冰雪经济已成为推动冬季旅游消费、丰富休闲产品供给的重要力量。 2025年以来，我国以冰雪运动推动冰雪经济发展的步伐日益加快，冰雪经济不断迈向全面扩容、全民共 享、全域联动、全链协同的新阶段，呈现出三个显著特征： 一是政策大力支持，发展格局初具形态。2024年11月份，国务院印发《关于以冰雪运动高质量发展激发 冰雪经济活力的若干意见》，顶层谋划出推动冰雪经济发展的"24条"。2025年10月份，国家发展改革委 发布第一批高质量户外运动目的地建设名单，黑龙江亚布力、北京延庆、河北崇礼、新疆阿勒泰等地依 托冰雪优势入选，展现出冰雪运动"南展西扩东进"的整体架构。如今，顶层设计、高端引领、梯次布局 的冰雪发展格局已初步成型。 二是"冰天雪地也是金山银山"，万亿元产业指日可待。在"带动三亿人参与冰雪运动"号召下，我国冰雪 运动人气持续高涨，2024—2025冰雪季，全国冰雪运动参与人数达2.92亿人，全国滑雪场累计接待客流 2.56亿人次。甚至打破了地域和季节的限制，南方人在家门口也能体验"冰天雪地"。冰雪运动贯穿大江 南北，冰雪经济更是横跨产业上下游。上游单板、造雪机等国产装备市场份额持续提升，下游雪场一站 式服务与 ...

Core Viewpoint - Sichuan is leveraging its unique "warm snow" resources to transform winter tourism into a vibrant "hot economy," integrating snow mountain sightseeing, hot spring relaxation, professional sports, and family entertainment into a comprehensive winter experience [16]. Group 1: Ice and Snow Tourism Development - The "2026 Second Ice and Snow Warm Sun Hot Spring Carnival" was launched at the Mugecuo Scenic Area in Kangding, featuring unique ice lake experiences and various interactive projects like ice biking and snow banana boating [16]. - The Hanyuan Valley Ski Resort in Wenchuan has become a new benchmark for ice and snow tourism in Southwest China, with a snow coverage area equivalent to 30 standard football fields and 10 professional ski trails totaling over 4 kilometers [17]. - Sichuan's 19 ski resorts are continuously innovating, creating new experiences that combine ice and snow activities with cultural, health, and culinary elements, thus injecting new momentum into winter tourism consumption [17]. Group 2: Visitor Experience and Attractions - Tourists are enjoying unique experiences such as floating on the ice lake in specially designed suits, which has been described as both thrilling and relaxing [16]. - The Hanyuan Valley Ski Resort offers a combination of skiing, private hot springs, and traditional Qiang cuisine, enhancing the overall visitor experience [17]. - The integration of cultural elements, such as Qiang embroidery, into the tourism offerings is attracting more visitors and enriching the cultural experience [17].

我国正处在冰雪运动带动冰雪经济发展的起势阶段。下一步，在冰雪经济梯次发展格局下，在面向大众 推广冰雪运动的同时，应着力打造冰雪胜地IP，提质与扩容协同发力，既"做全做大"又"做优做精"。为 此可从以下几方面入手。 推动量质齐升。我国头部雪场游客量已达国际中上游水平，但与一些发达国家雪场相比，国际游客占比 和客单价均远远落后，亟须在大众化、普惠性服务以外，打造高端雪道，推广知名IP，引进国际酒店， 并配套全程服务，稳定吸引国内外高端客群。 冰雪经济已成为推动冬季旅游消费、丰富休闲产品供给的重要力量。 2025年以来，我国以冰雪运动推动冰雪经济发展的步伐日益加快，冰雪经济不断迈向全面扩容、全民共 享、全域联动、全链协同的新阶段，呈现出三个显著特征： 一是政策大力支持，发展格局初具形态。2024年11月份，国务院印发《关于以冰雪运动高质量发展激发 冰雪经济活力的若干意见》，顶层谋划出推动冰雪经济发展的"24条"。2025年10月份，国家发展改革委 发布第一批高质量户外运动目的地建设名单，黑龙江亚布力、北京延庆、河北崇礼、新疆阿勒泰等地依 托冰雪优势入选，展现出冰雪运动"南展西扩东进"的整体架构。如今，顶层设计、高端 ...

（来源：中国旅游报） 探索实践 转自：中国旅游报 □ 刘小萍 刘建明 近几年，我国冰雪经济持续火热，成为寒冷冬季的一道亮丽风景。在一系列利好因素的推动下，人民群 众对冰雪旅游的需求持续释放，特别是南客北上玩雪与北客南下过冬呈现双向奔赴的良好态势，进一步 激发了我国超大规模冰雪市场的潜能，冰雪旅游目的地迎来了重要发展机遇。 战略机遇 "冰天雪地也是金山银山"理念为冰雪资源开发与产业发展指明了方向，冰雪旅游是践行这一理念的重要 载体。大力开发冰雪资源，推动冰雪经济发展既符合旅游消费市场需求，也契合当前扩内需、促消费的 宏观政策导向。 一是政策战略引领，开辟新格局。2024年，国务院办公厅印发的《关于以冰雪运动高质量发展激发冰雪 经济活力的若干意见》提出："优化发展冰雪旅游。启动实施冰雪旅游提升计划。支持重点地区开展冰 雪旅游资源调查，建设一批冰雪主题高品质旅游景区、度假区，优化提升国家级滑雪旅游度假地。推动 北京、河北、内蒙古、辽宁、吉林、黑龙江、新疆等地建设3—5个全球知名冰雪旅游高质量目的地。支 持符合条件的地区建设冰雪主题的乡村旅游重点村镇。完善旅游标识标牌和旅游信息共享体系。举办欢 乐冰雪旅游季等活动，加 ...

Core Insights - The winter tourism in Shenyang is experiencing a significant surge, with a 65% increase in bookings for flights, hotels, and attractions compared to the previous month, making it one of the top destinations in Northeast China [5] - The popularity of skiing in Shenyang is highlighted, with major ski resorts reporting over 100% increase in search and booking activity, indicating a strong demand for winter sports [5][10] - The evolution of tourist behavior shows a shift towards multi-day stays and combined experiences, with 40% of visitors opting for packages that include skiing along with other attractions [6][7] Market Trends - The flight routes from southern cities such as Shanghai, Hangzhou, and Shenzhen to Shenyang are among the most popular, indicating a trend of southern tourists traveling north for snow experiences [5] - Hotel bookings near ski resorts and popular attractions have increased by 42%, reflecting a growing interest in winter tourism accommodations [5] Consumer Behavior - Tourists are increasingly looking for diverse experiences beyond skiing, with a notable rise in interest for packages that combine skiing with hot springs, cultural sites, and museums [6][7] - The average length of stay for cross-province tourists has increased, indicating a trend towards deeper engagement with the local offerings [6] Industry Initiatives - Shenyang's ice and snow industry is focusing on both grassroots promotion and high-level events, with initiatives like the "Enjoy Ice and Snow" training camp aimed at increasing participation in winter sports [8] - The hosting of international competitions, such as the FIS Snowboard Cross World Cup, is enhancing the city's profile as a winter sports destination [9] Service Innovations - Ski resorts are enhancing customer experiences through innovative services, such as creating artificial snow and offering unique night skiing packages that include meals [10][11] - The introduction of family-friendly areas and special offerings for young professionals demonstrates a targeted approach to meet the needs of diverse visitor demographics [10][11] Conclusion - The combination of increased tourist interest, innovative service offerings, and strategic marketing initiatives is driving the growth of Shenyang's winter tourism sector, creating a vibrant and competitive market environment [11]

Group 1 - The core event of the 2025-2026 winter season is the ice and snow team league held in Hohhot, featuring seven fun competitive activities such as ice dragon boat and ice cycling [2] - Inner Mongolia is promoting winter tourism with 159 unique cultural and tourism activities, 48 events, and 45 premium routes, creating a winter tourism development pattern that emphasizes "one place, one feature, exciting every month, and all regions can be visited" [2]

编者按：2026年是"十五五"开局之年。内需市场潜力持续释放，消费新场景不断涌现，文旅融合、冰雪经济、国 潮消费等热点频现，展现出超大规模市场的韧性与活力。为深入解读开局新气象，央广网推出《数读中国开局新 活力》系列报道，以数据为支撑，聚焦各地消费场景、产业升级与民生改善的生动实践，呈现中国经济稳中求 进、活力迸发的时代图景。 十堰市茅箭区大川镇武当滑雪场航拍图（央广网发 茅箭区融媒体中心供图） 产业融合 催生冰雪经济新业态 滑雪场带来的客流，直接带动了消费业态的丰富与升级，推动冰雪经济产业链不断延伸和完善，从单纯的冰雪运 动向"冰雪+"多元复合型体验转变。 游客在武当滑雪场滑雪（央广网记者左洋 摄） 雪场内部，服务体验持续升级。今年新增了拥有107个座位的自助旋转小火锅区，让游客在运动之余能便捷享用热 气腾腾的美食。在雪场游客大厅新开设的咖啡厅里，店主陶向萍正忙碌着，"虽然刚开业不久，但这里成了游客 的'暖心驿站'。" 央广网十堰1月25日消息（记者赵玲 左洋）这个冬天，秦巴山区深处的十堰市茅箭区大川镇，冰雪经济让小 镇"热"出新高度。"今年雪场自1月5日启动试运营，运营周期持续至3月中上旬，全镇预计接待游 ...

阿尔山地处大兴安岭西南山麓，年积雪期长达7个月。这里不仅拥有全球密度最高的功能型矿泉群，还 孕育了不冻河、天池、翡翠河等自然奇观。 这个冬季，-40℃的极寒与40℃的温泉在阿尔山完成极致碰撞，释放"冷资源"的"热活力"。 冬日的不冻河蒸汽袅袅，静谧的冬日奇观不仅吸引八方游客前来打开，偶遇喝水的牛群更是萌化了众人 的心。 最近，阿尔山不冻河的牛群被网友调侃是"最佳演员"，并呼吁"建议多安排几头牛轮流'上岗'"。 中新网兴安盟1月25日电 题：解锁-40℃冰雪秘境长达7个月的"童话冰雪季" 中新网记者 张玮 25日，"踏冰逐雪相约草原"主题活动在内蒙古自治区兴安盟阿尔山市举办，来自全国28家媒体的记者走 进-40℃的冰雪秘境——阿尔山，探访这里长达7个月的冰雪季如何将冷资源化作热动能。 图为阿尔 山不冻河吸引游客打卡。 吴桐 摄 冰雪旅游"热" 牛也扛起了"KPI" 图为研学 大学生打卡冰天雪地。 宝音德力格尔 摄 阿尔山市政府迅速响应，紧急召开"招聘会"。阿尔山市政府副市长李鹏说："既然游客有需求，我们就 要不遗余力地去满足。" 这几天，"招考入编"的牛群开始执行排班制度，进入"营业"状态，让天南海北的游客甘愿 ...

Group 1 - The winter vacation has led to a surge in interest in ice and snow sports among youth, with ski camps becoming a popular activity [2][7] - In Shenyang, the Baiqingzhai Ski Resort is hosting a winter camp with six sessions, focusing on different skill levels for young learners [4] - The popularity of winter camps is attributed to their ability to provide physical exercise for children and alleviate parents' concerns about holiday activities [7] Group 2 - In Jilin Province, the number of young ski enthusiasts has increased significantly due to strong promotion from the local education department, leading to a peak in winter camp participation [9] - Jilin has introduced various initiatives to make ice and snow sports more accessible, including the opening of over 50 public ice rinks and the integration of ice sports into school curriculums [17] - The new urban night skiing track in Changchun allows residents to enjoy skiing conveniently, contributing to the local winter sports culture [10][12] Group 3 - In Hangzhou, the Daming Mountain ski resort has become a popular destination, attracting visitors with its upgraded facilities and beautiful scenery [18][20] - The ski resort has seen a 15% increase in visitor numbers compared to the previous year, positively impacting local dining and accommodation sectors [24] - The ice dragon boat race in Yinchuan has attracted nearly 800 participants from various regions, showcasing the growing interest in winter sports events [25][30]

入冬以来，冰雪旅游热度攀升。新疆阿勒泰凭借天然资源，成为热门地。当地举办毛皮滑雪赛，传承古 老滑雪文化；增开航线、开行专列，打造滑雪友好型城市；还承办众多体育赛事与文体旅活动，丰富游 客体验。此外，新疆解锁空中漫游、雪原飞驰等5种"隐藏玩法"，打造全时段、多元化文旅场景。 在这类新兴业态与复杂体验项目背后，运营企业的安全记录与合规状况尤为重要。无论是游客选择服务 机构，还是地方政府引入投资运营方，通过查询企业的工商信息与天眼风险状况，可预先了解其经营稳 定性与是否存在行政处罚、法律纠纷等隐患，为冰雪旅游的安全与品质增添一道保障。 同时南方城市也不甘落后，浙江安吉依托山地资源建起多个滑雪场，雪道多样，适合不同水平滑雪者。 雪场将滑雪与国风结合，推出丰富活动和优惠。利用股权全景穿透图查询，能够清晰梳理项目背后的资 本方、关联企业及多层持股关系，有助于在招商引资、合作联营时全面评估项目的资本实力、潜在关联 交易及长期运营的可靠性。 冰雪热还带动周边消费，"滑雪+民宿""滑雪+美食"成热门选择。从北到南，冰雪经济正通过创新业态与 场景，持续释放活力，让"冷资源"变成"热产业"。 从区域分布来看，黑龙江省冰雪经济相关企 ...