但在我看来，这份偏爱，根源在于辛选8年深耕积累下来的信任。2024年、2025年，我们连续两年复购率高达75%，这是"真金白银"的认可，更是供应链 实力的印证。未来，我会继续以好产品、好价格、好服务，和消费者双向奔赴。 封面新闻：对于你（你的企业）来说，2025年的关键词是什么？ 封面新闻记者 付文超 今年8月底，初瑞雪正式接棒辛选集团担任董事长。凭借着责任和冲劲，初瑞雪很快适应了亿级粉丝直播间的节奏。业内评价称，作为一名资深的女性连 续创业者，初瑞雪的行业洞察与独到眼光，或许会让她这次角色转变成为重塑直播电商格局的新切入点。 12月11日，辛选集团董事长初瑞雪接受封面新闻专访时分享了自己的2025年关键词以及对2026年的展望。在她看来，当下她收获了消费者"滚烫"的偏爱， 已放下最初的焦虑。辛选的目标不只是"卖货"，更要走进消费者的生活。 封面新闻：回顾2025年，这一年的感悟是什么？ 初瑞雪：2025年感悟特别多，今年我接任辛选集团董事长，不仅肩负起整个公司管理、主播团队业务，还要运营一个拥有近1亿粉丝的快手账号。这是很 大的挑战，很多人都问我是如何应对的，在这里，把三条心得，分享给大家：能始终如一的，永 ...

东方甄选从直播间走向实体店，表面是新店开业，实质是战略重构。这场转型背后是线上红利见顶与内 部震荡的双重压力。 2025财年财报显示，公司来自抖音、淘宝及自有应用程序等所有销售渠道的已付GMV已从143亿元降至 87亿元。在头部主播董宇辉离职后，东方甄选粉丝量与流量深受影响。与辉同行的抖音粉丝在一年内迅 速超过3000万，而东方甄选主账号当前粉丝量为2805万。 据公开报道，东方甄选正以1.5万—3万元薪资招聘北京首家旗舰店的店长，要求具有"餐饮+零售"复合 业态管理经验。这家位于北京中关村、面积约400平方米的店铺将不仅销售生鲜、零食和日用品，还设 有简餐和咖啡饮品区。 2025财年，东方甄选来自所有销售渠道的已付GMV从去年同期的143亿元降至87亿元，其中占大头的抖 音渠道订单数从1.8亿单下降至9160万单。 战略转向：从线上流量场到线下体验场 线下零售的核心逻辑与线上完全不同。从选址、选品、供应链到店面布局、顾客动线、货架陈列，都是 积累了百年的核心技术。东方甄选的线下扩张也与其供应链建设成果密切相关。截至2025年5月31日， 公司已推出732款自营产品，同比增加50%。自营产品在GMV中的占比从 ...

为充分发挥市场监管职能作用，切实提升人民群众与经营主体"两个满意度"，日前，省市场监管局 印发《辽宁省市场监管部门优化营商环境重点举措》（以下简称《举措》），从便捷市场准入、维护竞 争秩序、强化监管服务、优化发展环境、提升消费保障五大方面出台20项举措，全力服务打造市场化、 法治化、国际化营商环境。 围绕打造稳定优质的市场发展环境，《举措》提出，将深入推进质量强企强链强县，开展质量强县 创新试点和百城质量提升活动，引导企业积极参与国际标准、国家标准和地方标准研制，促进检验检测 认证行业扩容提质，深化小微企业质量管理体系认证提升行动。深化个体工商户分型分类精准帮扶，做 好"名特优新"个体工商户认定培育等工作。持续加大"辽宁优品"品牌建设力度。 围绕打造高效便捷的市场准入环境，《举措》提出，提质增效"高效办成一件事"，扩面实施登记注 册全程电子化，加快一体化平台系统功能改造，实现"无介质、无纸化、远程办"身份核验。加强行政审 批标准化建设，为企业群众提供更加优质服务。 在打造公平有序的市场竞争环境方面，《举措》提出，要完善公平竞争审查机制，保障经营者依法 平等使用生产要素、公平参与市场竞争。加大对教育、医疗、养老 ...

Core Viewpoint - The long transformation story of "the first stock of women's shoes" seems to have reached its conclusion as the company announces the transfer of its wholly-owned subsidiary, Foshan Saturday Shoe Industry Co., Ltd., for a minimum price of 453 million yuan [1][2]. Business Transition - The company has been expanding its brand joint sales while reducing offline self-operated channels, but new business developments have not fully alleviated the operational pressures from the transformation, leading to significant revenue declines and ongoing losses [2][5]. - The divestiture is a clear declaration of the company's strategic shift towards becoming the "first stock of live e-commerce," focusing all resources on digital marketing and e-commerce live streaming [2][8]. Historical Context - Saturday was the first women's shoe company listed on A-shares, with a revenue of 880 million yuan and a net profit of 114 million yuan in its first year of listing in 2009 [3]. - The traditional shoe retail industry has faced significant challenges over the past decade due to the rise of e-commerce and changing consumer habits, leading to high inventory and declining store revenues [3][4]. - In 2017, the company's net profit plummeted by 1789.31%, prompting a shift towards a "light asset" operational model [3]. Financial Performance - By 2021, the company's internet advertising revenue reached 2.266 billion yuan, accounting for 80.62% of total revenue, while fashion footwear revenue dropped to 538 million yuan, making up less than 20% [4]. - In 2022, the internet advertising and clothing and footwear business accounted for 91.64% and 8.15% of revenue, respectively, indicating a significant shift in business focus [5]. - The company's clothing and footwear revenue fell to 86.44 million yuan in the first half of the year, a year-on-year decline of 26.34%, representing less than 5% of total revenue [5][11]. Market Position and Challenges - The divestiture of the footwear business allows the company to present a cleaner narrative to the capital market, focusing on its capabilities in supply chain management and star IP resources [8]. - However, the complete divestiture also means the company loses its last tangible asset buffer, exposing it to intense competition in the internet traffic market [8][9]. - The company has recorded continuous losses for four years, totaling over 3 billion yuan, with a significant decline in net profit since 2021 [9][10]. Future Outlook - The company's future performance will be entirely defined by its internet business, facing challenges such as high traffic costs and the need for refined operations to achieve cost reduction and efficiency [12][13]. - The divestiture marks the end of a ten-year transformation story but also begins a new chapter, testing the company's resilience in the live e-commerce sector [13].

商报讯(通讯员孟娟记者汪晓筠)近日，由杭州市高新技术产业开发区(滨江)市场监管局联合辖区直播电 商企业起草的《放心消费直播间管理与运营规范》(以下简称《规范》)顺利通过专家评审，正式发布实 施，为区域直播电商产业高质量发展筑牢制度根基。 作为数字经济"优等生"，滨江区集聚了大量直播电商企业及MCN机构，直播电商已成为拉动消费、促 进就业的重要引擎，但售后处理、虚假广告等行业痛点也亟待破解。此次《规范》立足滨江产业特点， 明确了直播间主体责任、商品(服务)管理、消费保障等核心要求。 《规范》的发布实施，对滨江直播电商产业意义深远。对消费者而言，将有效降低购物风险，实现放心 看、安心买；对企业而言，提供了清晰的合规指引，有助于减少恶性竞争，培育一批示范标杆；对区域 发展而言，进一步完善了"政府引导、平台协同、企业自律"的治理格局，契合滨江区打造"中国数谷"、 优化营商环境的发展目标。此次标准制定是杭州市以标准化手段规范新业态的生动实践，既呼应了"放 心消费在浙江"的城市品牌建设，也为全国直播电商规范发展提供了"杭州样本"。 评审会于10月下旬在杭州高新技术产业开发区(滨江)市场监管局召开，评审专家组涵盖商贸、头部 ...

Core Viewpoint - The upcoming "Live E-commerce Supervision Management Measures" represents a comprehensive regulatory upgrade aimed at addressing rampant issues in the live commerce industry, such as false advertising, price manipulation, and data fraud. This new regulation will clarify responsibilities across all participants, including platforms, merchants, hosts, and MCNs, marking a shift towards a more accountable and transparent industry [2][3][22]. Group 1: Regulatory Framework - The new regulations will extend oversight beyond just what hosts say during live streams, encompassing the entire supply chain from product sourcing to post-sale service [3][23]. - Platforms are now required to actively manage and verify the qualifications of merchants and hosts, ensuring compliance with advertising and product standards [3][4][23]. - Merchants must guarantee the authenticity and quality of their products, particularly in sensitive categories like food and cosmetics, and must adhere to pricing laws [5][24]. Group 2: Responsibilities of Key Players - Hosts are now held accountable for their promotional statements, which must be truthful and substantiated, as seen in the case of a host fined 5.6 million yuan for misleading claims [7][25]. - MCNs are required to implement management systems that include training for hosts, product selection reviews, and oversight during live broadcasts [9][27]. - The regulation aims to eliminate the previous practice of shifting blame among parties, establishing a clear chain of responsibility [3][23][28]. Group 3: High-Risk Behaviors - Four main high-risk behaviors have been identified: false advertising, price fraud, non-compliant products, and data manipulation [11][29]. - False advertising, particularly exaggerated claims about product efficacy, will face severe penalties, as demonstrated by past fines against companies for misleading promotions [11][29]. - Price fraud, such as misleading discount claims, will require clear evidence of original pricing and conditions under which discounts are offered [11][29]. - Non-compliance with product standards and selling counterfeit goods will lead to significant penalties, emphasizing the need for proper documentation and certification [13][31]. - Data manipulation practices, including buying fake followers or reviews, will result in high fines and potential bans from platforms [15][32]. Group 4: Industry Impact - The tightening of regulations is expected to benefit honest businesses by leveling the playing field against those engaging in deceptive practices [16][34]. - The goal of the new regulations is not to stifle the industry but to create a fairer environment that prioritizes product quality and service over mere traffic and sales numbers [17][35]. - The industry is transitioning towards a more sustainable model focused on genuine competition based on product value and customer experience [18][36]. - The new regulations signal a shift from chaotic growth to a more mature and responsible phase in the live commerce sector [19][37]. - Companies that adapt quickly to these changes will likely find themselves in a stronger position moving forward [20][38].

Core Viewpoint - The recent changes in the management structure of Dongfang Zhenxuan (Beijing) Technology Co., Ltd. have sparked speculation about the company's potential entry into the food delivery business, while its financial performance shows a significant decline in revenue and GMV. Group 1: Management Changes - Sun Dongxu has stepped down as the legal representative, executive director, and manager, with Yu Minhong taking over these roles. Yu Minhong is now the beneficial owner and actual controller of the company [2] - The company's business scope has been expanded to include restaurant management, food delivery services, and catering services [2] Group 2: Financial Performance - For the fiscal year 2025, excluding revenue from the Huixing live broadcast room, the company's continuing operations revenue decreased by 30.9% year-on-year [2] - The total gross merchandise volume (GMV) fell by 39% to 8.7 billion yuan [2] - Since launching its first self-operated product in April 2022, the company has introduced a total of 732 SKUs, with self-operated products accounting for approximately 43.8% of GMV [2] - The product range has diversified from initial offerings of fresh food and snacks to include nutritional and health products, pet food, clothing, and more [2]

Core Viewpoint - The company, Yaowang Technology, is divesting its 100% stake in Foshan Saturday Shoe Industry Co., Ltd. for 453 million yuan after three consecutive years of losses and a market value decline exceeding 4 billion yuan, marking a significant business adjustment and a final capital game settlement [1] Financial Transactions and Corporate Structure - In 2019, the company, then known as "Saturday," acquired 88.5651% of Yaowang Network for 1.77 billion yuan through a combination of cash and stock, facilitating its entry into the live e-commerce sector and rebranding as "Yaowang Technology" in 2022 [2] - The divestiture of the shoe business is viewed as a cleanup of assets in the "post-shell era," following the completion of the reverse merger process years prior [2] - Yaowang Technology has three joint ventures established in 2019 that are major clients, with accounts receivable totaling 626 million yuan by the end of 2023, raising concerns about potential inflated receivables and profit transfer to related parties [2] Performance and Valuation Concerns - The valuation of Saturday Shoe Industry in the current transaction reflects a 130.89% increase, which is notable for a company that has been consistently losing money [3] - Yaowang Network met its performance commitments during the acquisition period, but post-commitment, the company's overall performance has significantly declined, with four consecutive years of losses from 2021 to 2024 [4][5] - The initial market enthusiasm did not translate into sustainable business success, as the two business segments operated independently and negatively impacted each other [5] Future Outlook and Challenges - The sale of Saturday Shoe Industry is expected to optimize the company's asset structure and reduce financial pressure, with the transaction potentially alleviating some immediate financial burdens [6] - However, the fundamental issues facing the company remain unresolved, as the live e-commerce sector matures and competition intensifies, leading to rising platform traffic costs [7] - As of Q3 2025, the company reported revenues of 2.613 billion yuan, a year-on-year decline of 34.65%, and a net loss of 415 million yuan, with its stock price plummeting from a historical high of 36.56 yuan to around 6 yuan, resulting in a market value loss exceeding 20 billion yuan [8]

Group 1 - The report highlights a significant surge in Kuaishou's e-commerce performance during November 2025, driven by the Double 11 shopping festival, with the platform investing 30 billion yuan in subsidies to stimulate consumer spending [1][10] - Overall promotional activity increased by 1.52% compared to October, indicating a robust marketing environment [10] - Key product categories showing strong growth include food, pet products, and baby supplies, with specific items like nut gift boxes and instant frozen foods leading the sales [1][10][14] Group 2 - The food sector experienced remarkable growth, particularly in the nut and snack categories, with products like nut gift boxes and health-oriented snacks gaining popularity [1][19][22] - Instant frozen foods also saw a significant rise in sales, with hot pot ingredients and combination packs being consumer favorites [1][24][25] - Fresh egg products led the poultry and egg category, emphasizing health and quality as key selling points [1][27][28] Group 3 - The health food segment is thriving, with immune-boosting products and precise nutritional needs driving market growth, showing a GMV increase of 166.3% [1][29][30] - Baby nutrition products are focusing on specific ingredients like DHA algae oil, which has become a highlight in the market [1][32][33] - The baby and toddler product category is also growing, with brands like Kangaroo Mom leading the charge through effective marketing strategies [1][34][35] Group 4 - Kuaishou has launched initiatives such as the "Xingnong Plan" and "Treasure City" activities to enhance product visibility and drive GMV growth [1][10] - The platform is also focusing on upcoming trends for December, targeting themes like winter warmth and holiday gifts, with specific categories expected to perform well [1][10]

致公党中央社会服务部副部长孙宇鹏，江苏省政协副秘书长、致公党江苏省委会专职副主委高健、贵州 省毕节市政协副主席、致公党毕节市工委主委王力等领导出席开班仪式并讲话。40多名来自江苏及贵州 两省的电商工作负责人、新农人、电商从业者参加培训。 扬子晚报网12月5日讯（记者 薄云峰）"致福工程再出发，苏黔协作谱新篇"。11月26日至29日，"致福 电商"第六期培训班在"世界水晶之都"——江苏省连云港市东海县成功举办。 此次培训班由致公党江苏省委会、致公党贵州省委会联合举办，江苏省电商协会、致公党连云港市委 会、东海县商务局承办。培训班是对贵州省毕节市七星关区乡村振兴定点帮扶工作要求的具体落实，也 是助推建设"农业强、农村美、农民富"江苏新时代鱼米之乡工程的具体举措。 启动仪式现场。 薄云峰 摄 调研活动现场。 薄云峰 摄 连云港市有"中华药港""世界水晶之都"的产业底蕴。东海县作为"中国水晶之都"，依托丰富的水晶资源 和扎实的产业基础，大力发展"水晶+直播"新业态，培育上千名本土主播，形成较为完整的电商生态体 系。通过直播电商赋能，东海形成从原料采购、创意设计、生产加工到直播销售、物流配送、品牌推广 的完整产业链条。 ...