手机屏幕微光闪烁，"退货赚运费险"的教程在社交平台上悄然传播。"11元赔付，5.8元寄出，就能'赚'到差价。"一条简单算式背后，可能隐藏着一条非法产 业链。12月2日，北京商报记者发现，这类教程在社交平台再度出现。这类教程的核心逻辑是：消费者在退货时选择"自行寄回"方式，通过特定快递平台以 较低价格寄出退货包裹，从而获取差价。 然而，这种"小赚一笔"的诱惑背后，却暗藏着法律风险和行业危机。在业内人士看来，随着"羊毛党"手法不断翻新，运费险这一本为保障消费者权益而设的 保险产品，正被一些人异化为"生财之道"。从单笔获利几元到累计数十万元，这种"薅羊毛"行为已非简单的"小聪明"，而是可能触犯法律的违法行为。 运费险再现"差价诱惑" 根据相关教程，若用户想赚取运费险差价，必须选择"自行寄回"，而非平台默认的"上门取件"。判断公式为：运费险金额－预估运费成本＞0。"你赚取的差 价即等于'运费险赔付金额'减去'在第三方寄件平台实际支付的运费'。例如，赔付11元，运费仅5.8元，差价便是5.2元。"值得一提的是，指导"羊毛党"薅羊 毛的机构或相关主体，此时便开始推荐起第三方寄件平台，该类平台的运费价格相对于大众化的快递品 ...

Core Viewpoint - The "Black Friday" and "Cyber Monday" shopping events in the UK have seen a shift in consumer behavior, with shoppers becoming more pragmatic and cautious due to economic uncertainties and high living costs [3][12]. Consumer Behavior - UK consumers are exhibiting a more rational approach to spending during this year's shopping events, with many adopting a wait-and-see attitude [3]. - There has been a 7.2% decline in foot traffic to physical stores compared to the same period last year, indicating a lack of consumer confidence [5]. - Consumers are increasingly skeptical about the authenticity of discounts, with many popular items not being offered at their lowest prices during "Black Friday" [5][7]. Discount Perception - A significant portion of consumers believes that discounts are not genuine, as prices may have been artificially inflated prior to the sales [7]. - Many consumers are waiting for better deals, as they perceive that prices have increased overall [8]. Spending Intentions - Despite the cautious spending, a considerable number of consumers still plan to purchase essential items or gifts during the promotional period, although 38% indicated they might not spend during "Black Friday" [10][12]. Overall Market Trend - The overall trend reflects a more practical and value-focused consumer mindset in the face of ongoing economic pressures, which is likely to shape future shopping behaviors [12].

Core Viewpoint - Quantitative Party (2685.HK) has listed in Hong Kong, raising approximately HKD 131 million, with a net amount of HKD 12.37 million from the offering [1] Group 1: Company Background - Quantitative Party, known as Quantum Data Technology Co., Ltd. in China, was founded in 2014 in Beijing by Zhou Hao, who initially focused on online lending and created the cash loan platform "Credit Wallet" [1] - The company rebranded "Credit Wallet" to "Yang Xiaomiao" in 2020, claiming a shift from main lending operations to a consumer e-commerce platform, although it appears to still operate within the financial sector [3] Group 2: Business Operations - The Yang Xiaomiao app, while positioned as an e-commerce platform, offers products at significantly higher prices compared to competitors like JD.com, with a specific example showing a price of CNY 13,321 for an iPhone 17 Pro Max, compared to CNY 9,999 on JD.com [3][5] - Complaints on the Black Cat Complaints platform exceed 24,000, primarily concerning misleading shopping practices, inflated product prices, high interest on installment purchases, and aggressive debt collection practices linked to the associated platform "Bian Li Card Package" [5] Group 3: Regulatory Issues - The operator of Yang Xiaomiao, Beijing Yudong Intelligent Information Technology Co., Ltd., is fully owned by Quantum Data Technology Co., Ltd., while the operator of "Bian Li Card Package" is Beijing Zimu Yunchuang Technology Co., Ltd., also fully owned by a related entity [5] - In July, a related entity, Yingtan Xinjing Guangda Microfinance Co., Ltd., was fined CNY 196,000 by the People's Bank of China for violations related to credit information management, and it is a major client of Quantitative Party [7]

Group 1 - A series of important national standards will be implemented starting in December, aimed at promoting the healthy development of emerging and future industries, creating a favorable consumer environment, and ensuring the safety of people's lives and property [3][4][5][6][7][8][9][10][11][12][13][14][15][16][17][18][19][20]. Group 2 - The standard for sensitive personal information processing (GB/T 45574-2025) establishes general and specific security requirements, further regulating the handling of sensitive personal information and protecting the rights of individuals [5]. - The e-commerce platform service quality evaluation standard (GB/T 31526-2025) introduces an evaluation index system to enhance service quality and optimize user experience on e-commerce platforms [6]. - The green packaging technical specifications for toys and children's products (GB/T 44869-2024) set basic requirements for packaging, aiming to reduce plastic waste and promote green development in the sector [7][8]. - The industrial instrument intelligence level requirements (GB/T 45727-2025) will drive technological innovation and industry upgrades in instrument manufacturing [9]. - The national standards for urban furniture (GB/T 45793-2025 and GB/T 45794-2025) will improve the performance and quality of public facilities, enhancing urban living environments [10][12]. - The ceramic tile quality grading standard (GB/T 45817-2025) aims to elevate product quality and promote the transformation of the ceramic tile industry towards mid-to-high-end development [13]. - The furniture recycling transaction technical specifications (GB/T 45697-2025) will standardize recycling practices, improving efficiency and transparency in the furniture industry [14]. - The guidelines for classifying and grading agricultural product wholesale markets (GB/T 46118-2025) will enhance management practices and support high-quality development in the sector [15]. - Standards related to business entity credit will improve credit levels and provide technical support for the construction of a social credit system [16][17]. - The technical guidelines for in-depth investigation of traffic accidents (GB/T 45645.1-2025) will support scientific determination of accident causes and enhance traffic safety management [18]. - The dynamic monitoring and early warning requirements for the safety performance of new energy vehicles (GB/T 45688-2025) will help standardize safety monitoring platforms [19]. - The technical specifications for remote service and management systems for electric vehicles (GB/T 32960.1-2025 and GB/T 32960.4-2025) will ensure safe and reliable operation of electric vehicles, promoting healthy development in the new energy vehicle industry [20].

Core Insights - The domestic manufacturing industry in China has entered a phase of stock competition, with many companies experiencing rapid growth in overseas markets, achieving double or even triple-digit growth rates [1][1] - Some companies have reported that their overseas profits have significantly surpassed domestic profits, highlighting the strategic necessity of international expansion for businesses [1][1] Global Business Strategy - The core strategy for global business expansion is to prioritize deep cooperation with key large clients in various markets, who have high demands for supply chain volume, product variety, digitalization, and logistics integration [1][1] - By serving large clients, the company aims to quickly establish a complete and high-standard localized supply chain operational capability in target countries, covering systems, talent, organization, and processes [1][1] Future Planning - The company has already begun planning for 2024, focusing not only on online enterprises but also actively exploring strategic cooperation with leading local entities and multi-format groups [1][1]

以 MacBook Air 13 英寸 M4 版本(16G+256G)为例，产品在苹果官网售价 7999 元，京东限时直降后，还 可叠加政府补贴，到手价低至5579.1元。选择白条付款可享国家贴息、白条12期免息，一年每月平均还 款不到470元。而通过苹果的线上店支付该产品，虽然通过苹果的金融合作伙伴可享12期免息，但因无 法享受系列优惠，每期也需还款666元左右，每月较之京东多还款约200元。 同等情况选择分24期支付的情况下，在京东享受白条的分期服务费折扣后，每月还款不到300 元，而在 苹果线上选择 24 期免息时，每月仍需支付超330 元。 类似差异也体现在其他产品上。以 iPad Air 11 英 寸 M3 256GB WLAN 版为例，官网售价 5299 元。消费者在京东下单时可同时享受平台直降与政府补贴 后，到手价为 3644.1 元，价差超过千元。在同样选择 12 期免息的情况下，京东白条的月还款金额相比 苹果线上渠道每月可减少近 140 元。 来自黑龙江的王女士最近正在为孩子选购新电脑。她坦言，本次 苹果在北京和上海上线的补贴活动"力度确实不小"，但由于自己身处外省无法参与，她选择在京东下 ...

Core Insights - The Hong Kong Technology ETF Tianhong (159128) has seen a turnover of 6.85% with a transaction volume of 60.69 million yuan, while the tracked National Index of Hong Kong Stock Connect Technology (987008) rose by 0.45%, led by ZTE Corporation (00763) [1] - The Hong Kong Technology ETF Tianhong (159128) has reached a new high in size at 920 million yuan and shares at 961 million as of December 1 [1] - The Hong Kong Technology ETF Tianhong (520920) has also achieved a new high in size at 7.759 billion yuan and shares at 8.819 billion, with a turnover of 6.14% and transaction volume of 466 million yuan [2] Fund Performance - The Hong Kong Technology ETF Tianhong (159128) has experienced continuous net inflows for 12 days, totaling 326 million yuan [2] - The Hong Kong Technology ETF Tianhong (520920) has accumulated net inflows of 4.172 billion yuan since its listing [2] Market Outlook - Analysts suggest that the current AI-driven technology cycle presents a favorable outlook for Hong Kong technology assets, with expectations of continued inflows from southbound capital as the Federal Reserve may restart interest rate cuts [3] - The Hong Kong Technology ETF Tianhong (159128) allows investors without a Hong Kong Stock Connect account to easily invest in core Chinese AI assets [3] Industry Developments - Alibaba's 1688 platform has launched an AI smart agent "Ao Xia," which automates the entire process of cross-border e-commerce, indicating a shift towards digital solutions in supply chain management [4] - The cross-border business of 1688 has seen significant growth, with annual transaction volume exceeding 200 billion yuan [4] Institutional Perspectives - Zhongtai Securities highlights that the recent performance of the Hong Kong technology sector is driven by improved sentiment and policy expectations in the mainland market, with government policies enhancing the valuation outlook for mainland technology and consumer companies listed in Hong Kong [5] - The push for technological self-reliance by the government is expected to keep the technology growth sector as a market focus, with potential structural opportunities arising from the development of Hong Kong's biotechnology industry [5]

Core Viewpoint - The conference highlighted the importance of integrating procurement with business operations to enhance the value of technology in the manufacturing sector, moving procurement from a "cost center" to a "value center" [1] Group 1: Industry Development - China's equipment manufacturing industry has shown rapid growth, with a 9.5% year-on-year increase in value added from January to October this year, accounting for 36.1% of the value added in the industrial sector and contributing 58.7% to industrial growth [3] - Despite overall positive trends, challenges in procurement and supply chain management are becoming bottlenecks for enterprise development, particularly due to uneven levels of digitalization [3] Group 2: Company Initiatives - JD's government and enterprise business focuses on building a comprehensive service system around a super supply chain, enhancing procurement platforms, and ensuring compliance across the entire supply chain [3][4] - JD has developed various procurement solutions tailored to the complex needs of manufacturing enterprises, resulting in significant digital transformation and growth for many companies [4] Group 3: Case Studies and Impact - A case study of a manufacturing company in Jiangsu showed that collaboration with JD led to over 95% online coverage of non-production procurement processes, reducing procurement cycles by more than one-third and lowering costs by 8% [4] - JD's afternoon tea solution for a leading domestic appliance brand standardized pricing and service delivery, enhancing employee satisfaction through a unified supply chain management system [5] Group 4: Future Outlook - JD aims to continue leveraging its super supply chain to accelerate the integration of procurement and business operations, positioning itself as a long-term partner in digital procurement for enterprises [5]

Core Insights - The article emphasizes the effectiveness of high-quality short videos and live content on Douyin e-commerce in driving brand awareness and sales across various industries [1] - Douyin e-commerce has upgraded its "E-commerce Good Content Plan" to encourage merchants and influencers to create content based on four dimensions: authenticity, audiovisual atmosphere, unique creative style, and trendy products [1] Fashion Industry - Fashion merchants face challenges in differentiating their products in a highly competitive market, with the formula for effective content being: "Fashion Good Content = Relatable + Aesthetic + Individuality + Trendiness" [2][5] - Successful examples include using styling techniques to help users visualize how products would look on them, enhancing the overall shopping experience [5] Home Appliances Industry - The home appliances sector requires a focus on real-life scenarios to effectively communicate product benefits, with the formula being: "Home Appliances Good Content = High Information Density + Pain Point Solutions + Immersive Audiovisual Experience + Realistic Creative Style" [6][8] - Demonstrating product features in relatable settings can significantly enhance user engagement and drive sales [8] Maternal and Child Industry - The maternal and child sector must balance trust and emotional connection, with the effective content formula being: "Maternal and Child Good Content = Valuable Information + Aesthetic Appeal + Contextual Relevance + Emotional Connection" [9][12] - Successful content transforms complex information into relatable narratives that resonate with parents [12] Food and Health Industry - In the food sector, the challenge lies in visualizing the enjoyment of food, with the formula being: "Food E-commerce Good Content = Authentic Information + Visual Appeal + Selective Product Choices + Lifestyle Presentation" [13][15] - Engaging content that showcases cooking processes and relatable scenarios can stimulate appetite and drive conversions [15] Beauty Industry - The beauty sector faces challenges in converting views into purchases, with the effective content formula being: "Beauty Good Content = High Information Density + Transformation Effects + Authentic Persona + Detailed Product Selection" [16][18] - Content that showcases real-life transformations and relatable personas can enhance product appeal and drive sales [18] Personal Care and Household Cleaning Industry - The personal care and household cleaning sector must present product advantages in relatable contexts, with the formula being: "Personal Care Good Content = Practical + Effective + Relatable + Visually Appealing" [19][21] - Demonstrating product effectiveness through real-life scenarios can help consumers make informed decisions [21] Floral and Gardening Industry - The floral and gardening sector can leverage "cloud garden tours" to engage users, with the formula being: "Floral Good Content = Practical Information + Precise Product Selection + Atmospheric Expression + Captivating Audiovisuals" [22][24] - Creating an emotional connection through visual storytelling can enhance user engagement and drive sales [24] Jewelry and Luxury Goods Industry - The jewelry sector must convey a sense of luxury and value, with the formula being: "Jewelry Good Content = Credible Information + High-Quality Visuals + Distinct Aesthetic + Unique Product Stories" [25][27] - Content that highlights the transformative effects of jewelry can resonate with consumers seeking identity and emotional connection [27] 3C Digital Products Industry - The 3C digital products sector needs to present technical features in an engaging manner, with the formula being: "3C Good Content = Core Differentiation + Real-World Validation + Strong Persona + Highlighted Product Features" [28][30] - Demonstrating practical usage scenarios can enhance user understanding and drive interest [30] Automotive Industry - The automotive sector can awaken latent demand through relatable content, with the formula being: "Automotive Good Content = Verifiable Information + Relatable Audiovisual Presentation + Distinct Persona + Tangible Product Highlights" [31][33] - Establishing trust through authentic narratives can encourage proactive consumer engagement [33] Conclusion - Douyin e-commerce encourages merchants to adopt effective content strategies to stimulate consumer interest and drive sales, aiming to enhance the quality of video content on the platform [34]

Core Viewpoint - The article discusses how JD's enterprise business is addressing the "impossible triangle" of price, quality, and efficiency in B2B services for small and medium-sized enterprises (SMEs) through innovative solutions like the PLUS enterprise membership, which has led to a 3.5 times increase in procurement frequency for its members [2][17]. Group 1: JD's Enterprise Business Strategy - JD's enterprise business aims to support the digital transformation of millions of SMEs by leveraging AI technology and innovative service models to overcome challenges in the B2B sector [5][12]. - The company has developed an enterprise version of JD Mall to enhance procurement experiences and efficiency, targeting the unique needs of SMEs [12][16]. - JD's enterprise services currently support over 8 million government and enterprise clients, including more than 90% of Fortune 500 companies operating in China [6][10]. Group 2: PLUS Enterprise Membership - The PLUS enterprise membership is the first paid membership system in the industry, designed to provide standardized benefits to SMEs, enhancing their procurement experience [16][17]. - Since its launch, the PLUS membership has seen rapid adoption in sectors such as manufacturing and information technology, aligning with key industries outlined in China's 14th Five-Year Plan [17][18]. - Members of the PLUS program have experienced a 3.5 times increase in procurement frequency, indicating its effectiveness in driving engagement and sales [17]. Group 3: Challenges in B2B Services - The B2B sector faces long-term challenges due to the diverse and fragmented nature of SME needs, which complicates the delivery of low-cost, high-quality services [12][14]. - JD's enterprise business recognizes that serving a large number of SMEs requires innovative solutions to manage the complexities of customer demands effectively [11][12]. - The company is focused on expanding its customer base to 10 million enterprises and 1 million PLUS members, aiming to enhance the resilience and quality of the supply chain [6][18].