Core Insights - The event showcased the strong economic growth potential driven by sports events, attracting 32,000 offline visitors and generating over 300,000 yuan in regional consumption [1][10] Group 1: Event Overview - The third Yangtze River Delta Youth Forest Sports Carnival and the 2025 E-run Forest Half Marathon were held at the Shanghai Gongqing Forest Park, focusing on the integration of "sports + consumption" [1][10] - The event featured three main thematic areas and over 40 brands, highlighting the synergy between sports experiences, nature education, and consumption upgrades [3][10] Group 2: Consumer Engagement - The "Spring Awakening Sports Life" area attracted over 1,000 participants with interactive tennis projects, while traditional sports activities promoted family collaboration [3][5] - The consumer market segment became a key platform for brand display and sales conversion, with notable sales figures such as 1,500 yuan in deposits and an expected sales volume of 9,000 yuan at the Five Corners Wanda Plaza booth [5][10] Group 3: Brand Innovation - Brands utilized scenario-based marketing to connect deeply with user needs, such as Banana Boat's sunscreen experience and health promotion through product sampling [7][10] - Cultural experiences and nature exploration projects engaged families, while health brands communicated scientific parenting concepts [7][10] Group 4: Digital Engagement - The event leveraged digital communication to expand its influence, achieving over 50,000 exposures in a single day and engaging more than 100,000 users through various online platforms [8][10] - Collaborative brands enhanced user engagement through live streaming and short videos, creating a closed-loop of "offline experience, online sharing" [8][10] Group 5: Economic Impact - The event exemplified an innovative practice of integrating commerce, tourism, culture, and sports, demonstrating a successful model for enhancing commercial value and social benefits through sports events [10]

刚刚过去的"五一"假期，射箭、攀岩、街舞、围棋、足球等群众体育赛事在广西各地不断上演。透 过精彩赛事，可以看到"跟着赛事去旅行"成为度假新风尚，赛事经济成为拉动城市文旅消费的新引擎。 5月2日下午，2025年广西少年围棋段级位赛暨广西少年围棋精英赛在南宁进行。这是广西围棋界一 年一度的"中考"，1000余名来自全区各地的围棋好苗子参赛，竞争升段名额。每一个小棋手的背后，都 是一整个家庭的托举。来自贵港的家长张志贤说："因为儿子参赛，我们一家六口都来了南宁，比赛结 束以后还要在南宁玩几天，一起去方特东盟神画和青秀山风景区等地。" 一场赛事还可以带动赛场周边商业热起来。在南宁华南城附近进行的这场围棋盛宴，使得周边酒 店、餐馆迎来旺季。离赛场最近的一家品牌连锁酒店早早被预订一空，临近路段的停车场一位难求，多 家餐饮店也出现火爆场景。一些精明的商家还在赛场外设立了流动摊点，为小选手和家长们提供饮料小 食等多种消费服务。 同样的一幕也出现在5月4日的南宁市李宁体育园。2025年广西青少年攀岩冠军赛在这里进行，选手 中有半数以上来自外地。上午的赛事结束后，要到下午5时才重新开战，一方面避开高温，另一方面也 给运动员和家长 ...

Group 1 - The core event of the "Five One" holiday in Xiangzhou County was the launch of the "Zhuang Huan Culture" series, which aimed to stimulate consumer spending through a blend of traditional and modern activities [1][3] - The Xiangzhou Digital Consumption Industry Development Conference announced the establishment of the "Xiangzhou Digital Nomad Community" and introduced a 2.0 version of its planning scheme, providing support such as entrepreneurial incubation funds and tax reductions for remote workers [1][3] - The "Dream City AIPLAY" project was launched as China's first urban digital economy practical operation project, featuring AI vending machines and immersive experiences like 3D holographic projections [1][3] Group 2 - The 2025 Guangxi Pickleball Open commenced with six categories, promoting participation from both professional athletes and international enthusiasts, including a pre-event workshop for students led by sports celebrities [3][5] - The "Wandering Stars Parade" was a highlight of the "Zhuang Huan Culture" series, featuring a grand display of fireworks and a creative procession that attracted thousands of spectators [3][5] - The "Star Dream Xiangzhou Music Show" showcased advanced 3D holographic projection technology, enhancing the event's appeal and engagement [5][7] Group 3 - The "Xiangzhou Dream Night" featured immersive experiences such as live-action role-playing and AR treasure hunts, emphasizing the integration of digital technology with cultural and tourism activities [7] - During the "Five One" holiday, Xiangzhou County welcomed 543,100 visitors, marking a 35.7% increase year-on-year, and achieved a tourism revenue of 353.59 million yuan, reflecting a 52.56% growth [7]

体验，更以掀起 了一场福文化传 播热潮。 大湾区灯会文旅 +体育，打造沉 浸式融合体验 大湾区灯会步步 高升迷你马拉松 在南沙火热开跑 _南方+_南方 plus "五一"假 期，"大湾区灯 会步步高升迷你 马拉松"在广州 南沙大湾区灯会 园区和南沙天后 宫景区火热开 跑。该赛事连开 3天，以"文旅 +体育"为核心， 巧妙融入福文化 元素，不仅为参 与者带来了独一 无二的体育文旅 此次迷你马拉松 全程4公里的路 线完美串联起大 湾区灯会园区、 庄严神圣的南沙 天后宫景区完 赛。 体育与文旅的深 度融合，让参赛 者在奔跑中感受 传统文化与现代 艺术的碰撞。跑 过"鼎盛中华"灯 组时，参赛者仿 佛穿越历史长 河；途经特色民 俗灯区，又能领 略到浓郁的大湾 区文化风情。这 种沉浸式的体 验，让马拉松不 再仅仅是一项体 育赛事，更成为 一场文化与艺术 的探索之旅。 主办方相关负责 人表示："我们 希望通过'文旅 +体育'的创新模 式，让更多人在 参与运动的同 时，感受传统文 化的魅力，传播 福文化的美好寓 意。未来，我们 还将继续探索更 多新颖的活动形 式，为市民和游 客带来更多惊 喜。"此次大湾 区灯会步步高升 迷你 ...

Core Insights - The integration of sports and holiday economy is highlighted by the clustering of major sports events during the May Day holiday, showcasing a vibrant sports consumption trend [1][2][4] - The concept of "traveling with events" has emerged, where sports events are linked with tourism, enhancing the overall consumer experience [4][6] Group 1: Sports Events and Tourism - Major sports events such as the Sudirman Cup, CBA playoffs, and the Diving World Cup are taking place during the May Day holiday, attracting significant attendance from fans [2][4] - Local tourism departments are collaborating with sports event organizers to create diverse and high-quality products and services, stimulating the tourism market [1][4] Group 2: Economic Impact and Consumer Behavior - Predictions indicate that over 300 million domestic tourists will travel during the May Day holiday, reflecting a strong demand for cultural and sports tourism [2] - The integration of sports events with local tourism is expected to drive economic benefits, as seen in the case of the Kuqa Marathon, which attracted visitors to the region [6][4] Group 3: Challenges in Lower-Tier Cities - Many lower-tier cities possess advanced sports facilities but lack suitable sports events, limiting their ability to capitalize on holiday sports consumption [7][9] - The need for effective supply of sports events in these cities is emphasized, as local consumers seek engaging sports experiences during holidays [9][10] Group 4: Growth of Sports Equipment Market - The increase in sports activities during holidays is positively impacting the sports equipment market, with e-commerce platforms offering promotions to stimulate consumer spending [12][10] - The demand for specialized and functional sports products is rising, reflecting a trend towards more tailored consumer needs [12][10] Group 5: Future Trends in Sports Consumption - The potential for integrating smart technology and interactive experiences in future sports events is anticipated, enhancing consumer engagement [13][15] - There is a growing interest in training camps and skill enhancement programs during holidays, indicating a shift towards more personalized sports experiences [15][16]

2场省级赛事激情与风采同绽。5月1日-3日，2025年"奔跑吧・少年"海口市青少年U系列足球比赛分 别在海口市世纪公园足球场和五源河体育馆举行。5月4日，2025年"奔跑吧・少年"海南省青少年轮滑挑 战赛(保亭站)在保亭黎族苗族自治县开赛。 省旅文厅相关负责人表示，这些赛事的举办，不仅为我省青少年体育爱好者提供了展示自我、切磋 技艺的优质平台，更成为"五一"假期带动海南旅游消费的重要引擎。 据悉，赛事的举办，拉动了周边住宿、餐饮、零售等行业的消费。赛事举办地周边的酒店、民宿在 假期期间入住率攀升，特色餐饮门店日均客流量也实现了增长。陵水黎族自治县还推出"观赛+旅游"景 区门票折扣等优惠活动，吸引游客在观赛之余深度探索陵水，进一步激发了旅游消费潜力。 "五一"期间我省推出多场青少年赛事，吸引3000多名省内外选手同台竞技 跟着赛事游海南 海南日报讯(海南日报全媒体记者 王黎刚)"五一"期间，我省以"体育+旅游"为核心，联动海口市、 白沙黎族自治县、陵水黎族自治县、保亭黎族苗族自治县四地，精心推出3场全国级赛事和2场省级赛 事，吸引3000多名省内外选手参加。 3场全国级赛事竞技性与观赏性并存。5月1日和2日，2 ...

Group 1 - The core viewpoint of the articles highlights the economic impact of the Yangling Marathon and related events, showcasing a significant increase in local consumption and tourism [1][2][3] - The Yangling Marathon has been held for 11 years, creating a virtuous cycle of "sports attracting consumers—boosting consumption—industry linkage," transitioning from a one-day event to a long-term effect [2] - The Yangling Demonstration Zone has implemented measures to support high-quality development of the exhibition industry, including a one-time subsidy of up to 5 million yuan for agricultural brand exhibitions and international conferences [2][3] Group 2 - During the recent Yangling Marathon, hotel occupancy rates reached 100%, and restaurant sales increased by 50% year-on-year, indicating a strong boost in local hospitality and dining sectors [1] - The "1+N" event mechanism introduced during the marathon included a series of activities such as agricultural product promotion, enhancing the overall experience for participants and visitors [1] - The "old-for-new" campaign has engaged 173 enterprises and 191 stores, covering various sectors, and aims to stimulate local consumption through innovative policies and community support [4][5]

作为生活节的核心板块，赛事活动吸引了来自全国各地的青少年球员和业余高手。5天时间，共进行了 超过800场比赛，涵盖钻石杯青少年挑战赛、国网会员邀请赛、战神杯等多元赛事。国家网球中心"AI学 练中心"也在生活节期间正式开放。该中心搭载全球首款网球垂直领域AI智能系统，通过动作捕捉、实 时纠错及个性化课程生成功能，为用户提供发球角度、挥拍速度等20余项数据反馈。 试营业5天时间，"AI学练中心"累计接待体验者超1100人。中国网球协会副主席、两届大满贯双打冠军 郑洁活动期间也来到学练中心，"这套系统能精准定位技术短板，特别适合初学者快速入门。通过游戏 化的设计让训练变得有趣，对吸引大众参与网球至关重要。" 活动期间，"北京塔可节"也于5月3日至4日登陆国家网球中心西广场。30余家京沪人气塔可品牌齐聚， 搭配限定特调饮品及拉美风情演出，打造了"舌尖上的墨西哥"。两天时间，入园超2.5万人次，其中近 半数为外籍人士。此外，活动现场还设置露营打卡区、亲子互动游戏及宠物友好空间，实现了"美食 +音乐+社交"的沉浸式体验闭环。 新京报讯（记者孙海光）首届"国网生活节"5月5日在国家网球中心落幕，为期5天的活动入园人数超过3 ...

Group 1 - The first "State Grid Life Festival" was held from May 1 to May 5, 2025, at the National Tennis Center, attracting over 30,000 visitors and becoming one of the most prominent cultural and sports events during the May Day holiday in Beijing [3][4] - The festival featured over 800 matches across 20 courts, including various competitions such as the FILA KIDS Diamond Cup and the State Grid Member Invitation Tournament, engaging youth players and amateur athletes from across the country [3] - The "Beijing Taco Festival" took place on May 3-4, featuring over 30 popular taco brands from Beijing and Shanghai, attracting more than 25,000 visitors, with nearly half being foreign nationals, highlighting the international appeal of the event [3] Group 2 - The "AI Learning and Training Center" was opened for the first time during the festival, utilizing a cutting-edge AI system for tennis training, which provided over 20 professional analyses, and received more than 1,100 participants during its trial operation [3][4] - The festival also included cultural activities such as the China Tennis Development History Exhibition and the State Grid Exploration Activity, with the "Tennis Culture Tour" attracting nearly 200 visitors daily, emphasizing the educational aspect of the event [4] - The integration of "tennis + consumption + technology" at the festival explored new possibilities for urban holiday economies, demonstrating the vitality of the "tennis +" model through the participation of tens of thousands [4]

Core Viewpoint - The article discusses the growing significance of sports events in driving urban economic growth and highlights the need for cities to leverage sports events to stimulate consumption and enhance development opportunities [1][2]. Group 1: Economic Impact of Sports Events - Sports events are becoming a crucial part of urban development, serving as a key driver for economic growth and fulfilling the public's demand for a better quality of life [2][3]. - The current structure of China's sports events is suboptimal, with issues such as supply-demand imbalance and low spectator engagement, indicating that the economic potential of sports events has not been fully realized [2][3]. - The hosting of major sports events leads to significant economic benefits, as evidenced by the Chengdu Universiade generating 43.83 billion yuan in related consumption and the Hangzhou Asian Games contributing 48.96 billion yuan [5][6]. Group 2: Infrastructure Development - The "one event, one city" model exemplifies how sports events can enhance urban infrastructure, with examples like the transformation of Shougang Park into a sports consumption space following the Beijing Winter Olympics [3][4]. - Major sports events catalyze rapid urban infrastructure development, which in turn supports the hosting of future events and enhances the city's overall appeal [3][4]. Group 3: Industry Structure Adjustment - The integration of sports events with other industries is essential for fostering new business models and enhancing urban economic structures [4][5]. - Initiatives like the "Follow the Event to Travel" campaign in Hebei Province illustrate how sports events can stimulate tourism and related industries, thereby promoting economic diversification [4][5]. Group 4: Consumer Behavior and Spending - Sports events drive various forms of consumer spending, including ticket purchases, travel expenses, and related retail consumption, which collectively boost local economies [5][6]. - The economic impact of events is amplified during peak seasons, as seen during the Hangzhou Asian Games coinciding with national holidays, leading to increased consumer spending [5][6]. Group 5: Challenges and Considerations - The economic benefits of sports events can lead to displacement effects, where increased spending on events reduces expenditures in other sectors like tourism and dining [8]. - The concentration of sports events in certain cities can create regional disparities, potentially leading to underdevelopment in neighboring areas [8][9]. Group 6: Future Directions - Increasing the number of sports events and optimizing resource allocation are critical for building a robust urban sports event ecosystem [10][11]. - Emphasizing green development in sports event planning can align with broader urban sustainability goals, promoting eco-friendly practices in venue construction and event management [12][13].