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2026年“跟着电影品美食”活动启动 首波福利来了
Yang Shi Xin Wen Ke Hu Duan· 2026-02-07 07:07
昨天(2月6日),由国家电影局、商务部共同主办的2026年"跟着电影品美食"活动的全国启动仪式在浙江省绍兴市举行。 启动仪式上,围绕《惊蛰无声》《飞驰人生3》《镖人:风起大漠》《熊猫计划之部落奇遇记》《熊出没·年年有熊》《星河入梦》等即将上映的春节档新 片,推介全国多地的特色餐饮和美食文化。中国建设银行、中国银联等有关企业发布一系列"电影+餐饮"消费联动惠民举措。国铁集团、中航集团发布在高 铁、航班上开展"跟着电影品美食"春节档特别推荐计划,多点位、融合推进电影与餐饮消费联动、互惠互利,着力提振春节假期消费,为全年电影和餐饮市 场蓬勃发展注入新动能。 跟着电影游浙江品美食 今年春节期间,各地将结合自身特色,围绕"跟着电影品美食"活动推出多种形式的活动。在山东,黄河大集已经成了当地文化和旅游的重要目的地。 今年,山东临沂的"光影沂蒙·奇幻琅琊"数字文化体验月暨"黄河大集"新春季活动,将公益电影带入市集,让赶大集的人们看电影、品美食、办年货,感受 不一样的新春民俗。 电影放映区成了今年黄河大集人气最旺的展区之一,银幕上动画片的欢声笑语与主旋律影片的感人情怀交替上演。带领十余名孩子来此参观的幼儿园老师王 宁,就选择 ...
多点位推进“观影+旅游+餐饮”消费联动 为电影与餐饮市场注入新动能
Yang Shi Wang· 2026-02-07 03:28
启动仪式上,围绕《惊蛰无声》《飞驰人生3》《镖人:风起大漠》《熊猫计划之部落奇遇记》《熊出没·年年有熊》《星河入梦》等即将上映 的春节档新片,推介全国多地的特色餐饮和美食文化。 中国建设银行、中国银联等有关企业发布一系列"电影+餐饮"消费联动惠民举措。国铁集团、中航集团发布在高铁、航班上开展"跟着电影品美 食"春节档特别推荐计划。多点位、融合推进电影与餐饮消费联动、互惠互利,着力提振春节假期消费,为全年电影和餐饮市场蓬勃发展注入 新动能。 央视网消息:2月6日,由国家电影局、商务部共同主办的2026年"跟着电影品美食"活动的全国启动仪式在浙江省绍兴市举行。 浙江省启动2026年全省"跟着电影品美食"活动。在春节期间,组织500多家商户联合推出为期1个月的"跟着电影游浙江品美食"票根优惠活动, 促进"观影+旅游+餐饮"多重消费联动。 绍兴市聚焦"光影寻味·烟火古城"主题,开展为期18天的"祝福·绍兴古城过大年"文商旅促消费活动,发放1000万元电影消费券,打造美食市 集、宋韵瓦市等特色集市。 浙江省委宣传部电影处副处长汤燕君表示,浙江将创设更多的"电影+"的消费场景,也欢迎更多的影迷,更多的消费者能够来到浙江, ...
粤剧——让《大话西游》里的“唐僧”罗家英一生倾注心血、念念不忘
Xin Lang Cai Jing· 2026-02-06 14:48
Core Viewpoint - The article highlights the enduring passion and contributions of 79-year-old actor Lo Ka-ying to Cantonese opera, despite the challenges faced by the industry and his personal health struggles [4][10]. Group 1: Career and Contributions - Lo Ka-ying began his Cantonese opera career at the age of six, undergoing rigorous training and eventually taking on various roles in his father's theater troupe [4]. - He has been involved in the creation and adaptation of new works, such as the Cantonese opera "Cyrano de Bergerac," which he adapted over ten years, showcasing his commitment to the art form [6][12]. - Lo Ka-ying's notable film milestones include winning awards for "Women Forty" and gaining popularity for his roles in "A Chinese Odyssey" and "The Chinese Odyssey 2002" [8][10]. Group 2: Health and Personal Insights - Lo Ka-ying has faced multiple health challenges, including liver cancer and prostate cancer, which have shaped his perspective on life [10][12]. - He describes his health status as "three parts bad, seven parts good," reflecting a positive outlook despite his medical history [10]. - His experience has led him to focus on teaching younger generations, emphasizing the importance of dedication to the craft without financial motivation [12].
中国电影:二级市场股价波动受诸多因素影响
Zheng Quan Ri Bao· 2026-02-06 13:38
(文章来源:证券日报) 证券日报网讯 2月6日,中国电影在互动平台回答投资者提问时表示,未有应披露而未披露事项。二级 市场股价波动受诸多因素影响,建议关注上市公司的长期投资价值。 ...
史上最长春节档!灯塔专业版前瞻:市场或从“一超多强”回归“多强争霸”
Xin Lang Cai Jing· 2026-02-06 11:37
新浪科技讯 2月6日晚间消息,灯塔专业版发布《2026年春节档前瞻》。截至目前,已有8部影片定档 2026年春节档。从 "想看"数据来看,《惊蛰无声》《飞驰人生3》《镖人:风起大漠》构成头部主力阵 营,《熊出没·年年有熊》《星河入梦》及《熊猫计划之部落奇遇记》则各守类型基本盘。灯塔专业版 前瞻分析认为,2026年春节档电影市场或从2025年春节档的"一超多强"回归"多强争霸" 格局。 新浪科技讯 2月6日晚间消息,灯塔专业版发布《2026年春节档前瞻》。截至目前,已有8部影片定档 2026年春节档。从 "想看"数据来看,《惊蛰无声》《飞驰人生3》《镖人:风起大漠》构成头部主力阵 营,《熊出没·年年有熊》《星河入梦》及《熊猫计划之部落奇遇记》则各守类型基本盘。灯塔专业版 前瞻分析认为,2026年春节档电影市场或从2025年春节档的"一超多强"回归"多强争霸" 格局。 2026年,春节假期长达9天,"史上最长春节档"为电影票房冲高提供了更充裕的时间窗口。"春节档是市 场瞬时爆发力与观众消费热情最极致的体现", 灯塔专业版分析师陈晋介绍,"中国影史单日票房TOP5 中,有4次出现在大年初一。" 灯塔专业版前瞻数据显 ...
“2025微博之夜”完美收官 重视IP长久价值与持续运营传递正能量
Zheng Quan Ri Bao Wang· 2026-02-06 07:28
Core Insights - The "Weibo Night" event, co-hosted by Weibo and BRTV, has evolved into a significant cultural platform that transcends mere celebrity recognition, focusing on social consensus and positive values [1][2][3] Group 1: Event Overview - "Weibo Night" has become a classic IP over two decades, showcasing its strong brand empowerment capabilities and serving as a cultural carrier that records the spirit of the times [1][2] - The event features diverse marketing opportunities for brands, including red carpet shows, award presentations, and thematic performances, allowing for multi-industry engagement [1][2] Group 2: Recognition and Awards - Athletes such as Su Bingtian and Wang Shun were awarded "Weibo Annual Attention Athlete," highlighting the promotion of a fighting spirit that inspires national motivation [1] - The Chinese badminton team received the "Weibo Annual Attention Sports Team" award, showcasing teamwork and collaboration [1] Group 3: Technological Innovation - The event recognized Yu Shu Robotics and Tongyi Qwen3 as "Annual Technology Innovation Impact Events," emphasizing the importance of making advanced technology accessible to the public [2] - The showcase of AI advancements reflects China's innovation in the tech sector, fostering a collective enthusiasm for technological development [2] Group 4: Cultural Significance - The event included a tribute to the 120th anniversary of Chinese cinema, with Zhang Yimou awarded "Weibo International Influence Director," highlighting the intersection of tradition and innovation in Chinese film [2] - "Weibo Night" has transformed from a simple awards ceremony into an immersive experience that connects with societal values and memories [2][3] Group 5: Community Engagement - The event promotes a participatory ecosystem by integrating online and offline interactions, allowing audiences to engage through live streaming, voting, and discussions [3] - The "Weibo Night" IP demonstrates strong capabilities in nurturing and empowering derivative IPs, showcasing the potential for cross-industry collaboration [3] Group 6: Future Directions - The event aims to continue innovating content formats and expanding its value boundaries, focusing on long-term IP value and sustainable management [3]
黑龙江冰雪电影季赋能冰雪经济
Xin Lang Cai Jing· 2026-02-05 23:24
(来源:中国旅游报) 转自:中国旅游报 本报讯(张磊)2026黑龙江冰雪电影季暨"跟着电影过大年"系列活动近日在哈尔滨冰雪大世界启动。本 次活动是黑龙江省冬季冰雪旅游"百日行动"的重要组成部分,旨在以光影艺术赋能冰雪经济,创新消费 场景,推动文旅深度融合。 活动紧密结合黑龙江冰雪资源优势与新春文化需求,设计了"冰雪大世界暖心观影"服务、"冰城游客观 影特惠季"活动、"新春电影走基层"公益放映等多个特色板块,为大众串起一条"光影文旅"体验链。哈 尔滨市多家影院将面向外地游客推出"1元特惠观影"活动,外地游客可通过"龙影通"微信小程序线上预 约观影。影院还将设置龙江特色年俗场景和文创展,打造"来哈尔滨过年必体验"的文旅IP。 活动启动现场,哈尔滨冰雪大世界变身为光影与冰雪交融的欢乐现场,"梦想大舞台"与"梦幻冰雪馆"室 内休息区同步开启公益观影活动。游客们在室外畅玩冰雪之余,围坐于室内荧幕前,一边休息一边观看 热门影片,欢声与光影交织,驱散了冬日的寒意。 本次活动由黑龙江省委宣传部、哈尔滨市委宣传部联合主办,哈尔滨市文化广电和旅游局承办,黑龙江 省电影发行放映协会提供支持。 ...
“群雄逐鹿”还要看内容品质
Xin Lang Cai Jing· 2026-02-05 22:20
(来源:天津日报) 转自:天津日报 随着春节临近,今年电影春节档已逐渐清晰。与去年《哪吒之魔童闹海》(以下简称《哪吒2》)的票 房爆棚相比,今年春节档呈现出显著不同的局面:6部新片题材各异,市场转向"群雄逐鹿"。这种转变 源于片方与影院双方空前谨慎的心态,也预示今年春节档将是一场多维竞争。 "均势博弈"带来考验 6部新片各具特色 今年春节档共有6部新片角逐,虽然数量与往年持平,但在质量分布上更为平均。《飞驰人生3》凭借系 列前作超50亿票房与"喜剧+赛车"的属性,被视为档期"最稳"的选择。《镖人:风起大漠》集结李连 杰、吴京等功夫明星,主打武侠情怀与全明星阵容,估计受众群体年龄偏长,票房取决于映后口碑。张 艺谋执导、群星云集的《惊蛰无声》则拥有最强的话题度。《熊出没·年年有熊》作为春节档"常驻嘉 宾"拥有稳定的受众群,合家欢属性与档期相符。《星河入梦》则以高概念奇幻风格瞄准年轻观众。成 龙、马丽主演的《熊猫计划2》作为最后定档的影片,主打合家欢。 与去年《哪吒2》未映先热、预售领先的情形不同,今年的6部影片在"想看"数据与前期热度上并未拉开 显著差距。 今年春节档出现两个值得关注的新变量。其一,"抢跑"策略是 ...
史上最长春节档来袭 机构看好2026年春节档票房水平
Ge Long Hui A P P· 2026-02-05 04:05
中信建投指出,基于目前的电影储备,看好2026年春节档票房水平。近两年春节档票房持续创新高,中 信建投认为主要原因有:第一,近年春节假期时间较往年更长,2024年和2025年的春节假期都是8天, 长于往年的7天;第二,头部电影更为集中,春节档在全年的重要性一再提升,推动出品公司更倾向将 全年最头部的电影定档在春节。 格隆汇2月5日|据21财经,作为全年票房权重最高的档期,2026年春节档迎来关键升级。今年春节假期 自2月15日启幕,档期长达9天,创下历史之最,为票房释放留足空间。今年春节档的影片供给方面堪 称"重磅云集"。根据灯塔专业版数据,截至2月4日,已有7部影片定档2026年春节档。其中6部集中于大 年初一(2月15日)上映,类型覆盖喜剧、动画、谍战等多元题材。 ...
中国电影正在告别“一张电影票”,解读中国电影的“经济账”
Bei Jing Ri Bao Ke Hu Duan· 2026-02-05 02:59
Core Insights - The Chinese film industry is projected to reach a total industry chain output value of 817.26 billion yuan by 2025, with a box office revenue of 51.83 billion yuan, indicating a box office multiplier effect of approximately 1:15.77 [3][6] - The film industry is evolving beyond just box office revenue, emphasizing the importance of the entire industry chain and its broader economic contributions [4][6] Industry Contribution - The total industry chain output value consists of three components: 226.62 billion yuan from core industries (production, distribution, and screening), 251.55 billion yuan from indirect industries (equipment procurement, advertising, logistics), and 339.10 billion yuan from spillover industries (dining, transportation, retail, tourism) [4][6] - The film industry significantly influences other sectors, showcasing its role in driving economic growth through various indirect and spillover effects [6][12] New Business Models - The shift towards "film+" models is creating new business opportunities, integrating film with tourism, dining, and other sectors, thus enhancing consumer experiences and driving economic activity [8][9] - Successful films are increasingly being developed with comprehensive strategies that include merchandise and themed experiences, as seen with the example of "浪浪山小妖怪" [7][11] Cultural and Economic Integration - The relationship between cultural creation and economic value is becoming more intertwined, with quality storytelling serving as the foundation for economic success in the film industry [11][15] - The film industry is leveraging advanced technologies and modern service industries to enhance production quality and operational efficiency, indicating a trend towards digitalization and integration [12][15] Quality and Audience Engagement - High-quality content is essential for sustaining the film industry's economic impact, as it drives audience engagement and subsequent revenue through various channels [14][15] - The film industry is encouraged to adopt a retail mindset, focusing on emotional connections and user experience to meet diverse audience needs [14][15]