（原标题：到重庆中国三峡博物馆，见证巴渝文化的璀璨造物） 这里馆藏的青铜虎钮錞于，是我所见过的最精美的，无愧"錞于王" 之誉。錞于是中国古代青铜打击乐 器，主要用于军中指挥。其形制多为椭圆筒状，上粗下细，顶部常设虎形钮，故称"虎钮錞于"，与巴人 的虎图腾崇拜相关。重庆中国三峡博物馆陈列的这件虎钮錞于是战国时期的，是目前国内发现的同类器 物中体量最大的，给人以一种扑面而来的视觉冲击，王者气息尽显。 除了大，它的工艺还尤为精湛。顶部的虎形钮纹饰雕刻清晰，极富美感。而且在盘面上还雕刻着椎髻人 面、羽人击鼓与独木舟、鱼与勾连云纹等五组图语。 另外一件动物造型的青铜器也十分值得一看，它就是青铜鸟形尊，它融多种动物的特征于一身——大雁 头、鱼嘴、鹰喙鼻、兽耳、凤冠、鸽身、鸭脚。除了它独特的造型之外，它周身满布的细腻纹饰也让我 印象深刻。得益于优秀的灯光设备，参观者能够从各个角度清楚地欣赏到它满身的纹饰。尤其是那些细 密的羽毛状纹饰，更是凸显了巴人高超的的铸造工艺。 东汉 灰陶辟邪摇钱树座 汉魏 乌杨阙 南朝 青釉莲瓣纹瓷碗 南朝 青釉莲瓣纹长颈瓷瓶 隋 青釉盘口瓷瓶 唐 长沙窑青瓷荷花纹执壶 宋 彭县窑折枝花双鱼纹陶印模 ...

Core Insights - The popularity of museums in Jiangsu has surged, with a total of 28.61 million visitors during the summer, driven by the integration of digital technologies like AI and AR, and the "Museum+" concept that combines tourism, sports, and education [1][2][3] Group 1: Museum and Tourism - Museums are evolving from static exhibition spaces to comprehensive cultural experience centers, significantly boosting tourism and consumer spending [2] - The "Museum+" approach has attracted visitors who now travel to cities specifically to visit museums, as evidenced by the success of special exhibitions like the "Yungang Grottoes Art Exhibition" [2] - Visitor spending in the vicinity of popular museums has increased, with night-time consumption up by 25.2% and accommodation and entertainment spending rising by 20.1% and 49.4% respectively [3] Group 2: Museum and Sports - The integration of sports and cultural experiences has attracted younger audiences, with museums hosting events and activities related to local sports leagues [4] - The Nanjing Museum saw over 1.6 million visitors during the summer, offering special promotions for sports fans and unique cultural experiences [4] Group 3: Museum and Cultural Products - Museums in Jiangsu generated 148 million yuan in revenue from cultural products during the summer, with themed merchandise related to local sports events becoming popular among visitors [5] - The collaboration between museums and sports events has created a new cultural dialogue, appealing to younger demographics and revitalizing traditional culture [5] Group 4: Museum and Education - The summer saw a significant focus on educational initiatives, with over 1,500 activities organized across Jiangsu's museums, including exhibitions and workshops [7][8] - The concept of transforming exhibition spaces into "urban study rooms" has gained traction, allowing visitors to engage with history and archaeology in interactive ways [7][8] - Nanjing Museum launched 330 educational activities catering to various age groups, enhancing community engagement and public service outreach [8]

Core Insights - The event "Finding the Consumption Power of Time-honored Brands" emphasizes the role of traditional brands in creating innovative consumption scenarios and tapping into consumer potential [1] - The discussion focuses on how time-honored brands can protect and inherit traditional culture while achieving brand rejuvenation, fashionability, and internationalization to lead the new trend of domestic consumption [1] Group 1: Event Overview - The salon was held during the Service Trade Fair and was guided by the Beijing Municipal Bureau of Commerce, co-hosted by Beijing Business Daily and the Beijing Time-honored Brand Association, with Deep Blue Media Think Tank as the intellectual platform [1] - The event is part of a broader initiative to strengthen cultural foundations and showcase civilization charm in Beijing, which is positioning itself as a "Museum City" [1] Group 2: Museum Innovations - The director of the Beijing Yanjing Eight Wonders Museum highlighted the natural advantages of time-honored brands in establishing museums, including unique products, rich cultural heritage, master artisans, and exclusive tools and techniques [3] - The Yanjing Eight Wonders Museum has established two registered museums and three venues, hosting over 100 cultural events annually and exhibitions covering more than 20 countries and regions [3] Group 3: Strategic Development - The director emphasized the importance of both "planning and foundational capabilities" for the success of museums, stating that quality curation must be complemented by exhibition design, flow planning, interpretation services, and operational management [4] - The museum has developed three pathways: collection line, activity line, and inheritance line, focusing on both depth and appeal to younger demographics [4] - The future strategy includes continuing to emphasize "living inheritance" while enhancing foundational capabilities to contribute to the development of the Museum City and integrate cultural, commercial, and tourism elements [4]

Core Points - The Suzhou Archaeological Museum has opened after years of construction, aiming to reveal historical truths and disseminate archaeological knowledge as Jiangsu Province's first archaeological museum [1] - The museum distinguishes itself from comprehensive museums by focusing on archaeological research, selecting over a thousand artifacts based on relic units, typical artifact combinations, and chronological order [1][2] - The museum showcases a variety of pottery, highlighting differences in material, color, and shape, and emphasizes the importance of typology in understanding the evolution of artifacts [2] - The exhibition includes many fragments and small artifacts, some of which illustrate the restoration process, while others, despite being irreparable, hold significant meaning [2][3] - The museum aims to balance the needs of professionals and general audiences, showcasing how small artifacts can reflect larger historical narratives [3] Artifact Highlights - The museum features a collection of pottery from different cultures, such as the Liangzhu culture and the Majiabang culture, demonstrating the evolution of shapes and the significance of decorative differences [2] - Notable artifacts include a fragment with unique writing styles that reflect the integration of different cultural elements during the Qin dynasty's unification process [2] - A significant piece is a red pottery measure with inscriptions that provide evidence of the Chu state's governance over the Wu-Yue region, potentially linking it to historical figures like Lord Chunshen [3]

Core Insights - The article highlights the development and significance of rural museums in Zhejiang, with over 1,000 established to preserve local culture and heritage [2][5][10] - These museums serve as cultural hubs, connecting local traditions with broader narratives, and are seen as essential for community engagement and cultural preservation [3][12][14] Group 1: Rural Museum Development - Zhejiang has achieved its goal of establishing 1,000 rural museums during the 14th Five-Year Plan, creating a "living map" of rural culture [2][5] - The museums are categorized into 15 types, including red culture, intangible heritage, and rural memories, showcasing diverse aspects of local history [2][7] - The initiative has been recognized as a model for high-quality development in cultural heritage by the Zhejiang Provincial Cultural Relics Bureau [2] Group 2: Community Engagement and Youth Involvement - Young people are viewed as catalysts for revitalizing rural culture, contributing fresh ideas and energy to museum activities [3][10] - Museums are focusing on self-sustainability and community involvement to maximize their impact and attract visitors [14][15] - The integration of local artisans and cultural practices into museum programming enhances community ties and promotes local heritage [11][17] Group 3: Cultural Preservation and Innovation - The "Transmission Shuttle Museum" collects over 23,000 shuttles, emphasizing the urgency of documenting traditional textile crafts [10][11] - The "Light and Shadow Story Museum" revives the history of rural film projection, showcasing the evolution of local entertainment [6][10] - The "Gucheng Tea Culture Museum" aims to promote both local and international tea culture, enhancing visitor experiences through interactive activities [8][12] Group 4: Economic Sustainability and Growth Strategies - Rural museums are exploring diverse revenue streams, including workshops, cultural products, and tourism experiences to ensure financial viability [14][15] - Collaborative efforts with local businesses and cultural organizations are being implemented to enhance operational capacity and community support [15][16] - The focus on creating engaging, hands-on experiences for visitors is seen as a way to increase foot traffic and foster a deeper appreciation for local culture [16][17]

Core Points - The Zhuozhou Film Museum, the first comprehensive film-themed museum in Hebei, has officially opened, transforming the old site of the Zhuozhou Grinding Factory into a space that showcases the charm of cinema through rich exhibits and modern display techniques [1] - The museum features nearly 200 film projectors from different eras, over 20,000 original movie posters from various genres post-1949, and more than 1,000 old film reels, attracting many film enthusiasts [7] - The museum includes five screening rooms, an interactive shadow play area, and a Chinese animation exhibition area, allowing visitors to engage with classic animation stories [12] Summary by Sections - **Exhibits and Features** - The museum houses a "treasure of the museum," the "Tianji" projector from the 1940s, which is a focal point of interest for visitors [7] - The "Tianji" projector's history reflects a condensed industrial history, having been produced in Harbin in 1939 and transferred to local state-owned enterprises in 1950 [9] - **Cultural and Community Impact** - The museum integrates cultural education, exhibition, interactive experiences, and creative leisure functions, meeting the cultural and recreational needs of citizens [13] - It promotes the integration of culture and tourism, revitalizing urban spaces through the preservation of industrial heritage [13]

Core Insights - The Hangzhou West Lake Museum celebrated its 20th anniversary, focusing on the protection and transmission of cultural heritage [1][2] - The museum has evolved from having zero artifacts to housing 17,763 items and serving 23 million visitors, becoming a key platform for cultural heritage protection [2] Group 1: Museum Development - The museum was established as China's first lake-themed museum, integrating its design with the natural landscape [1] - It has hosted 254 exhibitions and over 5,000 cultural activities, becoming a central landmark for international cultural exchanges during significant events like the G20 Summit and the 2023 Hangzhou Asian Games [2] Group 2: Cultural Heritage Significance - The West Lake itself is viewed as a "museum" of natural and cultural landscapes, with the museum serving as a window to showcase this integration [1] - Public participation has become a crucial force in the protection of world cultural heritage, with volunteers acting as cultural heritage "ambassadors" [2]

Group 1 - The core viewpoint emphasizes the importance of museums in preserving and transmitting human civilization, serving as a bridge between the past, present, and future [1] - During the "14th Five-Year Plan" period, the National Cultural Heritage Administration has implemented a series of reform and development policies to strengthen the top-level design for museums, resulting in a modern museum system with 7,046 registered museums by the end of 2024, including 1,660 national first, second, and third-level museums [1] - Over the past five years, the central government has invested over 15 billion yuan in free admission subsidies, receiving over 4.1 billion visitors, and actively promoting digital construction in museums to enhance public cultural services [1] Group 2 - Annually, over 40,000 exhibitions and more than 500,000 educational activities are held nationwide, effectively promoting the transmission of excellent traditional Chinese culture, revolutionary culture, and socialist advanced culture [2] - The "museum fever" has been rising, especially during holidays, leading to high demand for popular museums, which reflects public attention and recognition of cultural heritage work [2] - The National Cultural Heritage Administration is guiding local cultural departments to enhance supply capabilities and improve service quality in response to the high demand for museum visits [3]

Core Viewpoint - The "14th Five-Year Plan" period has seen significant advancements in the high-quality development of cultural relics and heritage protection in China, with historical achievements being made in various aspects of cultural preservation and public engagement [2][3]. Group 1: Cultural Relics Protection - The protection of cultural relics has improved significantly, with nearly 2,000 key national relic protection and restoration projects underway and over 1,200 preventive protection projects implemented [3]. - The new revised "Cultural Relics Protection Law" will take effect on March 1, 2025, marking a new phase of legal governance in cultural relics protection [3]. - A comprehensive legal framework for cultural relics protection has been established, consisting of the Cultural Relics Protection Law, six administrative regulations, ten departmental rules, and over 400 local regulations [3][4]. Group 2: Return of Lost Cultural Relics - The revised law includes provisions for the retrieval of lost cultural relics, enhancing inter-departmental collaboration in this area [4]. - A total of 537 pieces of lost cultural relics have been returned to China, including significant artifacts that had been lost for decades [4]. Group 3: Technological Advancements - Technology plays an increasingly important role in cultural relics work, with advancements in satellite remote sensing, drones, IoT, and AI enhancing risk monitoring and prevention capabilities [4]. - Significant progress has been made in the scientific diagnosis and dynamic monitoring of relic diseases, as well as in the development of anti-weathering technologies [4]. Group 4: Museum Development - During the "14th Five-Year Plan" period, 8.892 million new museum collections were added, with 91% of the 7,046 registered museums being free to the public [5]. - Museums received nearly 1.5 billion visitors annually, contributing to a robust development of the museum sector in China [5]. Group 5: Cultural Education and Public Engagement - Over 40,000 exhibitions and 500,000 educational activities are held annually, promoting the transmission of traditional and revolutionary cultures [6]. - The popularity of museums has led to challenges in visitor access, prompting efforts to enhance service quality and visitor experience [6]. Group 6: International Cultural Exchange - China has successfully added several cultural heritage sites to the World Heritage List, with ongoing efforts to promote international cooperation in cultural heritage protection [7]. - The establishment of the "Asian Cultural Heritage Protection Alliance" reflects China's commitment to global cultural heritage governance [7]. Group 7: Archaeological Contributions - The "Chinese Civilization Exploration Project" has made significant contributions to the understanding of civilization origins, with advanced archaeological equipment achieving breakthroughs in underwater archaeology [8]. - International collaborations in cultural relic technology have garnered widespread participation from the global academic community, highlighting the role of relics in promoting cultural exchange [8].

Group 1: Core Achievements in Cultural Heritage - The "14th Five-Year Plan" period has seen significant progress in the high-quality development of China's cultural heritage, with historical achievements in various projects [1] - Major archaeological projects have been implemented, including 1284 active excavation projects, showcasing the rich history of Chinese civilization [2] - The number of registered museums in China is expected to reach 7046 by the end of 2024, with over 91% of them being free to the public [3] Group 2: Museum Development and Public Engagement - The "museum fever" reflects the robust development of the museum sector, with over 41 billion visitors received and more than 40,000 exhibitions held annually [3] - Some popular museums face supply-demand imbalances, leading to challenges in visitor access during peak times, prompting the need for improved supply capabilities and visitor experience [4] Group 3: World Heritage Protection and Management - China has successfully added four new cultural heritage sites to the World Heritage List, bringing the total to 60, including 41 cultural heritage sites [5] - The management system for world cultural heritage has been improved, enhancing protection capabilities and the overall preservation of significant sites [5][6]