8月20日，美团宣布旗下国际外卖品牌Keeta正式在卡塔尔首都多哈上线。未来，Keeta还将继续深耕中 东市场，逐步拓展至海湾阿拉伯国家合作委员会（Gulf Cooperation Council，GCC）的更多国家和地 区，并计划在数月后正式进入巴西。 ...

Core Insights - Meituan's international expansion continues with the launch of its international food delivery brand Keeta in Doha, Qatar, on August 19 [1] - Qatar is chosen as the second market in the Middle East following Saudi Arabia, highlighting its potential for growth in the food delivery sector due to its high GDP per capita [1] - Keeta aims to enhance the food delivery experience for users in Qatar and support local restaurant partners and riders, contributing to the growth of the local digital economy [1] Market Performance - In Qatar, Keeta has already partnered with several well-known brands for food delivery, including McDonald's, Happy Bee, and Starbucks [5] - Since its entry into Saudi Arabia in September 2024, Keeta has demonstrated its product strength and technological advantages, gaining popularity among local users and increasing online orders for local restaurants [5] - Keeta has become one of the top three players in the Saudi market and has expanded its service coverage from 9 to 20 cities, achieving near-complete coverage in Saudi Arabia [5] Strategic Outlook - Internationalization is a long-term development strategy for Meituan, with plans for Keeta to further expand into more markets in the Middle East and to officially enter Brazil within a few months [5]

Core Insights - Meituan's international food delivery brand Keeta officially launched in Doha, Qatar on August 19, marking a significant expansion in the Middle East market following its entry into Saudi Arabia [1] Company Expansion - The launch in Qatar represents Meituan's second major breakthrough in the Middle East, indicating a strategic focus on expanding its international presence [1]

2023年5月，美团在香港特别行政区首次推出Keeta。2024年9月，Keeta首次进入中东的沙特阿拉伯市 场，开启国际化新征程。美团表示，进入沙特不到一年时间，Keeta已跃升为沙特市占前三的外卖平 台，覆盖沙特20个城市。未来，Keeta还将继续深耕中东市场，逐步拓展至海湾阿拉伯国家合作委员会 （Gulf Cooperation Council，GCC）的更多国家和地区，并计划在数月后正式进入巴西，为南美用户创 造更好的即时零售购物体验。（罗宁） 新浪科技讯 8月20日上午消息，美团官方发布信息称，美团旗下国际外卖品牌Keeta正式在卡塔尔首都 多哈上线，这是继沙特阿拉伯之后，美团在中东市场的又一重要突破。据介绍，卡塔尔作为全球人均 GDP 最高的经济体之一，外卖市场潜力巨大，Keeta将努力为卡塔尔用户提供更好的外卖服务体验，助 力当地餐饮商户、骑手等合作伙伴健康发展，并为当地的数字经济增长作出贡献。 责任编辑：屠欣怡 ...

Core Insights - The article highlights how Meituan's "Pin Hao Fan" platform is effectively helping small restaurants increase their order volumes and optimize their operations, leading to enhanced profitability and stability in a competitive market [2][3][4][5] Group 1: Impact on Small Restaurants - Small restaurants are facing challenges with low foot traffic and online orders, but joining "Pin Hao Fan" has provided a significant boost in order volume, allowing them to establish a foothold in the market [3] - For instance, a restaurant in Dongguan saw its monthly orders rise from 2,000 to over 800 daily after adjusting its pricing strategy to align with consumer preferences, resulting in a 57% increase in order volume for similar businesses in Guangdong by 2025 [3][4] - Another restaurant in Putian experienced a monthly sales volume of around 5,000 orders after joining the platform, with takeaway sales accounting for two-thirds of its total revenue [4] Group 2: Operational Efficiency and Cost Reduction - The integration of "Pin Hao Fan" has not only increased order volumes but also optimized operational efficiency and reduced costs for small restaurants [5] - Restaurant owners have reported that stable and high order volumes allow them to streamline their preparation processes, significantly improving service speed and reducing operational costs [5] - A restaurant owner in Qingdao, initially skeptical about the platform's pricing strategy, found that the fixed pricing model allowed for consistent quality without compromising on ingredient quality, leading to a substantial increase in daily orders from 60 to around 200 [5][7] Group 3: Future Aspirations and Growth - The success experienced by these small restaurants has instilled confidence in their owners to set long-term goals, such as achieving significant annual revenue milestones [5][7] - The owner of a Qingdao restaurant aims to reach an annual income of one million within three years, reflecting the positive outlook fostered by the platform's support [7]

Core Viewpoint - JD.com has surpassed 150,000 full-time delivery riders, providing comprehensive social insurance and benefits, indicating a strong commitment to employee welfare and potential competitive advantage in the delivery industry [3]. Group 1: Company Developments - JD.com has reported that it has over 150,000 full-time delivery riders, with the company covering all costs associated with social insurance, averaging about 2,000 yuan per rider per month [3]. - In addition to social insurance, full-time riders enjoy various employee benefits such as statutory holidays, annual leave, gifts for family, health check-ups, paid sick leave, and a love fund [3]. - High-performing riders have opportunities for career advancement, including promotions to deputy station master and station master positions [3].

Core Insights - JD's first dining infrastructure brand, Qixian Food Mall, opened on June 18 in Harbin, showcasing an innovative layout in the local lifestyle sector with a "quality dine-in + quality takeout" model [1] Group 1: Performance Metrics - Qixian Food Mall's opening attracted significant foot traffic, with offline customer flow increasing over 3 times and a near 100% shopping rate, benefiting over 30 restaurant brands [3] - The mall's innovative offerings, such as the "cross-store selection" feature, have led to a 100% increase in online takeout orders since opening [5] Group 2: Business Model and Innovations - The introduction of "100% kitchen live streaming" allows consumers to view kitchen operations in real-time, enhancing transparency and trust [5] - Qixian Food Mall supports merchants by fully opening its supply chain, allowing them to procure ingredients at lower costs and reducing operational burdens [7] Group 3: Future Expansion Plans - Following the success in Harbin, Qixian Food Mall plans to expand to over 10 cities, including Beijing and Xi'an, with a strategy to open multiple stores in each city [7]

本报讯 （闫梦雪 张宇熠） 8月15日，饿了么"随手拍"在常州上线。该功能上线后，全市6000余名全职 专送骑手将化身"移动探头"，在日常取送餐过程中发挥社会化监督作用。骑手可通过蜂鸟骑手APP"安 全卫士"入口，对发现的商户环境脏乱差、实际经营地址与证照不符等食品安全隐患随手拍摄上传。平 台依据线索提醒商户整改，并同步将问题移交市场监管部门核查反馈。 为激励专送骑手参与，上报线索的骑手可获得公益时、现金等分级奖励。常州是省内首个落地该创新项 目的城市。常州市内共有近4.3万家餐饮经营主体，其中1.8万余家为网络餐饮。此举创新融合监管部 门、行业党委、平台企业及外卖骑手等多方优势，构建"商户自治—平台共治—监管施治"三层治理闭 环。据悉，常州还将与饿了么借助AI赋能，探索与钉钉生态深度结合的"明厨亮灶2.0"等项目合作，实 现"共治+提效"一站式闭环。 ...

Core Viewpoint - Alibaba and Ant Group have launched the "City Knight Orange Initiative," aimed at enhancing the welfare and support for delivery riders across all platforms, recognizing their contributions to urban life and the delivery industry [1][3][4]. Group 1: Initiative Overview - The "City Knight Orange Initiative" will provide better incentives and richer protections for outstanding riders, covering all delivery platforms [1][4]. - A total of 22 brands under Alibaba and Ant Group will support this initiative, which will be reflected in new custom uniforms for the riders [4]. - The initiative includes special rewards for acts of bravery, educational support for riders, and assistance for riders' families in times of crisis [4]. Group 2: Previous Investments and Support - Prior to the Orange Initiative, Alibaba had invested over 20 million yuan to support over 600 families of seriously ill riders and provided educational assistance to more than 400 riders and their children [5]. - The company has established over 100,000 rider stations and launched various services to improve riders' working conditions and safety [5]. - The initiative aims to solidify the role of riders as essential to urban life services in the consumer economy, creating a professional and dignified career path for them [5].

Core Viewpoint - The company has announced the launch of the "Urban Knight" upgrade plan for all delivery riders, aiming to enhance their professional standards, protections, incentives, and overall development [1][3]. Group 1: Upgrade Plan Details - The "Urban Knight" upgrade plan will provide more comprehensive support for riders, including additional options for pension and medical insurance, and will ensure full coverage of occupational injury insurance in more provinces [1][3]. - The company plans to invest more resources into supporting riders, enhancing their sense of security, gain, and belonging [1][3]. Group 2: Rider Welfare and Recognition - The company will implement various initiatives to improve rider welfare, including affordable meal options, the establishment of over 100,000 rider rest stations, and the introduction of "one-stop service" rider apartments in multiple cities [3]. - Special funds will be allocated to reward riders for acts of kindness and to support families of riders in distress, including educational assistance and medical support [3][4]. Group 3: Uniform and Professionalism - The company will revamp the rider uniforms, making them more professional, comfortable, stylish, and safe, based on feedback from rider representatives [4]. - The upgrade in the rider incentive system and benefits, along with the new uniforms, marks a new beginning for riders as a professional, secure, and respected occupation [4].