中经记者 李立 上海报道 2026年元旦假期临近，围绕"如何跨年"的主题旅行开始升温。 2025年12月17日，跨年（12月31日）火车票正式开售，同程旅行数据显示，开售不到半分钟，北京出发 前往哈尔滨、沈阳，深圳出发前往厦门，广州出发前往长沙等多个热门线路车票热销，黄金时段车次更 是"光速售罄"。 去哪儿旅行数据显示，元旦假期期间，车程在2小时左右的短途路线最为火爆。北京往返天津、成都往 返重庆、上海往返南京、广州往返南宁等短途线路人气旺。 不过，《中国经营报》记者发现，无论是北上追寻冰雪，还是南下拥抱暖阳，无论是围观主题乐园的烟 花璀璨，还是选择去远郊山海静谧独处，"如何过"正在超越"去哪里"，成为年轻人规划跨年旅行的核心 思路。 人都去哪儿？ 2026年元旦假期自1月1日至3日连休三天，形成了2026年首个"小长假"，大大释放了积压的旅游需求。 从整体流向来看，市场延续了冬季"冰雪游"与"避寒游"两大主题，上演着一场热烈的"南北双向奔赴"。 同程旅行数据显示，哈尔滨、长春、长白山、阿勒泰、乌鲁木齐等传统冰雪旅游目的地持续火热。其 中，"顶流"哈尔滨冰雪大世界已于12月17日正式开园，预计将引爆整个假期的 ...

Group 1 - The upcoming New Year's holiday in 2026 is expected to see diverse travel experiences, with people choosing various ways to celebrate, such as enjoying snow in the north or warmth in the south [1] - There is a significant increase in interest for travel destinations, with a 150% week-on-week rise in searches for "New Year good places" and nearly a 5-fold increase in booking volume compared to the same period last year [2] - Young people, particularly those born in the 1990s, are the main demographic for travel, accounting for 40% of bookings, with a 17% increase in average spending on travel experiences [2] Group 2 - Staying in homestays with friends and family has become a popular trend for New Year's celebrations, with bookings for standalone homestays increasing by 140% year-on-year, and the 2000s generation making up 52% of these bookings [3] - Various regions are enhancing their homestay offerings to create a unique New Year experience, incorporating local culture and traditions into their services [3] - Cultural and experiential tourism is on the rise, with interactive experiences allowing visitors to engage with historical narratives and local customs, such as in the Qingming Riverside Landscape Garden in Henan and the "Seeing Minnan" theme park in Fujian [4]

北京商报讯（记者 关子辰）近日，美团旅行联合多家雪场发起滑雪新手"破冰"计划，推出最低99元 的"小白滑雪"套餐，包含雪具装备、滑雪培训、雪票等一站式服务，助力更多人可以便捷地上冰、上 雪。 美团旅行数据显示，今年11月以来，近2000万人展现出对冰雪运动的浓厚兴趣，包括参与过冰雪项目、 体验过相关冰雪培训课程等，其中"95后"占比超四成。从地域分布看，广东、江苏、黑龙江三省居民对 冰雪运动的关注度最高；热门冰雪目的地主要集中在北京市、张家口市、哈尔滨市、吉林市、白山市、 呼和浩特市、乌鲁木齐市及新疆阿勒泰地区等地。 数据还显示，12月以来，"新手滑雪"搜索量同比增长292%。同时，"滑雪培训"搜索量环比增长超86%， 从搜索人群来看，20至40岁总体占比超78%。其中，北京地区"滑雪培训"整体搜索量环比增长超 93%，"亲子滑雪"搜索量环比增长超675%。 在泛冰雪人群分布上，美团旅行数据还显示，以京津冀为例，北京以49%的人数占比居首，天津、张家 口分别占14%和10%。从年龄分层看，35岁以下年轻人构成主力，占冰雪兴趣人群的52%。 据了解，今年冰雪旺季，美团旅行还联合张家口富龙滑雪场、张家口万龙滑雪场 ...

Investment Rating - The report maintains a "Buy" rating for the overseas education sector, particularly highlighting New Oriental as a key player [10]. Core Insights - The overseas education sector is experiencing improved operational efficiency and accelerated profit margin expansion, with New Oriental expected to report a revenue of $1.165 billion for Q2 FY26, representing a year-on-year growth of 12.2% [5][10]. - The report anticipates a significant increase in non-GAAP net profit for New Oriental, projected at $63 million, which is a 77.8% increase year-on-year, with a non-GAAP net profit margin of 5.4%, expanding by 2 percentage points [5][10]. Summary by Sections 1. Overseas Education - **Market Review**: The education index rose by 2.8% in the week of December 19-25, outperforming the Hang Seng Index by 1.8 percentage points, with a year-to-date increase of 13.1% [4]. - **Company Update**: New Oriental's revenue is expected to reach $1.165 billion, with the education business (including cultural tourism) contributing $957 million, a growth of 11% year-on-year [5][10]. - **Study Abroad Business**: The revenue from study abroad exam training and consulting is projected to decline by 3% to $242 million, reflecting a slowdown in growth due to high base effects from the previous year [2][5]. - **New Business Growth**: New business segments, including K9 competency training and learning machine services, are expected to grow by 21% to $364 million, driven by differentiated offerings for primary and secondary education [3][6]. - **Operating Profit Margin Improvement**: Despite a slowdown in high-margin study abroad business, the increase in competency business margins is expected to offset this. The non-GAAP operating profit margin is projected to expand by approximately 2 percentage points to 4.7% [6][10]. 2. Overseas Pharmaceuticals - **Market Review**: The Hang Seng Healthcare Index saw a slight increase of 0.02%, underperforming the Hang Seng Index by 1.24 percentage points [12]. - **Key Events**: Notable transactions include Sanofi's $2.2 billion acquisition of vaccine company Dynavax, which has a marketed hepatitis B vaccine and a promising shingles vaccine candidate [14]. - **Investment Recommendations**: The report suggests focusing on innovative drug companies with active business development opportunities and clinical progress in key pipelines, including companies like BeiGene and Innovent Biologics [15]. 3. Overseas Social Services - **Ctrip's Q3 Performance**: Ctrip reported a 16% year-on-year revenue increase to $18.4 billion, with strong performance across various business segments, particularly in international OTA platforms [17]. - **Tongcheng Travel's Q3 Performance**: Tongcheng Travel's revenue grew by 10% to $5.5 billion, with a notable increase in accommodation and core OTA business revenues [18]. - **Key Focus**: The report highlights potential growth in the outbound travel sector and the importance of hotel management services as additional growth drivers [19].

谨防"最低价"背后暗藏套路 你在订机票时，被偷偷搭售过增值服务吗？近日，媒体揭露了一些在线旅游平台的套路：首页将捆绑套 餐的选项包装为"最低价"，置于列表中最显著位置，进入结算页面后，搭售产品被默认添加，最终实际 支付金额通常高于折扣最低的"裸价"。 《互联网平台价格行为规则》明确要求，搭售保险等额外服务或者商品，应当以显著方式向消费者展示 相关选项，并提供便捷的取消途径。机票预定暗藏搭售套餐，显然有故意误导、变相捆绑销售之嫌。 平台不好好研发产品、提升服务质量，却一门心思研究消费者的"比价"心理；不想着怎么设计页面让消 费者更明晰规则，却处处算计消费者……设下种种圈套，无非是请君入瓮。平台应该明白，当好感败没 了，消费者也会用脚投票的。（图/蒋立冬 文/王磊） 智通财经记者 蒋立冬 王磊 ...

Investment Rating - The report maintains a positive outlook on the overseas education sector, particularly on New Oriental, with an investment rating of "Buy" [12]. Core Insights - New Oriental is expected to achieve revenue of $1.165 billion in 2QFY26, representing a year-on-year growth of 12.2%. The education business (including cultural tourism) is projected to generate $957 million, up 11% year-on-year, while other businesses (mainly Dongfang Zhenxuan) are expected to reach $208 million, growing 18% year-on-year. The Non-GAAP net profit attributable to the parent company is anticipated to be $63 million, reflecting a significant year-on-year increase of 77.8% [6][12]. - The report highlights a slowdown in the growth of the study abroad business, with expected revenue of $242 million in 2QFY26, down 3% year-on-year. This slowdown is attributed to high-end consumption challenges in the one-on-one exam preparation segment. The company is adapting by shifting from one-on-one to one-to-many class formats to lower per-class costs and expanding services to younger students [2][6]. - New business segments, including K9 competency training and learning machine services, are projected to grow by 21% year-on-year to $364 million in 2QFY26. The company aims to enhance operational efficiency and profit margins through improved utilization of existing teaching resources [3][7]. Summary by Sections Market Review - The education index increased by 2.8% during the week, outperforming the Hang Seng Index by 1.8 percentage points. Year-to-date, the education index has risen by 13.1%, lagging behind the Hang Seng Index by 9.18 percentage points [5]. Company Updates - New Oriental's revenue forecast for 2QFY26 is $1.165 billion, with a Non-GAAP net profit of $63 million and a Non-GAAP net profit margin of 5.4%, expanding by 2 percentage points year-on-year [6][12]. - The report notes a significant decline in the growth rate of the study abroad business, with a projected revenue decrease of 3% year-on-year [2][6]. - The new business segment is expected to maintain strong growth, with a projected revenue increase of 21% year-on-year [3][7]. Investment Analysis - The report recommends focusing on Hong Kong vocational education companies, particularly China Oriental Education, due to a rebound in vocational training demand and the company's proactive operational adjustments. It also suggests monitoring higher education companies as profitability is expected to improve [12].

近日，携程与柬埔寨国家旅游局合作一事，引发热议。因担心隐私信息泄露引发安全问题，不少用户连夜注销携程账号，并晒出卸载截图。 对此，12月25日，微信公众号"携程黑板报"发布声明： 尊敬的用户朋友： 针对近日大家高度关注的用户数据安全等问题，携程深感责任在肩，也真切理解每一位用户的担忧与顾虑，在此对相关问题予以说明： 今年9月1日，携程与柬埔寨国家旅游局签署营销合作协议。协议内容：甲方（柬埔寨国家旅游局）委托乙方（携程）在乙方关联机构发布广告服务。 合作期限：2025年9月1日至2026 年3月31日。协议原计划于柬埔寨对华免签后上线广告内容，基于中国驻柬埔寨大使馆近期发布的安全提醒，我司第 一时间暂停了原定的投放动作，合作未曾启动。携程承诺：该协议不涉及任何数据合作，绝不存在泄露用户隐私信息的情况，并已将合作协议及实际 情况提交相关部门验证核查。 携程高度重视数据与信息安全建设，相关工作已获得多项权威认可：包括ISO 27001信息安全管理体系认证、ISO 27701隐私信息管理体系认证、通信 网络安全防护三级备案以及公安网络安全等级保护三级备案。此外，公司每年还接受相关部门组织的网络数据安全风险评估，202 ...

深圳市文化广电旅游体育局副局长李强强介绍，此次与携程携手推出"入境免费半日游"项目，是破解中 转客流旅游价值未充分释放痛点的关键举措，且以2026年APEC会议举办为重要契机，通过文旅赋能国 际交流，未来将持续优化政策环境与服务体系，让全球游客感受深圳的创新活力、山海之美与城市温 度。 活动现场，深圳市文化广电旅游体育局与携程集团代表签署了战略合作协议。根据协议，双方未来将持 续深化智慧文旅、产品创新、全球营销等领域合作，全面展现深圳作为2026APEC会议举办城市的科技 魅力与服务品质，系统释放文旅消费潜力，持续推动游客体验焕新升级。 作为合作重点，为期一年的"入境免费半日游"项目正式开启。该项目精准回应国际旅客"短暂停留、深 度体验"的需求，突出"短时间、高品质、强特色"三大特点，提供包含多语种服务的"行前—行中—行 后"全程无忧体验，将成为国际旅客认识深圳的首个精彩触点。据介绍，项目线路巧妙串联莲花山公园 （改革记忆）、南头古城（历史文脉）、人才公园（创新生态）三大地标，让国际游客在半天内即可沉 浸式感知深圳从改革前沿到创新高地的城市发展脉络。所有从深圳宝安国际机场入境的国际旅客，均可 报名参与体验。 ...

格隆汇12月26日｜据澎湃，海南自贸港启动全岛封关运作已满一周。一周来，海南的购物旅游热度节节 攀升，不仅机票酒店的预订热度猛增，入境游也同样火爆。12月25日，海南省三亚市商务局发布消息， 12月24日三亚免税销售额1.06亿元，同比增长56%。自海南封关以来，三亚免税销售额连续破亿。据三 亚市商务局披露的消息，12月18日海南自贸港正式启动全岛封关运作以来，12月18日至22日，三亚市的 免税销售额连续五天破亿元。截至12月24日，封关运作7天，三亚市的免税销售额有6天破亿元。来自在 线旅游平台的数据也印证了内地居民奔赴海南的热度高涨。同程旅行数据显示，截至12月25日，海南自 贸港正式启动全岛封关运作后的第一周（12月18日至25日），海南省酒店预订热度月环比增长超过 20%，增速位居全国第一。其中，高品质酒店预订热度增长超过30%。值得关注的是，海南的入境游热 度也持续增长。去哪儿的数据也显示，近日海口入境国际机票也增长了40%以上。2026年春节期间飞往 海口的国际机票量同比增1倍以上，主要客源国家为俄罗斯、新加坡、澳大利亚、马来西亚、韩国、泰 国等。 ...

据 ForesightNews，携程海外版 Tripcom 已开通稳定币支付功能，目前支持使用 USDT 和 USDC 预订酒 店与机票。该支付功能由新加坡持牌加密支付机构 Triple-A 提供支持，涵盖以太坊、Tron、Polygon、 Solana、Arbitrum One 和 TON 等多条公链。 （来源：吴说） ...