Core Insights - The domestic tourism market in China during the "May Day" holiday is expected to reach a historical high due to favorable weather conditions and the trend of combining holidays [1] - There is a significant increase in the number of tourists utilizing the "holiday combination" strategy, with a 30% year-on-year growth [1] - Travelers are booking accommodations in a wider range of locations, with hotel reservations covering 1,837 cities globally, an increase of 432 cities compared to last year [1] - The average spending per traveler during the holiday has seen a substantial increase compared to the previous year [1]

Core Insights - The "May Day" holiday has seen a significant increase in both outbound and inbound tourism, driven by the "holiday stitching" trend and visa-free policies [1][6] - Outbound travel orders increased by 20% year-on-year, with traditional destinations like Japan and South Korea remaining popular, while lesser-known visa-free countries like Uzbekistan and Azerbaijan saw a surge in interest [1][5] - Inbound tourism orders skyrocketed by 130% year-on-year, with foreign travelers shifting their focus from major cities to emerging destinations such as Zhuhai and Qingdao [1][6] Outbound Tourism Trends - Popular outbound destinations during the "May Day" holiday included Japan, South Korea, Thailand, and Malaysia, with cruise bookings increasing by 120% [3] - The "12-hour flight circle" destinations, such as Iceland and Hungary, experienced over 170% growth in bookings [5] - Visa-free access has played a crucial role in attracting travelers to lesser-known countries, with Uzbekistan and Azerbaijan seeing increases of 124% and 131% respectively [5] Inbound Tourism Trends - Major cities like Shanghai, Shenzhen, and Guangzhou ranked high in inbound tourism, with hotel bookings from foreign travelers in Zhuhai and Qingdao increasing by 70% and 60% respectively [6][8] - The highest growth in inbound travelers came from Australia, with a 150% increase, followed by Vietnam and Canada with over 80% growth [8] - Cultural experiences and diverse activities have become key attractions for foreign tourists, with significant interest in local food experiences and agricultural activities [9] Consumer Behavior Insights - The demand for local culinary experiences surged, with orders for food-related activities increasing by 6.8 times year-on-year [9] - The implementation of tax refund policies for foreign shoppers has stimulated demand for "China shopping," with notable increases in orders from Shanghai, Shenzhen, and Yiwu [9]

证 券 研 究 报 告 2）机票比价：利用飞猪实时数据库，抓取实时浮动价格因素形成高性价比机 票方案，并嵌入动态预算分配与风险提示，实现"比价-解析-决策"闭环，大 大提高用户出行决策效率。 3）酒店推荐：多维度房源对比，精准匹配需求酒店。在飞猪"问一问"酒店 推荐功能中，用户提出客房需求后，系统快速穿透房源信息，并结合近两月真 实评价（过滤差评率＞10%的酒店），生成"性价比高"、"高分推荐"、"高端奢 华"等多个差异化方案，显著提高用户酒店筛选效率，提升推荐方案匹配精度。 4）目的地探索：多维度智能决策，个性化推荐探索旅行目的地。该模块基于 用户需求进行深度语义解析，能够结合时间适配性、预算约束、用户画像等核 心信息，调用实时酒店、航空等供应链数据与飞猪内部 UGC 内容，生成兼具 可行性与差异化的目的地推荐方案。 AI 产品测评体验系列报告 飞猪"问一问"：国内在线旅游垂直领域首个 推荐（维持） 多智能体驱动的 7*24 小时 AI 应用 风险提示：政策监管趋严；AI 技术迭代发展不及预期；AI 产品商业化不及预 期；单次测试结论存误差等。 电话：010-63214660 邮箱：liuxin3@hcyj ...

出境游方面，平台上，今年"五一"假期，中国出境游预订酒店遍布全球1837个城市，较去年"五一"假期 增加432个城市。从国际机票预订情况看，5小时内飞行圈国家最受欢迎，免签国家人气高。从国际酒店 预订量看，中国游客在越南、西班牙等地酒店预订量在去年"五一"假期高基数的基础上增长一倍。(完) 来源：中国新闻网 从使用非中国护照预订中国机票的预订量看，平台上，北京、上海、广州、深圳、杭州稳居"五一"假期 入境游前五，成都、厦门、南京、重庆、海口等地入境机票数量和去年"五一"假期相比增一倍。从入境 游国别看，美国、韩国、日本旅客占比最高。澳大利亚旅客入境中国的机票预订量同比增幅最高，增幅 达1.5倍；越南、加拿大旅客同比增幅也超过八成。 除前述热门城市外，今年"五一"假期，珠海外籍旅客酒店预订量和去年"五一"假期相比增七成，青岛增 长六成，武汉增长五成。苏州、湖州、佛山等进入今年"五一"假期中国入境游前二十名城市。 编辑：张嘉怡 广告等商务合作，请点击这里 旅游平台："五一"假期中国多地入境游火热 本文为转载内容，授权事宜请联系原著作权人 中新社北京5月5日电 (记者 刘亮)中国在线旅游平台去哪儿5日发布的分析指出 ...

Group 1 - The core viewpoint of the article highlights a significant resurgence in inbound tourism during the "May Day" holiday, with a 130% increase in inbound travel orders, and "China shopping" becoming a new trend for foreign tourists [1][3][4] - The domestic tourism market is experiencing a strong recovery, with various destinations like Qinghai, Xinjiang, and Ningxia seeing ticket sales surge by 100-200% year-on-year [1][2] - The self-driving travel market is expanding, with a 24% increase in per capita car rental spending and a high percentage of 85% for out-of-town self-driving orders [2][3] Group 2 - Cultural experiences and diverse activities are key attractions for foreign tourists, with local food experiences seeing a 6.8 times increase in orders compared to last year [3] - The implementation of policies such as 240-hour visa-free entry and shopping tax refunds is significantly boosting inbound tourism [4][5] - Popular inbound travel destinations include major cities like Shanghai, Shenzhen, and Guangzhou, with notable increases in hotel bookings from foreign travelers in cities like Zhuhai and Qingdao [4][5]

五一假期影响市场的重要资讯有：人民币、港币汇率大幅走强，香港金管局时隔五年首次购入美元以维 持联系汇率制度；全球避险资产整体回落，其中COMEX黄金下跌2.6%，10年期美债利率上行14BP；欧 盟希望以购买更多美国商品的方式结束关税战；日美进行第二轮关税谈判，暂未达成关税共识；美国对 加拿大及墨西哥汽车零部件免关税；"五一"假期出行活跃，短途客流增长明显；蓝佛安发文解读2024财 政新政；特朗普对国外电影征收100%的关税；欧佩克+6月将增产41.1万桶/日；胡塞武装首次成功袭击 机场致航班停运；伯克希尔·哈撒韦年度股东大会召开；小米汽车将智驾更名为辅助驾驶；飞猪："五 一"定制游预订量大增超80%。 市场表现： （一）全球风险资产全面上涨，恒生科技指数领涨 五一假期期间，全球风险资产延续修复行情，其中中国资产领涨，恒生科技指数上涨3.1%，纳斯达克 中国金龙指数上涨2.7%，恒生指数上涨1.7%，富时中国A50期货上涨0.3%。美股方面，三大指数整体上 涨，纳斯达克指数上涨3.0%、标普500指数上涨2.3%、道琼斯工业指数上涨1.9%，其中纳指与标普500 已修复4月2日以来全部跌幅。 欧洲方面，德国D ...

"五一"假期即将结束，各地迎来假期返程高峰。 去哪儿网发布了最新的"五一"出游成绩单，多地入境游增幅超一倍。北上广深杭稳居入境游前五，更多外国朋友开始探索小城。苏州、湖州、佛山等 均进入"五一"入境游TOP20热门城市。 事实上，在"五一"假期前，航旅纵横数据就显示，入境航线机票预订量比去年同期增长了25%。这些游客来到中国，除了饱览风光和文化，"扫货"成 为重要行程。 4月份，一系列离境退税优惠政策实施，为入境消费添了一把火：离境退税起退点从500元下调至200元；现金退税限额由1万元大幅上调至2万元；"即 买即退"服务措施推广至全国…… 伴随着China Travel火热与政策效应叠加，各地将促消费目光瞄向了入境游客。从此前的试点地区来看，"即买即退"政策效果如何？未来哪些城市有潜 力赢得更多入境消费？ 一、政策缘何加码 实际上，我国自2015年起就已经全面推行离境退税政策，后续又有10个地区开展"即买即退"试点。如今，"即买即退"的便利化服务在更多地区上线， 并且退税门槛变得更低。 所谓离境退税，是指境外旅客离境时，对其在退税商店购买的商品退还增值税。通常来说，旅客需在口岸离境时退税，而最新推出的"即买 ...

Group 1 - The core viewpoint of the report indicates that the domestic tourism market during the "May Day" holiday is experiencing a significant surge in demand, potentially reaching historical highs, driven by favorable weather and various factors such as extended holiday arrangements [2] - Popular tourist cities in the Chengdu-Chongqing and Yunnan-Guizhou regions have become key "air hubs" and starting points for self-driving tours, with the top ten self-driving cities including Chengdu, Chongqing, and Shanghai [2] - The report highlights that the top ten train routes during the holiday are primarily "1-hour high-speed rail direct" connections, reflecting a trend where travelers are opting for less crowded, off-the-beaten-path destinations [2] Group 2 - There has been a three-digit percentage increase in the booking popularity of high-quality surrounding tours that include premium accommodations and entertainment packages during the "May Day" holiday [3] - The report notes that hotel booking popularity for four-star and five-star hotels has increased by 54% and 28% respectively, while lower-star hotels saw a 24% increase [3] - Popular outbound travel destinations during the holiday include Vietnam, Malaysia, and Cambodia, with Phnom Penh in Cambodia ranking as the second most popular inbound tourist source [3] Group 3 - Hotel prices in popular surrounding travel destinations such as Bangkok, Tokyo, and Seoul have decreased, enhancing the cost-effectiveness of short-haul outbound travel [3] - Major flight routes from Shanghai to Tokyo and Osaka, as well as from Beijing to Tokyo, have also seen price reductions, contributing to the attractiveness of short-distance international travel [3] - The heat in the short-haul outbound travel market is expected to continue into the first weekend after the holiday due to factors like post-holiday leave arrangements [3]

Group 1 - The core viewpoint indicates a significant increase in travel activity during the "May Day" holiday, with a 30% year-on-year rise in travelers opting for "annual leave + May Day" combinations [1] - The total number of first-time flight ticket purchases has also seen a 30% increase compared to last year [1] - The demographic with the highest growth in travel includes families with one elder and one child, as well as residents from smaller cities [1] Group 2 - There has been over a 40% year-on-year increase in scenic spot ticket bookings [1] - More than 23 music festivals across the country have contributed to a more than threefold increase in hotel bookings in popular cities [1]

携程发布报告显示，今年"五一"假期，国内文旅市场强势复苏，呈现"多点开花"态势。长线游目的地表 现亮眼，青海、新疆、宁夏等地景区门票销售额同比激增1-2倍；亲子家庭与携宠出游"双线并进"；自 驾游市场"量价齐升"；邮轮游强势回归，携程预订量同比飙升120%；国潮文化深度赋能旅游，古镇流 量激增超30%；"反向旅游"带火乡村游，新疆民宿预订提前两月入旺季。此外，入境游订单同比激增 130%，农耕体验、"中国购"成外国游客打卡新方式。 ...