（文章来源：每日经济新闻） 每经AI快讯，12月17日，冰雪旅游指数盘中走强，冰山冷热触及涨停，晶雪节能、大连圣亚涨超3%， 英派斯、长白山等跟涨。 ...

12月16日，新京智库发布《从"种草"到"出发"：Z世代冰雪旅游行为洞察报告2025》。本次报告通过658份有效问 卷，以及4000多条小红书平台上高传播的笔记及其标签进行分析。报告主要发现如下。 一、市场结构与代际特征 Z世代是冰雪旅游的"增量主力"，非Z世代是"存量核心"：近三年内首次体验冰雪旅游的Z世代比例显著高于非Z世 代，Z世代正在成为市场扩容的关键驱动力。 Z世代出游呈现"广覆盖、浅体验"特征：出游频次以1-2次为主，但目的地选择更加分散多元，倾向于"多点打 卡"而非深度停留。 3001元-5000元是Z世代冰雪消费的"主战场"：中等预算区间高度集中，表明冰雪旅游正在从小众高端运动向大众 休闲消费转型。 Z世代消费结构呈"刚性支出优先、弹性消费克制"特征：交通住宿是首要支出项，教练服务、装备购买等弹性消费 相对克制，体现出精打细算的消费理性。 二、目的地选择与区域格局 东北"一极独大"的区域格局已经形成：在最想去的TOP10冰雪目的地，东北三省合计占比超过六成，哈尔滨稳居 榜首，吉林省多点开花成新亮点。 "南客北上"构成冰雪旅游的核心客流格局：广东、浙江、江苏等南方省份贡献了大量潜在客源，跨区域流 ...

中新社沈阳12月16日电 (杨茜茜)辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式16日在沈阳东 北亚国际滑雪场举行。 "九九消费季"根植于"数九"传统民俗，以北方冬日独特的时间刻度，突出辽宁冬季消费特色，打造辽宁 冬季消费热点。活动深度融合冰雪资源与消费市场，拓展产业国际协作，为辽宁经济注入新动能。 12月16日，辽宁"九九消费季"暨国际冰雪经济合作洽谈活动启动仪式在沈阳举行。李雪飞 摄 据悉，上一个雪季，辽宁冰雪旅游人数同比增长43%，外国游客数量和消费金额增幅显著。2026年，辽 宁计划开展各类促销活动数千场，打造"季季有主题、月月有亮点、周周有活动"的持续消费热潮。(完) 辽宁省委书记许昆林出席启动仪式并宣布活动开幕。许昆林表示，辽宁以"数九"民俗为纽带，整合全省 资源举办"九九消费季"，打造综合性消费促进与产业合作平台，促进文旅体商深度融合，进一步叫 响"冰雪辽宁"品牌。 启动仪式后，中外企业开展对接洽谈。意大利天冰集团亚洲区营销总监迈克尔·迈尔(Michael Mayr)称， 集团已在辽宁投资设立合资公司，致力于为当地滑雪场提供先进造雪设备与综合运营服务。他说，中国 冰雪市场潜力巨大，特别是 ...

Core Insights - The event held on December 16 in Shenyang aimed to enhance international cooperation in the ice and snow economy, inviting nearly a hundred guests from 21 countries and regions [1] - Liaoning Province has identified the ice and snow economy as a key driver for high-quality development, focusing on top-level design, industry chain improvement, and deepening international collaboration [1] - The province is leveraging the preparation for the 2028 National Winter Games to upgrade the entire ice and snow industry chain, transforming "cold resources" into "hot industries" [1] Group 1 - The event facilitated in-depth exchanges between over 70 local enterprises and international guests, establishing a robust cooperation ecosystem for the ice and snow economy [1] - Since the first Liaoning International Ice and Snow Economy Cooperation Conference, international exchanges and cooperation in the ice and snow economy have deepened, yielding significant results [1] - The province issued invitations to global ice and snow enterprises to enhance comprehensive cooperation in events and expand the cross-border ice and snow market [1]

Core Viewpoint - Harbin has been awarded the title of "World Ice and Snow Tourism Excellence City" by the United Nations World Tourism Organization, highlighting its significance as a major destination for ice and snow tourism [1][3]. Group 1: Economic Impact - The total scale of Harbin's ice and snow economy has surpassed 160 billion yuan, establishing it as a popular destination for both domestic and international tourists [3]. - The city has been increasing investments in ice and snow tourism infrastructure and optimizing public services to enhance the overall tourism experience [3]. Group 2: Upcoming Events and Attractions - For the 2025-2026 ice and snow season, Harbin will launch ten themed ice and snow tourism routes, including dreamlike ice experiences, alpine skiing, and cold-weather hot springs [5]. - The city plans to host over 20 large-scale events, including the 6th Harbin Ice Festival, the 42nd Harbin International Ice and Snow Festival, and the World Tourism Economic Forum [5]. - The 27th Harbin Ice and Snow World will open on December 17, with additional cultural activities such as the 38th Sun Island International Snow Sculpture Art Expo and the 52nd Zhaolin Park Ice Lantern Art Garden [5].

2026哈尔滨国际冰雪经济博览会将于1月举行 中新网哈尔滨12月16日电 (记者 刘锡菊)16日，记者从哈尔滨市人民政府新闻办公室主办的2026哈尔滨 国际冰雪经济博览会新闻发布会上获悉，2026哈尔滨国际冰雪经济博览会将于1月6日至8日举行，将吸 引国内外300余家领军企业参展，实现3万+人次到场。芬兰罗瓦涅米市为本届冰博会的主宾市。 博览会设立总面积约20000平方米的集中展示区，分设1个中心展区与6个主题展区。中心展区重点展示 冰雪经济发展成果和政策措施、战略规划、产业图谱；六大主题展区涵盖冰雪运动、冰雪文化、冰雪装 备、冰雪旅游、冰雪服务、冰雪合作、冰雪教育等全产业链及上下游产业生态。 "这是一场深入挖掘冰雪经济内涵、助力企业蓬勃发展的难得机遇之约，也是一场集冰雪产业、科技、 文化、旅游于一体的国际盛会，更是探索冰雪经济发展新模式、新场景、新路径，共享新红利、共绘新 蓝图的黄金契机。"哈尔滨市委常委、副市长姜俊表示。 "我们立足哈尔滨冰雪经济发展战略，确定芬兰罗瓦涅米市为本届冰博会的主宾市。"哈尔滨市外事办副 主任王宁表示："我们还邀请到哈萨克斯坦共和国农业和旅游大州—阿拉木图州以及德中友好文化交流 ...

央视网消息：新疆和田地区地处塔克拉玛干沙漠南缘，气候干燥寒冷。近年来，当地借助人工造雪技术在沙海之中建起滑雪场，让游客体 验沙漠与冰雪交融的别样乐趣。 在和田县的一处沙漠滑雪场，洁白的雪道与无垠的黄沙形成强烈视觉反差。滑雪爱好者驰骋而下，初学者则乘坐滑雪圈尽情滑行，体 验"沙海雪原"间的速度与激情。 为保障雪质，当地多家雪场从12月初起便利用夜间低温时段持续进行人工造雪。自开业以来，游客量稳步增长，有效带动了和田冬季旅游 市场热度。 新疆喀什：雪场升级迎客 冰雪活动丰富 在新疆喀什地区，那里的滑雪场也迎来了众多游客。今年，当地雪场通过设施升级与活动创新，为游客带来了更丰富的冰雪体验。 今年，雪场升级了新型造雪设备，通过精准控制水汽参数，有效提升了雪道品质。此外，多家雪场还推出了雪地拔河、雪地香蕉船等趣味 活动，进一步丰富游客的游玩选择。 在新疆喀什泽普县一处滑雪场的服务大厅内，游客们正挑选装备、咨询教练。雪道上，乘坐雪圈的游客欢呼着从坡顶滑下，体验别样刺 激。还有许多游客带孩子前来，尽享亲子冰雪时光。 ...

Group 1 - The report highlights that the new consumption market has a rotation and rebound configuration opportunity, driven by three main logics: fundamental, financial, and style rotation [9][10][12] - The fundamental aspect indicates that under the backdrop of US-China trade friction, there is a strong expectation for policies to boost domestic demand, which catalyzes the consumption style market [9][10] - Financially, global capital reallocation and valuation recovery in Hong Kong stocks are noted, with A-shares and Hong Kong stocks showing a resonance in consumer sectors [10][12] Group 2 - The report discusses structural changes in the Chinese consumption market driven by demographic shifts and weakening consumer confidence, with the middle-income group expanding and the "Z generation" becoming the main consumer force [28][29] - It emphasizes that the economic transformation and declining real estate cycle have led to a cautious consumer sentiment, affecting spending behavior [38][40] Group 3 - The report identifies three key trends in new consumption: "emotional consumption," "value-for-money consumption," and "service and experience consumption," each with distinct growth drivers and investment opportunities [48][59][68] - "Emotional consumption" is characterized by high margins and resilience to economic cycles, with significant growth in IP economy and pet economy sectors [48][51] - "Value-for-money consumption" is driven by rational consumption tendencies and supply chain optimization, leading to the rise of discount retail and bulk snack industries [59][62] Group 4 - The report notes that the service and experience consumption sector is expected to grow rapidly, particularly in outdoor sports, as GDP per capita surpasses 10,000 USD, influenced by the "single economy" and changing consumption preferences [68][71] - It highlights that outdoor apparel and footwear sales are projected to see significant growth, with a year-on-year increase of 87.3% expected in 2024 [68][71]

Core Insights - The article discusses the recent financial performance of a leading technology company, highlighting significant revenue growth and strategic initiatives aimed at expanding market share [2] Financial Performance - The company reported a revenue increase of 25% year-over-year, reaching $15 billion in the last quarter [2] - Net income rose to $3 billion, reflecting a 30% increase compared to the previous year [2] Strategic Initiatives - The company is investing heavily in research and development, allocating $2 billion to enhance its product offerings and innovation capabilities [2] - A new partnership with a major cloud service provider is expected to drive additional revenue streams and improve service delivery [2] Market Position - The company has solidified its position as a market leader, capturing 35% of the market share in its sector [2] - Competitive analysis indicates that the company is outperforming its closest rivals, which have only seen a 10% growth in the same period [2]

Core Viewpoint - The winter tourism season in Fushun is set to enhance its offerings with various immersive and interactive activities, aiming to attract a significant number of visitors and boost local tourism revenue. Group 1: Winter Tourism Initiatives - Fushun City has launched two major initiatives for the 2025-2026 winter season, focusing on upgrading activities and enhancing scenic experiences, with plans for 100 immersive and interactive cultural and tourism activities [6] - The city will introduce seven premium ice and snow tourism routes and optimize 30 unique ice and snow scenes, covering diverse activities such as skiing, ice skating, and local culinary experiences [6] Group 2: Major Events and Attractions - The second "Yueya Island New Spring Night Tour Season" will commence, themed "Galloping and Blooming," featuring immersive landscapes, light shows, and continuous performances to enhance visitor experiences [6] - The "Three Blocks Stone National Forest Park" will host an ice and snow carnival with a 170-meter beginner ski slope and various themed activities, including ice music concerts and family competitions [7] Group 3: Visitor Projections and Economic Impact - According to Ctrip platform data, Fushun's winter online tourism reception is expected to increase by 37% year-on-year, with online tourism consumption projected to grow by 87% [10]