又是一年冰雪季！ 推行"雪假"、加开专列…… 近日，各地推出一系列举措 迎接冰雪游热潮 ↓↓↓ 此前，新疆乌鲁木齐、阿勒泰相继官宣12月初的"雪假"，算上前后周末，最长能连休9天。 乌鲁木齐推出涵盖冰雪运动、非遗体验、文化研学等多个类型的文旅产品，并搭配实施多重优惠。 阿勒泰联动四大雪场、文化场馆及多家酒店，推出多项专项优惠。 hokey TS 2015 SPAILS F 115 aling the - are a 2015 11:27 11:20 11 亚洲 STATE t 2017 100 199 0 12:36 STREADERS 2018 the produced KSMILE 70 7 200 01 多地雪假来了！ 最长可连休9天 近日，吉林省发布通知，明确吉林省今年的"雪假"为12月3日—7日，不挤占寒暑假。义务教育阶段学生全部放假。 "雪假"期间，吉林全省冬季开放的A级旅游景区171家，具备合格资质、规范运营的滑雪场和滑冰馆（所）39家，实行中小学生免票和家长优惠等政策。 termined and the count of control of 111889 1 STIN 1 21 7 8 t ...

新华社上海12月4日电（记者陈爱平）12月以来多地推出的"雪假"，让冰雪季消费热潮迅速升温。 公开信息显示，新疆乌鲁木齐市、阿勒泰地区等地"雪假"时间为12月1日至5日，加上前后的双休日，出 游时间可长达9天。12月3日至7日，吉林省也迎来首个"冰雪假期"。多地还推出门票减免、住宿折扣等 优惠及文旅活动和体育赛事，鼓励亲子家庭走出家门共赴"冰雪之约"。 上海市民陈慕芳一家正在长白山滑雪。"雪场上有众多亲子游客，非常热闹。优质的滑雪教练甚至 需要提前'锁定'。但相较农历春节前后的'超级旺季'，雪假前后出行性价比仍很高，体验很好。"陈慕芳 说。 受益于多个南方省市学校放秋假、举行秋游以及近期的"雪假"，上海耀雪冰雪世界提前进入客流旺 季，11月以来景区客流量同比增长30%，相当部分游客来自外省市，景区营业收入同比增长70%，带动 周边商业营业收入增长近20%，其配套酒店在周末均处于满房状态。 业界预计，冰雪消费正成为扩大内需重要增长点，到2030年，我国冰雪经济总规模有望达到1.5万 亿元。 携程平台数据显示，吉林省"雪假"期间，从当地出发的机票预订量同比增长41%，酒店预订量同比 增长147%。 另据吉林省文旅 ...

冰雪，正以前所未有的热度，改写中国旅游经济的季节叙事。曾经局限于北国冬日的"冷资源"，如今已跃升为贯通四季、链接内外的"热经济"。在政策引 导与市场创新的双轮驱动下，冰雪旅游不仅打破了淡旺季的壁垒，更成为推动消费升级、促进产业融合、服务国家"双循环"新发展格局的重要力量。近 日，基于携程平台数据与行业观察的冰雪游前瞻显示，中国冰雪产业正从规模扩张的初期，迈入以结构优化、模式创新、内外循环为特征的新周期。 冰雪经济基本盘持续扩大，消费活力喷薄 冰雪旅游的市场规模正迎来质的飞跃。根据《中国滑雪产业白皮书2024-2025》数据，全国滑雪场数量已达748家，冬季滑雪人次突破2605万，同比增长 12.9%。这意味着，冰雪运动正从小众爱好走向大众生活，形成坚实的市场基本盘。 以哈尔滨为例，今冬其冰雪大世界园区规模再创新高，彰显出目的地打造世界级冰雪品牌的雄心。市场的火热在预订数据上得到直观印证：携程平台数据 显示，截至目前，11月至明年2月，国内滑雪及冰雪景区门票预订量同比激增约70%，海外相关预订也增长50%。尤其在滑雪项目上，11月以来，国内雪 场门票预订量同比增幅高达近2.2倍，套票产品更受青睐，反映出游客对深 ...

Core Insights - The introduction of "snow holidays" in northern regions has led to a significant increase in ice and snow consumption, creating a new wave of tourism driven by policy and demand [1][3] - The ice and snow tourism industry is evolving from traditional models to more integrated experiences, combining education, culture, and sports [3][5] - The rapid growth in ice and snow consumption is prompting a shift from broad development to refined services, enhancing the overall quality of tourism offerings [5][6] Group 1: Policy and Demand - Northern regions have announced "snow holidays," allowing students to enjoy up to 9 days off, which has stimulated ice and snow tourism [1] - Local governments are implementing measures such as issuing ice and snow consumption vouchers and special subsidies to attract visitors [1] Group 2: Tourism Infrastructure and Services - The influx of tourists is testing the capacity of local cultural and tourism industries, necessitating improvements in transportation, safety, and service [3] - New services are being introduced, such as dedicated transportation for ice and snow tourism and one-stop service stations for families [3][5] Group 3: Industry Growth and Economic Impact - The ice and snow tourism sector is projected to reach a scale of 980 billion yuan in 2024, with expectations to exceed 1 trillion yuan by 2025 [6] - The growth in this sector is creating job opportunities, with over 30,000 jobs generated in Hebei's snowfields alone, and young ski instructors earning competitive salaries [5][6] - The economic benefits extend to surrounding areas, with a reported 27.97% increase in consumption within a two-kilometer radius of ski resorts [5]

Core Insights - The ice and snow tourism sector in China is experiencing unprecedented growth, transforming from a seasonal "cold resource" to a "hot economy" that links domestic and international markets [2] - Driven by policy guidance and market innovation, ice and snow tourism is breaking seasonal barriers and becoming a key force in promoting consumption upgrades and industrial integration [2] Group 1: Market Trends - The introduction of the "snow holiday" in Jilin Province has significantly boosted local tourism, with a reported increase in bookings for local day trips and hotel stays during this period [3] - The overall market size for ice and snow tourism is expanding, with the number of ski resorts reaching 748 and winter ski visits exceeding 26.05 million, marking a 12.9% year-on-year increase [5] - Popular destinations for ice and snow tourism include Harbin, Beijing, and other northern cities, with a notable increase in bookings from southern users, who make up nearly 70% of the market [6] Group 2: Consumer Behavior - There is a shift in consumer preferences, with longer stays becoming more common; the proportion of two-night hotel stays has increased by 5% and three to four-night stays by 3% in key ice and snow regions [7] - Tourists are seeking more comprehensive experiences beyond skiing, with a trend towards integrated leisure, entertainment, and family-oriented activities [7] Group 3: Industry Innovation - The ice and snow industry is evolving towards more inclusive and innovative models, with a significant increase in bookings for mid-sized ski resorts, which have seen a 2.6-fold increase since November [8] - Smaller cities are leveraging partnerships with travel platforms to develop unique winter tourism destinations, showcasing the potential for differentiated market growth [8] Group 4: International Dynamics - The inbound ice and snow tourism market is experiencing explosive growth, with orders for inbound travel nearly doubling, particularly from Southeast Asian markets [8][9] - Outbound ice and snow tourism is also on the rise, with a notable increase in bookings for Russian ski resorts, driven by visa-free policies and rich ice and snow resources [9]

本文字数：2359，阅读时长大约4分钟 作者 | 第一财经 乐琰 冰雪，正以前所未有的热度，改写中国旅游经济的季节叙事。曾经局限于北国冬日的"冷资源"，如今 已跃升为链接内外的"热经济"。 在政策引导与市场创新的双轮驱动下，冰雪旅游不仅打破了淡旺季的壁垒，更成为推动消费升级、促 进产业融合、"双循环"新发展格局的重要力量。近日，基于各大旅游平台数据与行业观察的冰雪游前 瞻显示，中国冰雪产业正从规模扩张的初期，迈入以结构优化、模式创新、内外循环为特征的新周 期。 雪假来临，冰雪经济升温 日前，吉林省文化和旅游厅宣布，面向全省义务教育学生，将2025年12月3日至7日设立为"冰雪假 期"，同时鼓励职工带薪休假，并面向学生和家长出台多项优惠政策，以推动冰雪运动普及与发展， 繁荣冰雪市场。吉林中小学生首个"雪假"正式开启，叠加冰雪游旺季来临，极大激发了吉林的冰雪游 热度。11月30日以来，同程旅行平台涉及吉林省内的本地度假及酒店、景区的预订热度大幅攀升。 2025.12. 04 同程旅行平台数据显示，"雪假"期间（12月3日至7日）的吉林本地的1日游、2日游和3日游产品整体 预订热度周环比增幅超6.5倍。"雪假"期间 ...

Core Insights - The "ice and snow economy" is transforming China's tourism narrative, becoming a significant driver of consumption upgrades and industry integration [1] - The ice and snow tourism sector is transitioning from initial scale expansion to a new cycle characterized by structural optimization and innovative models [1] Group 1: Policy and Market Trends - Jilin Province has established an "ice and snow holiday" from December 3 to 7, 2025, to promote ice sports and boost the local market [3] - During the "ice holiday," local travel bookings in Jilin surged, with a week-on-week increase of over 6.5 times for local day tours [3] - Hotel bookings in Changchun increased by nearly 20% year-on-year, while major scenic spots in Yanbian saw a more than 240% increase in bookings [3] Group 2: Market Growth and Consumer Behavior - The number of ski resorts in China has reached 748, with winter ski visits exceeding 26.05 million, a year-on-year increase of 12.9% [4] - Domestic ski and ice attraction ticket bookings have surged by approximately 70% year-on-year, with overseas bookings increasing by 50% [4] - The trend of longer stays is emerging, with hotel bookings for two nights increasing by 5% and three to four nights by 3% in key ice regions [6] Group 3: Evolving Consumer Preferences - The demand for diverse experiences beyond skiing is growing, with tourists seeking comprehensive vacation experiences that include leisure and entertainment [6] - The market is seeing a shift towards more affordable and accessible skiing options, with bookings for mid-sized ski resorts increasing by 2.6 times [7] - Southern users represent nearly 70% of ice tourism bookings, indicating a strong interest in traveling north for snow experiences [5] Group 4: International and Domestic Circulation - The inbound ice tourism market is experiencing explosive growth, with orders nearly doubling year-on-year, particularly from regions like Hebei and Xinjiang [7] - Outbound ice tourism is also gaining traction, with bookings for Russian hotels increasing by over 20% year-on-year, driven by visa-free policies [8]

Group 1 - The article highlights the operation of the Fuxing intelligent high-speed trains on the Shenyang-Baihe Railway, showcasing advancements in China's rail transport technology [1][6] - The Harmony high-speed trains are also mentioned as part of the railway services, indicating a diverse fleet operating in the region [3] - The presence of passengers waiting at Changbai Mountain Station emphasizes the growing demand for rail travel in scenic areas [5] Group 2 - The article features the Changbai Mountain Huamei Resort Ski Area, indicating the integration of tourism and transportation in the region [7] - Scenic views of Changbai Mountain after snowfall are presented, highlighting the natural beauty that attracts visitors and supports the local tourism industry [9]

Core Viewpoint - The introduction of the "snow holiday" in Jilin Province aims to enhance ice and snow sports participation among students, stimulate local consumption, and promote the development of the ice and snow economy [1][2][3]. Group 1: Policy Implementation - Jilin Province has set the "snow holiday" from December 3 to December 7, 2025, allowing all students in compulsory education to enjoy this break without affecting winter and summer vacations [1][2]. - The "snow holiday" initiative follows similar trials in Xinjiang, where Urumqi and Altay regions have already implemented their own versions of the holiday [5][6]. Group 2: Economic Impact - The "snow holiday" is expected to activate local ice and snow consumption potential, benefiting related industries such as accommodation, dining, transportation, and equipment sales [4][7]. - The initiative is part of a broader strategy to transform "cold resources" into a "hot economy," emphasizing the importance of ice and snow culture and sports [4][8]. Group 3: Safety and Infrastructure - Safety measures have been established at ski resorts, including protective nets and mandatory accident insurance for students, ensuring a secure environment for ice and snow activities [4]. - Ski resorts have optimized their facilities to cater to various skill levels, enhancing the overall experience for students [4]. Group 4: Cultural and Educational Integration - The "snow holiday" is seen as a crucial opportunity to cultivate a love for ice and snow sports among children, aiming to shift from individual participation to organized group activities [8]. - Experts suggest integrating ice and snow sports into regular education, proposing that these activities become part of the curriculum to foster a deeper cultural appreciation and participation [8].

Group 1 - The core idea of the news is the introduction of a new tourism ticket by China Railway Harbin Bureau and Shenyang Bureau, aimed at enhancing winter tourism in Northeast China through a "high-speed rail + tourism" model [1] - The newly launched 15-day valid cross-province tourism ticket covers 14 stations including Dandong, Shenyang, Changbai Mountain, and Harbin West, connecting cities like Harbin, Mudanjiang, and Changchun for a flexible travel experience [1] - The ticket allows travelers to purchase once and travel in segments over 15 days, promoting a "quick entry, slow travel" approach to popular ice and snow destinations in Heilongjiang, Jilin, and Liaoning provinces [1][5] Group 2 - Travelers can book their tickets through the 12306 website, app, or automatic ticket machines, with the option to add 2 to 10 segments to their itinerary [3] - The ticket must be activated within 30 days of purchase, and if not used, it will be fully refunded; it remains valid for 15 days after the first trip, with features like free cancellation for itinerary changes [5] - The introduction of this ticket is expected to convert transportation "flow" into consumer "retention," thereby empowering the ongoing ice and snow economy in Northeast China [5] Group 3 - In Jilin Province, students in compulsory education are granted a special ice and snow holiday from December 3 to 7, allowing them to enjoy free ice and snow activities [8] - During this holiday, students can access free entry to designated venues for three hours of ice and snow activities daily, along with free admission to A-level scenic spots [8] - Similar initiatives are observed in Xinjiang, where students in Urumqi and Altay can enjoy a snow holiday from December 1 to 5, potentially extending to a nine-day break [10]