Group 1 - The core viewpoint of the articles highlights the booming ice and snow economy in China, with projections indicating that the number of ice and snow tourism participants will reach 360 million and revenue is expected to exceed 450 billion yuan during the 2025-2026 winter season [2] - The ice and snow economy is characterized by a younger demographic, with "post-95" and "Generation Z" being the main growth drivers, and family consumption accounting for over 50% [2][3] - There is a notable trend of southern tourists traveling north for winter sports, with over 70% of visitors coming from southern regions, indicating a shift in consumer behavior towards seeking quality experiences and value [2][3] Group 2 - The rapid growth of ice and snow consumption is attributed to a transformation in consumer spending from material satisfaction to experiential value, with people increasingly willing to invest in novelty, rituals, and social experiences [3] - The domestic ice and snow equipment manufacturing industry is experiencing a technological boom, with significant advancements in snow-making and ice-making equipment, ski resort operations, and apparel, showcasing strong development potential across various segments [4] - Establishing independent core brands is essential for long-term success in the ice and snow equipment industry, emphasizing the need for companies to focus on technological innovation, product quality, and brand foundation to secure a foothold in the trillion-yuan market [4]

央广网北京1月18日消息（记者王娴 冯志远）据中央广播电视总台中国之声《新闻有观点》报道，寒冬时节，冰雪旅游成了顶流汇聚的热门领域，当各 地开始纷纷发出2026新春的冰雪消费券，各个有冰雪旅游资源的目的地都在说"让冰雪旅游从'打卡游'升级为'深度游'"。冬日里的冷资源正在转化为拉动经 济的热引擎，冰雪旅游也不只是北方的独属，南方不少地方的冰雪旅游资源也是热热闹闹。 中央广播电视总台中国之声《新闻有观点》特别策划"行业洞察"，对话牡丹江镜泊湖旅游集团牡丹江旅游中心负责人王彦力、北京第二外国语学院中国 文化和旅游产业研究院教授吴丽云。 王彦力（左）吴丽云（右） 镜泊湖冬捕（央广网发 受访者提供） 针对产业可持续发展，吴丽云强调了"安全"：一方面需筑牢安全防线，雪场需防范不会滑雪的消费者进入后可能的风险，还要注意日常防滑，突发事件 预案演练也不可或缺；另一方面要深化产业融合，"与本地生活、美食结合能让冰雪旅游地更具独特性"。王彦力列举当地的做法印证了这一点，他们正通过 联动周边景区打造"中国一号冰雪旅游线路"，并放大消费效应，形成复合价值链。另外，他们正试图开发一系列"冰雪+科技""冰雪+国际交流"，如用VR探 秘 ...

Core Viewpoint - The article highlights the upcoming "Kangding Second Ice and Snow, Warm Sun, Hot Spring Carnival" scheduled for January 23, aiming to promote winter tourism in Kangding, Ganzi Prefecture, with a focus on enhancing visitor experiences and diversifying tourism offerings [1]. Group 1: Tourism Development - Ganzi Prefecture is experiencing a surge in winter tourism, particularly with the completion of the Luzhou to Shimian expressway, making it easier for tourists to access key attractions like Hailuogou Glacier Park [2]. - The region is shifting from a focus on sightseeing to a more immersive experience, with new activities such as hot springs, ice sculpture exhibitions, and snow sports being introduced to extend visitor stays [4][3]. - The local government is actively working to improve the tourism product matrix by integrating hot springs and winter sports, with over 200 identified hot spring sites and 57 operational hot spring businesses in Ganzi County alone [6]. Group 2: Economic Impact - During the New Year holiday, Ganzi Prefecture welcomed 206,800 visitors, generating a total tourism revenue of 236 million yuan, marking increases of 22.12% and 26.67% year-on-year, respectively [7]. - The introduction of new tourism routes, such as the "Hailuogou Glacier Forest Hot Spring Tour" and "Kangding Sunshine Hot Spring Romantic Tour," aims to enhance the winter tourism experience and drive economic growth [7]. Group 3: Service Improvement - As the winter tourism season approaches, Ganzi Prefecture is enhancing its service infrastructure, including road maintenance and the installation of winter safety features to ensure smooth travel for visitors [9]. - The local government plans to upgrade winter service facilities, including the construction of winter-adapted restrooms and improved emergency support systems, to enhance the overall visitor experience [9]. - A marketing strategy is being implemented to attract more tourists, including inviting travel agency representatives to promotional events and providing incentives for agencies that meet certain visitor targets [9].

（来源：唐山广播电视台） 唐山皮影主题乐园冰雪欢乐季启幕，游客步入以"神笔马良"为寓意的冰雪拱门，开启冬日冰雪畅玩之旅。 入冬以来，我市冰雪场馆通过举办冰雪赛事、冰雪嘉年华等活动扩面提质，大力普及推广冰雪运动，提高群众对冰雪运动的参与度。同时各旅 游景点开发冰雪"冷资源"，深度打造集冰雪主题娱乐、旅游、休闲、产业于一体的冰雪旅游新格局，助力冰雪经济高质量发展。 唐山皮影主题乐园冰雪欢乐季以"马力全开，欢乐加倍"为主题，马年元素打卡拍照点位成为亮眼景观。 位于丰南区半亩方塘的唐山运河冰雪大世界项目占地1200多亩，作为冰雪旅游项目，集雪乡打卡、冰雪游乐、萌宠互动、亲子娱乐、民俗体验 于一体。图为游客漫步在园区内纯净浪漫的"北欧雪乡"。 游客在唐山运河冰雪大世界雪地大滑梯滑雪圈。 高新区滑冰馆赛事不断，去年全年承接国家级、省级等大型赛事比赛9场，全年进馆观众近2万人，线上观看赛事人数近400万人次，群众的认 知度和参与度不断增加。 高新区滑冰馆在承办大型赛事的同时，也对社会开放，成为家长和孩子解锁冬日快乐的乐园和学习冰上运动的训练场。 小朋友在玉田县玉龙湾滑雪场体验雪地摩托项目，尽享冰雪运动乐趣 。 弯道山滑雪场 ...

Group 1 - The consumption market is heating up as the Spring Festival approaches, with increased tourist traffic to major winter sports destinations [1] - The "Ice and Snow Classroom" concept is gaining popularity, merging cultural tourism with diverse experiences [2][5] - The Chagan Lake Ice Fishing Cultural Tourism Festival is attracting a steady stream of visitors, showcasing traditional winter fishing customs [5][7] Group 2 - Educational programs like "The Last Hunting Tribe" allow participants to learn traditional fishing techniques and crafts, enhancing cultural heritage [11] - In Tianjin, the "Polar Animal Ice and Snow Classroom" offers immersive experiences that combine fun and educational elements about marine life [12] - The integration of ice and snow events is creating new consumption trends, as seen in the Yichun City Ice and Snow Cross-Country Competition, which attracts participants from across the country [14][18] Group 3 - The Bosten Lake transforms into a vibrant ice and snow playground every winter, with upgraded experiences planned for 2026, including snowmobiles and unique dining options [22][24] - Southern cities are innovating indoor ice and snow experiences, creating whimsical environments that attract tourists, such as the ice wonderland in Xiamen [29]

Group 1: Core Insights - The development of the ice and snow economy is being promoted as a new growth point, integrating ice sports, culture, equipment, and tourism into a comprehensive industry chain [1] - Harbin Ice and Snow World has opened, featuring impressive ice sculptures and performances, and incorporates AI technology to enhance visitor experience [1] - The ice and snow economy is becoming a new driving force for high-quality development and international openness in Harbin, with significant tourist engagement [1] Group 2: Industry Developments - There is a growing demand for ice and snow equipment, with Heilongjiang Province encouraging companies to develop specialized and innovative products [2] - Various regions are implementing measures to boost ice and snow consumption, including issuing consumption vouchers and promoting regional collaboration [2] - The ice and snow economy is expanding beyond traditional regions, with new indoor ski facilities in cities like Guangzhou and Shenzhen, enhancing year-round engagement [3] Group 3: Economic Impact - The scale of China's ice and snow economy is projected to exceed 1 trillion yuan by 2025, with over 14,000 related enterprises nationwide [3] - The integration of ice and snow culture, tourism, sports, and equipment is being prioritized to enhance the overall industry ecosystem [3] - The Ministry of Culture and Tourism is focused on optimizing tourism product offerings to meet changing consumer demands, supporting sustainable high-quality development [3]

1月16日，淮北市烈山区四季榴园滑雪场热闹非凡，村民杜俊兰搓着手，笑呵呵地看着不断增加的滑雪 游客，"以前冬天只能窝在家里，现在来景区看护设备，一天能挣百十块钱！" 滑雪场位于烈山区烈山镇四季榴园景区内，依30亩山坡地而建，有两条260米长的超宽滑雪道，还设置 了亲子戏雪区。"滑雪场于今年1月10日营业。去年11月，我们就开始了雪场建设，购入造雪机、魔毯等 设备，面向当地村民发布招聘岗位。"淮北闽鑫雪地游乐有限公司副总经理陈开用说。 上午9时许，记者在现场看到，滑雪道上已经聚集了不少滑雪爱好者，他们中既有经验丰富的滑雪高 手，也有首次尝试滑雪的初学者。 （来源：安徽新闻网） 转自：安徽新闻网 "我今天是第二次来滑雪，这里雪道很平整，体验感不错。"来自宿州的游客宋先生说，他是一名冰雪运 动爱好者，每年冬季都会到东北滑雪，如今"家门口"建起了滑雪场，方便多了。 滑雪场里，滑雪道、雪圈滑道、雪地互动项目让孩子们笑声不断，憨态可掬的大雪人点缀其间，构建起 全龄段畅玩的欢乐天地。 滑雪场是烈山镇跨村联营项目中的子项目，去年运营50天，接待游客5万人次，收入超过100万元。 "镇里新建了配套停车场，我们从哈尔滨请来了16 ...

Core Viewpoint - The investment promotion conference in Heihe City focuses on the development of the ice and snow economy, highlighting the release of the first domestic professional index for cold region vehicle testing and the establishment of a national standardization pilot project for cold region automotive testing [1] Group 1: Event Overview - The event titled "New High Ground for Northward Opening, New Driving Force for Ice and Snow Economy" gathered representatives from leading enterprises, associations, research institutions, and mainstream media across the country to explore new opportunities in the ice and snow economy [1] - The conference featured presentations from Heihe City and its districts, the Heihe Free Trade Zone, and the Heihe Cultural and Tourism Bureau, showcasing their unique advantages and investment opportunities [1] Group 2: Index Release and Significance - The Xinhua Index Research Institute and the Heilongjiang Climate Center released the "Heihe Cold Region Vehicle Testing Index" and the "Cold Region Vehicle Testing Climate Suitability Evaluation Index," quantifying the suitability of Heihe's extreme cold environment for automotive performance testing [1] - The release of these indices fills a gap in systematic evaluation tools in this field in China, marking a shift from "experience-driven" to "data-driven" in the cold region vehicle testing industry [1] Group 3: Project Launch - The conference also witnessed the unveiling of the "Heihe City Cold Region Automotive Testing National Standardization Pilot Project," indicating a significant step towards establishing standardized practices in cold region automotive testing [1]

Core Viewpoint - The event marks the successful integration of ice and snow sports into the local economy, promoting tourism and rural revitalization in the Jiawang District of Xuzhou City, Jiangsu Province [1][2][3] Group 1: Event and Participation - The first Jiangsu Provincial All-Mass Alpine/Snowboard Skiing Competition and the 7th Ice and Snow Carnival in Jiawang District attracted over 300 participants from 26 teams nationwide, igniting enthusiasm among thousands of skiing enthusiasts [1] - The Jiawang District features three outdoor ski resorts with a total area exceeding 100,000 square meters, accommodating over 100,000 visitors annually [1] Group 2: Operational Excellence - The success of the ski resorts is attributed to meticulous operations, including real-time adjustments to snow quality based on temperature and humidity, ensuring a premium skiing experience [2] - Recent upgrades to the ski resorts include the addition of a magic carpet and self-service entry systems, enhancing visitor convenience and experience [2] Group 3: Economic Impact - The average daily visitor count at Jiawang ski resorts has increased by over 30% compared to the same period last year, with a notable rise in out-of-province visitors [2] - Local businesses, such as the "Stir-fried Chicken Street," have seen increased patronage from tourists, with some restaurants serving over 20 tables during peak times [3] Group 4: Agricultural Integration - The ice and snow activities have stimulated local agriculture, with investments in strawberry greenhouses and the introduction of new varieties to enhance product quality and profitability for local farmers [3][4] - The Jiawang District's strategy of integrating ice and snow tourism with ecological and cultural experiences has created a comprehensive industry chain, linking various sectors such as agriculture, tourism, and cultural consumption [4]

Core Viewpoint - The Harbin International Ice and Snow Festival has evolved into a cultural, sports, economic, and tourism extravaganza, showcasing China's rapid development and fostering international dialogue through ice and snow art [2][3]. Group 1: Festival Overview - The 42nd Harbin International Ice and Snow Festival commenced on January 5, featuring 1.2 million square meters of ice sculptures made from 400,000 cubic meters of ice and snow [1]. - The festival's history dates back to 1963, starting as an ice lantern event in Zhaolin Park, which has since transformed into a major cultural event attracting significant tourist numbers [2]. - The festival was officially named the Harbin International Ice and Snow Festival in 2001 and is recognized as one of the world's four major ice and snow festivals [2]. Group 2: Economic Impact - The festival includes over 200 cultural, sports, and economic activities, with the first International Ice and Snow Economic Expo and a world mayor dialogue taking place during this year's event [3]. - By 2025, Harbin is expected to receive over 90 million tourists during the ice season, with total tourist spending projected to reach 137.22 billion yuan [3]. - The ice world can accommodate up to 100,000 visitors in a single day, highlighting its capacity to attract large crowds [3].