Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting 2,227 professional athletes and skiing enthusiasts from 33 countries and regions [3][7]. - The ice and snow economy achieved a strong start in the first month of the new snow season, with activities ranging from northern snowfields to southern indoor snow venues, indicating a growing interest in ice and snow experiences [6][7]. Group 2: Transportation and Policy Impact - The expansion of transportation networks, including the completion of the Shenyang-Baihe high-speed railway by 2025, is expected to integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating travel and enhancing regional connectivity [9]. - Policy initiatives at the national and regional levels, such as new snow holiday policies and free admission measures, are bridging the psychological gap between ice and snow activities and the general public, stimulating market demand [12]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive chain that includes clothing, accommodation, transportation, entertainment, and dining, thereby driving growth in multiple related industries [14]. - According to the "China Ice and Snow Industry Development Research Report," the scale of China's ice and snow industry is projected to exceed 1 trillion yuan by 2025, supported by the continuous extension of the industry chain [15]. Group 4: Future Development - To overcome seasonal limitations and ensure sustainable high-quality development, the industry must leverage technology to simulate real ice and snow experiences year-round and establish long-term cultural IPs that transcend seasonal and spatial constraints [15]. - The transformation of "cold resources" into a "hot industry" is being driven by the interplay of increased traffic, extended consumption, and industrial upgrades, highlighting the potential for growth in the ice and snow economy [17].

Core Insights - The winter tourism market is experiencing a boost due to diverse ice and snow cultural activities introduced during the New Year holiday, enhancing consumer vitality in winter [1][4]. Group 1: Market Dynamics - The 24th China Changchun Jingyue Lake Vasa International Ski Festival commenced on January 4, 2026, attracting participants from 33 countries and regions, including 2,227 professional athletes and skiing enthusiasts [3][6]. - The ice and snow economy has shown promising growth, with the first month of the new snow season indicating a strong start, driven by various experiences from northern snowfields to southern indoor snow venues [6]. Group 2: Infrastructure and Policy Support - The expansion of transportation networks, such as the upcoming Shenyang-Baicheng high-speed railway, will integrate Changbai Mountain into a "4-hour tourism circle" in North China, facilitating easier travel for tourists [9]. - Policy initiatives at both national and regional levels, including new snow holiday policies and free entry measures, are designed to make ice and snow sports more accessible, thus stimulating market demand [11]. Group 3: Consumption Trends - The consumption model in the ice and snow sector is evolving from a focus on ticket sales to a comprehensive economic chain that includes clothing, accommodation, transportation, and entertainment, thereby driving growth in related industries [13]. - The ice and snow industry is projected to exceed 1 trillion yuan by 2025, with ongoing extension of the industry chain laying a solid foundation for the ice and snow economy [15]. Group 4: Future Development - Experts suggest leveraging technology to simulate real ice and snow experiences year-round, enhancing the emotional and athletic value of the ice and snow economy beyond seasonal limitations [17]. - Establishing a long-term cultural IP for ice and snow sports is essential for sustaining momentum and transcending seasonal and spatial constraints [17].

世纪之钟旁，"声波回响"技术让听觉与视觉深度联动。游客用力敲响铜钟的刹那，两侧26个灯柱迸 发流光，随着钟声渐响，灯光流动速度从舒缓渐至急促。"游客敲响铜钟时，声音传感器实时采集音量 数据，AI算法将声压值转化为光影流动参数，同步传输至灯柱的驱动模块。"张海峰说。 雪律倾流冰塑前，孩子们正追着红色光柱奔跑。这道光柱如影子般紧紧追随游人脚步，人停光驻， 人动光随。"这是我们研发的'光影随行'技术，通过高清摄像机实时捕捉人体轮廓与运动轨迹，根据目 标追踪算法定位坐标，边缘计算终端同步调控冰墙LED阵列的点亮区域，红色光柱如'智能影子'般精准 追随游客脚步。"张海峰说。 主塔旁的互动冰球还有隐藏玩法。6名游客同时将手掌贴在冰球表面，刹那间，"金山银山"主塔从 底层逐层亮起，暖黄的灯光顺着冰砖纹路攀升，最终，冰塔通体璀璨，引来阵阵欢呼。"冰球里藏着摄 像头，触摸冰球后，灯光就会模拟'破土而出'的效果，让启动仪式充满冰雪特色。"张海峰介绍，今年 已经是他负责冰雪大世界灯光亮化控制的第8年，每年都会推出几项新技术，不断提升游客在冰雪王国 中的互动体验。 不远处，第38届太阳岛国际雪雕艺术博览会游人如织。本届博览会的筹备工 ...

Group 1 - The event "World Mayors Dialogue·Harbin" opened in Harbin, Heilongjiang, focusing on the theme "Ice and Snow Connect the World, Cooperation for a Win-Win Future" [2] - Mayors and representatives from various countries, including Canada, Finland, Germany, Greece, South Korea, Thailand, Turkey, and China, participated to exchange practices in developing the ice and snow economy [2] - Attendees visited key locations such as Harbin Ice and Snow World and Harbin Industrial University to understand sustainable development and technological empowerment in the ice and snow industry [2] Group 2 - The main dialogue of the "World Mayors Dialogue" is scheduled for January 7, where international guests will share experiences in ice and snow industry development and urban governance [2] - The event is guided by the State Council Information Office and serves as an important platform for global exchange and cooperation, aiming to enhance international trust and deepen mutual learning [2]

Core Viewpoint - The article emphasizes the development of the ice and snow economy in Heilongjiang Province, highlighting the integration of ice sports, culture, and tourism as key drivers for economic growth and regional revitalization [3][10][13]. Group 1: Ice and Snow Economy Development - Heilongjiang Province aims to cultivate new growth points in the ice and snow economy, establishing world-class ice and snow brands and tourist destinations [3][10]. - The province plans to achieve a total ice and snow economy scale of 1.2 trillion yuan by 2027 and 1.5 trillion yuan by 2030, integrating it into the local economic development plan [10][11]. - The first Heilongjiang Ice Sports Super League will feature over 100 provincial-level events, promoting the synergy of sports and tourism industries [4][10]. Group 2: Supervision and Governance - The provincial disciplinary inspection and supervision agencies are actively involved in ensuring the integrity and efficiency of ice sports events, focusing on financial management and event organization [5][6]. - Political supervision is emphasized in the construction of the National Ice and Snow Sports Academy, ensuring resources are used effectively and in compliance with regulations [6][10]. - The supervision extends to cultural projects related to ice and snow, ensuring proper funding and project management to prevent misuse [7][9]. Group 3: Cultural Integration and Tourism - The development of ice and snow culture is seen as essential for enhancing tourism, with events like the Harbin Ice Festival showcasing local traditions and attracting visitors [7][8]. - The integration of ice and snow culture with historical preservation is highlighted, ensuring that cultural projects respect and enhance local heritage [9][10]. - The article notes the recognition of Harbin as a "World Ice and Snow Tourism City," reflecting the city's commitment to enhancing its tourism market [15][16]. Group 4: Industry Upgrades and Innovations - The cold region testing industry is identified as a new growth engine for the ice and snow economy, with a focus on technological innovation and infrastructure development [11][12]. - The establishment of a year-round cold testing facility is expected to expand the capabilities of the cold region testing industry beyond winter [12][19]. - The integration of the cold testing industry with tourism and cultural sectors is seen as a model for multi-faceted economic development [19][20].

Core Insights - Zhejiang province is experiencing a strong recovery in tourism and consumption trends, particularly in sports-related activities, as highlighted by data from various travel platforms for the New Year holiday in 2026 [1] Group 1: Sports and Tourism Integration - The "Zhejiang BA" theme market in Shaoxing attracted significant consumer interest, with over 60 stalls offering local specialties and products, enhancing the experience for sports fans [2] - The "Zhejiang BA" city competition held from December 28, 2025, to January 3, 2026, included 10 events and generated a total consumption of 1.28 billion yuan, supported by the distribution of 63.87 million yuan in consumer vouchers [2] Group 2: Winter Sports and Economic Impact - Despite limited natural snow resources, Zhejiang has 18 ski resorts, leading to a notable increase in winter sports consumption, with Anji's tourism orders rising by 930% year-on-year [5] - The Daming Mountain ski resort reported a 49% increase in visitors compared to the previous year, with ticket revenue accounting for 50% of the total revenue for the area during the holiday [5] Group 3: Community Engagement through Sports - The New Year "Walking Fortune" event in Hangzhou and the Ningbo City Football League have fostered community participation and consumer enthusiasm, with various sports events scheduled throughout the region [7] - The Jiangshan New Year climbing event, now in its 11th year, has expanded to multiple days, integrating sports with local tourism and generating approximately 10 million yuan in direct economic benefits [7]

与此同时，"冬日雪暖阳·相约在沈阳"2025—2026沈阳冬季游系列活动已全面启动，活动将持续到3月 初。在这期间，沈阳围绕"嬉雪温泉、戏剧艺展、年味民俗"三大主题，精心推出近300项文体旅商活 动，诚心亮出"冰雪、文化、温暖、融合、民俗、暖心"六张精美名片，诚邀海内外宾朋共赴一场激情欢 乐的冬日之约。除此之外，沈阳还联动鞍山、抚顺、本溪、阜新、辽阳、铁岭、沈抚示范区，沈阳都市 圈城市，一同构建城际冬游网络，推出百条特色旅游线路，为广大游客提供全方位冬日出行宝藏攻略。 《中国冰雪旅游发展报告（2026）》指出，综合2026冰雪旅游目的地竞争力指数十佳城市来看，这些城 市能够统筹整合资源、精准洞察需求、跨界创造价值、智慧构建韧性，并通过创新机制持续释放动能， 使得城市冰雪旅游实力不断提升。而沈阳，正是凭借独特的策略和不懈的努力，在这片冰雪旅游的天地 中脱颖而出。 沈阳市的核心策略别具一格，致力于打造"宠客之城"的服务品牌与都市圈协同的消费网络。它将"听 劝"和"宠客"从网络呼声转化为全城行动，深入提升游客体验与情绪价值。同时，战略性地推出十大冰 雪文旅消费线路，并积极联动沈阳都市圈城市群形成合力，从单一性城市竞 ...

Group 1 - The "Xinjiang Winter is Wonderful" theme interview group visited the Xinjiang Hot Spring Cross-Country Skiing Resort, where the 2025-2026 National Youth U-Series Cross-Country Skiing Competition is taking place, showcasing high-level athletic performance in ideal conditions [1] - The competition features a professional track and facilities that meet international standards, providing athletes with optimal conditions for performance [1] - Local athletes express excitement and confidence in competing at a national level, highlighting the importance of systematic training and home advantage [1] Group 2 - The integration of sports, culture, and tourism in the region is driving economic growth, with a focus on leveraging the "ice and snow + hot spring" resource advantage [2] - From November 1 to December 27, 2025, the number of visitors to the region increased by 100.91% year-on-year, while total visitor spending rose by 191.58% [2] - The region is developing a unique winter tourism model that emphasizes high-quality growth and enhances local economic vitality [2]

沈阳市的核心策略别具一格，致力于打造"宠客之城"的服务品牌与都市圈协同的消费网络。它将"听 劝"和"宠客"从网络呼声转化为全城行动，深入提升游客体验与情绪价值。同时，战略性地推出十大冰 雪文旅消费线路，并积极联动沈阳都市圈城市群形成合力，从单一性城市竞争转向整体性区域共赢，为 冰雪旅游发展开辟了新的路径。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市代表以"冰 点中的沸点 冬天里的盛典——从沈阳实践看国内冰雪旅游目的地建设的现在与未来"为题，分享了沈阳 立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成果。 本报讯（沈阳日报、沈报全媒体记者谢飞燕）1月5日，2026冰雪旅游发展大会在哈尔滨举行，会上发布 的《中国冰雪旅游发展报告（2026）》成为行业焦点。哈尔滨市、沈阳市、长春市、张家口市、北京市 延庆区、牡丹江市、吉林市、呼伦贝尔市、乌鲁木齐市、伊春市荣获2026年冰雪旅游十佳城市，其中沈 阳市已连续七年获此项殊荣，这无疑是对沈阳冰雪旅游发展的高度认可。 《中国冰雪旅游发展报告（2026）》指出，综合2026冰雪旅游目的地竞争力指数十佳城市来看，这些城 市能够统筹整合资 ...

转自：新华财经 1月5日，2026冰雪旅游发展大会在哈尔滨盛大举行，会上发布的《中国冰雪旅游发展报告（2026）》成为行业焦点。哈尔滨市、沈阳市、长春市、张家口 市、北京市延庆区、牡丹江市、吉林市、呼伦贝尔市、乌鲁木齐市、伊春市等地荣获2026年冰雪旅游十佳城市，其中沈阳市已连续七年斩获此项殊荣。 会上，冰雪旅游城市代表就适应国内冰雪旅游目的地建设等方面进行了交流和介绍。沈阳市政府副市长、市政府党组成员刘克斌在大会中以"冰点中的沸 点 冬天里的盛典——从沈阳实践看国内冰雪旅游目的地建设的现在与未来"为题，分享了沈阳立足自身禀赋，借鉴哈尔滨成功经验探索特色路径的实践成 果。 刘克斌指出，哈尔滨的成功实践点燃了"冷资源变热经济"的信念之光。沈阳站在"尔滨"这位"冰雪导师"的肩膀上瞭望，以"全城皆景"将冰雪元素从景区蔓 延至整座城市，把沈阳打造成一个开放的"超级冰雪乐园"；以"跨界融合"激活冰雪与文旅体商"化学反应"，推动"冰雪+"的无限可能；以"服务致暖"营 造"来了就是家人"的暖心体验，城市上下坚信并贯彻"一两的真诚，大于一吨的宣传"。 《中国冰雪旅游发展报告（2026）》指出，综合2026冰雪旅游目的地竞争力 ...