Investment Rating - The report assigns an "Outperform" rating to multiple companies including Nike, JD Group, and Midea Group, while some companies like Lululemon are rated as "Neutral" [1]. Core Insights - The implementation of major infrastructure projects is driving the outperformance of traditional consumption stocks with low valuations and expectations, while new consumption concepts are under pressure [20]. - The report highlights a rotation in investment focus from high-valuation, high-expectation new consumption stocks to low-valuation, low-expectation traditional consumption stocks [5][12]. Weekly Performance Review - The weekly performance of various sectors shows that daily necessities, domestic cosmetics, and domestic sportswear outperformed MSCI China, while overseas sportswear, pets, and gold jewelry sectors experienced negative growth [4][10]. - The life necessities sector saw a weekly increase of 7.6%, with Baiya shares rising by 15.5% [5][12]. - Domestic cosmetics increased by 2.8%, driven by rising cases of mosquito-borne diseases in southern China, benefiting companies like Runben and Shanghai Jahwa [5][12]. - The luxury goods sector rose by 2.2%, with LVMH showing signs of recovery in its second-quarter performance [5][12]. Valuation Analysis - Most sectors are still valued below their average over the past five years, with the overseas sportswear sector expected PE at 33.9 times, which is 55% of its historical average [15]. - The domestic sportswear sector has a projected PE of 13.3 times, representing 77% of its historical average [15]. - The luxury goods sector is projected to have a PE of 25.2 times, which is 45% of its historical average [15]. Company-Specific Insights - Companies like Anta Sports and Li Ning have shown mixed performance, with Li Ning increasing by 2.5% while Anta faced challenges due to rumors of narrowing brand acquisition [11][12]. - The report notes that several new consumption companies will face unlock events, with significant percentages of their shares becoming tradable in the coming months [13][14].

Investment Rating - The report maintains a "Buy" rating for the agriculture, forestry, animal husbandry, and fishery sector [5] Core Views - The second quarter saw a slight recovery in production capacity, with an increase in average weight and stock levels [2][4] - The overall pig price trend is weak, influenced by increased supply and high temperatures affecting demand [1][38] - The report highlights potential investment opportunities in pig farming, feed, animal health, and planting sectors due to favorable market conditions [4] Summary by Sections 1. Pig Farming Sector - As of June, the number of breeding sows was 40.43 million, showing a quarter-on-quarter increase of 0.1% and a year-on-year increase of 0.1% [2][14] - In Q2 2025, the total pig slaughter volume was 171.43 million heads, a year-on-year increase of 1.2% but a quarter-on-quarter decrease of 12% [2][15] - The average price of live pigs in June dropped to 14.57 yuan/kg, a decrease of 2.3% month-on-month and 20.6% year-on-year [21][38] 2. Market Performance - The agriculture, forestry, animal husbandry, and fishery sector outperformed the market, with a weekly increase of 3.62% compared to the Shanghai Composite Index's 1.67% [28] - Key stocks in the sector showed significant gains, with Shennong Group rising by 15.42% and Juxing Agriculture increasing by 6.79% [32][33] 3. Price Trends - The average price of live pigs was 14.15 yuan/kg as of July 25, reflecting a week-on-week decline of 0.84% [1][38] - The price of white feather broiler chickens increased to 6.7 yuan/kg, up 4.69% week-on-week, while chick prices surged by 40.88% to 1.93 yuan/chick [49][37] 4. Investment Recommendations - The report recommends focusing on pig farming stocks such as Muyuan Foods, Wens Foodstuff Group, and Juxing Agriculture due to expected price recovery [4] - It also suggests monitoring feed and animal health companies like Haida Group and Ruipu Biological Products, as well as planting companies like Suqian Agricultural Development and Beidahuang Group [4]

Core Insights - The report highlights that emotional consumption is becoming a dominant trend among young consumers, with 88.2% of them experiencing stress and over 60% believing that consumption can alleviate this stress [1][10][24] - Young consumers are increasingly prioritizing emotional satisfaction over functional needs, with nearly 30% of their spending directed towards interests and hobbies [1][16][24] - The rise of "emotional goods" aligns with Maslow's hierarchy of needs, as higher-level needs such as belonging, esteem, and aesthetics drive this shift in consumption behavior [1][16][24] Emotional Consumption Trends - Five distinct emotional consumer groups have been identified: - "Mad Master" who express rebellion through abstract products [2][38] - "Reward Personality" who indulge themselves with items that have a sense of ritual [2][51] - "Crispy Energy Saver" who use quirky items to cope with fatigue [2][61] - "Mysticism Enthusiast" who seek psychological comfort through spiritual items [2][62] - "Novelty Seeker" who are attracted to bizarre products [2][64] Market Growth Potential - The emotional consumption market in China is projected to experience significant growth, with an expected market size of over 2 trillion yuan by 2025 [26][28] - Related industries such as trendy toys, pets, cultural tourism, and food are witnessing substantial annual growth rates, indicating a robust market environment [24][28] Consumer Behavior Insights - Young consumers are increasingly willing to pay a premium for emotional value, with 90% expressing a readiness to spend more for emotional satisfaction [23][30] - The trend of "quick emotional recharge" is evident, as young consumers favor easily accessible products that provide instant gratification, such as stress relief toys and quirky collectibles [1][31][34] Social Media Influence - Platforms like Douyin (TikTok) play a crucial role in shaping emotional consumption trends, with significant engagement on topics related to stress relief products, indicating a strong demand for quick emotional fixes [1][31][34]

Core Insights - The article discusses how certain industries are thriving despite a general perception of economic downturn, highlighting eight key sectors that present significant business opportunities in a low-desire society [3][4]. Group 1: Key Industries - **Second-hand Economy**: The second-hand luxury market in Japan, represented by companies like Daikokuya, has seen a surge in revenue. In China, platforms like Hongbulin and Panghu are experiencing similar growth [6][7][9]. - **Pet Economy**: With a decline in birth rates, spending on pets has increased. Companies like Inaba in Japan and Guobao in China are capitalizing on this trend, with pet food and healthcare products seeing significant sales growth [10][12][13]. - **Adult Care**: The adult diaper market in Japan has surpassed $10 billion, indicating a strong potential for similar products in China, particularly as the population ages [14][15][16]. - **Health Food and Beverages**: Changes in population structure and rising health awareness have led to the success of sugar-free products and functional beverages in both Japan and China [19][20]. - **Beauty Economy**: Despite economic constraints, demand for beauty products like collagen supplements and home beauty devices remains high, indicating a persistent consumer interest in personal care [22]. - **Outdoor Recreation**: The outdoor equipment market is thriving, with brands in both Japan and China seeing significant sales growth, as consumers seek leisure activities despite economic challenges [22]. - **Emotional Economy**: Products that provide emotional comfort, such as low-alcohol beverages and unique consumer goods, are gaining popularity, reflecting a shift in consumer spending habits [23][24]. - **Lazy Economy**: The demand for convenience products, such as frozen foods and smart home appliances, is increasing as younger generations prioritize time-saving solutions [27][28][29]. Group 2: Market Trends - **Consumer Behavior**: The article emphasizes that even in a low-desire economy, there are opportunities for growth in sectors that cater to changing consumer needs and preferences [31]. - **Investment Opportunities**: Companies that can identify and invest in these counter-cyclical sectors are likely to emerge as winners in the current economic climate [31].

Core Viewpoint - The pet economy in China is rapidly growing, with the urban pet consumption market expected to reach 300.2 billion yuan in 2024, a 7.5% increase from 2023, driven by changing consumer attitudes towards pets as family members rather than mere tools [9]. Industry Overview - The pet industry encompasses various sectors including breeding, trading, food, medical care, products, grooming, training, and burial services, with pet food and medical care being the two core pillars [10]. - In 2024, the national pet food market is projected to reach 158.51 billion yuan, accounting for 52.8% of the overall pet economy, while the pet medical market is expected to reach 84.06 billion yuan, making up 28% [10]. - The number of existing pet medical enterprises in China has reached 16,800, showing a consistent upward trend in registrations over the past decade [11]. Regional Insights - Henan Province ranks second in pet breeding scale nationally, with over 15 pet-related companies generating annual revenues exceeding 30 million yuan, and more than 200,000 people employed in the pet industry [9]. - The construction of pet industry parks is becoming a significant trend to promote industrial transformation and enhance regional economic quality, with 22 key pet industry parks disclosed across the country [14]. Development Trends - The concept of "pet-friendly" spaces is gaining traction, with over 100 pet-friendly malls established nationwide, and various cities introducing pet-friendly environments in restaurants, hotels, and commercial complexes [17]. - The introduction of pet transportation services by railways aims to address the travel challenges faced by pet owners, indicating a shift towards a more pet-friendly society [19]. Challenges and Opportunities - The rapid growth of the pet industry has revealed issues such as inconsistent industry standards and regulatory gaps in pet food production, which could affect product quality and pet health [20]. - The pet medical sector faces challenges in terms of regulatory compliance and the availability of qualified veterinary professionals to meet the increasing demand for pet healthcare services [20].

Group 1 - The core viewpoint is that the "self-indulgence economy" has transformed from a niche market into a trillion-yuan market, driven by rising income levels, changing consumption concepts, and the emergence of Generation Z as a key consumer group [1] Group 2 - The consumption market structure is being reshaped, shifting from "necessity" to "self-indulgence," with emotional consumption categories like pet products and high-end personal care gaining prominence. For instance, Pop Mart expects a revenue increase of no less than 200% year-on-year for the first half of the year, with profits expected to rise by no less than 350% [2] Group 3 - The "self-indulgence economy" is activating diverse demands, expanding consumption boundaries across different age groups. Young consumers are interested in subculture products, middle-aged consumers are focusing on fitness and wellness, and older consumers are pursuing experiences like travel and photography [2] Group 4 - Supply innovation is being driven by consumer demand, leading to industry upgrades and service optimizations. Companies are launching customized products and niche services, creating a virtuous cycle of consumption upgrading, industrial innovation, and job expansion [3] Group 5 - Challenges exist within the "self-indulgence economy," such as inflated prices and mismatched value propositions, alongside quality regulation gaps in niche categories. However, with improved market regulation and enhanced consumer awareness, the economy is expected to develop in a healthier and more sustainable direction [3]

Investment Rating - The report maintains an "Overweight" rating for the pet industry, indicating that the industry index is expected to outperform the market index by over 10% in the next six months [4]. Core Insights - The pet industry in China is projected to continue its rapid growth, with the urban pet consumption market expected to increase from 170.8 billion yuan in 2018 to 300.2 billion yuan by 2024, reflecting a CAGR of approximately 9.9% [3]. - The pet food market is anticipated to grow from 89.1 billion yuan to 158.5 billion yuan during the same period, with a CAGR of about 10.1% [3]. - The pet healthcare market, including vaccines and medications, is expected to see significant growth, with a projected increase from 8.54 billion yuan to 37.22 billion yuan, representing a CAGR of 27.8% [3]. - The report highlights that the pet ownership penetration rate in China is still relatively low compared to mature markets, indicating substantial room for growth [3]. Market Dynamics - The pet ownership demographic is shifting towards younger generations, with post-90s pet owners constituting 41.2% and post-00s pet owners rising to 25.6% [3]. - The report notes that the pet industry in China is characterized by a low concentration of market players, with the top three companies holding only 3.6% of the market share [3]. - The competitive landscape is fragmented, with numerous small and medium-sized enterprises alongside established brands like Guai Bao Pet and Zhong Chong Co [3]. Investment Recommendations - The report suggests focusing on key players in the pet industry, including Guai Bao Pet (301498), Zhong Chong Co (002891), Yi Yi Co (001206), Yuan Fei Pet (001222), Tian Yuan Pet (301335), and Pu Lai Ke (603566) [3].

Core Viewpoint - The AI Fund Minsheng Jianyin Dividend Return Mixed Fund (690009) reported a profit of 2.2766 million yuan for Q2 2025, with a net asset value growth rate of 4.33% during the period [3] Fund Performance - As of the end of Q2 2025, the fund's scale was 54.2078 million yuan [15] - The fund's weighted average profit per share for the period was 0.1049 yuan [3] - The fund's unit net value as of July 21 was 2.505 yuan [3] - The fund's one-year cumulative net value growth rate was 6.05%, ranking 732 out of 880 comparable funds [3] - The fund's three-month net value growth rate was 4.02%, ranking 757 out of 880 comparable funds [3] - The fund's six-month net value growth rate was 5.25%, ranking 598 out of 880 comparable funds [3] - The fund's three-year net value growth rate was -23.05%, ranking 672 out of 871 comparable funds [3] Investment Strategy - The fund manager, Deng Kaicheng, maintains a positive outlook on value style and dividends, focusing on stable investments while seeking flexible dividend opportunities [3] - The fund continues to allocate a significant portion to the financial sector and actively seeks companies with improved operations and higher dividend payouts [3] Risk Metrics - The fund's three-year Sharpe ratio was -0.3336, ranking 749 out of 875 comparable funds [8] - The maximum drawdown over the past three years was 33.6%, ranking 513 out of 873 comparable funds [10] - The maximum drawdown in a single quarter occurred in Q1 2021, reaching 18.96% [10] Portfolio Composition - The average stock position over the past three years was 74.32%, compared to the industry average of 80.43% [13] - The fund reached its highest stock position of 77.33% at the end of H1 2024, with a lowest position of 35.27% at the end of Q1 2019 [13] - As of Q2 2025, the fund's top ten holdings included companies such as Chao Hong Ji, Zhong Chong Co., Runben Co., and Meidi Group [17]

Investment Rating - The report maintains a "Recommended" rating for the agricultural, forestry, animal husbandry, and fishery industry [1][8][64] Core Viewpoints - The report highlights the long-term value reassessment opportunities in the pig industry, with expectations of price fluctuations in the range of 14-15 CNY/kg post-Chinese New Year 2025, indicating a potential downward trend in prices due to supply pressures [4][15] - The poultry sector is experiencing price declines, with a focus on marginal improvements in the cycle, while the animal health sector is expected to see performance recovery and investment opportunities in the pet medical industry [5][6][28] - The pet economy is thriving, with domestic brands rapidly emerging, and the report anticipates continued improvement in industry profitability [7][58] Summary by Sections 1. Pig Industry - The average price of pigs is currently around 14.6 CNY/kg, with a slight weekly decline [14] - The report recommends companies with low costs and strong financials, specifically highlighting Wens Foodstuffs, Muyuan Foods, and Juxing Agriculture [15][64] 2. Poultry Industry - The report notes a decline in poultry prices, with a focus on the cyclical improvements expected in the future [27] - Recommendations include Shennong Development and Lihua Stock [5][28] 3. Animal Health - The animal health sector is expected to see a recovery in performance, supported by the profitability of the pig farming industry [6][38] - Investment opportunities in the pet medical sector are highlighted, with a market size of approximately 840 billion CNY [7][38] 4. Planting Industry - The report indicates a decrease in wheat and corn prices, with recommendations for companies involved in genetically modified seeds [44][50] 5. Feed Industry - The total industrial feed production in the first half of 2025 reached 15,850 million tons, showing a year-on-year growth of 7.7% [48][50] - Recommendations include Haida Group and attention to He Feng Stock [50] 6. Pet Industry - The pet consumption market is projected to reach 300.2 billion CNY in 2024, with a growth rate of 7.5% [55][58] - Recommended companies in the pet food sector include Guai Bao Pet, Zhongchong Stock, and Petty Stock [58][64]

Group 1: Consumer Complaints in Guangdong - In the first half of 2025, Guangdong's consumer committees received 51,200 visits and consultations, handling 538,900 complaints, with 318,100 cases resolved through mediation, recovering economic losses of 222 million yuan [1] - Complaints related to education and training services increased significantly, with 18,614 cases reported, a year-on-year increase of 3,856 cases, representing a growth rate of 26.13% [1] - Major issues in education complaints included false advertising, unclear fees, and difficulties in obtaining refunds, particularly affecting elderly consumers [1] Group 2: Pet Industry Complaints - The "pet economy" is growing, with 953 complaints related to pets and pet products in the first half of the year, highlighting issues such as forced consumption, excessive medical treatments, and health fraud [2] - Bundled consumption has become a major complaint area, with consumers facing issues like mandatory packages for medical beauty services and hidden costs in pet sales [2] - Consumers are advised to understand pricing and demand health certificates for pets before making purchases [2] Group 3: Apparel and Footwear Complaints - Complaints regarding clothing and footwear reached 38,685, making it the top category of product complaints, accounting for 12.89% of total complaints [2] - The consumer committee emphasizes the need for consumers to be cautious when shopping, both online and offline, and to retain purchase evidence for potential disputes [2]