Core Viewpoint - The article discusses the rising popularity of delivery uniforms, particularly among outdoor enthusiasts and urban consumers, transforming them into fashionable and functional outerwear options [2][3][26]. Group 1: Market Trends - The trend of delivery uniforms being adopted as outdoor wear is driven by new middle-class consumers who appreciate their functionality and affordability compared to traditional outdoor brands [3][26]. - A secondary market for delivery uniforms has emerged, with significant sales on e-commerce platforms and second-hand marketplaces, indicating high demand and consumer interest [5][11]. - The outdoor apparel market in China is projected to reach 522.7 billion yuan by 2024, with outdoor clothing accounting for 46% of this market [26][28]. Group 2: Consumer Behavior - Consumers are increasingly drawn to the practicality and affordability of delivery uniforms, often using them in everyday urban settings rather than for their original purpose [18][28]. - The shift in consumer preferences shows a growing inclination towards functional clothing that prioritizes comfort and utility over aesthetics [30]. - The article highlights that many consumers find humor and relatability in wearing delivery uniforms, which adds to their appeal [18][20]. Group 3: Product Features and Feedback - The new delivery uniforms emphasize safety features, such as reflective strips and durable materials, aligning with the needs of delivery personnel [22][24]. - Despite the positive aspects, some delivery workers express dissatisfaction with the design and practicality of the new uniforms, indicating areas for improvement [20][22]. - The materials and construction of the new uniforms are comparable to mainstream outdoor brands, yet they are offered at a significantly lower price point, making them attractive to consumers [24][30].

Core Viewpoint - Tambor Group Limited has submitted its prospectus to the Hong Kong Stock Exchange, with CICC as the exclusive sponsor, aiming to capitalize on the growing outdoor apparel market in China [1] Financial Performance - Tambor's revenue for the years 2022 to 2024 is projected to be RMB 732.4 million, RMB 1.021 billion, and RMB 1.302 billion respectively, with net profits of RMB 85.8 million, RMB 139.2 million, and RMB 107.3 million [2] - In the first half of 2025, the company achieved revenue of RMB 658 million, representing an 85% year-on-year increase, and a net profit of RMB 35.9 million, up 205.6% [1][2] Market Position - According to ZhiShi Consulting, Tambor is the fourth largest domestic professional outdoor apparel brand in China based on retail sales in 2024 [1] Dividend Policy - Prior to the IPO, the company distributed significant dividends, with a total dividend of RMB 35 million for the year 2022 and RMB 290 million for the first half of 2025 [5] Leadership - Wang Lili, the chairwoman and general manager of the company, has over 30 years of experience in the textile and retail sectors, overseeing strategic initiatives and overall management [3][4]

Core Viewpoint - The article discusses the growth and upcoming IPO of the outdoor clothing brand "Bershka," which has gained significant market traction in China, particularly in the sub-1000 yuan segment of the market, and highlights its rapid revenue growth and strategic partnerships with various investors [6][7][10]. Group 1: Company Overview - "Bershka" was founded in 2012 and has quickly established itself in the outdoor clothing market, selling over 3.8 million pieces of jackets in three years [7][10]. - The brand is recognized for its high cost-performance ratio and professional features, earning the nickname "the alternative to Arc'teryx" [7][10]. - The company has received investments from various entities, including state-owned enterprises and venture capital firms, achieving a valuation of 2.8 billion yuan [12][14]. Group 2: Financial Performance - Revenue increased from 378 million yuan in 2022 to 908 million yuan in 2023, with projections of 1.766 billion yuan in 2024 [10]. - The gross margin improved from 54.3% in 2022 to 59.6% in 2024, indicating strong profitability [10]. - Net profit surged from 24 million yuan in 2022 to 152 million yuan in 2023, with expectations to reach 283 million yuan in 2024 [10]. Group 3: Investment and Growth Strategy - The company has completed two rounds of financing, with the latest round raising nearly 600 million yuan, further boosting its valuation to 2.8 billion yuan [14][16]. - Partnerships with influential investors like Tencent are aimed at enhancing market reach and brand recognition [16]. - The company plans to diversify its product offerings beyond jackets to include down jackets, fleece, and outdoor footwear through acquisitions [10][15]. Group 4: Market Context - The article notes a trend of consumer companies accelerating their IPOs in Hong Kong, with several brands, including "Bershka," preparing for listings [17][18]. - The competitive landscape is heating up, with other consumer brands also seeking to capitalize on favorable market conditions for IPOs [19][20].

Core Viewpoint - The outdoor sports brand, BERSHKA Outdoor Group Co., Ltd. (referred to as "BERSHKA"), has submitted a new listing application to the Hong Kong Stock Exchange after its initial application expired in April 2025. The company is positioned as a high-performance outdoor lifestyle brand in China and is often referred to as the "alternative to Arc'teryx" on social media [1]. Financial Performance - BERSHKA has experienced rapid revenue growth, with income increasing from 378.5 million RMB in 2022 to 1.766 billion RMB in 2024, representing a growth of nearly 4.67 times over three years. Net profit rose from 24.3 million RMB to 283.1 million RMB during the same period, with adjusted net profit expected to reach 304.3 million RMB in 2024. In the first half of 2025, revenue grew by 62.3% year-on-year to 914.4 million RMB, with a gross margin of 64.2% [2][3]. - The net sales increased from 350.9 million RMB in 2022 to 1.733 billion RMB in 2024, achieving a compound annual growth rate (CAGR) of 122.2%. BERSHKA held a 5.2% market share among local high-performance outdoor apparel brands in mainland China in 2024, and a 1.7% share in the overall market [2]. Product and Sales Channels - BERSHKA's revenue primarily comes from product sales, including clothing, footwear, and accessories, with most sales occurring in mainland China. The company has developed four major product lines: Peak Series, Professional Performance Series, Mountain Series, and Classic Series. Clothing products accounted for 91.1% of revenue in 2024, with a similar proportion of 87% in the first half of 2025 [2]. - The sales channels are mainly online DTC (Direct-to-Consumer), e-commerce platforms, offline DTC sales, and distribution. In the first half of 2025, online DTC sales accounted for 53.6% of revenue, while e-commerce platforms contributed 17.1% [4][5]. Supply Chain and Manufacturing - BERSHKA operates a light asset business model, relying on third-party manufacturers for production. The company has established partnerships with approximately 270 contract manufacturers, primarily located in East and South China. This model allows BERSHKA to focus on product design and brand development while maintaining operational flexibility [7]. - The company has adopted a dual-source strategy for raw material procurement, either sourcing directly from suppliers or allowing manufacturers to procure materials independently. This strategy aims to optimize capital efficiency and reduce fixed costs [7]. Investment and Shareholding Structure - Tencent has invested 300 million RMB in BERSHKA, becoming the largest institutional shareholder with a 10.7% stake. The actual controller of the company, Liu Zhen, and his spouse hold approximately 63.18% of the shares. The company has completed two rounds of investment from various institutional funds, including Qiming Venture Partners [9][10]. - The funds raised from the IPO will be allocated to five main areas: enhancing R&D capabilities, expanding multi-channel sales networks, strategic brand incubation and investment, improving operational and digital infrastructure, and supplementing working capital [10].

近年来，从露营、徒步到滑雪，年轻人带火了一项又一项户外活动，顺便撑起了一个千亿级市场。 2023年被称为"冲锋衣元年"，2024年进一步升温。据国信证券研报，运动户外所有品类中冲锋衣的增长断崖领先，超过40%，瑜伽裤下滑，防晒服显颓 势，曾经翻山越岭才派得上场的冲锋衣被穿成了日常时尚服装。 进入2025年，资本市场变得愈发热闹。前脚安踏刚以2.9亿美元全资收购德国户外品牌狼爪，后脚中国本土户外品牌伯希和（PELLIOT）就向港交所递交 了招股书，意欲成为"中国高性能户外生活方式第一股"。 风口下，伯希和正在高速增长。招股书显示，2022年到2024年，伯希和营收从3.78亿元跃升至17.66亿元，三年时间增长近4倍。若按零售额计，其复合年 均增长率达到127.4%，是中国内地市场十大高性能户外服饰品牌中，增速最快的一个。 根据11月7日，伯希和更新的招股书显示，其在今年上半年的营收从2024年同期的5.63亿元增长62.3%至9.14亿元，依然保持着可观的增速。 可惜，在户外活动市场更追逐"物以稀为贵"，奉技术含量所体现的专业性为信仰。顶着"始祖鸟平替"之一的伯希和，已经迫不及待试水高端市场了。 用性价比突围 ...

Investment Rating - The industry investment rating is "Hold" [1] Core Insights - The outdoor sports trend is driving an increase in demand for outdoor apparel, supported by a growing health consciousness among the public and improvements in sports facilities and services [3][22] - The total scale of China's sports industry reached 36,741 billion yuan in 2023, accounting for 1.15% of GDP, with projections to exceed 70,000 billion yuan by 2030 [3][22] - The outdoor apparel market is expected to grow significantly, with retail sales projected to reach 27.44 billion yuan in 2024, a year-on-year increase of 1.22% [4][26] - Domestic brands are gaining market share in outdoor apparel, with their sales proportion expected to rise to 32% by 2024 and 33.6% by 2025 [5][28] Summary by Sections Outdoor Sports Trend - The outdoor sports industry is experiencing robust growth, with an estimated 540 million outdoor enthusiasts and a potential additional 230 million interested participants [3][22] - The variety of outdoor sports activities is increasing, making outdoor sports more popular and a trend [3][22] Market Structure and Competition - The outdoor apparel market is dominated by international brands in the mid-to-high-end segments, but domestic brands are improving their innovation capabilities and market responsiveness [6][29] - The market is becoming increasingly competitive, with a low concentration compared to other mature apparel categories, but the presence of leading brands is growing [6][29] Financial Performance - The outdoor apparel industry is projected to reach a scale of 45 billion yuan in 2023, maintaining a growth rate of 20% for three consecutive years [8][32] - The performance of listed companies in the outdoor apparel sector is expected to benefit from the revitalization of the market [8][32]

Company Overview - The company, 伯希和, has submitted a listing application to the Hong Kong Stock Exchange, with CICC and CITIC Securities acting as joint sponsors [1] - 伯希和 has become one of the top three domestic high-performance outdoor apparel brands in mainland China, with a market share of 5.2% projected for 2024 [1] - The company primarily operates on a Direct-to-Consumer (DTC) model, with online DTC sales channels such as Tmall and Douyin contributing significantly to its revenue [1] - As of September 30, 2025, the number of offline retail stores is expected to exceed 200 [1] - 伯希和 is recognized as the pioneer of single-unit down jackets in China and possesses a proprietary PT-China technology platform [1] - The product matrix includes various lines catering to diverse needs, from professional exploration to urban commuting [1] - The company has established a loyal customer base among outdoor enthusiasts through deep collaborations with professional athletes and outdoor communities, along with comprehensive online and offline marketing [1] Industry Insights - The high-performance outdoor apparel industry in China is experiencing rapid growth, with a projected CAGR of 15.5% from 2025 to 2029 [2] - 伯希和 plans to use the funds raised from the listing to enhance R&D capabilities, improve product design and innovation, strengthen brand positioning, expand multi-channel sales networks, and enhance digital capabilities and operational efficiency [2]

Core Viewpoint - The article discusses the progress of BERSHIHE Outdoor Sports Group Co., Ltd. towards its IPO, highlighting its growth in the high-performance outdoor apparel market in China and its ambition to become the leading brand in this sector by 2025 [4][6]. Group 1: Company Overview - BERSHIHE was established in 2012 and has developed a diverse product line with 653 standard product units (SPUs) across four series: Peak Series, Professional Performance Series, Mountain Series, and Classic Series [6]. - The brand's net sales increased from 351 million yuan in 2022 to 1.733 billion yuan in 2024, reflecting a compound annual growth rate (CAGR) of 122.2% [6]. - By 2024, BERSHIHE is projected to hold a 5.2% market share in China's high-performance outdoor apparel sector [6]. Group 2: Sales and Marketing Strategy - BERSHIHE focuses on a Direct-to-Consumer (DTC) sales model, utilizing digital advertising, traditional marketing, sponsorship of outdoor activities, and collaborations with professional athletes to reach consumers [7]. - As of October 28, 2025, BERSHIHE's brand-related videos on Douyin have garnered over 3 billion views, while discussions on Xiaohongshu have exceeded 200 million [7]. Group 3: Financial Performance - BERSHIHE's revenue grew from 379 million yuan in 2022 to 1.766 billion yuan in 2024, with a CAGR of 115.86% [10]. - The gross profit margin has shown a consistent upward trend, increasing from 54.3% in 2022 to 64.2% in the first half of 2025 [11]. - Adjusted net profits rose from 28 million yuan in 2022 to 304 million yuan in 2024, with a CAGR of 232% [12]. Group 4: Investment and Valuation - BERSHIHE has completed two rounds of financing, with notable investors including Tencent, which invested 300 million yuan in March 2025 [13]. - Prior to the IPO, Tencent holds a 10.70% stake, making it the largest institutional investor [14]. - The company's valuation reached 2.8 billion yuan after the last financing round before the IPO [15]. Group 5: Future Plans - The net proceeds from the IPO will primarily be used to enhance R&D capabilities, improve product design and innovation processes, strengthen brand positioning, expand multi-channel sales networks, and enhance digital capabilities [15].

香港聯合交易所有限公司與證券及期貨事務監察委員會對本申請版本的內容概不負責，對其準確性或 完整性亦不發表任何意見，並明確表示概不就因本申請版本全部或任何部分內容而產生或因倚賴該等 內容而引致的任何損失承擔任何責任。 Boxihe Outdoor Sports Group Co., Ltd. 伯 希 和 戶 外 運 動 集 團 股 份 有 限 公 司 （「本公司」） （ 於中華人民共和國註冊成立的股份有限公司） (a) 本文件僅 為向香 港投資 者提供有 關本公 司的資 料，概 無任何其 他目的 ；投資 者不 應根據本文件中的資料作出任何投資決定； (b) 在聯交所 網站登 載本文 件或其補 充、修 訂或更 換附頁 ，並不引 起本公 司、本 公司 的任何聯 席保薦 人、整 體協調人 、聯席 全球協 調人、 顧問或承 銷團成 員在香 港或 任何其他 司法權 區必須 進行發售 活動的 責任。 本公司 最終會否 進行發 售仍屬 未知 之數； (c) 本文件或 其補充 、修訂 或更換附 頁的內 容可能 會亦可 能不會在 最後正 式的上 市文 件內全部或部分轉載； (d) 申請版本並非最終的上市文件，本公司可能不時根據《 ...

Core Insights - The Chinese outdoor apparel market is experiencing a significant transformation, evolving from rapid growth to high-quality development, with an expected market size of over 143 billion yuan by 2025, doubling from 58 billion yuan in 2020 [1][2][6]. Market Overview - The development of the outdoor apparel industry in China is closely linked to changes in national lifestyle, with a notable shift from niche markets to mainstream fashion, particularly among younger consumers [2][4]. - The market is characterized by a "dumbbell" structure, where high-end international brands dominate the top tier, while domestic brands are gaining ground in the mid-tier market [3][4]. Competitive Landscape - High-end brands like Arc'teryx leverage advanced technology and brand culture to create barriers to entry, while mid-tier brands like The North Face and Columbia adopt a dual strategy of professionalism and trendiness [3][4]. - Domestic brands such as Kailas and Toread are focusing on core technologies and brand image revitalization to enhance competitiveness [4][14]. Consumer Behavior - The consumer base has expanded beyond middle-aged males to include young people, women, and families, with a significant increase in female consumers, who now account for nearly 40% of the market [4][16]. - Different consumer segments exhibit distinct preferences, with entry-level users prioritizing aesthetics and value, while professional users demand high-performance gear [5][16]. Future Trends - The outdoor apparel market in China has substantial growth potential, with current penetration rates significantly lower than those in Western countries [6][14]. - Key future trends include technological innovation (smart fabrics and wearable devices), fashion integration (cross-brand collaborations), sustainability (environmentally friendly materials), and omnichannel retailing [6][14][16].