韩国《中央日报》12日援引多名业内人士的话报道，韩国诸多五星级酒店为消费者提供了多种会员项 目，有的侧重住宿，有的侧重美食，而青睐美食折扣及优惠方案的消费者正在逐渐增多。 市场观察人士注意到，韩国五星级酒店消费近年来出现新趋势：越来越多消费者办理会员是为享受美 食，而非住宿。 首尔君悦酒店今年2月推出美食类会员项目，消费者办理会员后可在该酒店多家餐厅享受八五折优惠， 并获得多张代金券。会员年费不等，个人用户的年费低至60万韩元（约合3060元人民币），企业用户的 年费可能达到500万韩元（2.55万元人民币）。 该会员项目自推出以来颇受欢迎。据首尔君悦酒店一名销售代表介绍："个人消费者的需求尤其旺盛。 我们的许多客户对美食展现越来越浓厚的兴趣，这促使我们推出了该项目。" 来源：新华社 一些酒店虽然没有推出专门的美食类会员项目，但是把用餐优惠包含在整体会员套餐中。例如，在华克 山庄酒店办理特定档次的会员后，在多家餐馆用餐便可享受最高六七折的优惠价格。消费者还可选择具 体的优惠类别，例如侧重住宿、侧重美食或兼而有之。今年1至4月，选择侧重美食的会员数量同比增加 大约27%。 华克山庄酒店工作人员介绍："许多消费者 ...

要问什么职业最需要经常住酒店？那一定是明星了，因为工作的原因，他们不得不常年漂泊在 外地，所以住酒店也就成为了常事。 那么，什么样的酒店才符合明星们那高贵的身份呢？除了有特殊赞助的酒店外，大部分明星都 愿意选择 希尔顿酒店 。 一般的希尔顿酒店都是五星级的，少部分更是超五星级的，其奢华程度不言而喻。 不过，大多数有钱 人愿意入住希尔顿，并不是因为其酒店奢华， 而是因为它家的枕头。 因为人的颈部曲线复杂，并不是直愣愣的一条线。 软硬适中 贴合颈部，枕着它睡觉，轻柔舒适 就像枕着云睡觉一样！整个头部和颈椎都很放松！ 不到50块，天天睡希尔顿！ 而且 有人喜欢枕高枕头，也有人喜欢枕低枕 头， 普通的枕头，很难给到我们360°无死角的支 撑。 更别说，大多数人睡觉，都不止一种姿势。 而希尔顿酒店的枕头设计得非常巧妙！ 巧妙之处就在于"千人千面"，几乎每个人都可以睡到适合自己的高度，枕在上面，超舒 服，让 人有一种根本不想起床的感觉～ 作为一名对床品挑剔，认枕头的人，给大家强烈推荐这款 【SLEEP KEEPER睡眠管家】 R标 希 尔顿联名康尔馨高端款枕芯——云柔枕！ 怎么给大家描述呢？ 那支撑力、回弹力，就像为脖子 ...

最近，我注意到一件挺有意思的事： 隔壁日本，那个以"服务至上"闻名全球的国家，上个月竟然开始实施《防止顾客骚扰条例》了。 看到这个新闻标题时，我还愣了一下。 啥玩意？日本？那个把"顾客当神"的国家开始给消费者"立规矩"了？ 后来，我仔细看了下这个条例的核心，其实很简单，它的目的，不是"对抗顾客"，而是"保护从业者"，它告诉所有从业人员：当顾客的要求已经越界时， 你有权说不。 举几个例子： 简单来说，这个条例是在"顾客是神"这句话后面，加了一个补充条款："但服务人员也是人。" 01 所以，看到这条新闻时，我很快想到身边一个读者朋友清桐的故事。 清桐是厦门一家五星酒店的夜班前台，前几天，和我聊起了一件让她很委屈的事： 五一假期一天早上，酒店来了个家庭入住，大人带着孩子，可孩子什么证件都没有：没有身份证、没有户口本...... 她一边看他们翻手机，一边安慰："没关系，只要有任何证件照片都行，我都能帮忙。"可是客人翻了半天，还是啥都没有。 有客人逼你道歉？不行。 有客人连续打电话重复诉求，甚至辱骂？不行。 有人未经许可把你的姓名牌、照片发到社交媒体上？更不行了。 而企业呢？不能甩锅，不能"客户投诉了你自己搞定"，必须 ...

Core Viewpoint - The hotel industry is undergoing a new retail revolution as major hotel groups like Huazhu and Shoulv Rujia expand into new retail, selling "hotel-style" products, which is becoming a new growth driver for the industry [1][3] Group 1: New Retail Trends - Almost all hotel groups surveyed by Deep Blue Think Tank have ventured into new retail, selling hotel-branded bedding and toiletries, making new retail a standard in the hotel industry [3] - With changing consumer habits, hotel groups are targeting new retail to enhance revenue, with Huazhu Group selling products like pillows and toiletries [3] - The retail business is becoming a second growth curve for companies like Atour Group, which reported a GMV of 2.592 billion yuan in 2024, a 127.7% increase from 2023 [4] Group 2: Market Challenges - Over 80% of hotel groups mentioned "providing incremental value to consumers" and "increasing revenue" as reasons for entering new retail [6] - The hotel market is returning to rational growth after explosive growth in 2023, with many hotel groups experiencing declines in key operational metrics [6] - The competitive landscape is becoming crowded, prompting hotels to diversify into retail to boost revenue [7] Group 3: Future Directions - The future of the hotel industry will involve integrating various business models, moving beyond traditional services to create multi-functional spaces [10][11] - Hotels need to focus on differentiation and unique experiences to avoid low-level competition, as product homogeneity is a significant challenge [9] - The integration of cross-border e-commerce with new retail is being explored by hotel groups like Shoulv Rujia to enhance consumer engagement [9]

Core Insights - During the May Day holiday in 2025, the hotel market experienced significant growth, with trends indicating consumption upgrades, the rise of lower-tier markets, and emotion-driven travel experiences [2][3] Group 1: Hotel Performance - The occupancy rate of the Home Inn Group reached 101% on the peak day of May 2, with the number of fully booked hotels increasing by nearly 50% compared to the previous year [3] - From April 30 to May 4, the total number of fully booked hotel nights exceeded 6,000, marking a growth of approximately 43% [3] - Mid-to-high-end hotels saw a 6% increase in occupancy rates compared to the previous year, highlighting their market potential as consumers increasingly seek quality accommodations [3] Group 2: Market Trends - The average occupancy rate exceeded 90% in 105 cities, including both traditional tourist destinations and emerging smaller cities, indicating a diverse choice of travel destinations [4] - The top five cities in terms of RevPar during the peak days were Qingzhou, Jingdezhen, Leshan, Kaifeng, and Zhangzhou, showcasing the emergence of lower-tier cities as new travel hotspots [4] Group 3: Targeting Young Consumers - Young travelers are shifting from traditional sightseeing to immersive experiences, seeking emotional connections rather than just functional accommodations [6] - Home Inn Group engaged young consumers through various activities, including partnerships with popular events like the Taihu Bay Music Festival, attracting over 130,000 attendees [6][7] - The "Local Life" initiative provided free value-added experiences, creating emotional connections with young guests through diverse activities during the holiday [6][7]

集团第一季度新签约酒店2.58万间客房（158家酒店），不含Ruby品牌收购则为2.02万间，较去年同期 的1.71万间新签约客房有增长；全球在建酒店客房数为33.4万间（2,265家酒店），同比增长9.4% 2025 年9亿美元股票回购计划中，已完成3.24亿美元，股票数量减少了1.9%。 洲际酒店集团首席执行官穆安黎（Elie Maalouf）表示："从供需两端来看，旅游行业的长期结构性增长 动能依然强劲。我们的增长算法来自于收益增长的复利效应——通过RevPAR提升、系统规模扩张及多 元化收入来源的组合，持续提升利润率；同时借助强劲的现金创造能力，我们得以持续投入业务发展， 并将多余资本返还股东。我们始终对IHG企业平台的实力与韧性充满信心，也相信我们进一步利用规模 效应、领先地位以及市场的核心增长驱动力的能力。" （洲际酒店集团）） 据洲际酒店集团2025年第一季度业绩报告显示，全球每间可售房收入（RevPAR）同比增长3.3%，其中 美洲市场增长3.5%，欧洲、中东、亚洲和非洲市场（EMEAA）增长5.0%，大中华区市场下降3.5%。 按可比口径计算，第一季度全球客房收入中，商旅增长3%；休闲游增长 ...

日前，尚美数智酒店集团（后文简称"尚美数智"）携手甘肃各地文旅开启全域合作新篇章，标志着尚美 数智在西北地区重要战略布局进入新里程碑。 日前，由甘肃省文化和旅游厅指导、尚美数智酒店集团主办的"新动能·新文旅·新纪元"2025西北酒店创 新发展研讨会在甘肃兰州圆满落幕。此次活动代表了尚美数智与甘肃省全域酒店产业链战略合作正式启 动，标志着尚美数智在西北地区重要战略布局进入新的里程碑。 随着西部大开发战略的进一步深入和"西北游"的火热，以及东部酒店市场的逐渐饱和，不少酒店集团将 目光投向西部市场，用积极的行动占领市场份额。经过多年的耕耘后，这些酒店集团的西部进度如何 了？ 研讨会上，甘肃省文旅厅产业发展处副处长陆谨表示，甘肃省拥有丰富的自然风光和旅游资源，文旅厅 将积极推动住宿业态迭代，与尚美数智一起建设品质酒店产业链，共同打造甘肃文旅新名片。 随着旅游需求的复苏，以青甘为代表的西北旅游也逐渐走红，据各省区（兵团）文旅部门不完全统计， 2025年春节假期期间，西北地区接待游客超4000万人次，平均增幅达7.8%；旅游花费超220亿元，平均 增长8.55%。旅游的走红，也为西北地区带来大量酒店住宿需求，市场广阔。 ...

刚刚过去的"五一"假期，全国旅游市场迎来爆发式增长。但也有多名消费者向《法治日报》记者反映， 此前通过平台预订的酒店、民宿被商家以"停业装修""系统错误""业务调整"等理由单方面取消订单，随 后同一房源在其他平台以数倍高价重新上架。 当然，治理乱象并不是不允许价格浮动。酒店业确实有季节性特征，但价格浮动必须守住两条底线：一 是契约底线，已生效的订单不可更改；二是公平底线，价格调整应明明白白、公开透明、有章可循。事 实上，不少商家用"早鸟优惠+阶梯定价"的模式既保障了收益，又维护了诚信，值得借鉴。商家逐利， 但必须取之有道。违约涨价只赚得了一时，诚信经营才是长久之计。 （文章来源：广州日报） 因此，除了道德上的谴责，必须要打出监管的组合拳，让违约涨价的商家无利可图、得不偿失，如此方 能重树诚信经营之风。要加大打击违约涨价行为的力度。如今平台发挥着越来越重要的功能，应制定更 严格的商家毁约处罚规则，尤其针对恶意毁约的商家，可增加违约金，限制其产品发布权限。要完善信 用惩戒机制。不妨建立全国联网的"旅游黑名单"，对恶意毁约的商家实施跨平台联合惩戒，让其"一处 失信、处处受限"。此外，还要畅通维权渠道、简化维权流程， ...

Core Insights - The May Day holiday in 2025 has become a strong indicator for China's cultural tourism market and hotel industry, with domestic tourist numbers reaching 314 million and total tourism consumption exceeding 180 billion yuan, marking an 8% year-on-year growth [1][2][3] Group 1: Hotel Industry Performance - Huazhu Group reported that its hotels received nearly 6.3 million guests during the holiday, a 30% increase from last year, with an overall occupancy rate exceeding 84% [1][3] - The peak occupancy rate reached 103% on May 2, with over 9,600 hotels fully booked, indicating robust accommodation demand [1][3] - Hyatt Hotels' RevPAR in Greater China grew nearly 10% during the holiday, with double-digit occupancy growth in cities like Sanya and Xiamen [1][7] Group 2: Emerging Trends in Accommodation - The homestay market is experiencing explosive growth, with over 90% of destinations seeing a year-on-year increase of over 30% in visitor numbers [2][6] - New travel preferences such as "light travel" and "concert + homestay" are becoming popular, with bookings for stays longer than five days increasing by over 40% [2][6] - High-star hotels are seeing a significant rise in bookings, with four-star and five-star hotels increasing by 54% and 28% respectively, reflecting a trend towards consumption upgrading [2][5] Group 3: Market Dynamics and Consumer Behavior - The accommodation market is witnessing a broad-based growth, with both popular and niche destinations thriving, and occupancy rates in first-tier cities remaining above 80% [3][4] - Second-tier cities are also showing strong performance, with many achieving occupancy rates above 90%, indicating a growing appeal for these locations [3][4] - The trend of "escaping the crowds" in smaller cities is becoming a preference among younger travelers and families [3][8] Group 4: Future Directions for the Industry - The hotel industry is urged to transition from a focus on "full occupancy" to a more rational development model emphasizing "quality and price coordination" [2][8] - Experts suggest that future competition will focus on product innovation, brand positioning, and deepening customer experiences [8][9] - The industry is expected to evolve towards value competition, enhancing service and cultural experiences, while also leveraging digitalization for operational efficiency [8][9]

Core Points - The incident involving the Hainan Capella Hotel's cleaning staff swapping out a tourist's Hong Kong dollars has garnered significant attention [1][2] - The hotel issued a second apology on May 8, acknowledging the pain and anger of the affected tourist, Ms. Duo, and stated that they are willing to assume legal responsibility within the prescribed limits [2][3] - The hotel has faced criticism for its management practices and has been accused of evading responsibility in its public statements [2] Summary by Sections - **Incident Overview** - Ms. Duo reported that during her stay at the Capella Hotel in July 2024, 19 banknotes of HKD 1,000 were swapped by a cleaning staff member, leading to her being detained in Macau for possessing counterfeit currency [3] - The court sentenced the perpetrator to 18 months in prison and a fine of HKD 5,000 [3] - **Hotel's Response** - The hotel expressed understanding of Ms. Duo's situation and reiterated its commitment to improving management processes following the incident [2] - The hotel stated that it has made efforts to negotiate with Ms. Duo regarding her demands, which include selling her liquor brand in the hotel and assisting in clearing her name in Macau [2] - **Public Reaction** - Following the hotel's latest statement, Ms. Duo shared screenshots of her communications with the hotel on social media, claiming that the hotel has been inconsistent in its responses [2] - Public comments on social media indicate skepticism regarding the hotel's intentions and the proposed collaboration to sell Ms. Duo's liquor brand [2]