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戏剧“有戏” 赛事“出圈” 生态“焕新” 解码坪山文旅消费新密码
Shen Zhen Shang Bao· 2025-07-14 23:58
深圳商报记者 文灿 从围屋里的戏剧狂欢,到街道足球的全民沸腾,再到古村落的野奢秘境……当下,坪山区正以文化为 魂、体育为脉、生态为基,构建"全天候、全年龄段"的文旅消费矩阵。 "戏剧+"赋能,文旅消费好"有戏" "看似荒诞的主题,实则是对内心的一次探索,我还想'二刷''三刷'!"看完话剧《小小世界的不速之 客》,从北京专程赶来的戏迷刘女士难掩兴奋。上周末,她近距离感受了坪山"围屋古韵"的独特魅力。 这部被称为"乌镇遗珠"的话剧在坪山长守戏剧谷连演两场,场场座无虚席。演出前,长守村周边小店人 头攒动,提前掀起一波"戏迷"消费热潮。 "这种融合历史、艺术与生活方式的创新体验,把戏剧谷打造成一个丰富多元的文化场景。"深圳坪山龙 马社董事长姚怡介绍,这里汇聚了剧场、咖啡馆、书店、展览空间、餐厅等多种业态。"观众不只是来 看一场戏,更是来体验一种独特而有趣的生活方式。" 坪山原创话剧的影响力持续扩大。《我爱桃花》《断金》《肖申克的救赎(中文版)》等新创排话剧屡 登社交媒体热搜,吸引长春、天津、西安等地观众"打飞的"追剧。对此,姚怡表示:"坪山深厚的山水 人文底蕴是戏剧创作的天然沃土。我们将深度挖掘大湾区文化资源,通过持 ...
数字化成文旅“破圈”新引擎
Jing Ji Ri Bao· 2025-07-14 22:07
Core Insights - The article highlights the significance of the cultural and tourism industry in promoting high-quality economic development in the Beijing-Tianjin-Hebei (Jing-Jin-Ji) region, showcasing various traditional crafts and digital cultural initiatives [1][2]. Digital Technology Advancements - Continuous improvement in digital technology levels is noted, with support for cultural enterprises to engage in cutting-edge technology research such as Web3.0, AI, VR/AR, and cloud computing, leading to breakthroughs in new cultural formats like virtual reality museums and immersive theaters [1][3]. Digital Service Optimization - The three regions leverage their technological resources to enhance digital service capabilities in cultural industries, with significant infrastructure developments like the Beijing AI public computing platform and Tianjin's computing transaction center, contributing to a projected 10.7% share of the national digital economy by 2024 [2]. Growth in Digital Consumption - By 2024, cultural new business entities in the Jing-Jin-Ji region are expected to achieve revenues of approximately 1.6 trillion yuan, indicating a substantial share in overall cultural enterprise revenues, driven by initiatives like the "Cultural Consumption Season" [2]. Disparities in Digital Development - There are inconsistencies in the digital development levels across the Jing-Jin-Ji region, with urban centers showing stronger infrastructure and investment compared to rural areas, highlighting the need for improved comprehensive effectiveness in cultural industry digitalization [2][4]. Promotion of Digital Cultural Technology - The establishment of national-level digital cultural technology research centers and collaboration with local research institutions aims to foster innovation in digital cultural industries, facilitating the transformation of traditional cultural sectors [3]. Development of Demonstration Clusters - The article emphasizes the importance of creating demonstration clusters for digital cultural industries, utilizing well-established tech parks to enhance industry scenarios and avoid redundant infrastructure development [3][4]. Collaborative Ecosystem Construction - A comprehensive service system integrating technology research, creative design, and market marketing is proposed to enhance innovation efficiency in the digital cultural industry, alongside improved regulatory mechanisms and cross-regional cooperation [4].
大力发展海洋经济丨市委书记抓乡村振兴(2025.07.07-07.13)
Nan Fang Nong Cun Bao· 2025-07-14 15:31
Group 1 - The article emphasizes the development of the marine economy and rural revitalization as key focuses for various cities [1][6][10] - Cities like Foshan and Shaoguan are enhancing urban and rural integration through environmental improvements and planning [7][22] - Zhanjiang aims to transform its marine industry towards high-end, branded, and green development [10][38] Group 2 - Maoming is working on building a modern marine industry system with four main engines: port manufacturing, fishing economy, marine renewable energy, and coastal tourism [10][46] - Zhaoqing is promoting modern agriculture through industrialization and enhancing the integration of primary, secondary, and tertiary industries [10][51] - Qingyuan is focusing on improving agricultural industry levels and exploring the integration of agriculture, culture, and tourism [10][60] Group 3 - Chaozhou is addressing environmental issues and enhancing the aesthetic quality of urban areas while promoting water tourism [10][66] - Yangjiang is planning to develop tourism projects along the Meiyang River, integrating transportation and cultural elements [10][35] - The overall strategy across these cities includes leveraging local characteristics to drive new urbanization and improve living environments [10][28][54]
因地制宜破解文旅同质化
Jing Ji Ri Bao· 2025-07-13 22:12
Core Insights - The cultural tourism market is experiencing homogenization, which is hindering high-quality development in the industry [1] - There is an over-reliance on successful models, leading to similar projects across regions, such as glass walkways and replica ancient streets [1] - Local cultural resources and regional characteristics need to be better utilized to create unique tourism products [1] Group 1 - The phenomenon of homogenization in cultural tourism has permeated various aspects, including scenic area construction and service experiences [1] - Regions should abandon the "copying homework" mentality and instead develop distinctive products tailored to local characteristics [1] - In Xi'an, unique cultural tourism IPs have been created, such as the "Chang'an Twelve Hours" themed street and the popular "Datang Night City," showcasing the city's ancient charm [1] Group 2 - Strengthening regional cooperation can lead to differentiated development, as similar tourism resources in neighboring areas intensify competition [2] - The Yangtze River Delta has successfully integrated tourism with technology, culture, and sports, fostering new industries and business models [2] - The tourism industry should innovate and expand its offerings, focusing on experiential and participatory activities to meet changing consumer demands [2]
迈向“世界文化旅游名城”,成都寻找下一个“哪吒”
Mei Ri Jing Ji Xin Wen· 2025-07-12 05:40
Core Viewpoint - Chengdu is focusing on leveraging the cultural tourism industry, particularly through the integration of cultural, commercial, and tourism sectors, to enhance its global competitiveness and transform its resource advantages into high-quality development [1][2]. Group 1: Cultural Tourism Integration - Chengdu aims to deepen the integration of cultural, commercial, and tourism sectors, which is expected to create a multiplier effect that drives overall urban development [4]. - The city has a rich array of cultural tourism IPs, including the Giant Panda and historical sites, but there is a need to enhance the number and impact of signature projects [3][4]. - Chengdu's cultural tourism resources are currently somewhat scattered, and efforts are being made to "polish" these resources through effective integration strategies [4]. Group 2: Brand Development - The city is working on building a brand around "Park City, Happy Chengdu," and aims to enhance the visibility of landmark brands and cultural tourism IPs [5]. - Chengdu is leveraging events such as concerts and exhibitions to create new tourism opportunities, with 55 large concerts held this year, attracting significant cross-city attendance [4][5]. Group 3: Market Participation and Enterprise Development - The integration of cultural tourism is seen as a collaborative effort, with private enterprises being invited to participate actively in the process [6][7]. - Chengdu has a substantial number of cultural and tourism enterprises, with 1,149 cultural enterprises and 906 tourism enterprises, indicating a robust market presence [7]. - The city plans to establish a tiered cultivation system for enterprises to support the growth of cultural tourism, focusing on cultural heritage, quality tourism, and digital creativity [7][8]. Group 4: Future Goals - By 2027, Chengdu aims to optimize the integration of cultural tourism, with targets for retail sales reaching 1.2 trillion yuan and significant increases in the value of cultural and tourism industries [8]. - The city is exploring new business models that combine music, esports, and tourism, which could enhance the overall visitor experience [9].
地质赋能打造“硒”望黄槐:兴宁市黄槐镇获得梅州首个省级天然富硒土地认证
Nan Fang Nong Cun Bao· 2025-07-12 05:07
Core Viewpoint - Huangkuai Town in Meizhou has become the first town in Guangdong to receive provincial certification for natural selenium-rich land, marking a significant transformation from a coal-based economy to a green, military-themed characteristic town [3][21]. Group 1: Certification and Support - The certification ceremony for natural selenium-rich land took place on July 10, with the support of the Provincial Geological Survey Institute and the Provincial Association for Science and Technology [6][2]. - The certification covers 3,701 acres of land, which has a selenium-rich soil content of 85%, making it ideal for developing a natural selenium industry [19][20]. Group 2: Economic and Social Impact - The transition to a "green military characteristic town" aligns with the strategic goal of revitalizing the local economy through industry [25][24]. - The town aims to leverage its natural selenium resources to develop a model that integrates agriculture, culture, tourism, and public welfare, enhancing the economic and social benefits for the local community [27][28]. Group 3: Future Development Plans - Huangkuai Town plans to utilize the certification as a catalyst to promote the "selenium + agriculture + culture + public welfare" development model, aiming to create a recognizable regional brand [26][28]. - The local government and stakeholders are actively engaging in discussions about the planning, product development, and market expansion of the natural selenium industry [9][10].
陆挺博士亲历“苏超”现场:“苏超”创造了新的消费场景,为提振内需提供新思路
野村集团· 2025-07-11 11:22
Core Viewpoint - The Jiangsu Urban Football League ("Su Chao") has gained significant popularity, reflecting the growing demand for entertainment and consumption in the region, which is indicative of economic development stages [1][9]. Group 1: Economic Impact - "Su Chao" serves as a new consumption scene, potentially boosting domestic demand and providing fresh ideas for economic stimulation [9]. - The league's success is closely tied to the cultural and tourism industry, showcasing the effective management and creative strategies of the Jiangsu provincial government [8][15]. - The event has led to increased local tourism, with over 73 million visitors reported on match days, highlighting its economic benefits for cities like Nantong [11]. Group 2: Community Engagement - The league fosters a strong sense of local identity among fans, as each city has its own unique history and culture, contributing to sustained enthusiasm for the matches [8][12]. - The organization of matches has been well-received, with high-quality engagement from both players and fans, indicating a positive community atmosphere [7][8]. Group 3: Future Prospects - The sustainability of "Su Chao" is expected to be high, with potential for further development in local sports infrastructure and youth training programs [12][18]. - Other cities in China can learn from Jiangsu's approach, but must adapt strategies to their unique circumstances to replicate success [17].
城记|长三角“超级地铁”将至,景观经济“大生意”怎么做?
在华东师范大学城市发展研究院院长、终身教授曾刚看来,城际铁路"超级地铁化"是长三角互联互通、都市圈深度融合的必然要求。放眼未来,"轨道上的 长三角"必将构建起城际铁路、市域铁路、轨道交通衔接联动的立体智慧交通体系。 串联游须有辨识度 新华财经上海7月11日电 (谷青竹) 长三角即将迎来第一条"超级地铁"——水乡旅游线。日前,水乡旅游线江苏段正式开工。该线路从长三角生态绿色一体 化发展示范区(以下简称"示范区")的水乡客厅站出发,经江苏吴江与如通苏湖铁路共线至南浔站,经浙江湖州、嘉兴桐乡乌镇、桐乡城区、海宁盐官古镇 至杭州萧山机场。作为沪苏嘉城际铁路的重要组成部分,这一项目的开工为示范区的跨区域联通按下"加速键",其背后蕴含的多重价值与未来潜力值得期 待。 一小时通勤朋友圈 所谓"超级地铁",通常是指设计时速(160公里/小时)介于高铁(250公里/小时及以上)与地铁(80公里/小时)之间的城际铁路。这种线路采用地铁化 运营模式,乘客可刷卡或扫码进站,随到随走,无需提前购票。 在站点设置上,"超级地铁"比高铁更密集。水乡旅游线仅在苏州市吴江区内便设有苏州南站(既有)、汾湖站(新建)和八坼站(新建)三座车站。列车 ...
上半年我省文旅继续呈火热态势
Liao Ning Ri Bao· 2025-07-11 01:07
Group 1 - In the first half of the year, Liaoning's tourism industry showed strong growth, with a 17.81% increase in visitor numbers and a 16.48% increase in tourism revenue compared to the same period last year [1] - The province is focusing on the integration of cultural, sports, and tourism sectors, highlighted by the 2025 Liaoning High-Quality Cultural and Tourism Integration Development Conference, which aims to boost project investment and enhance overall development [1] - The province launched a series of winter tourism activities, emphasizing its unique advantages to attract visitors, thereby enhancing the popularity of winter tourism in Liaoning [1] Group 2 - The province is innovating new tourism experiences, such as the immersive digital art experience center and various immersive performance products, which are expected to stimulate the night economy [2] - The 2025 Liaoning Cultural and Tourism Project Promotion Conference successfully promoted 110 projects, with a total intended signing amount of 78.6 billion yuan, indicating strong interest in the cultural and tourism sectors [2] - Liaoning is actively promoting inbound tourism and enhancing service levels, with measures in place to boost holiday tourism consumption and a significant increase in online tourism bookings during the summer [3] Group 3 - The province's tourism market is experiencing explosive growth in bookings, with a reported 832.68% increase in online tourism reservations for scenic spots during the summer compared to last year [3] - Liaoning is enhancing its tourism brand and services, with notable attractions like the IMAX screening of "Nezha 2" and the selection of An Dong Old Street as a national-level leisure tourism street [3] - Collaborative efforts with major travel platforms are underway to upgrade hotel services and develop high-quality homestays, further improving the tourism experience [3]
文商旅体融合 成都撬动高质量发展新支点
Ren Min Ri Bao· 2025-07-10 22:27
Core Viewpoint - The integration of culture and tourism in Chengdu is driving economic growth and enhancing consumer experiences, with significant increases in tourist numbers and revenue reported during recent holidays [1][4]. Group 1: Cultural and Tourism Integration - Chengdu is leveraging its cultural heritage and tourism resources to create a high-quality development model, with a focus on deepening the integration of culture, tourism, sports, and commerce [1][3]. - The city has seen a 5.2% increase in tourist arrivals, reaching 138 million in the first five months of the year, and a 6.1% increase in total tourism revenue, amounting to 180.7 billion [1][3]. Group 2: Consumer Experience and Innovation - Chengdu is enhancing consumer experiences through innovative offerings, such as combining concerts with tourism activities, which has attracted over 70,000 visitors to benefit from ticket discounts at various attractions [5][6]. - The city has reported a 708% increase in tax refund claims and a 474% increase in spending at the Springdale shopping center during the first half of the year, indicating a surge in consumer activity [4]. Group 3: Sports Events and Economic Impact - Major sports events are becoming a significant driver of consumer spending, with the 2024 International Table Tennis Federation Mixed Team World Cup generating 45 million in ticket sales and 380 million in surrounding consumption [6][7]. - The hosting of large-scale events has led to a 2.7 times increase in hotel bookings compared to 2019, showcasing the potential of sports to attract visitors and stimulate local economies [6][7]. Group 4: Future Initiatives - Chengdu plans to launch a series of summer consumption activities centered around the upcoming World Games, aiming to create 100 new premium consumption scenarios to cater to diverse consumer needs [7].