4月10日15:00 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 1、营销流量重构，内容流量强化深度触达 2、品牌以用户为核心布局，营销与渠道进一步融合 3、2025营销重点继续连接用户和提高效率，三大关键点构成营销基础 营销流量再分配，营销效果重新定义如何聚焦？ 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 营销继续向线上迁移，四大典型类型行业营销观察： 1）投入不增，多元创新，结构调整，如：汽车、小家电 2）投入维稳，渠道融合增强，如：美妆 3）投入大幅增长，强曝光突破，如：生活服务、运动服饰 4）新行业营销抢市场，如：AIGC QuestMobile 2024年中国营销市场年度报告 行业篇 f争加剧、营销形态变 维挤压 ,品牌营 HE W 出車制? 分享嘉兵:学 QuestMobile 研究经理 4月11日15:00 竞争加剧、营销形态变革等多维挤压下，品牌营销如何突出重围？ 投入不增,多元创新,结构调整,如:汽车、小家电 投入维稳,渠道融合增强,如:美妆 投入大幅增长,强曝光突破,如:生活服务、运动 服饰 新行业营销抢市场,如:AIGC 号兵:土 QuestMobile 高级研究经理 15:00-1 ...

Group 1 - The core viewpoint emphasizes the need for brands to redefine marketing effectiveness amidst intensified competition and evolving marketing forms [2] - Marketing is increasingly shifting online, with four typical industry marketing observations identified [2] - Key marketing focus areas for 2025 include connecting with users and improving efficiency, which are foundational to marketing strategies [2] Group 2 - Different investment strategies are observed across industries: 1) Automotive and small appliances show no increase in investment but focus on multi-dimensional innovation and structural adjustments [3] 2) Beauty industry maintains stable investment while enhancing channel integration [3] 3) Life services and sports apparel experience significant investment growth aimed at strong exposure [3] 4) New industries like AIGC are aggressively capturing market share [3]

4月10日15:00 营销流量再分配，营销效果重新定义如何聚焦？ 欢迎扫码预约，来直播间互动赢好礼 直播亮点： 1、营销流量重构，内容流量强化深度触达 2、品牌以用户为核心布局，营销与渠道进一步融合 3、2025营销重点继续连接用户和提高效率，三大关键点构成营销基础 直播亮点： 营销继续向线上迁移，四大典型类型行业营销观察： 1）投入不增，多元创新，结构调整，如：汽车、小家电 2）投入维稳，渠道融合增强，如：美妆 3）投入大幅增长，强曝光突破，如：生活服务、运动服饰 4）新行业营销抢市场，如：AIGC QuestMobile 2024年中国营销市场年度报告 行业篇 f争加剧、营销形态变 维挤压 ,品牌营 HE W 出車制? 4月11日15:00 竞争加剧、营销形态变革等多维挤压下，品牌营销如何突出重围？ 欢迎扫码预约，来直播间互动赢好礼 投入维稳,渠道融合增强,如:美妆 投入大幅增长,强曝光突破,如:生活服务、运动 服饰 新行业营销抢市场,如:AIGC 号兵:土 QuestMobile 高级研究经理 15:00-16:00 扫码预约 》》》》》》》》 the state 分享嘉兵:学 QuestMobile ...

Core Viewpoint - The market for range-extended electric vehicles (REEVs) is rapidly growing, driven by their unique technological advantages and market performance, positioning them as strong competitors in the future automotive landscape [1][6]. Group 1: Market Performance - In 2024, China's new energy vehicle sales are expected to exceed 12 million units, with a penetration rate surpassing 40%. Sales of range-extended models are projected to reach 1.18 million units, marking a 63% year-on-year increase [1]. - In the mid-to-high-end market (priced above 250,000 yuan), range-extended vehicle sales are anticipated to hit 710,000 units, outpacing pure electric and plug-in hybrid models [1][6]. Group 2: Technological Advantages - The core technology of REEVs lies in their "range extender" system, which uses an internal combustion engine to generate electricity for the battery, effectively addressing range anxiety and enhancing energy efficiency [2]. - Data from Li Auto indicates that over 65% of the driving range for its 1.2 million range-extended users is powered by electricity, with nearly 90% of driving time spent in electric mode [2]. Group 3: Market Trends - The price of range-extended electric vehicles is decreasing, with the market share of models priced above 200,000 yuan dropping from 90% to a range of 100,000 to 150,000 yuan, making them accessible to a broader consumer base [3]. - The diverse application scenarios for REEVs, such as in areas with limited charging infrastructure and for long-distance travel, contribute significantly to their market growth [3]. Group 4: Industry Consensus - Industry experts assert that REEVs are not merely a transitional technology but possess long-term development potential, complementing plug-in hybrid technologies rather than replacing them [4]. - Major automotive companies, including XPeng Motors and BAIC Blue Valley, are increasing their investments in range-extended electric vehicles, indicating a strategic focus on this segment for future market positioning [4]. Group 5: Contribution to Carbon Neutrality - REEVs play a crucial role in achieving carbon neutrality by utilizing green fuels to reduce emissions and serving as "mobile power stations" during extreme weather, capable of addressing significant power grid shortages [5]. - The long-term innovation and market expansion of REEV technology are expected to support global carbon neutrality goals, positioning them as key players in promoting sustainable development [5].

Core Viewpoint - Toyota is adapting to the electrification pace in China, launching the GAC Toyota Platinum 3X, its first fully electric SUV, with a high localization rate in its supply chain [2][4]. Group 1: Product Launch and Market Response - The GAC Toyota Platinum 3X received over 10,000 orders within the first hour of its launch, indicating strong market demand [3]. - The vehicle features a supply chain composed of top global and domestic companies, including Qualcomm, NVIDIA, and leading Chinese firms in autonomous driving and lidar technology [3][4]. Group 2: Battery Technology and Partnerships - The Platinum 3X utilizes battery technology from CATL, which is recognized for its scale and cost-effectiveness, crucial for meeting the demands of the Chinese market [4][5]. - CATL has previously collaborated with other Japanese automakers, showcasing its established reputation in battery technology [6]. Group 3: Global Expansion and Market Strategy - CATL's battery shipments are projected to reach 20 GWh in Q1 2025, with a year-on-year increase of nearly 150%, indicating significant growth in both domestic and international markets [7]. - The partnership with GAC Toyota allows CATL to enhance its international brand image and penetrate other global markets, moving beyond merely selling products to deeper brand collaborations [9]. Group 4: Supply Chain Integration and Competitive Advantage - The collaboration between GAC Toyota and CATL is expected to provide both companies with technological and cost advantages, facilitating Toyota's electrification transition [8]. - The integration of global supply chains is becoming increasingly important for companies to enhance their competitive edge in the market [9].

以下文章来源于解码LP ，作者周佳丽 解码LP . 投资界（PEdaily.cn）旗下，专注募资动态 由两个500亿基金组成。 作者 I 周佳丽 报道 I 投资界-解码LP 上海继续放大招。 3月2 5日，2 0 2 5上海全球投资促进大会拉开帷幕。投资界-解码LP从现场获悉，上海产业转型升级二期基金、国资并购基金矩阵正式启 动，上海将通过这两只" 50 0亿"基金，更大力度支持实体经济发展。 形成3 0 0 0亿元并购交易规模，激活总资产超2万亿元； 集聚3—5家有较强行业影响力的专业并购基金管理人； 用好1 0 0亿元集成电路设计产业并购基金，设立1 0 0亿元生物医药产业 并购基金； 其中，上海将发展并购基金列入今年重点任务，新组建的国资并购基金矩阵总规模达到5 0 0亿元以上。想起去年底，上海刚刚发布《上 海市支持上市公司并购重组行动方案（2 0 2 5—2 0 2 7年）》，直到这一次组建总规模5 0 0亿元的国资并购基金矩阵，进一步吹响并购号 角。 目之所及，上海推动重大产业战略升级的决心不言而喻。 上海正式发布两大基金矩阵 总规模超1000亿 揭开面纱。 上海市产业转型升级二期基金总规模达5 0 ...

Group 1: Market Operations - The central bank conducted a reverse repurchase operation of 295.9 billion yuan for 7-day terms at a fixed rate of 1.5%, resulting in a net injection of 120.5 billion yuan after accounting for 175.4 billion yuan maturing on the same day [2][3]. Group 2: Funding Conditions - The weighted average interest rate for major deposit institutions in the interbank market remained high, with overnight borrowing rates for credit bonds between 1.9% and 2%, and 7-day funds slightly increased to 2.3%-2.4% [3]. Group 3: Interest Rates and Yields - The yields on major interbank bonds mostly declined, with 1-year government bonds at 1.6200% (down 0.50 basis points) and 10-year government bonds at 1.8675% (down 1.75 basis points) [7]. Group 4: Bond Market Developments - The Ministry of Finance plans to issue RMB green sovereign bonds in London, while the Shenzhen Stock Exchange aims to promote long-term capital into the bond market [18].

不同于智能手机的再度爆发，智能电视终端经过十来年的厮杀，目前进入"存量战"阶段，小 米、创维、海信、TCL、康佳已经占据了70%的市场份额，分别达到5770万台、4615.6万 各位童鞋搭嘎猴啊，上周 "她经济"看的怎么样？有童鞋在后台留言："一场倒春寒总算让我 看到京城飘雪，一个冬天的遗憾，在春天得到了加倍补偿……"O(∩_∩)O看到这段话俺很开 心，这就是人在情感支配下写出文字和AI写下来的区别，可能没有那么华丽、奇崛，但是绝 不会审美疲劳，所以，在Mr.QM看来，大家不必担心AI的冲击，毕竟，人才是主体！ 言归正传，今天就给大家分享一下多终端流量洞察报告。Qu e s tMobi l e数据显示，截止到 2025年1月，智能手机、智能电视、智能汽车设备活跃数量分别为12.57亿部、2.82亿台、 2937万辆。 其中，作为流量终端的核心，智能手机在折叠屏创新、AI技术突破、"国补"政策三大利好的 刺激下，强势复苏，华为、苹果、OPPO、v i vo、小米活跃设备数量分别达到2.82亿部、 2.7亿部、2.33亿部、1.9亿部、1.21亿部。 具体到用户画像上来看，华为作为智能手机的领导品牌，在过去一段时 ...

Core Insights - The report highlights the significant growth of female users in the mobile internet sector, with a total of 624 million active female users as of January 2025, reflecting a year-on-year increase of 2.6% [4][3][6] - Female users exhibit strong online consumption capabilities, with 33.1% of them having a spending capacity of over 2000 yuan, and a notable preference for brands, price, quality, and health considerations in their purchasing decisions [8][9][10] Group 1: User Demographics and Behavior - Female users account for nearly 50% of the total online user base, with significant representation from the post-80s, post-90s, and post-00s generations, the latter showing a 1.4% year-on-year growth [4][6] - The average online usage time for female users has increased to 173.6 hours, surpassing the overall user average by 2.2 hours [5][6] - The user base is increasingly diverse, with nearly 60% of female users coming from lower-tier cities, indicating a shift in consumption attitudes [6][8] Group 2: Consumption Trends - Female users are expanding their consumption boundaries, showing a keen interest in health-related products and services, with a growing emphasis on brand sensitivity and quality [8][11] - The demand for high-end mobile devices is rising, with over 60% of female users opting for devices priced above 2000 yuan, favoring brands like Huawei, Apple, and OPPO [9][10] - The report identifies three main consumption scenarios: social consumption, lifestyle consumption, and durable goods consumption, with platforms like Weibo and Xiaohongshu being particularly popular among female users [2][12] Group 3: Content and Media Engagement - Female users are highly engaged in mobile video, social media, and e-commerce, with significant growth in short video consumption and live streaming interactions [27][28] - The interest in health and wellness content is on the rise, with female users actively following health-related KOLs and engaging in self-care practices [24][23] - The popularity of beauty and lifestyle apps is evident, with major platforms like Meitu and Xiaohongshu seeing high female user engagement [25][32] Group 4: Product Preferences and Innovations - The report notes a growing trend towards smart home devices and health monitoring wearables among female users, with a 16.9% year-on-year increase in active users of health management apps [23][18] - Female consumers are increasingly favoring products that enhance personal care and beauty, with brands like Lancôme and domestic brands like Han Shu gaining traction [15][19] - The automotive sector is also adapting to female preferences, with new energy vehicles designed with features that cater to women's needs [20][21]

各位童鞋搭嘎猴啊，上周" 2024年中国移动互联网年度大报告"看的怎么样？有童鞋在后台 留言："终于，太阳有了暖意，春天总算来了……"O(∩_∩)O哈哈~过去一段时间确实是跌宕 起伏，不只是气温，AI技术和产业也是如此，不过，轻舟已过万重山，春意盎然，所有没 被"倒春寒"冻死的，春天将会更强大！ 言归正传，今天就给大家分享一下 "她经济"洞察报告。Qu e s tMobi l e数据显示，截止到 2025年1月，女性用户活跃规模已经达到6.24亿，同比增加了2.6%。其中，80后、90 后、00后占比近五成；00后增长较快，同比增加了1.4%。 相比大盘，女性用户线上高消费能力一直都很强，2000元以上消费能力用户占比达到 33.1%，品牌、价格、品质、健康是她们消费时关注的核心要素；同时，女性用户中终端价 格超过2000元的占比超过六成，华为、Appl e、OPPO位居前三，占比分别为22.3%、 22.2%、21.4%。 具体到领域上看，女性用户在移动视频、生活服务以及社交、购物等领域活跃量、粘性较 高，形成了"社交消费"、"生活消费"、"耐用品消费"三大场景：微博、小红书等沉浸式平 台"社交货币"价值彰 ...