Core Insights - The article highlights the promotion of "Maoming Lychee" through advertisements in Guangzhou's subway system, coinciding with the lychee harvest season [3][4][22]. Group 1: Industry Overview - Maoming City, located in western Guangdong Province, is the world's largest premium lychee production base, with over 1.4 million acres dedicated to lychee cultivation [9][10]. - The region accounts for approximately 50% of Guangdong's lychee production, 25% of China's, and 20% of the world's total lychee output [11]. - Maoming boasts over 80 varieties of lychee, including popular types such as Guiwei and Feizixiao, and has been recognized for its high-quality products [12]. Group 2: Economic Impact - The lychee industry in Maoming generates a total output value exceeding 12 billion yuan, significantly outpacing other regions [13]. - The industry has established a comprehensive development model encompassing production, processing, technology, branding, and marketing [19]. - There are over 500 lychee processing enterprises in the region, with annual processing exceeding 50,000 tons and more than 30 deep-processing products available [20]. Group 3: Marketing and Promotion - The subway advertising campaign for "Maoming Lychee" runs from May 15 to June 11, aligning with the peak harvest period [4][22]. - The campaign is part of a broader initiative to enhance the market system for lychee and promote the fruit both locally and nationally [23]. - Upcoming events include the "2025 Maoming Lychee Carnival," which aims to celebrate the lychee harvest and promote sales through various marketing strategies [24][27].

Core Viewpoint - The promotion of "Xianpin Lychee" from Suixi County aims to penetrate the Guangdong-Hong Kong-Macao Greater Bay Area market, showcasing the fruit's unique qualities and boosting local economic development through innovative marketing strategies [3][5][49]. Group 1: Product and Market Development - The "Xianpin Lychee" is characterized by its early maturity, sweetness, and health benefits, being rich in selenium, which appeals to health-conscious consumers [9][11]. - Suixi County has a lychee planting area of 100,000 acres, with an expected production of over 35,000 tons by 2025, positioning it as a leading supplier in the lychee market [15][14]. - The county's lychee is marketed as being available 15 days earlier than other regions, allowing it to capture market opportunities effectively [14]. Group 2: Marketing and Sales Strategies - The county has implemented a comprehensive marketing strategy, including online promotions through platforms like Xiaohongshu, which has significantly increased brand awareness and consumer engagement [22][30]. - As of now, the pre-sale volume of "Xianpin Lychee" has exceeded 4,500 tons, accounting for nearly 30% of the total expected production, with pre-sale revenue approaching 100 million yuan [35]. - The price for lychee at the farm gate has increased by 20% year-on-year, indicating strong demand and market interest [36]. Group 3: Cultural and Community Engagement - The event included cultural elements, such as the auction of ancient lychee trees, with proceeds directed towards public welfare, highlighting the community's commitment to social responsibility [43]. - The integration of cultural tourism with lychee farming is being promoted, creating a unique experience for visitors and enhancing the local tourism sector [44]. - The support from Yuexiu District has been crucial in facilitating marketing efforts and connecting local farmers with broader markets [48][50].

受气候影响，今年枇杷产量同比下降，较往年减少约30%。供不应求之下，其收购价同比上涨20%。 在刚刚过去的周末，尽管已经做了交通疏导和管制方案，苏州东山镇仍然不可避免地进入了拥堵高峰期——作为白沙枇杷的发源地，这座延伸至太湖中的半 岛迎来了枇杷的丰收季，也吸引了大量客流前来尝鲜。 0 reader AND BE CHAN 12/2 Post 20 (4) y 6 30 "车车车！'枇杷大军'来啦！"根据苏州发布官方公号5月18日发出的提醒，据往年数据推算，枇杷季高峰期间东山镇日均游客在车流量3万余、人流量8.5万左 右，金庭镇日均车流量达3.5万、人流量达10万。 5月17日，东山镇旅游开发公司总经理王艺群告诉第一财经，这个周末进入东山的车辆预计近5万辆，最高峰时一天可能会涌入6万～7万辆车。比往年还要多 的客流背后，是今年东山镇加大了文旅融合转型的力度，首次举办太湖东山枇杷文化旅游季，用"传统民俗+亲子互动+夜间经济"组合以及"民宿+农家乐+采 摘"联动套餐等多元化方式，延长游客消费链条，将客流引进来的同时，也让他们住下来深度体验。 枇杷减产三分之一，文旅融合转型恰逢其时 对东山镇而言，加码文旅融合转型是恰 ...

研究所 2025年5月18日 4 后市展望 目 录 CONTENTS 研究所 2 供给端情况 3 需求端情况 时令水果冲击，盘面延续回落 ——国信期货苹果周报 1 本周行情回顾 研究所 第 P 一 a 部 r 分 t1 本周行情回顾 一、行情回顾 研究所 本周苹果期货主力合约AP2510延续回落，略有反弹。 免责声明：本报告以投资者教育为目的，不构成任何投资建议。 数据来源：文华财经 国信期货 4 研究所 第 P 二 a 部 r 分 t2 供给端情况 供给端：库存量低于去年同期水平 研究所 根据卓创资讯公布的最新一期库存数据，截至2025年5月15日，全国冷库苹果剩余总量165.82万吨，处于近五年历史的最低位置 ，其中山东产区冷库剩余量95.16万吨，陕西产区冷库库存量44.72万吨。陕西产区存储商惜售情绪较为普遍，要价偏高；山东产 区存储商出货意愿增强。 免责声明：本报告以投资者教育为目的，不构成任何投资建议。 数据来源：卓创资讯 国信期货 6 研究所 第 P 三 a 部 r 分 t3 需求端情况 需求端：出货速度放缓 研究所 据卓创资讯统计，截至2025年5月15日，全国冷库库存比例约为12.55%，环 ...

Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]

度，拓展销售渠 道助力果农增 赋能产业高质量 发展！汕头潮阳 举办"杨梅季"系 列活动_南方+_ 南方plus 5月17日，"潮阳 乌酥 梅香岭 南"2025年潮阳 区杨梅季农林文 旅商融合发展系 列活动启动仪式 在汕头市潮阳区 金灶镇文化公园 举行。活动旨在 深化潮阳杨梅品 牌建设，提升市 场知名度、美誉 收，助力杨梅产 业高质量发展。 启动仪式在精彩 的热场表演中拉 开帷幕。花篮妹 妹环场向观众展 示杨梅主题手 牌，女子英歌队 和川剧变脸同台 表演，将活动氛 围迅速点燃。通 过播放杨梅主题 宣传片，生动展 现了潮阳乌酥杨 梅悠久的产业发 展历程。 开场表演。 现场，潮阳区杨 梅产业联盟正式 成立。联盟涵盖 了生产、农机装 备、包装、冷链 物流、销售、深 加工、网络平 台、人才、科 技、金融、农林 文旅等产业支撑 合作单位，形成 了从种苗端、种 植端到销售端、 深加工的全产业 链覆盖，将为杨 梅产业发展注入 强大动力。 成立潮阳区杨梅产业联盟。 为表彰一批具有 产业特色的自然 村，潮阳区农业 农村局为14 个"精品杨梅 村"颁发证 书。"精品杨梅 村"在总体规 模、技术投入、 品牌效益、联农 带农等方面表现 ...

Core Viewpoint - The Guangdong provincial government is actively promoting the sales of lychee during the peak season, focusing on addressing bottlenecks in the production, supply, and sales chain to enhance the quality and efficiency of the lychee industry [2][3][4]. Group 1: Industry Development - The provincial agricultural department is coordinating efforts to resolve key issues in the lychee sales process, aiming for high-quality development of the lychee industry [3][4]. - The government is implementing a three-year plan to achieve initial results in the "Hundred Counties, Thousand Towns, and Ten Thousand Villages High-Quality Development Project" [4]. Group 2: Production and Sales - The Dayrise Cooperative, a national-level farmer professional cooperative, has a lychee planting area of 15,000 acres, primarily growing the "Feizixiao" variety, with an annual sales volume of nearly 10,000 tons [14][15]. - The cooperative has pre-sold about 5,000 tons of "Feizixiao" lychee and expects to export over 2,000 tons to countries including the USA, Canada, Australia, and Russia [16][17]. - The company Mingjing Agricultural Development primarily exports lychee to markets in Hebei, Xinjiang, Zhejiang, Henan, and Hunan, with confidence in the pricing during the peak season [18]. Group 3: Logistics and Transportation - Cold chain logistics is crucial for lychee sales due to the fruit's short shelf life and transportation challenges [20][21]. - Logistics companies like SF Express and JD Logistics are setting up over 2,000 collection points and arranging dedicated flights for lychee air transport, as well as opening land transport lines to ensure timely delivery [24][25]. - The government emphasizes the need to strengthen cold storage facilities and reduce logistics costs to enhance the overall efficiency of lychee distribution [29][30]. Group 4: Marketing Strategies - The government is advocating for the development of a "Lychee Procurement Map" and a directory of buyers to strengthen the marketing system [36][37]. - Innovative marketing strategies, including collaborations with social media platforms and e-commerce sites, are being promoted to expand sales channels and enhance consumer engagement [38][39]. - The initiative includes creating diverse consumption scenarios and developing various lychee products to increase value and boost farmers' income [42][46].

Core Insights - The article discusses the transformation of the Maonan lychee industry in Maoming City, Guangdong Province, through cultural integration and digital innovation, leading to significant marketing success and rural revitalization [1][6][26] Group 1: Marketing Revolution - The Maonan lychee marketing revolution is reshaping the underlying logic of rural industries, moving from traditional agriculture to a cultural symbol [6][7] - As of now, the total number of customized lychee trees has reached 1,830, with 6,038 orders from individuals, groups, and leading enterprises [8][9] - E-commerce sales have achieved 12,300 orders, and nearly 363 external buyers have engaged in purchasing negotiations, resulting in agreements for approximately 3,930 tons [8][9] Group 2: Cultural Empowerment - The value of lychee products is enhanced through deep integration with regional culture, allowing for exponential growth in product value [10][11] - The "Thousand-Year Lychee" family IP has been introduced, transforming ancient lychee trees into cultural totems and modern marketing narratives [12][13][14] - The marketing strategy emphasizes the cultural heritage of the lychee, turning agricultural products into collectible cultural symbols [14] Group 3: Digital Infrastructure - Digital technology is fundamentally restructuring the production and sales chain, with mobile phones becoming new agricultural tools and live streaming serving as new sales platforms [15][16] - The integration of blockchain traceability technology with ancient lychee trees enhances consumer engagement, allowing them to become co-creators of value [17][18] - The "Luduan Ancient Lychee Garden" mini-program enables consumers to customize their purchases, facilitating a direct connection from the tree to the consumer [19][20] Group 4: Industry Integration - The integration of various industries is not merely additive but aims to achieve value multiplication through IP empowerment [21][22] - New cultural tourism routes have been launched, allowing visitors to experience a full chain of consumption, including fruit picking and cultural activities [22][23] - The Maonan rural revitalization model showcases a strategic vision that transcends single-industry thinking, combining agriculture, culture, and eco-tourism [23][24] Group 5: Rural Revitalization - The essence of rural revitalization is to reinvigorate traditional resources within the modern economic system [26] - The marketing model of Maonan lychee serves as a valuable example for rural development, addressing traditional challenges in standardization, branding, and marketization through five key pathways [29][30] - The use of lychee as a medium to activate intangible cultural heritage resources breathes new life into ancient agricultural civilization [31]

Core Insights - The article highlights the transformation of Yangdun Village in Deqing County, Zhejiang Province, where traditional loquat cultivation has evolved into a modern agricultural success story, integrating cultural heritage with contemporary marketing strategies [1][3][4] Group 1: Historical Context - Yangdun Village has a loquat cultivation history dating back to the Tang and Song dynasties, benefiting from a favorable climate and fertile soil, producing high-quality loquats known for their size and juiciness [1] - Historical records indicate that loquats from Yangdun were considered tribute items during the Southern Song dynasty, showcasing their long-standing cultural significance [1] Group 2: Economic Transformation - The introduction of modern agricultural practices, including the establishment of the Jiazheng Loquat Cooperative, has significantly improved the economic outcomes for local farmers, with annual incomes rising from 20,000 yuan to over 70,000 yuan for a three-mu plot [3] - The annual production of loquats has reached 1,700 tons, generating over 60 million yuan in revenue, with products now being sold in major cities like Beijing and Shanghai, as well as internationally in Singapore [3] Group 3: Cultural and Technological Integration - The village has embraced cultural initiatives, such as the annual Loquat Cultural Festival, and developed creative products like "Loquat Fairy" IP and unique food items, enhancing the cultural appeal of loquats [3] - Technological advancements, including the introduction of new loquat varieties and the use of drones for direct delivery to local tourism spots, have further increased productivity and market reach [3]

Group 1 - The core event was the 2025 Hainan Lychee Ordering and Brand Marketing Activity, which resulted in over 80 million yuan in total orders for lychees [1] - Hainan is a major production area for lychees in China, and the event showcased the core varieties, planting standards, quality control, and supply chain systems of Hainan lychees [1] - The event emphasized "direct connection from origin," "brand empowerment," and "channel co-construction," creating an efficient platform for production and sales [1] Group 2 - Since the end of April, Hainan Lianyue International Trade Co., Ltd. has sold 700,000 jin of lychees, exporting to 18 countries including the Netherlands, Spain, Singapore, and Malaysia [2] - The company plans to expand its market share in overseas markets such as Australia, Indonesia, the United States, and Canada [2] - An international buyer expressed interest in ordering 120,000 jin of Hainan lychees and aims to establish a long-term stable partnership with local enterprises [2]