服务消费的一个重要特点，即收入预期下滑或保障缺乏时，人们最先削减的就是服务消费。服务消费本 质上是大众基本物质需求有一定保障之后的消费升级。当前部分流动人口服务消费尚未被激发。另外， 我国劳动者工作时间较长，服务消费潜力有待释放。激活服务消费，首先需加强服务消费的能力与信 心，从需求端收入保障出发，如促进就业、稳定收入预期；强化社会保障，如农村养老保障、流动人口 社保进一步完善；发放服务消费券，如针对教育培训、文旅游学等定向补贴到个人。 此外，提振服务消费还需从供给端发力。当前我国服务消费市场潜力巨大，但有效供给不足、消费环境 待优化等问题依然存在。 提振服务消费，充分释放服务消费潜力，需多措并举、系统推进。其一，有针对性地解决制度性障碍， 如部分行业准入门槛较高、民营资本进入受限等问题。其二，服务消费环境亟待优化，如建立重点服务 行业国家标准、服务消费投诉 【下载黑猫投诉客户端】联动机制、预付费资金监管制度等，加强消费 者权益保护，特别是当前大众关注的数据安全、隐私保护等，一旦出现问题，将会影响服务消费信心。 其三，补足供给侧短板，尤其是养老、托育、医疗等领域优质服务存在明显缺口，需拓展高品质、个性 化服务 ...

Core Viewpoint - The Chinese government is implementing a comprehensive plan to accelerate the growth of service consumption, which is expected to play a crucial role in enhancing economic quality and driving consumer spending [2][3]. Group 1: Policy Framework - The State Council has issued a "Work Plan" aimed at optimizing and expanding service supply, fostering new growth points in service consumption, and enhancing the quality of service consumption [2]. - The Ministry of Commerce will establish a "1+N" policy system to support various sectors, including home services, automotive aftermarket, and performing arts, with over ten specific support policies to be introduced [2][3]. Group 2: Service Consumption Growth - From 2020 to 2025, per capita service consumption expenditure is projected to grow at an annual rate of 8.5%, with the share of service consumption in total household expenditure increasing to 46.1%, up by 3.5 percentage points [2]. - The focus of consumer demand is shifting from mere availability to quality, with increasing demand for personalized, diverse, and high-quality service consumption products [2]. Group 3: Infrastructure and Support Initiatives - The Ministry of Transport plans to cultivate new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][6]. - Plans are in place to construct over 10,000 charging stations on highways by 2026, with at least 25% being high-power charging stations to enhance service capacity [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant growth, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [7]. - The network audiovisual sector is anticipated to reach a market size of nearly one trillion yuan by 2025, driven by the popularity of micro-short dramas and a user base of 1.09 billion [7][8]. Group 5: International Consumption - The Ministry of Commerce is focusing on enhancing the international consumption environment, with a target of 82.04 million inbound travelers by 2025, representing a 26.4% increase [8]. - The sales of tax refund goods for outbound travelers are expected to grow by 95.9%, with nearly 13,000 tax refund stores established by the end of 2025 [8].

Core Viewpoint - The Chinese government is implementing a comprehensive plan to accelerate the growth of service consumption, which is expected to play a crucial role in enhancing economic quality and driving consumer spending [2][3]. Group 1: Policy Framework - The State Council has issued a "Work Plan" aimed at optimizing and expanding service supply, fostering new growth points in service consumption, and enhancing the quality of service consumption [2]. - The Ministry of Commerce will establish a "1+N" policy system to support various sectors, including home services, automotive aftermarket, and performing arts, with over ten specific support policies to be introduced [2][3]. Group 2: Service Consumption Growth - From 2020 to 2025, per capita service consumption expenditure is projected to grow at an annual rate of 8.5%, with the share of service consumption in total household expenditure increasing to 46.1%, up by 3.5 percentage points [2]. - The focus of consumer demand is shifting from mere availability to quality, with increasing interest in personalized, diverse, and high-quality service consumption products [2]. Group 3: Sector-Specific Initiatives - The Ministry of Transport plans to cultivate new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - The sports sector is expected to see significant consumer engagement, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [6]. Group 4: Digital and International Consumption - The network audiovisual sector is projected to reach a market size of nearly one trillion yuan by 2025, with significant growth in micro-short dramas and user engagement [7]. - The Ministry of Commerce is enhancing international consumption by promoting international consumption center cities and improving the appeal of "China Tours" and "China Purchases," with inbound tourist numbers expected to reach 82.04 million by 2025, a 26.4% increase [8].

Core Viewpoint - The State Council has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption in driving high-quality economic development [2][3]. Group 1: Policy Framework - The work plan aims to optimize and expand service supply, with a focus on developing specific support policies for sectors such as home services, automotive aftermarket, and performing arts [2]. - The Ministry of Commerce will establish a "1+N" policy system to support the cultivation of new growth points in service consumption, implementing tailored policies for over ten specific areas [2]. Group 2: Quality Improvement and Consumer Benefits - An action plan will be developed to enhance service quality and benefit consumers, featuring over 60 specific measures targeting both supply and demand sides [3]. - The plan includes initiatives to improve service levels in cultural entertainment, tourism, and sports events [3]. Group 3: Infrastructure and New Consumption Models - The Ministry of Transport plans to foster new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - There will be a focus on enhancing charging facilities at highway service areas, with a target of building over 10,000 charging stations by 2026, including at least 25% high-power chargers [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant consumer engagement, with ski resorts projected to attract 118 million visitors and generate a total consumption of 69.15 billion yuan during the 2025-2026 winter season [6]. - The network audiovisual sector is projected to reach a market size of nearly one trillion yuan by 2025, driven by the popularity of micro-short dramas [6][7]. Group 5: International Consumption and Tourism - The Ministry of Commerce is working to enhance the international consumption environment, with a target of 82.04 million inbound travelers by 2025, reflecting a 26.4% year-on-year increase [7]. - The growth of duty-free shopping is highlighted, with a 95.9% increase in sales of duty-free goods, and nearly 13,000 duty-free stores expected by the end of 2025 [7].

Core Viewpoint - The State Council has introduced a work plan to accelerate the cultivation of new growth points in service consumption, emphasizing the importance of service consumption in driving high-quality economic development [2][3]. Group 1: Policy Framework - The work plan aims to optimize and expand service supply, with a focus on developing specific support policies for sectors such as home services, automotive aftermarket, and performing arts [2]. - The Ministry of Commerce will establish a "1+N" policy system to support the cultivation of new growth points in service consumption, implementing tailored policies for various industries [2][3]. Group 2: Quality Improvement and Consumer Benefits - An action plan will be developed to enhance service quality and benefit consumers, featuring over 60 specific measures targeting both supply and demand sides [3]. - The plan includes initiatives to improve service levels in cultural entertainment, tourism, and sports events, promoting a better consumer experience [3]. Group 3: Infrastructure and New Consumption Models - The Ministry of Transport plans to foster new growth points in transportation service consumption, including the development of a high-quality car rental service network and the expansion of yacht and cruise consumption [4][5]. - There will be a focus on enhancing charging facilities at highway service areas, with a target of installing over 10,000 charging stations by 2026, including at least 25% high-power chargers [4]. Group 4: Sports and Entertainment Consumption - The sports sector is expected to see significant consumer engagement, with projections indicating 1.18 billion visitors to ski resorts during the 2025-2026 season, generating a total consumption of 69.15 billion yuan [6]. - The network audiovisual sector is projected to reach a market size of nearly 1 trillion yuan by 2025, driven by the popularity of micro-short dramas [6][7]. Group 5: International Consumption and Tax Refunds - The Ministry of Commerce is working to enhance the international consumption environment, with a target of 82.04 million inbound travelers by 2025, representing a 26.4% increase [7]. - The number of duty-free shops is expected to reach nearly 13,000 by the end of 2025, with a significant increase in sales of duty-free goods [7].

新华社图 郭晨凯 制图 加快培育服务消费新增长点 多部委将推出利好政策 ◎记者 白丽斐 国新办2月6日举行国务院政策例行吹风会，商务部、交通运输部、广电总局、体育总局相关负责人出席 介绍《加快培育服务消费新增长点工作方案》（下称《工作方案》）相关情况，"剧透"将制定推出的多 项利好政策。 商务部副部长鄢东表示，商务部将会同相关部门搭建培育服务消费新增长点的"1+N"政策体系，以《工 作方案》这个"1"为统领，按照"一业一策"的思路，制定出台家政、汽车后市场、演艺、铁旅融合、入 境消费等10多项具体领域支持政策，推动清理制约服务消费的不合理限制性措施，优化细化制度供给， 为培育服务消费新增长点营造稳定透明可预期的政策环境。 将制定促进旅行服务出口、扩大入境消费相关政策措施 入境消费在提振消费方面发挥着重要的作用。数据显示，2025年，全国各口岸出入境外国人8203.5万人 次，同比增长26.4%。截至2025年底，全国离境退税商店近1.3万家；2025年离境退税商品销售额同比增 长95.9%。 鄢东介绍，下一步，商务部将牵头抓好《工作方案》落实落地，加强政策设计，优化平台建设，持续打 造"购在中国"品牌，不断吸 ...

Core Viewpoint - The Chinese government is implementing a "1+N" policy system to cultivate new growth points in service consumption, focusing on over ten specific areas such as housekeeping, automotive aftermarket, and inbound consumption, as outlined in the recently released "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" [1][2] Group 1: Policy Framework - The "Work Plan" aims to stimulate service consumption as a core strategy for expanding domestic demand, addressing current pain points while fostering long-term growth potential [1][3] - It proposes 12 measures across three areas: invigorating key sectors, nurturing potential sectors, and enhancing support mechanisms [1][3] Group 2: Focus Areas - The plan targets six mature sectors: transportation, housekeeping, online audio-visual, travel, automotive aftermarket, and inbound consumption, aiming to optimize supply and unlock existing consumption scale [2] - It also identifies three potential sectors: performance services, sports events, and experiential services, promoting institutional innovation to unlock new growth spaces [2] Group 3: Support Systems - The "Work Plan" establishes a support system focusing on standards, credit, and financial assistance to solidify the foundation for service consumption development [3] - It emphasizes the need for a standard system covering traditional and emerging sectors, a credit system to enhance service commitments, and financial support measures including loans and bond issuance [3] Group 4: Long-term Implications - The implementation of the "Work Plan" is expected to optimize economic structure, directly driving consumption growth and production investment, creating a virtuous cycle of supply and demand [3] - It aims to meet the rising demand for high-quality living standards, enhancing employment and income while fostering globally competitive service enterprises [3] Group 5: Challenges Ahead - The plan faces challenges such as institutional barriers in the supply side and the need to enhance consumer capacity and time availability on the demand side [4][5] - Addressing these challenges requires ongoing reforms and improvements in the macroeconomic environment, as well as a focus on high-end service industry talent and infrastructure development [4][5]

在抓好平台载体建设方面，扎实推进消费新业态新模式新场景试点、汽车流通消费改革试点、国际化消费环境建设试点、 高质量户外运动目的地等先行先试平台建设，打造一批带动面广、显示度高的消费新场景，促进服务消费新增长点培育。同 时，继续办好"服务消费季""中华美食荟"等促消费活动。 交通运输部综合规划司负责人刘东表示，下一步，拟培育的交通运输服务消费新增长点主要有以下几个方面：一是发展自 驾游服务；二是推动小微型客车租赁高质量发展；三是发展壮大夜游船经济；四是培育发展游艇消费；五是着力扩大邮轮消 费。 谈及下一步在培育服务消费新增长点方面，还有哪些考虑和举措，鄢东表示，将从持续完善政策措施体系、促进服务消费 提质惠民、抓好平台载体建设三个方面来落实。 在持续完善政策措施体系方面，商务部将会同相关部门搭建培育服务消费新增长点的"1+N"政策体系，以《工作方案》这 个"1"为统领，按照"一业一策"的思路，制定出台家政、汽车后市场、演艺、铁旅融合、入境消费等10多项具体领域支持政 策。 在促进服务消费提质惠民方面，商务部将加快制定印发服务消费提质惠民行动方案，包括60多项具体举措，会同相关部门 推动提升文化娱乐、旅游休闲、体 ...

Core Viewpoint - The enhancement of consumer capacity relies on the increase of per capita disposable income, necessitating a positive cycle of "employment - income - consumption - investment" [1] Group 1: Policy Framework - The Ministry of Commerce announced a "1+N" policy system to cultivate new growth points in service consumption, guided by the recently issued "Work Plan for Accelerating the Cultivation of New Growth Points in Service Consumption" [1][2] - The "Work Plan" outlines 12 measures focusing on stimulating key areas, nurturing potential sectors, and strengthening support, aiming to optimize supply and cultivate new growth drivers for future domestic demand [1][3] Group 2: Focus Areas - The plan targets six mature sectors: transportation, housekeeping, online audio-visual, travel, automotive aftermarket, and inbound consumption, aiming to optimize supply and unlock existing consumption scale [2] - It also identifies potential sectors such as performance, sports events, and experiential services, promoting institutional innovation to unlock new growth spaces [2] Group 3: Support Systems - The "Work Plan" establishes a support system from three aspects: standards, credit, and financial support, to solidify the foundation for service consumption development [3] - Financial support includes increasing single household loan limits to 10 million yuan and providing interest subsidies, alongside facilitating corporate bond issuance and REITs to alleviate financing challenges [3] Group 4: Long-term Implications - The implementation of the "Work Plan" is expected to optimize economic structure, directly stimulate consumption growth, and promote production investment, creating a virtuous cycle of supply and demand [3] - It aims to better meet the needs of residents for a better quality of life, enhancing employment and income while fostering globally competitive service enterprises [3] Group 5: Challenges Ahead - The plan faces challenges such as breaking down systemic barriers in the service industry and addressing consumer capacity and time constraints, which are essential for enhancing service consumption [4][5] - There is a need to ensure the availability of high-end service industry talent and infrastructure to support the quality, personalization, and internationalization of service consumption [5]

Core Viewpoint - The Chinese government is accelerating the cultivation of new growth points in service consumption through a comprehensive work plan focusing on nine key areas, aiming to enhance service consumption quality and benefit the public [1]. Group 1: Service Consumption Growth Points - The work plan identifies nine key areas for service consumption growth, including transportation, housekeeping, online audio-visual services, tourism, automotive aftermarket, inbound consumption, performances, sports events, and emotional experiences [1]. - The Ministry of Commerce has initiated a "Three New" pilot program in 50 cities, receiving initial financial support of 8.6 billion yuan, to foster new consumption growth points [2]. - The pilot cities, with a combined population of over 480 million and accounting for more than half of the national retail sales, provide a significant market capacity for exploring new growth paths [2]. Group 2: Automotive Aftermarket - The automotive aftermarket, including services like modification and rental, is highlighted as a key area for releasing consumption potential, with China's vehicle ownership reaching 366 million [4]. - The Ministry of Commerce plans to enhance the automotive aftermarket by exploring new development models, improving regulatory frameworks, and promoting collaboration with tourism and other industries [5][6]. - Specific measures include establishing standards for vehicle modification and optimizing the automotive rental service network to better meet diverse consumer needs [6]. Group 3: Sports Events and Economic Development - The sports sector is being leveraged to stimulate consumption and economic growth, with the State Sports General Administration focusing on resolving challenges in event approvals and safety management [7]. - Pilot programs in cities like Shenyang and Hangzhou have been initiated to promote sports consumption, with 1,947 monitored events in 2025 generating 43.128 billion yuan in consumption [8]. - Upcoming major sports events and integrated promotional activities aim to deepen the connection between sports and tourism, expanding the consumption market [8].