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研判2025!中国文化旅游综合体行业产业链、行业现状及市场规模分析:“文旅+”模式驱动产业升级,科技赋能与IP运营助力二次消费[图]
Chan Ye Xin Xi Wang· 2025-05-16 01:36
Core Viewpoint - The Chinese cultural tourism complex industry is entering a transformation and upgrading phase, becoming a significant engine for driving domestic demand growth and promoting industrial upgrades. The market size is projected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11% [1][12]. Industry Overview - Cultural tourism complexes integrate culture as the core driving force, combining tourism, commerce, leisure, and residential functions into a comprehensive space. They aim to meet tourists' needs for cultural experiences, leisure vacations, and shopping while promoting regional cultural heritage and tourism industry upgrades [2]. Industry Development History - The industry has gone through four stages: 1. **Emergence Stage (1978-1999)**: Focused on sightseeing with limited cultural integration. 2. **Initial Exploration Stage (2000-2009)**: Increased emphasis on cultural tourism with early projects combining cultural performances and tourism. 3. **Rapid Development Stage (2010-2019)**: Cultural tourism complexes became key for local economic transformation, supported by national strategies. 4. **Transformation and Upgrading Stage (2020-Present)**: Shift towards high-quality, diversified, and technology-driven experiences, accelerated by the pandemic [4][5][6]. Industry Value Chain - The industry value chain includes: - **Upstream**: Resource development, planning, design, and cultural resource/IP development. - **Midstream**: Operation services of cultural tourism complexes. - **Downstream**: Tourists and consumers [8]. Market Size - The market size of the cultural tourism complex industry is expected to reach 2.59 billion yuan in 2024, with a year-on-year growth of 16.11%. The industry is witnessing trends of cross-industry integration, such as "cultural tourism + technology" and "cultural tourism + commerce" [12]. Key Enterprises - Major players in the industry include: - **China Overseas Chinese Town**: Leading enterprise with a comprehensive business model covering theme parks and cultural performances. - **Sunac Culture**: Known for its "ice and snow world + commercial complex" model. - **China Youth Travel Service**: Focuses on integrated tourism services with projects like Wuzhen and Gubei Water Town. - **Yunnan Tourism**: Leverages rich cultural resources for unique tourism projects [14][16][17]. Industry Development Trends 1. **Integration of Immersive Experiences and Smart Operations**: The industry is transitioning from resource-driven to technology-driven, utilizing advancements in 5G, AI, and the metaverse to enhance visitor experiences [20]. 2. **Demand Differentiation Driven by Generational Changes**: The Z generation and the elderly are shaping the market, leading to a focus on unique experiences and wellness tourism [21][22]. 3. **Green Concepts and Industrial Synergy**: The industry is moving towards low-carbon and industrialized upgrades, with a focus on sustainable practices and collaboration across sectors [23].
扩大消费是稳增长的最大确定性
Xin Jing Bao· 2025-05-16 01:21
Group 1 - Consumption is a crucial engine for economic growth and a key link in the domestic circulation, reflecting the people's pursuit of a better life [1][2][4] - The "Special Action Plan to Boost Consumption" released by the Central Committee and the State Council aims to implement precise measures to stimulate consumption [1][2] - The shift in consumer preferences from basic needs to quality and service experiences indicates an upgrade in living standards and a change in social contradictions [2][4] Group 2 - The scale of the new energy vehicle market in China is expected to exceed 11 million units in 2024, representing a year-on-year growth of 38.1%, driving the rapid development of over 20 related industries [2] - China's per capita GDP has surpassed $13,000, leading to a transition from survival-based consumption to development and enjoyment-based consumption [2] - The proportion of per capita service consumption expenditure is projected to reach 46.1% in 2024, indicating significant growth potential compared to developed countries [2] Group 3 - The focus on domestic consumption is essential for economic development, especially in the context of rising global protectionism and unilateralism [4][10] - Strengthening regulatory measures is necessary to create a fair and secure consumption environment, ensuring consumer rights and market stability [5][10] - Enhancing the interconnectivity of various consumption policies, including fiscal, financial, and industrial policies, is crucial for driving consumption growth [6][10] Group 4 - Achieving equal access to basic public services in urban and rural areas is vital for alleviating consumer confidence issues and enhancing social security levels [7] - The government aims to increase public education funding from 2.62% to over 3% of GDP and raise healthcare spending from around 3% to 6% by 2030 [7] - The focus on improving the consumption environment and fostering new growth points is essential for expanding and upgrading consumption [10][11] Group 5 - Innovation in consumption scenarios, including digital and smart services, is necessary to stimulate internal consumption dynamics [11][12] - Building strong service brands and enhancing brand value through quality and innovation will help meet diverse consumer needs [12] - The integration of traditional culture and modern branding strategies can enrich brand narratives and enhance market recognition [12]
ST雪发(002485) - 2025年5月15日投资者关系活动记录表
2025-05-16 01:16
证券代码:002485 证券简称:ST 雪发 编号:2025-002 | | □特定对象调研 □分析师会议 | | --- | --- | | 投资者关 | □媒体采访 □业绩说明会 | | 系活动类 | □新闻发布会 □路演活动 | | 别 | | | | □现场参观 | | | √其他(2025 年山东辖区上市公司投资者网上集体接待日活动) | | 参与单位 | | | 名称及人 | 投资者网上提问 | | 员姓名 | | | 时间 | 2025 年 5 月 15 日(周四)15:00-16:30 | | 地点 | 公司通过"全景路演"(http://rs.p5w.net),采用网络远程的方式召开 | | 上市公司 | | | 接待人员 | 公司董事、董事会秘书梁月明女士和财务总监倪振凤女士 | | 姓名 | | | | 1、公司符合摘帽条件吗?什么时候申请摘帽? | | | 回复:您好,2023年,公司因仍存在主营业务盈利能力较弱、部分银行账户被冻结等其 | | | 他重大风险,根据《深圳证券交易所股票上市规则》的相关规定,公司股票交易自2023年12 月25日开市起被实施其他风险警示。公司严格按照相关 ...
不敢相信,现房销售已经逼近!已批复,辽宁省级历史文化街区+2!|栋察楼市早报(5.15)
Sou Hu Cai Jing· 2025-05-15 07:35
Group 1 - The core viewpoint of the article is that the implementation of the "existing house sales" policy is approaching, with significant attention from the industry and ongoing discussions about its nationwide rollout [3][4][6] - The existing house sales system primarily targets newly built commercial housing, with a distinction made based on the time developers acquire land, affecting only projects initiated after the policy announcement [3][4] - Since 2022, over 30 provinces and cities in China have issued documents to promote existing house sales trials, including major cities like Beijing and Shenzhen [4][6] Group 2 - The share of existing house sales in new housing has been steadily increasing since 2022, indicating a growing acceptance of this sales model among consumers [7][9] - In the first two months of 2025, existing house sales reached 3,806 million square meters, a year-on-year increase of 10%, while pre-sale housing sales fell by 11.8% [9] - The proportion of existing house sales in total sales increased to 35.4%, up 4.6 percentage points from 2024 and 12.9 percentage points from 2023 [9] Group 3 - The push for existing house sales is seen as a potential confidence booster for homebuyers, addressing concerns over risks associated with pre-sales [11] - The existing house sales model may lead to a "survival of the fittest" scenario in the industry, as it requires developers to have stronger financial and operational capabilities [11] - The implementation of existing house sales is not a one-size-fits-all approach; it will be adapted based on local conditions and existing projects [11]
发挥品牌优势 彰显社会责任(中国品牌日)
Ren Min Ri Bao· 2025-05-14 21:55
2024年,中国人民保险集团股份有限公司(以下简称"中国人保")提供风险保障3175万亿元,赔付4485 亿元,理赔超1.8亿件,3项指标均居行业首位。中国人保聚力写好金融五篇大文章,助力高质量发展。 华侨城集团推出多样化、个性化服务 深化文旅融合共创美好生活 本报记者王珂 "五一"假期,华侨城集团(以下简称"华侨城")旗下文旅项目迎来客流高峰,共接待游客390万人次。 成立40年来,华侨城深耕文化旅游等主业,更好满足人民日益增长的美好生活需要。 华侨城深挖传统文化内涵,持续推出多样化、个性化文旅体验。成都、武汉、上海欢乐谷结合地域特 色,打造"巴蜀迷情""欢乐江城"等IP场景;深圳锦绣中华民俗村推出"锦绣盛市·梦华录"主题区。 不断推陈出新,是华侨城维护、发展和塑造品牌的关键。北京玛雅海滩水公园开业、无锡交响音乐厅商 业轻资产项目落地、深圳创意文化园嘉途酒店试营业……去年,华侨城多元业务协同发展,新成果不 断。在IP领域,华侨城实施"星河计划",借助人工智能、数字人、社交媒体等新技术新媒体,打造具有 自主知识产权的IP。截至去年底,"星河计划"系列IP新增用户超400万,总粉丝量近7000万。旗下欢乐 谷公 ...
中俄服务贸易论坛暨华铭国际公司2025年公众开放日活动在莫斯科举行
人民网-国际频道 原创稿· 2025-05-14 02:16
本次活动由中国华铭国际投资有限公司与莫斯科市对外经济和国际关系局联合举办,聚焦文化旅 游、国际贸易、教育留学、产业合作等领域,设置分论坛、教育展、B2B企业交流会等10余个项目,两 国企业、行业协会代表约300人参会,包括8家中方展商与10家俄方展商。 活动现场设置了书法、茶艺表演等中国传统文化互动体验项目,吸引众多俄罗斯民众前来参观体 验。据悉,本次活动将持续至5月18日。 人民网莫斯科5月13日电 (记者于宏建)5月12日,"阳光之路·共创未来"中俄服务贸易论坛暨华铭 国际公司2025年公众开放日活动在莫斯科中国贸易中心举行。中国驻俄罗斯大使张汉晖、莫斯科市对外 经济和国际关系局局长切廖明、中国华油集团执行董事赵厚川等出席开幕式。 赵厚川在致辞中表示,本次活动是华油集团与俄方伙伴深入探讨服务贸易领域合作商机的具体实 践,旨在打造中俄服务贸易领域务实合作典范,希望中俄双方企业以此次活动为契机,共同探索新的合 作机遇,创新合作模式,为进一步扩大各领域务实合作贡献更多力量。 张汉晖在致辞中指出,中俄两国在服务贸易合作方面具有很强的互补性和巨大潜力,当前取得的成 绩离不开两国政府、商协会的共同努力。希望与会企业和 ...
海外侨胞走进大同“寻商机” 为古都发展“献智囊”
Zhong Guo Xin Wen Wang· 2025-05-13 15:36
5月13日,"以侨促转·走进大同"招商引资推介会在山西大同举行。胡健摄 大同地处中国东、中、西部三大经济板块的交汇中心,冀晋蒙区域金三角地带,是中蒙俄物流大通道的 核心支撑节点。境内高铁、高速、机场可通达国内外多个省区及城市,距离北京、太原、呼和浩特等周 边主要城市距离都在300公里左右,基本建成集高铁、高速、民航于一体的立体化交通体系。 此外,大同近年在算力、文旅、现代医药、现代物流、现代农业、低空经济等产业方面不断发力。"可 以说,大同是创业者的摇篮,投资者的沃土,是一座宜居宜业宜游、开放包容美丽的城市。希望广大企 业家将创新脚步留在大同,将投资重心放在大同,将优质项目落在大同。"杨生玺说。 中新网大同5月13日电 (记者胡健)"以侨促转·走进大同"招商引资推介会13日在山西大同举行,近百位归 国华侨、企业家等侨界人士走进大同寻觅合作商机,为城市发展贡献智囊。 推介会上,大同市促进外来投资局局长杨生玺从"底蕴""宜居""宜业"三个关键词对外推介大同。"大同 有着2300多年的建置史,以云冈石窟为代表的30处全国重点文物保护单位,彰显着大同的历史底蕴。大 同是古草原丝绸之路与绿洲丝路两大丝绸之路的交汇点,汉 ...
赶考高质量发展 绵阳北川交出完美答卷
Zhong Guo Fa Zhan Wang· 2025-05-12 08:29
生态立县焕发新颜值。北川是国家重点生态功能区、长江上游重要生态屏障。近年来,北川坚持生态产业化、产业生态化,利用"羌食荟"区域公用品牌赋能 特色农产品提质增效,北川苔子茶复合栽培系统作为全省唯一的传统农业系统入选中国全球重要农业文化遗产预备名单,北川苔子茶、白山羊肉、蓝莓进入 全国名特优新农产品名录,入选四川省第二批生态产品价值实现机制试点。 发布会现场 中国发展网讯 5月8日,"万千气象看四川·县域经济高质量发展"系列主题新闻发布会北川专场在四川新闻大厦举行,记者获悉,主题为"牢记嘱托、感恩奋 进,奋力绘就民族地区县域经济高质量发展'更好的样子'"的绵阳市北川羌族自治县,近年来在高质量发展的赶考路上,交出了完美答卷。 2023年1月18日,习近平总书记视频连线北川石椅村基层干部群众,高兴地说,新时代的乡村振兴,要把特色农产品和乡村旅游搞好,你们是一个很好的样 子。希望大家继续努力,百尺竿头更进一步,在乡村振兴中取得新的更大成绩,一起迈向共同富裕,生活越过越红火。 近年来,北川干群牢记嘱托,坚持"生态立县、文旅兴县、工业富县、开放活县、城乡融合"发展思路,大力实施产业倍增发展、交通设施建设、城镇建设管 理提升 ...
第三届“爱在5月”南京文旅消费促进活动启幕 我市推出“跟着演出(赛事)游南京”三重优惠大礼
Nan Jing Ri Bao· 2025-05-12 02:41
部分校地合作成果也一并发布,如南京艺术学院、南京传媒学院与牛首山文化旅游区合作举办 的"牛首山·南京大学生青春戏剧季",东南大学、南京理工大学与江苏大剧院合作推出的"昆剧·校园青春 版《牡丹亭》"等。10名"南京文旅大学生推荐官"受聘上岗,他们将肩负起宣传推广南京文旅的重任, 吸引更多年轻人关注南京。 这个5月,南京先后举办张学友、周深、莫文蔚等多位歌手的大型演唱会。为进一步推动南京文体 旅商融合发展,市文化和旅游局与市商务局、市体育局等多个部门共同发起"跟着演出(赛事)游南京 乐享'1+3'优惠活动":从5月9日起,凡购买南京市域内举办的大型演出和重大体育赛事门票的观众,凭 观演(观赛)票据即可享受南京市域内景区景点、住宿餐饮、商场购物等三重优惠。 活动现场还发布了江苏省内近期20余场重磅演出资讯,涵盖流行、国风、古典等多元类型。5—6 月,南京文旅还推出100余场异彩纷呈的文旅项目,涵盖剧场演出、展览展陈、演艺表演、文创市集 等,以此吸引游客,促进消费。 "观众在宁享受音乐(赛事)盛宴的同时,还能以更优惠的价格赏金陵美景、品金陵美食、享金陵 美宿、购金陵好物。"市文化和旅游局市场管理处处长楼钱良介绍,"1 ...
德州|打造“大德之州·好运之河”大运河文化旅游新名片
Da Zhong Ri Bao· 2025-05-12 01:12
老街区更新,杨家圈 "出圈" 打造"大德之州·好运之河"大运河文化旅游新名片 "大碗茶、大碗茶,清香爽口又解渴……"一声声的市井吆喝,唤醒了德州市德城区杨家圈的烟火。 杨家圈文化街区5月1日正式"开街",并凭实力"出圈",仅"五一"假期,就吸引游客超4万人次。该街区 以"慢享CITY+,潮趣运河生活节"为主题,聚焦非遗手造体验、快闪舞蹈表演、怀旧情景剧展演、味 觉与艺术盛宴等亮点,开展了汉服妆造花神街区巡游、COSPLAY艺术青年街区巡游、运河主题画展、 铜人行为艺术表演等活动,让市民和游客在传统与潮流的碰撞中感受运河文化。 于霏是这个街区首批进驻商户,是非遗木偶剧场负责人。"五一"期间,木偶剧场演出场场爆满。近 期,她还盘算着让融入科技的现代木偶剧进社区、进学校。"德州不是旅游城市,如果想要吸引客流 量,打造这样本身具备文化底蕴的街区是很好的选择,这里可以作为商品文化的展示窗口来带动流 量。"于霏说。 "后期,每周末都会推出特色主题活动,预计6月份还会开设美食一条街,让游客在体验非遗之余大 饱口福。"德州德润建设开发有限公司运营经理张艳红说,为将"流量"转化为"留量",街区还特别规划 了典藏文化艺术区,吸引 ...