每天预计有1000到2000斤特早茶流向全国 在纳溪梅岭茶叶现代农业园，采茶工们 正在采茶。向宇 摄 铁锅炒茶。向宇 摄 2月12日，农历腊月廿五，距离除夕仅有4天。在泸州纳溪，茶香与年味交织。 当天上午，"万千气象看四川"主题采访团走进纳溪梅岭茶叶现代农业园时，采茶工们穿梭在层层叠叠的 茶垄间，腰系竹篓，指尖翻飞，正在抢摘今春的第一抹嫩芽。今年，纳溪特早茶将以"春节不打烊"的姿 态，向全国输送年节茶香。 除夕都要采 碾茶生产线将投产 目前，纳溪区已建成31.5万亩优质茶叶基地，年总产量达2.4万吨，综合产值突破90亿元，形成了规模化 发展的坚实基础。其中，纳溪以特早茶为核心优势，不断强化市场竞争力。 泸州市农业农村局副局长杨洋介绍，春节是茶叶消费旺季，今年纳溪采茶、制茶不停工，每天预计有 1000到2000斤特早茶流向全国，将有效满足节日市场需求。 打响"鲜味争夺战" "要趁芽芽嫩的时候采下来。"茶农杨光秀说，她家在梅岭茶叶现代农业园有60亩地，一部分茶树已冒出 芽头，要尽快采摘。她手速飞快，拇指与食指轻提，饱满茶芽便落入掌心。 除了雇佣采茶工，杨光秀全家老少齐上阵。"除夕当天都要采，只休息大年初一，初二继 ...

Core Viewpoint - The article highlights the emergence of Zijin Cicada Tea from Guangdong, which has gained attention for its unique floral and fruity honey aroma, attributed to the cicada's interaction with the tea plants [2][5][12]. Industry Development - A recent meeting in Guangzhou focused on promoting high-quality development in the tea industry, with Zijin Cicada Tea being a key highlight [4][5]. - The tea is positioned to expand nationally and internationally, leveraging the "Guangdong Goods Going Global" initiative [6][20]. Ecological and Agricultural Aspects - The unique flavor of Zijin Cicada Tea is a result of the cicada's feeding on the tea plants, which leads to a self-healing process that enhances the tea's flavor profile [16][18]. - The cultivation of this tea requires strict ecological standards, prohibiting the use of pesticides, fertilizers, and herbicides, thus branding it as an ecological and safe product [18][19]. Economic Impact - Since becoming a regional public brand in 2018, the local tea industry has entered a phase of standardized development, with plans to reach 90,000 acres of tea cultivation and a comprehensive output value exceeding 2.5 billion by December 2025 [22][23]. - The initiative aims to create a tea industry with a total output value exceeding 10 billion within three years [25]. Technological Integration - The county has introduced technical standards for cicada tea cultivation and processing, promoting organic farming techniques and strict quality control [26][28]. - The integration of technology, including IoT devices in 85,000 acres of tea gardens and efficient production lines, is enhancing the industry's vitality [30][31]. Market Positioning - The market price for Zijin Cicada Tea can reach up to 10,000 per kilogram, significantly higher than ordinary tea, reflecting a value increase of 5 to 10 times [32][33]. - The brand is actively participating in tea expos in major cities to enhance recognition and promote Zijin Cicada Tea [35][36]. Future Prospects - The innovative exploration in Zijin is expanding the consumer base and revitalizing the tea industry, positioning it for a broader market reach [39][40].

"我是研究生，放假回家就在家门口采茶，一天能采两斤左右，既帮家里增收，也感受家乡产业的变 化。"家住附近的杨露说道。 纳溪地处川南，是全球同纬度茶树发芽最早的区域，凭借"早"的独特优势，纳溪特早茶在除夕前便能采 摘上市，让千家万户在新春佳节抢先品味"中国春天的第一杯茶"。 转自：成都日报锦观 年味里添茶香 泸州邀你品早茶、逛茶山 农历新春将至，巴蜀大地春意萌动。2月12日，2026年"万千气象看四川"主题采访活动走进泸州纳溪区 梅岭茶叶现代农业园及特早茶城，连片生态茶园绿意盎然，村民腰挎茶篓、指尖翻飞，俯身拨开茶树枝 丫，细心撷取带着绒毫的鲜嫩芽头，新春的第一缕茶香在山间弥漫。 作为泸州重点茶文旅新名片、纳溪特早茶产业核心窗口，梅岭茶叶现代农业园与特早茶城联动发展。前 者是区域茶叶产业集聚核心，后者配套加工园区引入多家茶企，推动特早茶从"卖鲜叶"向"卖成品"转 变。依托31.5万亩生态茶园的坚实基底，纳溪特早茶已形成2.4万吨年产量、90亿元综合产值的产业规 模，并成功跻身"中欧地理标志"互认名录。 成都日报锦观新闻记者 宋妍妍 泸州市农业农村局副局长杨洋在现场表示，特早茶是当地的"金字招牌"，"当前，市委、 ...

#湖南安化调查黑茶暴富神话# 【#官方通报公司黑茶营销模式涉传销# 】以为是旅游参观，却被收身份 证、屏蔽信号、精神控制；以为是致富机会，却被骗光所有积蓄；以为遇到真爱，儿子车祸急需用钱却 被"爱人"踢出群……近日，有媒体连续发布系列深度报道，聚焦全国多地黑茶经销商以拉人头方式销售 理想华莱公司黑茶，宣扬"黑茶暴富神话"等相关乱象。2月12日，湖南省安化县政府发布情况通报， 就"理想华莱公司黑茶营销模式涉及传销"争议作说明，表示已成立联合工作专班，启动调查工作。通报 全文如下——近日，有媒体发布关于"理想华莱公司黑茶营销模式涉及传销"的相关报道，引发社会关 注。对此，安化县人民政府高度重视，严格遵循依法依规、实事求是的原则，部署调查核处工作。前 期，安化县已成立联合工作专班，启动调查工作。目前，已责令涉事企业在调查期间停止团队接待和会 议培训活动。相关情况正在进一步调查中，调查处理结果将及时向社会公布。日前，人民日报发表题为 《黑茶营销是否涉及传销，要查个明白》的评论文章，提及多家媒体曝光的"理想华莱"黑茶营销亲历者 经历，并指出媒体勾勒出的"理想华莱"黑茶营销模式，具备典型的传销特征，喊话监管部门"到底是财 ...

央视网消息：2月12日，湖南益阳安化县人民政府发布情况通报。近日，有媒体发布关于"理想华莱公司 黑茶营销模式涉及传销"的相关报道，引发社会关注。对此，安化县人民政府高度重视，严格遵循依法 依规、实事求是的原则，部署调查核处工作。前期，安化县已成立联合工作专班，启动调查工作。目 前，已责令涉事企业在调查期间停止团队接待和会议培训活动。相关情况正在进一步调查中，调查处理 结果将及时向社会公布。 ...

Core Viewpoint - The tea gift market is heating up as major tea companies launch unique Spring Festival tea gift sets, with a focus on cultural significance and practical value upgrades to stand out in a competitive landscape [1][5]. Group 1: Product Launch and Features - Xiaoguan Tea has partnered with the cultural heritage site Wutai Mountain to launch the "Wanshi Ruyuan" Spring Festival tea gift set, which combines traditional cultural elements with modern tea products [2][4]. - The "Wanshi Ruyuan" gift box includes five types of tea and symbolic items, priced at 1500 yuan, aiming to convey blessings of peace and fortune [4][5]. - Additional products in Xiaoguan Tea's Spring Festival lineup cater to various consumer scenarios, including family gatherings and corporate gifts, reflecting a diverse pricing strategy [4][5]. Group 2: Market Context and Strategy - The Spring Festival is a critical sales period for the tea industry, accounting for 35%-40% of annual tea sales, making it essential for companies to capitalize on this opportunity [5]. - Xiaoguan Tea's collaboration with Wutai Mountain enhances the cultural value of its products, transforming them from mere consumer goods into cultural carriers, which helps to differentiate them in a saturated market [5][7]. - The strategy of cultural empowerment through partnerships is expected to resonate with modern consumers, aligning with trends in functional and scenario-based consumption [5][9]. Group 3: Brand Differentiation and Future Outlook - Xiaoguan Tea's approach of integrating cultural IP with modern tea aesthetics strengthens its brand differentiation in a competitive market [7][9]. - The company has a history of successful cultural collaborations, indicating a commitment to ongoing innovation and brand development [8]. - Analysts suggest that Xiaoguan Tea's focus on cultural partnerships and supply chain standardization positions it well for sustainable growth in the evolving tea market [8][9].

"五"在中国文化中从来不只是数字，更是圆满、调和与平衡的哲学象征。2026年新春，小罐茶与五台山 携手推出联名茶礼，正是以此文化密码为引。中国食品产业分析师朱丹蓬解析认为，小罐茶以茶 释"福"，将五台山的"五福圆满"融入礼盒，正是回应当代人对心安与圆满的情感刚需，也是对中国文化 的当代实践。 中国人心里的"五"，从来不是凑数 《尚书·洪范》有言："五福：一曰寿，二曰富，三曰康宁，四曰攸好德，五曰考终命。"在中国人的精 神版图上，"五"从来不是随意的数字，而是一个恰到好处的精神锚点——不多不少，恰是圆满。从五味 调和到五音和谐，从到五谷丰登到五福临门，"五"贯穿了中华文明的肌理。它不是简单的一个符号，而 是千年沉淀的生存哲学，也是刻在我们文化基因里的精神锚点——在纷繁复杂的世界里，找到那恰到好 处的平衡点，从而达到周全、和谐、无缺的境界。 据介绍，"万事如愿"礼盒以"五福齐聚"为核心理念，内含五福圆满茶、五福吉祥杯与六道木福运手串， 构建起"茶、器、串"三重祝福的完整体系。 其中，"五福圆满茶"精选五款经典名茶，每款茶对应不同的吉祥寓意，更与五台山五峰五福的圆满概念 呼应：大红袍象征红袍加身、熟普代表鸿运普照、 ...

新京报讯（记者王子扬）春节临近，始创于1887年的茶叶老字号品牌吴裕泰积极准备春节期间的消费保 障。2月12日，吴裕泰方面称，春节期间，吴裕泰持续传递品牌温度，塑造品牌美誉度。客流量比平时 增加20%-30%，销售额增加30%-50%。 吴裕泰自成立至今，已有139年的历史，主营花茶、绿茶、红茶、白茶、乌龙茶、黑茶、花草茶、茶具 和茶叶衍生品等。吴裕泰是商务部首批认定的"中华老字号"企业，茉莉花茶制作技艺被列入国家级非物 质文化遗产名录，2022年11月29日，又被联合国教科文组织列入人类非物质文化遗产代表作名录，自 采、自窨、自拼的茉莉花茶是吴裕泰的经典产品。 为传承老字号，近几年来，吴裕泰大力推进"老字号+文化+体验"的发展模式，统一形象、统一标识、 统一商品、统一价格、统一管理、统一服务的"六统一"经营管理理念全面落地。吴裕泰不断创新业态， 开办体验店。传统茶庄只销售茶叶和茶具，而地处繁华商业区和旅游区的吴裕泰茶庄还现制现售茶味冰 激淋、开设"茶水吧"，快捷、时尚、健康的茶饮吸引了年轻消费群体。冰激淋已成为网红产品和年轻人 的最爱，王府井店、前门店、雍和宫店、香山店、牛街店等地处商业区和旅游区的门店已经 ...

Core Viewpoint - The article highlights the rising brand value of Zijin tea, which has surpassed 3.5 billion yuan, and its unique production process involving the small green leafhopper, which enhances the tea's flavor and market appeal [6][7]. Industry Overview - The tea industry in Zijin County has seen significant growth, with a total tea garden area of 90,000 acres and a comprehensive industrial output value exceeding 2.5 billion yuan [6]. - Zijin County is recognized as the largest producer of cicada tea in China, attributed to its unique ecological conditions and the presence of the small green leafhopper [19][20]. Ecological Foundation - The region's favorable climate, with a high forest coverage rate of 76.7%, supports the cultivation of high-quality tea [9][10]. - The local tea farmers have adopted organic farming practices to ensure a sustainable environment for the small green leafhopper, which is crucial for the tea's unique flavor [21][23]. Technological Advancements - Research initiatives have led to the development of a planting model that combines soil testing and ecological control of the small green leafhopper, resulting in a 10% increase in cicada tea yield [40][42]. - Collaborations with agricultural research institutions have enhanced the production techniques and quality of Zijin cicada tea [45]. Market Expansion - The brand's recognition has grown significantly, with plans for participation in major tea expos in cities like Hangzhou and Shenzhen, leading to over 12 million yuan in signed contracts with distributors [52][54]. - The promotion of Zijin cicada tea through various media channels has increased its visibility, with social media engagement rising from 11 million to 21 million in a year [64]. Innovative Integration - The county is actively promoting tea tourism, creating themed travel routes that integrate local culture and tea experiences, which have attracted over 291,300 visitors and generated 300 million yuan in tourism revenue [86][87]. - New product development is underway, including tea-infused beverages and snacks, aimed at diversifying consumption scenarios and meeting modern consumer demands [90][92].

加盟红利消退，高端叙事承压。 文/每日财报 南黎 头顶 "高端中国茶第一股" 光环的八马茶业在港交所敲钟，上市首日股价暴涨 86.7%，市值逼近百亿港元。然而，这场由狭小流通盘催生的股价狂欢并未持 续，自去年10月31日H 股全流通计划的披露以来市场恐慌，截止2月9日，股价收盘29.5元，跌幅超过六成，市值缩水至25亿。 与市值持续缩水一致的是，公司增也是疲态尽显，2024 年营收增速仅有0.99%，到2025 年上半年营收、净利润已经双双下滑。 情绪退潮后的增长降速 2025年10月28日，历经十三年IPO长跑的八马茶业终于在香港联交所敲钟，头顶"高端中国茶第一股"的光环登陆资本市场。上市首日，其股价大幅高开，收 盘较50港元的发行价暴涨86.7%，市值一度逼近百亿港元。 八马茶业上市初期的股价狂飙，与港股市场结构密切相关。根据其招股书，公司上市后仅有约5300万股H股可公开交易，其中超过4400万股因锁定期限制无 法流通，这意味着在实行T+0制度的市场上，初期真正可自由交易的股份不足900万股。 2022年至2024年，公司营业收入从18.18亿元缓慢增长至21.43亿元，增速呈现断崖式下滑：2023年尚 ...