得天独厚的区位优势，让平谷成为京津冀冰雪出游的优选目的地。作为三地交界核心地带，紧邻京平高速、首都环线高速等交通大动脉，北京中心城区、天 津蓟州、河北三河等地游客驱车前往，均可实现一小时内抵达。成熟的"一小时冰雪圈"为游客便捷出行提供了坚实保障。 2 15 2 1 79 t r the state of the The Bea the state the state of the state of the states of the states of the states of the station of the states of the station of the states of the station of the states of the states of the the state t and the production 本端讯（记者刘鑫）冰瀑飞悬映溶洞奇观，雪道驰骋伴萌宠同行。2025年12月20日，平谷区第十七届冰雪季正式拉开帷幕。本届冰雪季紧扣后冬奥时代冰雪 经济发展热潮，积极响应"三亿人上冰雪"国家号召，在冰钓、冰瀑观赏、专业滑雪教学等经典业态基础上，创新融入消费补贴、携宠互 ...

"今年我们不仅对造雪设备进行了升级，更在景观设计中深度植入蒙古族文化元素。"大庆连环湖温泉景区总经理助理李方介绍，景区新增了 百鱼墙、主题雪雕、鱼灯亮化等特色打卡点，致力于打造集"看冬捕、赏冰雕、品火锅"于一体的沉浸式体验，让游客在严寒中感受别样的冬日温 度。 新华社哈尔滨12月20日电（记者沈易瑾）北国冬日，银装素裹。在黑龙江省杜尔伯特蒙古族自治县广阔的连环湖冰面上，凛冽的寒风挡不住 火热的施工景象。随着冰雪旅游旺季临近，2025黑龙江"冷水鱼·冬捕季"系列活动的筹备工作已进入最后阶段，一场融合古老渔猎传统与现代冰 雪体验的冬季盛事，正静候八方宾客。 今年冬捕活动以"千年渔猎·生态渔业"为主题，将于12月27日正式拉开帷幕，并持续至2026年2月末。 作为核心活动的大庆连环湖第九届冰雪渔猎那达慕，将在连环湖温泉景区呈现。记者在现场看到，工人们正在冰天雪地中抢抓工期，广阔的 湖面已被规整地划分为不同区域，冬捕大网蓄势待发，举行"祭湖醒网"仪式的舞台与巍峨的冰雕雪塑相映成趣。 工人在大庆连环湖温泉景区施工筹备。新华社发 据介绍，活动期间，主办方计划现场熬制银鱼汤面，邀请千名游客共同品鉴，并向"最大规模鱼汤碗面数 ...

系列报道之四 12月17日，第二十七届哈尔滨冰雪大世界开园，正式点燃哈尔滨冰雪旅游季。12月以来，哈尔滨冰雪大 世界相关搜索热度持续攀升，哈尔滨一度登上同程旅行平台冬季热门旅游目的地榜首。 除了东北地区，近年来冰雪旅游热正在越来越多的城市"上演"，文旅热带动消费热、产业热，撬动 了"冷资源"背后的冰雪经济。国务院办公厅此前印发的《关于以冰雪运动高质量发展激发冰雪经济活力 的若干意见》明确，到2027年冰雪经济总规模达到1.2万亿元，到2030年达到1.5万亿元。 哈尔滨索菲亚大教堂，游客正在旅拍。 冰天雪地带动的消费热潮恰恰彰显了我国扩内需的潜力。前不久召开的中央经济工作会议指出，明年经 济工作要坚持内需主导，建设强大国内市场，并对提振消费提出了多项具体举措。该如何理解中央经济 工作会议对明年坚持内需主导、提振消费的部署？南都N视频记者就此采访了同济大学特聘教授、中国 国家创新与发展战略研究会副会长刘兴华。 同济大学特聘教授、中国国家创新与发展战略研究会副会长刘兴华。 中央经济工作会议首提"内需主导"，"国补"政策将优化 南都：今年的中央经济工作会议将"坚持内需主导，建设强大国内市场"列为明年经济工作的"头号 ...

Core Insights - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism and ice sports participation, with many ski resorts experiencing high visitor numbers during this period [1][4][5] - The overall ice and snow industry in China is projected to exceed 1 trillion yuan by 2025, with a notable increase in consumer spending on ice sports activities [2][4] - The demand for specialized skiing experiences and services is on the rise, indicating a shift towards more professional and advanced consumer needs in the ice sports market [7][8] Group 1: Snow Holiday Impact - Jilin Province's first "snow holiday" from December 3 to 7 has led to increased attendance at ski resorts, with local businesses reporting full bookings for ski instructors [1][4] - Other regions, such as Xinjiang, have also adopted similar "snow holiday" policies, promoting winter sports and tourism through discounts and special events [1][6] - The introduction of convenient transportation services for ski equipment on trains has further facilitated participation in ice sports [1][6] Group 2: Industry Growth and Consumer Trends - The number of skiing enthusiasts in China is growing, with a projected increase in ice sports participation and related consumer spending expected to exceed 187.5 billion yuan in the 2024-2025 season [2][4] - The average spending at ski resorts is also rising, with a reported 27.97% increase in spending within a two-kilometer radius of ski areas [2] - The trend towards professionalization in skiing is evident, with more consumers seeking advanced training and specialized services, leading to increased demand for high-quality instructors and facilities [7][8] Group 3: Regional Developments and Consumer Behavior - Popular ski destinations are seeing a surge in visitors, with significant increases in ticket sales reported in regions like Heilongjiang and Yunnan [7] - The economic and time costs associated with skiing trips are substantial, impacting consumer participation, particularly among younger professionals [5][6] - The market for ski equipment maintenance and advanced training is expanding, indicating a shift towards more serious engagement with the sport among consumers [8][9]

Group 1 - The Harbin Ice and Snow World has opened with the largest scale in history, expanding from 1 million square meters last year to 1.2 million square meters this year, utilizing 400,000 cubic meters of snow, which is a record high [2] - The entertainment offerings have been enriched, providing visitors with a more enjoyable experience, including new participatory projects that promise a fresh experience compared to previous years [2] - The "Pet Guest" service has been upgraded, with warm service stations set up in scenic areas and transportation hubs to provide hot drinks, heating, and charging services, along with dedicated service personnel to assist visitors [4] Group 2 - The "Ice Super" initiative combines ice sports, tourism, and community activities, differentiating itself by integrating professional events with grassroots activities, making sports events a tourism product [5] - Over 1,000 such events are planned in Heilongjiang this year, including low-threshold and fun activities like snowball fights and ice dragon boat racing, aimed at enhancing visitor engagement [5][6] - The popularity of "Ice Super" events in cities like Harbin, Qiqihar, and Mudanjiang is contributing positively to crowd gathering and consumer spending [6] Group 3 - The development of ice tourism should focus on integrating with everyday life, emphasizing the importance of dining, accommodation, and entertainment for visitors [8] - Innovations in ice tourism can include technology and ecological elements, as seen in projects like the "Learning Penguin" in Harbin and the forest crossing event in Yichun [9][10] - Future improvements in ice tourism services should prioritize equality, openness, and inclusivity, focusing on listening to the needs of ordinary tourists to enhance service quality [11]

Group 1 - The core event of the FIS Snowboard Parallel World Cup was successfully held at Meilin Valley Ski Resort, attracting 121 top athletes from 18 countries, resulting in the awarding of 4 gold medals [1] - The Meilin Valley Ski Resort has received positive feedback for its professional course planning and high-quality artificial snow, with praise from international teams [1] - The venue is set to host additional high-level competitions, including the National Alpine Skiing Championships and the Inner Mongolia Autonomous Region's 16th Sports Games, contributing to the development of a "snow sports event matrix" in the region [1] Group 2 - The Karaqin Banner is leveraging its unique ice and snow resources to accelerate high-quality development through an "ice and snow+" integration strategy, enhancing its brand influence by hosting top-tier events [2] - The region has successfully created a "national-level ski tourism resort" and has been recognized in national ice and snow tourism routes, showcasing its capabilities at the 2025 International Winter Sports Expo [2] - Karaqin Banner has developed a diversified ice and snow industry system that integrates "snow, ice, and water," enhancing the appeal of winter tourism [2] Group 3 - The Ma'anshan Ice Sports Center has expanded its offerings beyond competitive sports, optimizing space for professional tracks, public entertainment, and family interaction, thus increasing participation in ice sports [3] - The center has introduced innovative products combining ice teaching and fun competitions, catering to various groups including professional athletes and families [3] - The collaborative development of three major centers is promoting a multi-faceted ice and snow industry, creating a comprehensive network for ice sports and leisure that serves the entire community year-round [3]

中新网长春12月19日电 (记者 郭佳)19日晚，第29届长春冰雪节暨"长春冰雪之夜"在长春冰雪新天地开 幕。本雪季，长春通过冰雕雪景等展示当地特色冰雪文化之外，还跨界整合娱乐、运动资源，打造面向 年轻群体的沉浸式冬季体验。 长春市与湖南卫视合作打造的"长春冰雪之夜"，融合魔术、冰舞、南北趣味对决游戏等节目，引来现场 观众的热情回应，为传统冰雪旅游注入新活力。 今冬，长春冰雪新天地全面升级，开发了76万平方米的冰雪游乐空间，推出千米雪漂流、激情冰滑梯、 高空滑索等30余项娱乐项目，吸引大量年轻游客排队体验。彩灯映衬下的中华楼、布达拉宫、花果山等 大型冰雕雪雕将园区装扮成童话世界。 据记者了解，新雪季长春还引入热门IP"蛋仔派对"，将推出长春粉雪嘉年华，建设冰雪城堡、特色主题 区等，以吸引更多年轻人和家庭游客到访。 12月19日，吉林长春，长春冰雪新天地流光溢彩。(无人机照片) 张瑶 摄 长春市副市长阮刚辉介绍，该市将充分发挥体育赛事的引领和辐射作用，将专业的"赛"与全民的"玩"深 度融合，引进和举办第十二届全国大众冰雪季系列活动、瓦萨国际滑雪节等中外重要体育赛事，并广泛 开展群众性冰雪运动，提高全社会冰雪参与 ...

本报讯 （记者张文湘 见习记者占健宇）近日，上海耀雪冰雪世界（以下简称"耀雪"）宣布推出专为滑 雪初学者设计的新手雪道"小白道"，满足日益增长的"小白"用户需求。 据了解，耀雪元旦假期预订热度持续攀升，占据同城旅行发布的《2026元旦假期旅行趋势报告》热门室 内滑雪场榜单第一名。自进入冰雪季（11月份起）以来，耀雪推出多种特惠票种，满足不同游客群体的 游玩需求，客流量逐日攀升。记者从耀雪了解到，截至12月中旬，其累计客流同比去年同期增长40%， 累计营收同比增长70%，带动周边商业营收同比增长近30%；配套三大酒店周末均满房，预计本冰雪季 接待客流超10万人次。 近年来，随着"带动三亿人参与冰雪运动"的号召深入人心，冰雪旅游已从北方传统项目演变为全国性的 冬季消费热点。耀雪相关负责人表示："目前耀雪自营滑雪学校签约教练约50人，滑雪教练课程预约持 续呈现'一位难求'的火热态势。这股热潮背后，是大众滑雪运动从体验式尝试向技能学习阶段的快速过 渡。初学者尤其渴望通过专业指导快速、安全地掌握基础技巧，带动了入门级、小班制及私教课程的市 场需求激增。我们希望构建一个'观赏+体验'、'专业+普及'的复合型冰雪消费生态， ...

除了吉林，新疆乌鲁木齐市、阿勒泰地区等地也宣布在12月初放"雪假"，多地还推出门票减免、住宿折 扣等优惠，以及相应的文旅活动、体育赛事。 此外，铁路也试点"雪具便利行" 交通服务，为冰雪消费引流。这一服务是从2025年12月7日起至2026年 雪季结束，铁路部门在京张高铁北京北至崇礼间各车站运行的G字头列车试点推出的服务，旅客可随车 携带长、宽、高之和不超过200厘米的雪具，并存放在列车指定位置，实现雪具随车同行。 21世纪经济报道记者周慧 报道 12月初，吉林省迎来首个"冰雪假期"（以下简称"雪假"）。 "店里的30多名滑雪教练的课都排满了。"吉林省吉林市松花湖拾光雪具的老板陈雷告诉21世纪经济报道 记者，五天"雪假"是店里的旺季，当地的大小雪场在这段时间都有很多人光顾。 这些便利措施收效明显。美团旅行数据显示，12月以来，"室外滑雪场"搜索量同比增长超三倍。"崇礼 滑雪""北京滑雪场"的搜索热度最高，北京、哈尔滨、长春、乌鲁木齐、张家口的用户 "滑雪"热情最 高。 从消费趋势来看，随着冰雪运动近几年的持续升温，中国滑雪爱好者的规模在增加，技能水平也有普遍 的提升，专业化的消费需求也在增加。 根据2025年 ...

Group 1: Financial Support for Ice and Snow Economy - The People's Bank of China Heilongjiang Branch has strengthened policy guidance and financial supply to support the high-quality development of the ice and snow economy, with loans for related industries reaching 67.3 billion yuan, a year-on-year increase of 14% as of the end of November [1] - The bank has introduced measures to meet the diverse financing needs of the ice and snow industry, focusing on key areas and collaborating with relevant departments to implement specific financial support policies [1] - Customized financing support is provided for various sectors, including smart upgrades for ice and snow equipment companies, financing for scenic area construction and operation upgrades, and special financing for cultural experience projects [1] Group 2: Financing Activities and Products - The Heilongjiang Branch organized a financing event that facilitated 14 financial institutions to grant a total of 1.852 billion yuan in credit to enterprises, promoting a financial supply system that aligns with the ice and snow economy [2] - Innovative financial products such as "Arctic Homestay Loan," "Snow City Cultural Tourism Loan," and "Snow Town Inn Loan" have been launched to cover key scenarios in the ice and snow tourism sector [2] - The bank has developed a specialized work plan for the ice and snow economy, providing diversified credit support to medium and large cultural tourism enterprises, as well as innovative online credit products for small and micro enterprises [2] Group 3: Payment Services Enhancement - The Industrial and Commercial Bank of China Heilongjiang Branch is advancing the construction of a comprehensive foreign card acceptance service system, with 2,913 foreign-related POS merchants and 9,151 foreign card transactions totaling 26.11 million yuan as of the end of November [3] - The bank is enhancing payment service coverage for the entire tourism journey, ensuring that high-frequency payment scenarios are fully covered, including major train stations and popular shopping areas [3] - A total of over 480,000 merchants in Heilongjiang support card acceptance, with 29,200 merchants accepting foreign cards, and 9,186 ATMs available for cash withdrawal, of which 7,202 support foreign card withdrawals [3]