今年双12期间，李欣在京东为新家购置了一把椅子，收货后发现尺寸与家里的桌子配不上。当她点开"退换/售后"页面时，意外发现除了可以换同款的不 同颜色、型号外，还出现了"店铺爆款"和"平台热卖"商品，甚至有个单独的选项，可以直接选到购物车商品，她一眼就看到了此前加购的人体工学椅。每 件商品下方，具体价格和"预计单件到手价补（退）"的金额都清晰呈现。 近日，36氪与京东平台服务的多位项目负责人、商家进行了对话。我们发现，常为电商人说到的"供应链"一词，在京东内部的注解已经远不限于狭义上 的"选品采购"、"物流配送"等环节，而是深入到了零售从售前到售后的每个环节。他们甚至将其延伸为"服务供应链"的概念——京东不只运送货物，更是 希望为用户提供"确定性"的购物体验。 一场关乎"体验痛点"的歼灭战 | 换颜色型号 | 店铺爆款 | 平台热卖 | 我的购物车 | | --- | --- | --- | --- | | ■ 【中国 == 2店 | | | | | | 11 | | 重量工程 第1 | | | ¥22.95 预计单件到手价补¥3.05 | | | 第二天，旧椅子被取走，新椅子也同步发货。李欣说，"没想到现在换货 ...

服务的"超级供应链"， 是京东在长期主义中铸就的生态位。 今年双12期间，李欣在京东为新家购置了一把椅子，收货后发现尺寸与家里的桌子配不上。当她点开"退换/售后"页面时，意外发现除了可以换同款的不同 颜色、型号外，还出现了"店铺爆款"和"平台热卖"商品，甚至有个单独的选项，可以直接选到购物车商品，她一眼就看到了此前加购的人体工学椅。每件商 品下方，具体价格和"预计单件到手价补（退）"的金额都清晰呈现。 第二天，旧椅子被取走，新椅子也同步发货。李欣说，"没想到现在换货可以这么方便、人性化。" 李欣不知道的是，类似"差价换"这种惊喜体验的细节提升，京东在2025年实现了200多个。这并非一次偶然，而是一场持续数年、仍在深入的"静默战争"的 一部分。 近日，36氪与京东平台服务的多位项目负责人、商家进行了对话。我们发现，常为电商人说到的"供应链"一词， 在京东内部的注解已经远不限于狭义上 的"选品采购"、"物流配送"等环节，而是深入到了零售从售前到售后的每个环节。 他们甚至将其延伸为"服务供应链"的概念——京东不只运送货物，更是 希望为用户提供"确定性"的购物体验。 一场关乎"体验痛点"的歼灭战 "差价换"的发心， ...

Group 1: Business Overview - The company focuses on providing comprehensive foreign trade services through an integrated platform, Made-in-China.com, which connects Chinese suppliers with global buyers [1][2] - The platform's core competitiveness lies in its dual strategy of enhancing global buyer traffic and creating a comprehensive empowerment system for suppliers [2][3] Group 2: AI Applications in Foreign Trade - The company leverages AI technology to drive innovation in foreign trade, with key products like AI Mai Ke that enhance efficiency in various operational aspects [3][4] - AI Mai Ke supports sellers in product editing, customer service, social media marketing, and buyer background checks, filling gaps in transaction efficiency [3][4] Group 3: Cross-Border E-Commerce - The cross-border e-commerce business operates a dual model of "one-stop supply chain service + drop shipping platform," with InQbrands Inc. focusing on North America and Doba.com specializing in drop shipping [4][5] - InQbrands Inc. enhances supply chain services through supplier selection and quality control, while Doba.com expands brand influence via innovative marketing strategies [4][5] Group 4: Insurance Agency Business - The company conducts insurance agency operations through a subsidiary, utilizing an online-offline integrated service model to offer various insurance products [5][6] - Key advantages include technology-driven management, scenario-based marketing, and a focus on corporate insurance solutions [5][6] Group 5: Future Directions - The company aims to deepen its core foreign trade platform advantages and accelerate the integration of AI technology with foreign trade and cross-border operations [6][7] - The goal is to expand global market presence and enhance the competitive position of Chinese enterprises in international markets [6][7]

Core Insights - The report highlights a shift in the employment perspective of contemporary youth from seeking "long-term stable positions" to accepting "flexible and diverse employment" opportunities, with platforms like Xianyu serving as incubators for new professions and important grounds for youth employment and entrepreneurship [1] Group 1: Employment Trends - Nearly 19.62 million sellers have published skill services on Xianyu in the past year, with those born after 2000 accounting for 41% of this group [2] - High-educated, non-student youth are active in side jobs, with an average annual income of 4,317 yuan for active side job workers, indicating a significant economic supplementary effect [2] - Over 41% of side job workers earn more than 30% of their monthly income from these activities, with about 30% working 30 hours per week, resembling part-time or secondary jobs [4] Group 2: New Professions - The platform has seen the emergence of new professions in three main directions: personal growth, emotional companionship, and skill monetization, with all three categories experiencing over 100% year-on-year growth in order volume [6] - The report lists 96 new professions, including promising roles such as companion doctors, pet companions, and weight management coaches, which are expected to be included in the National Occupational Classification [6][9] - The demand for personalized learning paths and emotional support services is rapidly increasing, as evidenced by the growth of emotional companionship orders by 107.41% [6] Group 3: Platform Role and Recommendations - Xianyu serves as a unique platform for supporting youth side jobs, providing a natural laboratory for task-oriented, flexible, and online employment models [9] - The report suggests that universities should recognize verified side job hours as equivalent to innovation practice or professional internship credits, integrating online side jobs into educational and employment statistics [9][10] - Recommendations include developing short training courses based on platform data and industry standards, and incorporating online side job entrepreneurship into youth entrepreneurship support projects [10]

Core Insights - The Hong Kong Goodies Festival has successfully attracted significant consumer interest, with over 1 billion online exposures and 10 million live stream views during its second edition in August 2025, marking a substantial growth from its inaugural event [1][2][5] Group 1: Event Overview - The second edition of the Hong Kong Goodies Festival featured nearly 260 brands across various categories, including food and beverages, personal care, and digital products, leveraging major platforms like Taobao, JD.com, and Douyin for promotion [2][5] - The festival serves as a vital bridge for connecting resources between the Guangdong-Hong Kong-Macao Greater Bay Area, enhancing consumer integration and brand visibility for Hong Kong enterprises [1][5] Group 2: Market Opportunities - The festival capitalizes on the expanding mainland e-commerce market, which saw online retail sales surpass 15 trillion yuan in 2025, with social and live commerce accounting for over 40% of this figure [5] - Hong Kong brands are positioned to meet the rising consumer demands for quality, design, and safety, offering a competitive edge in various niches such as personal care, health supplements, and digital products [5] Group 3: Future Developments - The third edition of the Hong Kong Goodies Festival is scheduled for August 2026, focusing on enhancing the capabilities and long-term growth of Hong Kong businesses through a comprehensive support system [7][11] - The festival will introduce a "Discount Month" event, providing free access for merchants and integrating resources across major platforms to maximize brand exposure and consumer engagement [7][18] Group 4: Support and Training - A full-spectrum empowerment system will be established, offering free training, one-on-one consultations, and workshops to address common challenges faced by Hong Kong merchants in the mainland e-commerce landscape [11][18] - The initiative includes specialized training programs covering various aspects of e-commerce operations, from entry-level guidance to advanced strategies, ensuring merchants are well-equipped to navigate the market [11][18]

欧洲电商格局多元，由44个国家组成，语言文化分散，为亚马逊等老牌玩家和Temu、TikTok等新兴力量提供舞台。然而，合欧盟《数字服务法》和2026年 取消150欧元以下包裹免税，正重塑游戏规则，迫使卖家寻求高效工具。 易仓ERP作为专业跨境电商ERP，通过 多平台订单管理、多仓库存管理等功能，成 为 亚马逊、Temu、TikTok、SHEIN卖家应对变局的关键。 欧洲电商市场崛起：亚马逊、Temu、TikTok、SHEIN的竞争态势 欧洲电商市场在2025年迎来爆发式增长，动力源于 美国政策挤压和欧洲本地消费力。亚马逊作为国际巨头，通过2026年欧洲站费用调整巩固地位，同时引 导卖家拓展欧洲站点以分散风险。 中国平台攻势迅猛：Temu在欧洲推进"本对本"模式，目标80%订单本地发货；TikTok Shop新开德、法、意站点，月活用户超2亿；SHEIN则在巴黎开设永久 实体店，提升品牌形象。 2025年，欧洲电商市场成为全球跨境卖家的新焦点。在美国关税壁垒下，中国卖家加速转向欧洲。 截至2025年9月，中国对欧盟电商出口额已达205亿美 元，同比增长显著，而对美出口萎缩至131亿美元。这片消费沃土汇聚了 国际 ...

有京东员工12月25日在社交媒体透露，京东在前一天刚刚给全国各地员工送上10万盒新年惊喜巧克力后，今天又发布了 2025年终奖公告，京东全集团92%的员工拿满甚至拿到超额年终奖，年终奖总投入同比增幅超过70%，预计将创下行业 今年最大涨幅。 亲爱的同事们: 2025年、全体京东兄弟展现了"战斗战斗、只做第一"的拼 搏精神,在创新业务开拓、市场攻坚克难、服务体验升级、 技术创新等领域,齐心协力、奋勇争先。正是全体京东人的 并肩战斗,让我们打赢了每一场关键战役。今年各业务随目 标达成,薪酬升级持续进行中!在此岁末年初之际,公司年 终奖发放计划安排如下: 1、发放时间 · 今年升级为19薪的部门内,年度绩效A+的同事将获得 10倍月薪年终奖,即全年22薪;年度绩效A的同事将获 得9倍月薪年终奖,即全年21薪;年度绩效B+的同事将 获得7倍月薪年终奖,即全年19薪。 · 今年升级为20薪的部门内,年度绩效A+的同事将获得 12倍月薪年终奖,即全年24薪;年度绩效A的同事将获 得10倍月薪年终奖,即全年22薪;年度绩效B+的同事 将获得8倍月薪年终奖,即全年20薪。 · 采销同事们25年将达到平均25薪,上不封顶!26 ...

Core Viewpoint - The article highlights the illegal activities of individuals exploiting e-commerce platforms for personal gain, specifically through fraudulent refund schemes, which ultimately led to severe legal consequences for the perpetrators [1][4][8]. Group 1: Fraudulent Activities - The individuals, identified as Lai and Xie, engaged in a scheme on JD.com where they purchased items with gifts, only to refuse the main products upon delivery, thus obtaining refunds while keeping the gifts [1][2]. - From 2024, this group executed 5,620 fraudulent orders using 35 different accounts, primarily utilizing fake phone numbers for delivery [2]. Group 2: Legal Consequences - Lai and Xie were sentenced to over ten years in prison for their actions, with fines of 50,000 RMB each, and were ordered to repay approximately 1,029,296.7 RMB to JD.com [4][8]. - The court found their actions to be a significant violation of the law, constituting fraud due to the large scale of their operations, which involved over 45,722 items valued at approximately 1,499,061 RMB [4][6]. Group 3: E-commerce Platform Response - JD.com has implemented measures to improve its refund processes and monitor for unusual activities to prevent similar fraudulent behaviors in the future [3][8]. - The platform has actively participated in combating illegal activities related to "sheep shearing" schemes, reporting over a hundred cases to law enforcement in 2025 alone [3][5]. Group 4: Legal and Ethical Implications - Legal authorities emphasize that such fraudulent activities are not mere civil disputes but serious criminal offenses, warning consumers against exploiting loopholes in e-commerce systems [6][7]. - The case serves as a cautionary tale for those attempting to exploit e-commerce platforms, highlighting the severe penalties that can arise from such actions [8].

Core Viewpoint - The company is actively expanding its e-commerce business, leveraging its supply chain advantages and exploring overseas markets, particularly in Southeast Asia, while monitoring the impact of the Hainan Free Trade Port policies [1] Group 1: E-commerce Operations - The company's wholly-owned subsidiary, Hainan Jiulianjiu E-commerce Co., Ltd., and Hainan Jiuai Zhihua Technology Co., Ltd. operate under the brand "Jiulianjiu" and have established flagship stores on major e-commerce platforms such as JD.com, Pinduoduo, and Douyin [1] - The company has over 5 million followers and nearly 10 million members across its platforms [1] Group 2: International Expansion - The company is actively exploring overseas business development based on its years of e-commerce operational experience and supply chain advantages [1] - It has established a live streaming base in Jakarta, Indonesia, and is providing full-chain e-commerce services through platforms like TikTok, Lazada, Tokopedia, and Shopee [1] Group 3: Market Monitoring - The company will continue to pay close attention to the developments in Hainan Free Trade Port policies to seize market opportunities [1]

Core Insights - China's complete industrial system and supply chain network are becoming key assets for companies to build long-term competitiveness [3][30] - The International Monetary Fund (IMF) has adjusted its forecast for China's economic growth to 5% by 2025, reflecting the resilience of the Chinese economy despite multiple shocks [4][30] - Pinduoduo announced a strategic shift to heavily invest in the Chinese supply chain to achieve its goal of "recreating Pinduoduo" [4][31] Group 1: Economic Resilience and Supply Chain - The IMF's forecast adjustment is supported by international financial institutions like Goldman Sachs and Morgan Stanley, indicating a growing interest in China's vast consumer market and the resilience of "Made in China" in a complex global environment [4][30] - Pinduoduo's co-chairman revealed that Temu has achieved in three years what Pinduoduo took ten years to accomplish in domestic e-commerce, highlighting the rapid growth of both platforms [4][30] Group 2: Shifts in E-commerce Growth Logic - The Chinese internet industry is experiencing a profound change in growth logic, moving away from reliance on traffic to a focus on user value due to user growth plateauing and rising customer acquisition costs [7][34] - Data from QuestMobile indicates that the total number of internet users is expected to reach 1.269 billion by September 2025, with a growth rate of 2%, marking a shift from horizontal expansion to vertical value exploration [7][34] Group 3: Pinduoduo's Strategic Transformation - Pinduoduo aims to transition from being a "logistics provider" to deeply embedding and empowering the supply chain, marking a shift in its core growth engine from traffic leverage to industrial leverage [8][34] - The complete industrial system in China, characterized by specialized industrial clusters, provides a solid foundation for this transformation [8][35] Group 4: Empowering Chinese Manufacturing - Pinduoduo's strategy is based on a structural resonance between supply and demand, as many Chinese manufacturers face transformation pressures and need digital capabilities and new market channels [10][38] - The platform's commitment to the Chinese supply chain is a strategic alignment with the transformation of Chinese manufacturing, moving beyond mere resource allocation to a redefined growth path [11][38] Group 5: Paths to Empowerment - Pinduoduo's empowerment of Chinese manufacturing can be observed through three clear paths: data-driven manufacturing transformation, direct resource access for industrial empowerment, and long-term capability building [14][42] - The C2M (Customer-to-Manufacturer) model connects consumer data feedback to production decisions, significantly reducing the time from demand discovery to product launch [14][42] Group 6: Market Activation and Global Expansion - The transformation of the supply chain directly enhances the domestic consumption market, with Pinduoduo reporting a 47% year-on-year increase in agricultural product sales [20][50] - The rapid growth of Temu reflects an evolution in China's manufacturing export model, focusing on overall supply chain capabilities rather than just cost advantages [22][52] Group 7: Redefining Platform Value - The deep binding of platforms and supply chains is leading to a redefinition of platform value, shifting from mere transaction facilitation to co-building industrial ecosystems [24][54] - This transition requires platforms to possess global compliance governance capabilities, cross-cultural brand operation skills, and deep technical empowerment of the supply chain [24][54] Group 8: Industry Exploration and Future Implications - Pinduoduo's strategic practice represents a significant industry exploration, testing whether digital platforms can play a constructive role in the transformation and upgrading of the real economy [27][57] - The outcome of this exploration will provide valuable insights for Chinese enterprises in their competitive strategies during the new phase of globalization [27][57]