动画制作
Search documents
上美影成就了《浪浪山》,还是《浪浪山》成就了上美影?
虎嗅APP· 2025-08-11 13:51
Core Viewpoint - The success of "Wang Wang Mountain: Little Monsters" is attributed not only to the Shanghai Animation Film Studio but also to a cultural nostalgia and the emergence of new creative forces in the animation industry [4][5][20]. Group 1: Historical Context and Cultural Significance - The Shanghai Animation Film Studio (上美影) is seen as a cultural symbol, representing a golden era of Chinese animation that resonates with audiences despite the changing landscape of media consumption [4][5]. - The nostalgia for 上美影 reflects a broader cultural longing for authentic self-expression amidst the dominance of foreign cultural influences [5][6]. - The studio's past achievements, such as "The Monkey King," are contrasted with its current struggles to adapt to market demands, leading to a loss of creative vitality [8][10]. Group 2: Evolution of the Animation Industry - The animation industry in China has evolved into a more dynamic and industrialized landscape, with new players like 彩条屋 and 追光 emerging as significant forces [14][15]. - These new entities are characterized by their ability to produce commercially successful films that resonate with contemporary audiences, marking a departure from the traditional 上美影 model [14][15]. - The success of films like "The King's Return" and "Nezha" has reshaped the market, demonstrating the potential for animated features to achieve significant box office success [14][23]. Group 3: The Role of New Creatives - Independent studios and creators, referred to as "little monsters," are driving innovation and creativity in the animation sector, often producing content that resonates with younger audiences [19][20]. - The collaboration between 上美影 and these independent studios in projects like "Wang Wang Mountain" showcases a new model of creative partnership that leverages both traditional and modern storytelling techniques [18][19]. - The success of "Wang Wang Mountain" serves as a catalyst for revitalizing interest in 2D animation, highlighting the importance of aesthetic appeal and cultural relevance in contemporary storytelling [24][26]. Group 4: Future Prospects and Challenges - The animation industry faces challenges in scaling 2D animation production due to a lack of talent and resources, necessitating a long-term investment in education and infrastructure [25][26]. - Despite the potential for growth, the industry must navigate issues of power dynamics and cultural integrity to ensure a diverse and vibrant creative ecosystem [27][28]. - The success of "Wang Wang Mountain" indicates a promising direction for future projects, emphasizing the need for unique artistic expressions that resonate with both domestic and international audiences [26][27].
上美影成就了《浪浪山》,还是《浪浪山》成就了上美影?
Hu Xiu· 2025-08-11 07:46
Core Viewpoint - The success of "Wang Wang Mountain Little Monsters" is attributed to the Shanghai Animation Film Studio, which has a strong cultural resonance and nostalgia in contemporary society, especially among younger audiences who did not experience its golden era [1][2][3][4]. Group 1: Cultural Significance - The desire for the Shanghai Animation Film Studio reflects a cultural nostalgia that permeates society, representing a lost era of pure self-expression before the influx of foreign cultural influences [2][4]. - The "Guochao" phenomenon, which emphasizes domestic cultural pride, is a manifestation of this nostalgia, indicating a collective yearning for a return to traditional values and aesthetics [3]. Group 2: Industry Evolution - The animation industry in China has evolved significantly, moving away from the traditional model of the Shanghai Animation Film Studio to a more dynamic and competitive landscape filled with new players [18][20]. - New animation studios, such as Coloroom and Light Chaser, have emerged as powerful entities in this new ecosystem, leveraging modern filmmaking techniques and appealing narratives to capture audience interest [18][21]. Group 3: Market Dynamics - The success of "Wang Wang Mountain" is seen as a potential revival for 2D animation, which has been overshadowed by 3D animation in recent years, but its success is more of a result than a cause of a broader cultural and market shift [34][35]. - The production of 2D animation is labor-intensive and relies heavily on artistic talent, making it distinct from the more standardized and capital-intensive 3D animation process [36][37]. Group 4: Future Prospects - The future of 2D animation may see more projects like "Wang Wang Mountain" that focus on unique artistic styles and cultural narratives, which could lead to healthier commercial returns and audience engagement [38]. - The animation industry is encouraged to explore more artistic expressions rooted in Eastern aesthetics, which could lead to a more vibrant and diverse market landscape [38][39].
文化如何安置地方?日本“内容经济”的治理想象
Jing Ji Guan Cha Wang· 2025-07-29 08:20
Core Insights - The evolution of otaku culture from a niche interest to a mainstream entertainment form has significantly impacted Japan's content industry and local economies [1][18] - The "Cool Japan" strategy initiated by the Japanese government aims to promote cultural exports and has aligned with local revitalization efforts [1][6] - The phenomenon of "sacred site pilgrimage" has emerged as a popular method for integrating content industries with local tourism, creating new economic opportunities for marginalized areas [5][9] Group 1: Cultural and Economic Context - Japan's urbanization has led to a concentration of population and economic activity in major cities, leaving rural areas economically stagnant [3][4] - The content industry has become a vital part of Japan's cultural identity and economic strategy, particularly in the context of local revitalization [1][12] - The rise of "sacred site pilgrimage" reflects a shift in tourism strategies, leveraging popular media to attract visitors to lesser-known regions [5][6] Group 2: Case Studies and Success Stories - The collaboration between the anime "Girls und Panzer" and the town of Ōarai serves as a successful example of how local economies can benefit from content-driven tourism [8][15] - The increase in visitor numbers and economic benefits in Ōarai demonstrates the potential of content industries to revitalize struggling local economies [8][14] - Other regions have attempted similar strategies, but not all have achieved the same level of success, highlighting the importance of quality content and community engagement [15][16] Group 3: Challenges and Sustainability - The sustainability of content-driven local revitalization efforts is questioned, as the popularity of specific media can be fleeting [11][12] - The need for a long-term vision that integrates cultural production with local identity is emphasized to avoid the pitfalls of short-term commercial exploitation [12][18] - The balance between cultural significance and economic viability remains a critical challenge for local governments and content creators [10][12]
这个夏天,《罗小黑战记2》治愈了许多成年人
Hu Xiu· 2025-07-26 01:57
Core Viewpoint - The article discusses the success and cultural significance of the animated film "The King's Avatar 2," highlighting its high ratings and audience reception, while also reflecting on the growth of the IP and its impact on viewers' lives [6][7][47]. Group 1: Film Overview - "The King's Avatar 2" was released after a six-year hiatus, following the success of the original series and the first film, which grossed 300 million yuan [6][4]. - The film has received an impressive rating of 8.6 on Douban, making it the highest-rated domestic film of 2025 so far [7][6]. - The film's narrative continues to explore the adventures of the main character, Xiao Hei, in a world where humans and spirits coexist [10][20]. Group 2: Audience Engagement - The film has successfully attracted a diverse audience, with many viewers expressing that watching it was one of their happiest moments of the year [7][6]. - The production team aimed to create a film that is accessible to both children and adults, ensuring that the humor and storyline resonate with all age groups [12][15]. - The film's characters and storylines reflect modern Chinese culture, making it relatable to local audiences [24][27]. Group 3: Production Insights - The production team has expanded significantly, growing from a small group to over 80 members for the second film, indicating a commitment to quality and detail [44][51]. - The animation process involved over 200,000 hand-drawn frames, showcasing the dedication and effort put into creating fluid and engaging visuals [38][40]. - The film's budget has increased compared to the first installment, allowing for enhanced production quality and storytelling depth [43][49]. Group 4: Market Position and Future Plans - The film's success is seen as a positive sign for the domestic animation industry, which has faced challenges in recent years [47][49]. - The production team is focused on maintaining the IP's relevance and quality, with plans for future projects already in development [49][50]. - Merchandise related to the film has seen strong sales, indicating a robust fanbase willing to support the franchise beyond just box office revenue [51][52].
700人+杭州厂商挂牌新三板,每年从腾讯赚取上亿元收入
3 6 Ke· 2025-07-23 23:29
Core Viewpoint - The company, Xuanji Technology, has received approval for its listing application on the National Equities Exchange and Quotations, marking a significant step in its capital market strategy after years of preparation [1] Group 1: Business Overview - Xuanji Technology has been deeply involved in the animation industry for nearly 20 years, focusing on both animation outsourcing and original animation creation [1][2] - The company’s revenue is projected to be between 260 million to 320 million yuan from 2022 to 2024, with net profit ranging from 37 million to 80 million yuan [2] - The main business segments include digital content creation and licensing, digital content production services, and merchandise sales [2] Group 2: Original IP and Licensing - The company has invested significantly in acquiring original IPs, including a permanent license for the novel "Qin Shi Ming Yue" at a cost of 30.5 million yuan [4] - Xuanji Technology has a diverse portfolio of IPs, including "Qin Shi Ming Yue," "Wu Geng Ji," and others, which are crucial for generating animation and game adaptation licensing revenue [4][5] - The company’s IP licensing revenue has been stable, contributing around 10% to total revenue during the reporting period [7] Group 3: Revenue Breakdown - In 2024, the digital content production service accounted for 88.05% of total revenue, while digital content creation and licensing contributed 9.15% [6] - The company generated over 200 million yuan from major projects like "Douluo Dalu" and "Tian Bao Fu Yao Lu," highlighting the success of its production services [9][11] - Merchandise sales from its original IPs generated between 4 million to 9 million yuan, representing a smaller portion of total revenue [11] Group 4: Client Relationships - The company has established long-term relationships with major clients, including Tencent, Youku, and Bilibili, which account for approximately 90% of total revenue [17] - Tencent is the largest client, contributing between 170 million to 210 million yuan annually, representing 56% to 77% of total revenue [17] - The company has also collaborated with various game developers for IP licensing, with notable clients including NetEase and Shanghai Junmeng [20][21] Group 5: Talent and Operational Structure - The company employs around 768 staff, with a significant portion being production personnel, reflecting the labor-intensive nature of the animation industry [13] - Direct labor costs account for over 70% of operational expenses, with average salaries for production staff exceeding industry averages [14][15] - The company has invested in office and accommodation facilities to attract and retain talent, which is critical for maintaining its competitive edge [13] Group 6: Financial Performance and Future Outlook - The company reported a revenue of 63.37 million yuan in early 2025, a 134% increase year-on-year, with a net profit of approximately 18.69 million yuan [25] - Xuanji Technology holds contracts worth 580 million yuan for ongoing projects, indicating a strong pipeline for future revenue [25] - The company remains optimistic about its future performance, supported by a solid order backlog and ongoing client relationships [25]
《聊斋:兰若寺》上映:延续中国动画对优秀传统文化的追寻探索
Huan Qiu Wang· 2025-07-13 11:11
Core Viewpoint - The animated film "Liao Zhai: Lan Ruo Si," produced by Light Chaser Animation, aims to explore and convey traditional Chinese culture through a creative adaptation of stories from Pu Songling's "Strange Stories from a Chinese Studio" [2][4][7] Group 1: Film Overview - "Liao Zhai: Lan Ruo Si" was released on July 12 and has a runtime of 152 minutes, featuring five selected stories from over 490 in the original work [2][4] - The film is structured into five thematic chapters that reflect various human emotions, culminating in a gentle reflection on human nature [2][5] Group 2: Artistic Approach - The film employs diverse artistic styles, with each chapter showcasing unique visual aesthetics, such as the felt style in "Lao Shan Dao Shi" and a whimsical world in "Lian Hua Gong Zhu" [4][5] - "Lian Hua Gong Zhu" transforms a mature story into a tale of innocent friendship, aiming to evoke nostalgia for adults while enchanting children [5][7] Group 3: Cultural Significance - Light Chaser Animation has been dedicated to promoting traditional Chinese culture through its works, including "White Snake: Origin" and "New Gods: Nezha Reborn," establishing a blend of traditional aesthetics and contemporary expression [7] - "Liao Zhai: Lan Ruo Si" is the second installment in the "New Culture" series, which focuses on historical figures and classic works to enhance public appreciation of Chinese history and literature [7]
新“职”所向|以AI为画笔的“造梦师”
Xin Hua She· 2025-07-10 08:10
Group 1 - The Ministry of Human Resources and Social Security announced the addition of 17 new occupations, including cross-border e-commerce operation managers and drone swarm flight planners, along with 42 new job roles such as generative AI animation producers, enhancing career pathways for youth and increasing their sense of belonging in their professions [2][4] - The emergence of new occupations reflects the ongoing development of the digital economy and technological innovation, leading to the creation of new industries and job roles that stimulate economic growth [2][4] - The animation industry in China has seen high-quality development, with outstanding domestic animation works being distributed and broadcast in over 100 countries and regions globally, indicating a diverse and vibrant presence on the world stage [5]
20年前,乔布斯最尴尬也最伟大的一次演讲
3 6 Ke· 2025-06-15 08:35
Core Points - Steve Jobs is recognized as a masterful speaker, known for his impactful presentations that have left a lasting impression on audiences [1][4] - His 2005 Stanford commencement speech, despite his initial nervousness, became one of his most celebrated addresses, resonating deeply with graduates and viewers alike [4][5] - The speech emphasized themes of connecting life experiences, love and loss, and the inevitability of death, which have inspired countless individuals [5][30] Group 1 - Jobs' confidence and stage presence were notable, often overshadowing the more human aspects of recent Apple presentations [1][2] - The 2005 speech was a departure from his usual self-assured demeanor, revealing his vulnerability and humility in front of a large audience [3][4] - The speech's popularity was amplified by the rise of the internet and platforms like YouTube, allowing it to reach a wider audience [4][6] Group 2 - Jobs shared three personal stories during the speech, focusing on the importance of following one's passion and the interconnectedness of life experiences [15][23] - He discussed his decision to drop out of college, which led him to pursue interests that ultimately influenced the design of Apple products [18][20] - The narrative of love and loss included his experience of being fired from Apple, which he later recognized as a pivotal moment that allowed him to rediscover his creativity [24][27] Group 3 - Jobs highlighted the significance of mortality in making life choices, encouraging graduates to live authentically and pursue their true passions [30][31] - His diagnosis of cancer served as a catalyst for reflection on life and death, reinforcing the message that life is finite and should be lived fully [32][33] - The closing message of "Stay hungry. Stay foolish." encapsulated his philosophy of lifelong learning and curiosity, urging graduates to embrace their journeys ahead [39]
经典动画《哪吒闹海》将登上首艘国产大邮轮
Bei Jing Shang Bao· 2025-06-05 07:03
Core Viewpoint - Aida Cruises is launching a summer theme season on its first domestically produced large cruise ship, Aida Magic City, featuring the classic animation "Nezha Conquers the Dragon King" in collaboration with Shanghai Animation Film Studio, aiming to create an immersive cultural experience at sea [1][3]. Group 1: Event Details - The summer theme season will run from June 28 to the end of August, offering an interactive experience centered around the classic animation "Nezha Conquers the Dragon King" [1]. - Aida Magic City will host a family stage play adapted from the classic animation, along with a maritime cultural cinema showcasing other classic works such as "Havoc in Heaven" and "Calabash Brothers" [3]. - Activities will include a Nezha-themed parade, interactive games, and themed breakfast experiences, allowing guests to stay in Nezha-themed cabins and participate in role-playing and themed photography [3]. Group 2: Strategic Collaboration - The collaboration aims to combine classic animation with cruise experiences, promoting Chinese cultural heritage through innovative expressions at sea [3]. - The partnership seeks to deepen the exploration of "IP + cultural tourism commercial integration," enhancing the synergy between content consumption and experiential consumption [3]. Group 3: Operational Overview - Aida Cruises currently operates two large cruise ships, Aida Magic City and Aida Mediterranean, serving over 680,000 domestic and international guests [4]. - The second domestically produced large cruise ship, Aida Flower City, is set to be delivered in 2026 and will launch international routes from Nansha, Guangzhou [4].
2025中国动画产业地图(剧集篇)
3 6 Ke· 2025-05-29 09:44
Core Insights - The article provides a comprehensive overview of over 100 animation companies in China, categorized by geographic location and animation type, focusing on the production of domestic non-children's animated series [1][2]. Group 1: Industry Overview - The Chinese animation industry has developed rich production capacity clusters, primarily in five core regions: Beijing-Tianjin-Hebei, Jiangsu-Zhejiang-Shanghai, Guangdong-Shenzhen, Sichuan-Chongqing, and Central provinces [5]. - Major cities like Beijing, Shanghai, Hangzhou, and Guangzhou lead in the number of animation companies, with significant production capabilities extending to surrounding areas and smaller cities [5]. - Each city exhibits unique creative styles influenced by local talent cultivation systems and entrepreneurial habits, leading to similarities in artistic expression among different companies [5]. Group 2: Company Statistics - The article lists 103 animation companies across more than 20 cities, detailing their main office locations, types of animation produced (2D, 3D, or hybrid), and representative works [1][2]. - Companies are categorized based on their production capabilities, focusing on those with complete and mature works, while excluding smaller outsourcing firms [6]. Group 3: Recruitment and Talent Flow - Recruitment practices vary, with some companies hiring for different animation styles (e.g., 3D hiring 2D positions) as they adapt and expand their business [5]. - Many animation companies have multiple office locations across the country, indicating a trend of talent mobility starting from regional industry clusters [5]. Group 4: Creative Styles and Production Quality - The article emphasizes that while promotional materials like posters can showcase artistic styles, the actual quality of animation should be assessed through completed works or industry consultations [5]. - The production quality and management styles of different companies may vary due to the ongoing industrialization of the animation sector, which is still maturing [5].