▲2025年8月16日，江苏徐州，"苏超"无锡队对阵徐州队，球迷隔着屏幕为徐州队加油助威 "苏超"徐州队领队李锋本身也是徐州足协主席，他告诉红星新闻记者，其实今年江苏省城市足球联赛举办以前，当地足协和喜欢足球的人经常会组织足球赛 事，"不过主要是在小范围内举行，基本就是自娱自乐居多，没有太多观众。" 自从今年"苏超"爆火之后，徐州队的主场也从原来的市体育中心体育场搬到了能够容纳更多观众、设备更好的徐州市奥体中心。在第二轮比赛开始前，该体 育场的草坪也进行了更换，采用了质量更高、更专业的进口草坪。 去看一场"苏超"比赛，或者去参加一场马拉松，又或者约上几个朋友去公园玩几轮飞盘，近些年，越来越多样的体育赛事、运动方式进入到了普通百姓的生 活中，体育运动也随之带来了丰富的消费场景。 据新华社消息，国务院总理李强8月22日主持召开国务院常务会议，其中研究了释放体育消费潜力进一步推进体育产业高质量发展的意见。 红星新闻记者注意到，在本月19日举行的国新办新闻发布会上，国家体育总局体育经济司司长杨雪鸫在谈到赛事经济发展时就提到，以"苏超"为例，单场上 座超6万人，带动江苏全域多场景消费380亿元，有力地促进消费。 丰富体 ...

（文章来源：21世纪经济报道） 国务院新闻办公室8月19日上午举行"高质量完成'十四五'规划"系列主题新闻发布会，国家体育总局局 长高志丹介绍"十四五"时期体育强国建设成就。 他表示，"十四五"期间，我们努力推动足球振兴发展，成立足球职业联赛联合会，实施管办分离，足球 管理新的格局初步形成。坚持和加强党对体育工作的全面领导，坚决惩治体育领域腐败，强化以案为鉴 和警示教育，体育政治生态得到修复。以"假赌黑"治理为契机，重拳整治足球、象棋等项目发展乱象， 开展马拉松、山地越野等专项整顿，维护体育行业秩序。 ...

8月19日，国家体育总局局长高志丹在发布会上表示，狠抓行风建设，提升体育治理能力和水平。以"假 赌黑"治理为契机，重拳整治足球、象棋等项目发展乱象，开展马拉松、山地越野等专项整顿，维护体 育行业秩序。以《体育法》修订为契机，完善体育法律和行业标准体系，健全体育纠纷解决机制，持续 提高体育行业法治化规范化水平。 扎实推进足球改革振兴，深入开展"假赌黑"治理。 高志丹表示，国家体育总局扎实推进足球改革振兴，理顺体制机制，深入开展"假赌黑"治理，足球工作 逐步走上了良性发展的轨道。 高志丹指出，"十五五"期间，随着经济社会发展，广大人民群众对田径、游泳、"三大球"等项目的期望 越来越高，我国综合国力不断提升也为竞技体育全面均衡发展提供了更为坚实的保障。在从体育大国、 奥运强国向体育强国迈进的新征程上，体育总局提出"633"发展战略，也就是以跳水、举重、体操、射 击、乒乓球、羽毛球六个优势项目，田径、游泳、水上三个基础大项，足球、篮球、排球"三大球"为引 领，巩固优势项目优势地位，提升基础大项竞技实力，推动"三大球"振兴发展，带动其他项目水平提 高，促进各项目均衡发展，不断提高竞技体育综合实力和为国争光能力。 ...

Core Points - The 15th National Games and the 12th Paralympic Games countdown event took place in Hong Kong, marking 100 days until the events [1] - The Hong Kong Sports Bureau organized a "100 Million Kilometers Challenge" to engage the public, achieving a total of 999,900 kilometers [1] - The event aims to promote sports inclusivity and youth exchange in the Greater Bay Area [1] Event Preparation - The Hong Kong Sports Bureau has expressed confidence in the successful hosting of the events, with extensive preparations made over the past year [2] - Two cross-border events, a road cycling race and a marathon, have successfully passed test runs [2] - The public has shown strong interest and participation in the activities leading up to the games [2] Venue and Logistics - The Hong Kong region will host eight competitive sports, including fencing and cycling, with all test events completed successfully [3] - The organizing committee emphasizes a "green, shared, open, and clean" philosophy, focusing on cost control and avoiding new large-scale constructions [3] - Over 90% of the venues will be upgraded existing facilities, significantly reducing costs [3] Venue Highlights - The Central Waterfront is praised for its unique racecourse, offering views of Victoria Harbour and iconic landmarks [4] - The Kai Tak Sports Park, with a capacity of 50,000, will serve as a major venue, receiving positive feedback on its layout and facilities [4] Cross-Border Connectivity - The road cycling race will connect Zhuhai, Macau, and Hong Kong, covering a total distance of 230 kilometers [5] - The organizing committee has implemented measures for seamless athlete passage across borders, ensuring efficient logistics [5]

Group 1: Core Insights - Nanjing is becoming a popular destination for cultural and sports events, attracting tourists through immersive experiences that combine entertainment and consumption [1][2][3] - The economic impact of major events, such as the 2025 World Indoor Athletics Championships, has been significant, generating direct economic effects of 102 million yuan and indirect effects of 220 million yuan [2] - The integration of cultural and sports events with tourism is creating new consumption patterns, enhancing visitor engagement and driving local economic growth [4][6] Group 2: Event and Tourism Statistics - In 2024, Nanjing hosted 12,890 commercial performances, generating approximately 1.9 billion yuan in ticket sales, with a 33.9% increase in the number of performances in Q1 2025 compared to the previous year [3] - During the May Day holiday, Nanjing's cultural tourism consumption reached 6.24 billion yuan, with 3.52 billion yuan coming from non-local tourists, marking a 23.4% year-on-year increase [5] - The average daily revenue for 200 monitored sports consumption enterprises in Nanjing during the May Day holiday was 97,650 yuan, reflecting a 12.5% increase compared to the previous year [7] Group 3: Future Developments - Nanjing plans to enhance its sports industry by promoting high-quality development of key events, integrating shopping and sports experiences, and developing small-scale boutique events [8] - The city aims to deepen its cultural tourism brand, focusing on night-time products and experiences to increase visitor stay duration [8] - Future initiatives will include a variety of deep tourism experiences, such as cultural, sports, wellness, and shopping tours, to further stimulate consumption [8]

Group 1 - The 9th Silk Road International Expo will feature a cultural and tourism consumption exhibition organized by the provincial culture and tourism department, consisting of four specialized exhibition areas: cultural tourism theme area, cultural performance area, intangible cultural heritage area, and sports events area [1] - The cultural tourism theme area will focus on the achievements of Shaanxi Province's key cultural tourism industry chain, showcasing rich historical and cultural resources, including county cultural tourism, tourist resorts, scenic spots, smart tourism platforms, study tours, and related financial services [1] - The cultural performance area will highlight the development of Shaanxi's artistic creation and performance industry, featuring local folk performances and tourism-related performances, including traditional operas and digital performances [1] Group 2 - The intangible cultural heritage area will center on national trend culture and intangible cultural heritage, showcasing crafts, cultural products, and traditional clothing, including Hanfu parades [1] - The sports events area will leverage Shaanxi's natural and cultural resources to display premium sports tourism projects such as marathons, mountain climbing, and cycling events [1] - The expo will also host a special promotion meeting for cultural and tourism projects, featuring performances and experiences related to traditional arts and e-sports, aiming to create an international platform for showcasing, trading, and cooperation in the cultural and tourism sectors [2]