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告别空泛团圆叙事,双汇用“敦煌翼马”给出情感营销新解法
Qi Lu Wan Bao· 2026-02-06 04:42
Core Insights - The article emphasizes how Shuanghui's new Spring microfilm "Happiness Comes Home" effectively connects with consumers by moving beyond generic themes of reunion to present a unique story and cultural symbol, the Winged Horse, to support the theme of happiness [1][3] Group 1: Marketing Strategy - Shuanghui captures the core consumer demand during the Spring Festival, where people wish to convey blessings through thoughtful gifts, aligning the theme "Happiness Comes Home" with the auspicious sentiments of the holiday [1] - The microfilm integrates emotional value with product promotion, highlighting family reunion scenes and reinforcing Shuanghui's commitment to blending food, affection, and culture [1][3] Group 2: Storytelling and Cultural Elements - The narrative features a retired Dunhuang artifact restorer and his AI architect daughter engaging in a playful competition over a "horse drawing assignment," showcasing a clash between traditional culture and modern technology [2] - The use of the Winged Horse from Dunhuang murals symbolizes freedom and creativity, merging ancient cultural imagery with contemporary AI technology, thus revitalizing tradition and expressing Shuanghui's philosophy of cultural transmission through food [2] Group 3: Emotional Connection - Shuanghui products serve as a warm "emotional bond" in the story, with items like Shuanghui's "Wang Zhong Wang" ham sausage acting as a "power booster" between generations, while other products become mediators for resolving family conflicts [2] - The visual effects in the microfilm enhance the festive atmosphere, making the concept of happiness tangible through shared meals and family gatherings, illustrating that happiness is a blend of tradition and innovation on the reunion table [2]
一边求职一边购物,一“集”解锁N种美好
Nan Jing Ri Bao· 2026-02-06 03:01
一边是精准对接的洽谈会,一边是热闹纷呈的展示区,供需两端在市集现场实现高效联动。2月4 日上午,"宁工品推"消费品企业·工会供需对接活动暨职工服务暖心市集举行,搭建了一站式平台,既推 动本地消费品工业企业拓市场、增订单、促生产,也为广大职工带来集求职、咨询、文化、购物于一体 的多元化体验。 当天上午,由南京市工业和信息化局、南京市总工会联合主办,南京新工数字科技有限责任公司承 办的"宁工品推"供需对接会在南京市工人文化宫举行,来自30家"宁工品推"消费品生产企业与30家企业 工会的代表齐聚一堂,共话合作。 对接会上,"宁工品推官"系统介绍了"宁工品推"品牌在推动本地消费品工业企业拓市场、增订单、 促生产方面的系列举措与显著成效,并重点推介了赋能企业线上销售的"宁工品推"直播间。南京都市食 品产业园现场推介,通过视频生动展现了其建设成果与发展潜力。 现场气氛热烈,务实高效。交流环节中,各基层工会代表逐一亮出2026年职工福利采购需求清 单,为企业提供了明确的市场导向,而消费品企业代表也积极展示各自的产品优势。"这样的'零距离'对 接太高效了,直接打通了产品进企业的'最后一公里'。"南京南农食品有限公司代表笑着说 ...
【铜川】村里建起了致富车间
Shan Xi Ri Bao· 2026-02-06 00:26
Group 1 - The newly established Cai Mo factory in Huangbao Town, Tongchuan City, produces over 5,000 steamed buns daily, benefiting from upgraded production lines and automation [1][2] - The factory has diversified its product offerings, including whole grain buns and flavored variations, to meet consumer demand for healthier options [1] - The factory's success is attributed to the support of the village collective economy, which has revitalized idle resources and expanded market reach [2] Group 2 - The factory has created job opportunities for local villagers, with workers earning over 3,000 yuan per month while balancing family responsibilities [3] - Plans for further recruitment aim to enhance local employment and sustain the growth of the village's economy [3] - The broader strategy in Tongchuan City focuses on revitalizing village assets and strengthening collective economies to support rural revitalization [4][5]
1200余个岗位架起就业共富连心桥
Xin Lang Cai Jing· 2026-02-05 23:24
Group 1 - The core idea of the news is the collaboration between regions to enhance employment opportunities and support economic development through a job recruitment event in Sichuan Province, organized by the Xiuzhou District Human Resources and Social Security Bureau [1][2][3] - The recruitment event took place from February 2 to 6, 2026, involving seven quality enterprises from Xiuzhou District, offering over 1,200 job positions in various sectors such as logistics, high-end manufacturing, food processing, smart home, and new materials [1] - The event aimed to deepen labor cooperation between eastern and western regions, optimize human resource supply, and respond to the national "Spring Breeze Action" initiative, showcasing a practical approach to regional collaboration [1][2] Group 2 - The recruitment atmosphere was lively, with companies providing detailed information about job responsibilities and salary, while job seekers engaged directly with recruiters to clarify skill requirements [1][2] - The event facilitated a connection between job seekers in Sichuan and quality labor from Xiuzhou, addressing local employment pressures and achieving a win-win situation for both regions [2] - Following the opening of Jiaxing Nanhu Airport, the demand for labor in Xiuzhou District is increasing, prompting ongoing employment collaboration and specialized recruitment activities to enhance labor resource matching [3]
秉勤实之心 蕴和雅之气
Xin Lang Cai Jing· 2026-02-05 23:23
(来源:嘉兴日报) 转自:嘉兴日报 王佳欢 文 马向超 刻 实,《说文解字》释为:"富也。从宀,从贯。"宀代表房屋,贯是成串的钱币。家有资财,屋宇充盈, 谓之实。其本义直指富足的物质基础。 在江南,实被赋予更丰富的内涵,是务实、高效、不舍寸功的精神,是精耕细作的农人身影,是诚实守 信的商贾之道,更是经世致用的文人风骨。 江南人的实,首先是土地里生长出来的。杭嘉湖平原,被誉为鱼米之乡,这片富饶是先民用千年汗水与 智慧浇灌而成的。这是一部将荒芜变为沃野,将有限空间提升产出的创业史。 早在三国时期,海昌屯田都尉陆逊,率部"筑土围田",劝督农桑,兴修水利。这是人与自然的角力,是 将沼泽湿地改造为良田。这为嘉兴的富庶打下坚实的物质基础,也为这片土地注入务实肯干、改造自然 的初始基因。 如果说屯田是从无到有、开疆拓土的宏大叙事,那么当土地格局初定,人口稠密之后,嘉兴的实便转向 精耕细作。 清代思想家、桐乡人张履祥在《补农书》中记载,明末清初浙江嘉湖地区形成"农—桑—鱼—畜"相结合 的模式,"桑、鱼、稻"互养互利,形成高效的循环系统,在有限的土地上实现农业、渔业、副业的多重 丰收。 实者不华 笃行致远 正是这种对土地潜力的 ...
消费金融降低门槛 引爆“广货”市场
Nan Fang Du Shi Bao· 2026-02-05 23:15
制图:朱林(即梦AI生成) 2月2日,商务部等9单位印发《2026"乐购新春"春节特别活动方案》,其中提出,鼓励金融机构与重点 商户合作,策划春节专属活动,推出消费红包、消费立减等优惠,扩大活动覆盖面。结合地方促消费活 动,推出支付满减、积分抵现等优惠措施,鼓励使用数字人民币智能合约消费红包。 政策暖风之下,市场迅速响应。金融机构与重点商户联动推出专属优惠,一场围绕春节消费的惠民盛宴 已经开启。在这股新春消费浪潮中,"广货"以深厚的历史积淀和鲜活的时代气息,成为市民采购和消费 的心头好。金融力量的加入,更为这份消费热情"上大分"。从信用卡分期免息到支付立减,再到数字人 民币红包等,这些"真香"福利,不仅降低消费门槛,更打通了从心动到行动的最后一环,让更多优质广 货借力春节消费热潮,走出岭南、行销天下。 "薅羊毛" 用信用卡优惠"锁定"心仪广货 "国补500元,生日券减200元,信用卡减150元,门店优惠100元,最终4249元拿下。"1月27日,海南的 李先生购买了一部华为Mate80。说到价格优惠,他精确地报出这串数字。 同样通过信用卡优惠"锁定"心仪广货的,还有浙江的小游。在购买大疆一款穿戴相机时,她叠加 ...
安徽含山举办“万名大招工”
Xin Lang Cai Jing· 2026-02-05 20:14
(来源:工人日报) 2月1日,安徽省含山县人社局举办的"年货大展销 万名大招工"活动在鑫乐广场举行。活动吸引50多家 本地重点企业参与招聘,涵盖机械制造、新能源、新材料、电子信息、食品加工等多个行业,提供生产 主管、技术工程师等300多个就业岗位,满足不同群体就业需求,吸引众多求职者前来咨询应聘。本报 通讯员 欧宗涛 摄 ...
非遗花馍俏迎马年
Xin Lang Cai Jing· 2026-02-05 20:14
Core Viewpoint - The traditional handicraft of flower steamed buns in Zibo, Shandong Province is experiencing a peak season in production and sales as the Lunar New Year approaches, driven by innovative product offerings and a combined online and offline sales strategy [1] Group 1: Industry Overview - The flower steamed bun industry in Zibo is leveraging traditional craftsmanship to enhance market appeal [1] - The upcoming Lunar New Year is a significant factor contributing to the increased demand for flower steamed buns [1] Group 2: Company Innovations - The workshop has introduced a series of innovative products themed around the zodiac, including designs like the lucky horse, lion awakening, and fortune drum [1] - The sales strategy incorporates both online and offline channels, which has proven effective in attracting customers [1]
南方黑芝麻集团股份有限公司关于持股5%以上股东及其一致行动人权益变动触及1%整数倍的提示性公告
登录新浪财经APP 搜索【信披】查看更多考评等级 触及1%整数倍的提示性公告 股东广西黑五类食品集团有限责任公司及其一致行动人保证向本公司提供的信息内容真实、准确、完 整,没有虚假记载、误导性陈述或重大遗漏。 本公司及董事会全体成员保证公告内容与信息披露义务人提供的信息一致。 南方黑芝麻集团股份有限公司(以下简称"公司")于2026年1月10日在巨潮资讯网 (www.cninfo.com.cn)披露了《关于股东部分股份被司法强制执行的提示性公告》(公告编号:2026- 001),南昌市新建区人民法院(以下简称"新建区法院")拟通过集中竞价或大宗交易方式处置公司股 东广西黑五类食品集团有限责任公司(以下简称"黑五类集团")所持有公司745万股(占公司总股本的 0.99%)的股份,执行期间为2026年1月15日至2026年4月15日。 一、权益变动基本情况 近日,公司通过中国证券登记结算有限责任公司深圳分公司查询,获悉黑五类集团持有公司的部分股票 在2026年2月2日至 2026 年2月4日期间被司法强制执行,具体为以集中竞价交易方式卖出2,700,048股 (占总股本的0.36%)公司股份。本次减持后,黑五类集 ...
金健米业:持续发力健康食品领域,休闲食品板块将会向低糖、低卡和营养等功能性产品转型
Cai Jing Wang· 2026-02-05 14:34
Core Viewpoint - The company is transitioning its snack food segment towards low-sugar, low-calorie, and functional products, aiming to create high-cost performance products that cater to various consumer segments [1] Group 1: Product Innovation - The company has launched the "Rice Fiber" series of unpeeled rice and over ten types of "medicinal food" longevity noodles [1] - New products include high oleic acid rapeseed oil and glycerol diester rapeseed oil, aligning with consumer health dietary needs [1] Group 2: Market Strategy - The company aims to upgrade its offerings from "kitchen essentials" to "healthcare products," focusing on health food development [1]