wang· 2025-12-25 07:23
眼下,冰雪游热度不断攀升,冰雪经济活力持续释放。放眼各地,在业态升级、产业融合与政策赋能的驱动下,冰雪经济正成为提振消费、推动 区域高质量发展的重要引擎。 ■冰雪游热度不断攀升 冰雪经济活力持续释放 河北省围场满族蒙古族自治县庙子沟村平均海拔约1500米,冬季雪期长达120天,得天独厚的"冷资源"为冰雪游发展提供了优越条件。 ■打造"冰雪+"消费新场景 激发消费活力 《中国冰雪产业发展研究报告(2025)》显示,2025年中国冰雪产业规模将突破万亿元。各地通过业态升级、产业融合等,打造"冰雪+"消费新场 景,持续激发消费活力。 2025至2026雪季,崇礼各滑雪场还将举办、承办大量赛事活动。这个雪季,国际雪联自由式滑雪和单板滑雪大跳台世界杯等国际级与国家级高水 平雪上赛事在崇礼举办,让广大雪友近距离感受竞技体育的魅力。 验。 今年冰雪季,黑龙江省铁力市依托得天独厚的冰雪资源,推出了"冰雪+温泉""冰雪+运动"等系列特色旅游产品,力求给游客们带来更好的冰雪体 新雪季,河北崇礼各大滑雪场在设施升级、赛事引进与服务优化方面全面发力,推动冰雪经济持续升温,为雪友打造更专业、更富趣味的滑雪度 假目的地。 今年,湖北神农 ...
“热邀约”“小而美”“长停留” 透视关键词解锁“冷冰雪”火热背后新亮点、新趋势
Yang Shi Wang· 2025-12-25 07:07
央视网消息:随着元旦假期临近,冰雪季热度也是越来越高。2025年冬天,在入境免签政策和中国旅游热度持续攀升的双重带动下,中国正成 为国际冰雪旅游的热门目的地。 在河北张家口崇礼多家雪场,记者看到不少外国游客。 新加坡游客詹姆斯表示,从社交媒体找到这个地方,因为现在是孩子的假期,这是他的孩子第一次看到雪。 在云南,也有不少外国游客前来体验高原冰雪乐趣与民俗文化。记者在中越河口口岸看到,一队500多人的越南赏雪团经正在入境,准备在昆 明轿子雪山开启今冬第一场冰雪之旅。 越南旅客邓氏云表示,听说近段时间昆明的山上有雪了,他们在越南热带气候从来没看过雪,希望这次来到中国看一看到最美的风景。 而记者在泰国曼谷的旅行社看到,不少中国冰雪游产品大受欢迎,海报都摆在了主推的位置。 随着入境游客越来越多,各地也升级签证服务。沈阳出入境管理部门近日推出签证"快速延期"服务,外国游客可以获得最长30天停留延期。签 证还能邮寄送达,不耽误游玩,记者在现场看到不少来办理延期的外国游客。 摩洛哥游客阿卜杜维·肯扎表示,起初他只打算待几天,但现在由于新政策他打算再延长一个月,可以慢慢享受她的假期。 冰雪游再升级"多日沉浸式"体验成主流 除 ...
入境订单激增 我国冰雪经济“热力全开”
Ge Long Hui· 2025-12-25 05:22
据央视,随着元旦假期临近,冰雪季热度也是越来越高。今年冬天,在入境免签政策和中国旅游热度持 续攀升的双重带动下,中国正成为国际冰雪旅游的热门目的地。不仅大型雪场订单火爆,一批"小而 美"的中小雪场和新奇冰雪体验也正悄然走红,成为亲子家庭、养宠人群和年轻游客的消费新选择。在 河北张家口一处中小型冰雪度假园区,装饰童趣十足,雪道坡度平缓,不少家长带着小宝宝练习滑行, 还有很多宠物狗狗同游,雪场规模较小,精准匹配了一些游客"临时起意、小试牛刀"的低密度滑雪体 验。数据显示,11月以来,全国中小型滑雪场预订量同比激增超200%。除了小雪场,小众冰雪体验项 目也成为流量密码。在新疆阿勒泰市阿苇滩镇,"冰浮"新玩法正在社交平台刷屏。 ...
解码冰雪经济新动能|冰雪课堂如何成为“消费新宠”?
Xin Hua She· 2025-12-25 03:15
Core Insights - The integration of ice and snow activities with various industries is creating new products, scenarios, and business models, transforming winter landscapes into expansive classrooms [1] - The development of youth skiing winter camps in Zhangjiakou, Hebei, is gaining popularity, featuring dedicated ski slopes and coaching teams, along with a "skiing + research" package [1] - The ice and snow tourism industry is diversifying and evolving, driven by innovative business models, enhancing the overall tourist experience and contributing to high-quality economic development [1] Industry Developments - In Laiyuan County, Hebei, the series of events for the China Baoding (Laiyuan) Ice and Snow Outdoor Sports Conference, including ice and snow carnivals and cultural activities in schools, are being held [1] - The local government is focusing on building a distinctive winter ice and snow tourism brand, with ice and snow research becoming a new trend in family consumption [1] - The ice economy is emerging as a new driving force for economic growth, reflecting a shift towards more diverse and differentiated development in the tourism sector [1]
阿城 冰雪焕新彩蕴生机
Xin Lang Cai Jing· 2025-12-24 22:54
(来源:黑龙江日报) 转自:黑龙江日报 松峰山风景区林木覆雪裹雾凇。 □文/摄 陈江红 本报记者 肖劲彪 当冬雪为金源大地披上银装,"冰雪摇篮"、现代冰雪运动发源地哈尔滨市阿城区焕发出别样魅力。这里有升 级提质的雪场、底蕴深厚的金源文化、香飘四海的特色美食,更藏着百年滑雪运动的历史印记。这个冰雪 季,阿城邀约八方宾客在"哈尔滨1小时旅游圈"核心地带,开启一场冰雪欢歌之旅。 游客乐享"滑雪圈"。 将军山景区雪地越野车。 游客学滑雪。 在阿城区,冰雪不仅是旅游资源,更是培育体育人才的沃土。成立于1953年的阿城区滑雪重点体校,以北极 滑雪场为训练基地,70多年来累计向上级输送千余名运动员,斩获全国冠军560余个、世界冠军73个,培养出 蔡雪桐、张可欣等世界级名将,被誉为"冰雪冠军的摇篮"。2022年北京冬奥会上,7名从这里走出的运动员参 赛,15名教练员担任技术官员,彰显了阿城区在冰雪体育人才培养领域的坚实实力。 提质升级 全域绽放冰雪旅游魅力 阿城各大滑雪场完成全面升级,正敞开怀抱迎接八方游客。平山神鹿滑雪场新增魔毯与低空吊椅,让不同年 龄段游客都能轻松体验滑雪乐趣;推出"踏雪寻鹿"特色项目,让游客在林海雪原中 ...
释放冰雪经济动能
Xin Lang Cai Jing· 2025-12-24 19:52
今年冬季以来,额尔古纳市依托独特的地理气候条件,持续丰富大众"冰雪+体育+文旅"业态供给,推 出界河冰钓、雪原骑马、泼水成冰、冰雪穿越、跨境购物等特色系列活动,让冰雪产业走上多重业态融 合发展之路,释放出强大的经济发展动能。 本报通讯员 王正 摄 (来源:工人日报) 12月23日,游客在内蒙古自治区呼伦贝尔市额尔古纳市黑山头口岸景区冰钓区游览。 ...
法治赋能“冷资源”向“热产业”跨越升级
Xin Lang Cai Jing· 2025-12-24 19:51
Core Viewpoint - The article highlights the proactive measures taken by the Harbin courts to enhance the legal service environment for the booming ice and snow tourism industry, ensuring a safer and more efficient experience for tourists [1] Group 1: Legal Innovations in Tourism - Harbin's courts have established a "tourism circuit court" and "litigation service points" in key tourist areas to provide on-site legal services and dispute resolution [1] - During the 26th Harbin Ice and Snow World event, over 30 disputes were resolved at the scenic area service points, demonstrating the effectiveness of local legal support [1] Group 2: Collaborative Dispute Resolution - The Daowai District Court has created a "shared court" legal service station in the historical cultural district to address sudden disputes with a mobile mediation team [1] - The establishment of a "tourism dispute mediation room" has successfully handled over 100 disputes, involving amounts exceeding 400,000 yuan, since its inception [1] Group 3: Enhancing Tourist Experience - The Harbin Intermediate People's Court has developed a "court+" multi-party governance platform to improve dispute resolution efficiency by integrating judicial, administrative, and industry mediation resources [1] - Courts are actively engaging with tourists and businesses to conduct legal education activities, enhancing the overall tourism environment and city image [1] Group 4: Safety and Compliance Initiatives - The Daowai District Court has initiated a "public law accompanying travel" service to help tourism enterprises improve safety mechanisms and operational standards [1] - Legal service support has been positively received by local tourism operators, allowing them to focus on service quality while managing legal issues more effectively [1]
“冷资源”变成“热经济” 新疆乡村大力发展冬日旅游产业
Zhong Guo Xin Wen Wang· 2025-12-24 13:03
Core Viewpoint - The article highlights the development of the ice and snow economy in Xinjiang, particularly focusing on the transformation of Pingxi Liang Village from a poverty-stricken area to a prosperous community through the promotion of winter sports and tourism [2]. Group 1: Ice and Snow Economy Development - The Silk Road Mountain Resort features Xinjiang's first SSSSS-level ski resort, certified by the International Ski Federation, positioning it as a venue capable of hosting international events [2]. - The region has leveraged its unique ice and snow resources to foster economic growth, particularly through ski resorts and specialty accommodations, turning "cold resources" into a "hot economy" that supports rural revitalization [2]. - The development of the ice and snow economy has significantly increased the income of local villagers, contributing to their financial well-being [2].