Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with double-digit year-on-year growth in orders for various travel products, including tours, local experiences, and cruise services [1][3] - Inbound tourism is witnessing a significant surge, with overseas users' inbound flight orders more than doubling compared to last year, particularly for flights to Shanghai, which saw nearly a sixfold increase [1][7] Outbound Tourism Trends - Different consumer segments are showing increasingly personalized and diverse travel spending preferences, with family travelers preferring comfortable services like cruises and Z-generation consumers focusing on unique experiences [3] - Free independent travel remains the mainstream mode for outbound tourism, with a notable increase in self-booking of flights, hotels, and activities [3] - The demand for group tours has not disappeared but has evolved, with a significant rise in small group tours that offer better value and more personalized experiences [3][4] Experience-Driven Travel - There is a noticeable shift from destination-oriented travel to experience-oriented travel, with many travelers now prioritizing unique experiences over merely visiting specific locations [6] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [6] Emerging Destinations - New emerging long-haul destinations such as Germany, Sweden, Iceland, and Morocco are leading the growth in outbound tourism [7] - Inbound tourism is also experiencing robust growth, with popular source countries including Thailand, South Korea, and the United States, and favored Chinese cities for overseas tourists including Shanghai and Guangzhou [7]

近一个月以来，在线旅游预订平台上"跨年""元旦"等关键词搜索热度环比上涨超280%。进入12月份，元旦假期的机票、酒店民宿等 主要产品预订逐步上涨，整体预订热度较2024年同期提升近30%。"冰雪游"和"避寒游"成为两大主流旅行趋势。 同程旅行国内机票商务经理苗彩云介绍，平台数据显示，元旦期间，从全国各地飞往哈尔滨、长春、长白山、阿勒泰、乌鲁木齐等 热门冰雪目的地的机票预订热度不断升高，旺盛需求也推动机票价格"水涨船高"。 央视网消息：2026年的元旦比2025年多放两天假，为文旅消费市场带来乘数级拉动效应。数据显示，截至12月17日，元旦假期国内 航线机票预订量超176万张，同比增长约46%。 其中，揭阳机票预订量增幅达2.2倍，前往广州的机票预订量超14万张，同比增长约47%。深圳、珠海机票预订量也均实现翻倍增 长，整体增幅领跑全国。 此外，这个元旦假期，从北京、天津等主要城市飞往三亚、海口、昆明、广州、厦门等热门避寒目的地的机票预订热度环比上涨 36%。飞到大湾区多个城市的机票量同比大幅增长。 ...

在飞机出行方面，美团旅行数据显示，2026年元旦假期，广州跃居全国元旦跨年机票预订最热门目的 地，来自深圳、北京、东莞、佛山、上海等地游客纷纷"打飞的"奔赴广州，开启暖冬跨年之旅。 新京报贝壳财经讯（记者陈维城）12月18日，2026年元旦当日火车票正式开售。美团旅行数据显示，元 旦期间出行的预约单量同比增长近5倍。从目的地看，火车出行热度最高的城市为北京、上海、广州、 哈尔滨和南京等地。飞机出行方面，广州为全国元旦跨年预订最热门目的地。 美团旅行数据显示，元旦期间最热门的火车线路多集中于"4小时高铁圈"内。北京—哈尔滨、北京—上 海、成都—重庆、昆明—大理、成都—重庆、北京—沈阳、长春—哈尔滨等线路备受青睐，行程最短不 足40分钟，最长约4小时。 整体来看，随着高铁网络不断完善，选择乘坐半天内可达的列车进行短途出游更为普遍。这一趋势在京 津冀、长三角、粤港澳大湾区和川渝等主要城市群尤为明显——区域内城市间高频流动，构成了"4小时 高铁圈"的出行基础。 从客源地看，北京、广州、上海、深圳、郑州等地居民的出行意愿尤为强烈，推动铁路热度持续攀升。 95后在元旦火车出游人群中占比超过六成，成为绝对主力。 美团旅行平 ...

Core Insights - The report by Fliggy indicates that outbound tourism will continue to experience high-quality growth in 2025, with a double-digit year-on-year increase in orders for various travel products, including tours, local experiences, and cruise services [1] - Inbound tourism is witnessing a significant surge, with overseas users' orders for inbound flight tickets increasing by over 100% compared to last year, particularly for flights to Shanghai, which saw a nearly 600% increase [1] Outbound Tourism Trends - Outbound travel preferences are becoming more personalized and diversified, with families preferring comfortable services like cruises and private cars, while Gen Z consumers are more inclined to spend on unique experiences [1][3] - Free independent travel remains the mainstream mode of outbound tourism, with a notable increase in small group tours, which are gaining popularity among Gen Z travelers, with a 52% year-on-year growth in users booking such tours [3] - Instant group day tours are also on the rise, with a significant increase in the number of outbound day tour products available on the platform [3] Experience-Driven Travel - There is a shift from destination-oriented travel to experience-oriented travel, with travelers increasingly seeking unique experiences rather than just visiting specific locations [7] - Local experience packages have seen substantial growth during peak travel periods, with some long-haul destinations experiencing a doubling in order fulfillment for local activities since 2025 [7] - The cruise segment continues to grow, with a 30% year-on-year increase in orders for outbound cruise products since 2025, as travelers embark on global cruise journeys from various international ports [7] Inbound Tourism Growth - Inbound tourism is experiencing robust growth, with popular source countries for travelers to China including Thailand, South Korea, Malaysia, Vietnam, Singapore, the USA, Australia, and the UK [10] - Major Chinese cities such as Shanghai, Guangzhou, Dalian, Qingdao, Xi'an, Chengdu, Yantai, and Beijing are the most favored destinations for overseas tourists [10]

Core Viewpoint - The report indicates that outbound tourism will continue to experience high-quality growth in 2025, with significant increases in various travel-related orders and a remarkable surge in inbound tourism, particularly for flights to Shanghai [1] Outbound Tourism - In 2025, outbound tourism is projected to maintain double-digit growth in order volumes for products such as package tours, local experiences, attraction tickets, and outbound cruises compared to the previous year [1] - The average number of purchases per person has also increased from last year [1] Inbound Tourism - Inbound tourism is expected to see explosive growth, with overseas users' orders for inbound flight tickets more than doubling compared to last year [1] - Flight bookings to Shanghai as a destination have increased nearly sixfold [1]

Core Insights - The ticket sales for trains on New Year's Day 2026 began on December 18, with popular routes like Beijing to Shenyang and Beijing to Harbin selling out quickly, while other destinations like Chongqing and cities in Guangxi still had ample availability [1] - The extended holiday period this year, with two additional days off compared to last year, has significantly boosted short-distance travel, with booking volumes for travel during this period increasing nearly fivefold year-on-year [1] - The trend of "overnight trains" and "night flights" is becoming popular for New Year's travel, allowing travelers to save on accommodation costs while adding a unique experience [1] Travel Trends - The "4-hour high-speed rail circle" is becoming a common choice for short-distance travel, particularly in major urban areas like Beijing-Tianjin-Hebei, Yangtze River Delta, Guangdong-Hong Kong-Macau Greater Bay Area, and Sichuan-Chongqing [2] - Young travelers, particularly those born after 1995, represent over 60% of train travelers during the New Year period, indicating a strong preference among this demographic for rail travel [2] - Guangzhou has emerged as the most popular destination for flight bookings during the New Year holiday, with significant increases in travel orders, particularly from cities like Shenzhen, Beijing, and Shanghai [2] Accommodation Preferences - There has been a notable increase in searches for hotels near landmarks in Guangzhou, with searches for hotels near Guangzhou Tower rising by 56% and those near Zengcheng Square increasing by 113% [3] - The demand for four-star and above hotels has surged, with bookings increasing by 357% year-on-year [3] - For cost-effective travel, booking flights during off-peak times, particularly from January 1 afternoon to January 2, is recommended, as these flights tend to be cheaper compared to peak travel times [3]

路线选择上，不少人选择"过夜火车"或者搭乘"夜航航班"，与同行者倒计时跨年，"飞过2026"。记者注 意到，这类的"跨年线路"正成为元旦假期的新潮流，既省去住宿成本，又增添独特仪式感。 2026年元旦当日火车票正式开售。据悉，部分热门线路如北京到沈阳、北京到哈尔滨等，在上午时段的 车票已售罄或余票紧张，前往重庆、广西等区域部分城市还有较多余票。 今年元旦比去年多2天假期，催热短途游。美团旅行数据显示，元旦期间出行的预约单量比去年同期增 长近5倍。从目的地看，元旦期间，火车出行热度最高的城市为北京、上海、广州、哈尔滨和南京等 地。飞机出行方面，广州为全国元旦跨年预订最热门目的地。其中，95后是元旦出游的绝对主力人群。 ...

12月18日，2026年元旦当日火车票正式开售。今年元旦比去年多2天假期，催热短途游。美团旅行数据 显示，元旦期间出行的预约单量比去年同期增长近5倍。火车出行热度最高的城市为北京、上海、广 州、哈尔滨和南京等地。飞机出行方面，广州为全国元旦跨年预订最热门目的地。其中，95后是元旦出 游的绝对主力人群。 ...

人民财讯12月18日电，12月18日，2026年元旦当日火车票开售。美团旅行发布的数据显示，元旦期间出 行的预约单量比去年同期增长近5倍。元旦期间最热门的火车线路多集中于"4小时高铁圈"内。飞机出行 方面，广州为全国元旦跨年预订最热门目的地。其中，"95后"是元旦出游的绝对主力人群。 ...

从客源地看，预订国内机票的外国游客主要来自亚洲国家与大洋洲国家，韩国、新加坡、澳大利 亚、越南、泰国位列入境游客护照来源国前五。来自欧洲、非洲、北美洲的游客显著增长，其中西班牙 游客预订国内机票量激增8倍，意大利增长超4倍，南非、加拿大等国增幅也均超过两倍。 与此同时，越来越多的辽宁游客选择用出境游的方式过春节。春节9天长假，不少游客选择"分段出 行"，形成节前与节中两波出境高峰。不少辽宁游客外出选择腊月二十九出发、正月初四返回的"晚去早 回"方式，享受性价比更高的旅程。在热门出境目的地中，泰国、韩国、马来西亚因签证便利、性价比 高而广受青睐；也有不少人选择向北，前往挪威追寻极光，或向南，飞赴新西兰感受南半球的夏天，带 动两地酒店预订量分别增长1.5倍和2倍。 据"去哪儿旅行"平台最新的统计数据，2026年春节期间，使用非中国护照预订国内机票的数量同比 大幅攀升七成，而大连在入境游热度上升最快的城市榜单中，以2.4倍的增长幅度高居全国第三。美丽 滨海城市大连，吸引着越来越多国际面孔前来感受中国年味。 ...