文旅产业
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悟规律 明方向 学方法 增智慧 | 将文旅产业打造成支柱产业、民生产业、幸福产业
Zhong Yang Ji Wei Guo Jia Jian Wei Wang Zhan· 2025-06-24 00:43
Core Viewpoint - The article emphasizes the importance of the cultural and tourism industry (文旅产业) as a strategic pillar for economic growth, social development, and enhancing people's well-being in China, highlighting the need for high-quality development and deep integration of culture and tourism [5][10]. Group 1: Economic Impact - The cultural and tourism industry is positioned as a new strategic pillar industry, contributing significantly to economic growth, job creation, and optimizing economic structure [7][10]. - The industry is a vital engine for boosting consumption, involving various sectors such as dining, accommodation, transportation, shopping, and entertainment, creating a multiplier effect on economic development [7][8]. - In 2024, the direct employment in national A-level tourist attractions is projected to reach 1.653 million, with the total employment driven by tourism exceeding 10 million [8]. Group 2: Social Benefits - The cultural and tourism industry plays a crucial role in enhancing people's well-being by driving domestic demand and promoting consumption upgrades [8][9]. - The development of rural tourism and leisure agriculture has effectively improved local economies, infrastructure, and public services, leading to increased income for farmers [8][9]. - Tourism is recognized as a significant means for improving quality of life and happiness, aligning with the growing cultural and spiritual needs of the population [9][10]. Group 3: Integration of Culture and Tourism - The integration of culture and tourism is essential for enhancing the economic and social value of cultural heritage, allowing for "productive protection" and "active utilization" of cultural resources [11][12]. - The article advocates for breaking down the boundaries between cultural and tourism industries, emphasizing the need for a unified approach to maximize their combined benefits [12][16]. - Successful examples of cultural and tourism integration include the transformation of cultural heritage into engaging tourism products, as seen in cities like Hangzhou and Shaoxing [13][14]. Group 4: Future Development Strategies - Future strategies for high-quality development in the cultural and tourism industry include promoting cross-sector integration, enhancing service quality, and fostering regional collaboration [10][16]. - The article highlights the importance of digital transformation in the industry, with a focus on utilizing technology to enhance visitor experiences and preserve cultural heritage [19][20]. - Emphasis is placed on the need for differentiated development and competitive positioning for regions and cities to create unique advantages in the cultural and tourism market [20].
2025年“万千气象看四川”第二季度主题采访活动启动 出发,感受“锦绣天府·安逸四川”的生动与美好
Si Chuan Ri Bao· 2025-06-24 00:28
Group 1 - The event focuses on the integration of culture and tourism, inviting various media and influencers to explore key cultural and tourism projects across ten cities in Sichuan [3][4] - The initiative aims to showcase the effectiveness of using cultural tourism to drive economic growth and consumer spending, highlighting over 30 significant sites [3] - The timing coincides with the peak summer tourism season, emphasizing the importance of cultural tourism development in the region [3][4] Group 2 - The event will include press conferences held in scenic locations to present local cultural tourism developments and achievements [3] - Sichuan is one of the first provinces in China to enhance the quality of research-based tourism, indicating a commitment to innovative development in the sector [3][4] - The initiative will feature visits to various research tourism bases, reflecting the innovative growth of the "culture + tourism" model [4]
我省各部门各单位召开会议传达学习省委十二届七次全会精神 以实际行动推进四川文化和旅游深度融合发展
Si Chuan Ri Bao· 2025-06-22 02:30
Group 1: Core Insights - The provincial government emphasizes the integration of culture and tourism as a key strategy for economic development, aiming to strengthen the cultural tourism industry [1][2][5] - Various departments are tasked with implementing measures that align with the provincial party committee's directives, focusing on enhancing the competitiveness of the cultural tourism sector [2][3][4] Group 2: Education Sector Initiatives - The education system is encouraged to adapt its curriculum to meet the demands of the cultural tourism industry, fostering a collaborative relationship between schools and enterprises to cultivate versatile talent [1][4] - There is a push for a multi-faceted educational approach that includes dynamic adjustments to professional settings and the establishment of deep cooperation mechanisms with businesses [1][4] Group 3: Financial Support and Policy Implementation - The finance department is directed to create a comprehensive support framework for the cultural tourism sector, including the management of funds and the promotion of favorable tax policies [3][6] - Specific initiatives include the encouragement of local government bonds for cultural tourism projects and the implementation of new financial products to support industry growth [3][6] Group 4: Human Resources Development - The human resources department aims to enhance the talent pool for the cultural tourism industry by reforming internal assessment and compensation systems, as well as expanding job opportunities [4][5] - There is a focus on developing flexible employment options and promoting seasonal and part-time jobs within the cultural tourism sector [4][5] Group 5: Technological Integration - The technology department highlights the importance of integrating technology with cultural tourism, including the establishment of innovation centers and experimental zones for development [2][6] - Emphasis is placed on utilizing data analytics to improve tax services and enhance the overall efficiency of the cultural tourism industry [6]
第七届川籍农民工运动会在京举行 主题市州推介会意向性签约71亿元
Si Chuan Ri Bao· 2025-06-22 02:13
Group 1 - The seventh Sichuan migrant workers' sports meeting was held in Beijing, with 656 participants from various regions, symbolizing unity and hope [1][2] - The event included a theme song and a symbolic planting ceremony, representing growth and connection to the homeland [1] - The event aims to strengthen ties between Sichuan and Beijing, showcasing the contributions of migrant workers [1] Group 2 - A promotional event led to the signing of three cultural and tourism investment projects with a total intended cooperation amount of 7.1 billion yuan [2] - Incentives for travel agencies in Bazhong and Ya'an include substantial rewards for attracting tourists, with maximum rewards reaching 100,000 yuan [2] - A travel agency representative noted the effectiveness of the incentive policies, indicating a potential increase in tourist visits from Beijing to Sichuan [2] Group 3 - The 1869 China Giant Panda Ecological World project is a major cultural tourism initiative that includes a theme park, family hotel, and themed farm, aimed at enhancing urban tourism in Ya'an [3] - The project in Bazhong is expected to create over 200 jobs and attract 3.5 million to 4.5 million tourists annually, generating significant tourism revenue [3] - These projects are part of a broader strategy to promote high-quality rural tourism and support rural revitalization efforts [3] Group 4 - Approximately 360,000 Sichuan migrant workers are currently employed in stable jobs in Beijing, highlighting their significant presence in the labor market [4]
传统文化赋能 文旅产业从“流量经济”向“价值经济”转换
Yang Shi Wang· 2025-06-21 08:22
Group 1 - The survey indicates that over 50% of respondents recognize traditional cultural activities, intangible cultural heritage protection, and historical site restoration initiatives [1][7] - The cultural and tourism industry is transitioning from a "traffic economy" to a "value economy," gaining more attention through youthful expressions and experiential scenarios [1][4] - The successful launch of "Black Myth: Wukong" has elevated Chinese culture in the gaming market, significantly increasing tourism searches in Shanxi [4] Group 2 - The survey collected nearly 100,000 responses, revealing high satisfaction with organizing traditional cultural events, promoting traditional cultural books, and advocating for the protection of intangible cultural heritage and historical sites [7][13] - The Northeast region shows the highest satisfaction with traditional cultural activities, showcasing a blend of modern and traditional experiences [9] - The global largest exhibition of ancient Egyptian artifacts has generated over 10 billion yuan in surrounding consumption, highlighting the potential of cultural events to drive local economies [11] Group 3 - The promotion of traditional cultural books has consistently ranked high in local cultural development satisfaction, particularly among residents in North China and third-tier cities [13] - Satisfaction with the restoration and protection of historical sites is notably higher in first-tier cities, with Beijing residents showing the highest satisfaction [13][15] - The restoration area of Beijing's central axis is 51.3 square kilometers, and its successful UNESCO heritage application has revitalized local cultural pride [15]
50条精品线路、30个网红打卡地 河南喊你暑期来遛娃
Jing Ji Guan Cha Bao· 2025-06-21 02:14
Core Viewpoint - The article highlights the efforts of Henan Province to enhance its cultural tourism by promoting historical and cultural resources, launching various themed activities, and introducing new tourist attractions to attract visitors during the summer season [2][8]. Group 1: Cultural and Tourism Development - Henan has leveraged its historical and cultural resources to create a unique cultural tourism brand, focusing on themes like "Let cultural relics come alive" and "Let culture become trendy" [2]. - The province has launched a series of promotional activities, including a large-scale live-streaming program showcasing significant archaeological sites, which garnered nearly 200 million views [3]. - The "Walking Henan, Understanding China's River" campaign has highlighted the ecological protection and high-quality development of the Yellow River, achieving over 560 million views [3]. Group 2: Themed Tourism Products - Henan has developed a diverse range of seasonal tourism products, including activities centered around folk customs, markets, and lantern festivals during the spring, and summer activities focused on leisure, music, and wellness [5][6]. - The province has introduced nearly 100 themed tourism routes and over 500 unique events throughout the year [6]. Group 3: Visitor Attraction Strategies - The "Bring Visitors to Henan" initiative has successfully attracted tourists, with a record of over 1 billion visitors and tourism revenue exceeding 1 trillion yuan in 2024 [7]. - From January to May this year, Henan welcomed 539 million visitors, generating 516.57 billion yuan in tourism revenue, marking increases of 4.5% and 4.9% respectively compared to the previous year [7]. Group 4: Summer Activities and Attractions - For the summer season, Henan will launch 50 premium tourism routes and 30 new "Instagram-worthy" spots, along with over 200 unique events across various cities and attractions [8]. - The province is focusing on enhancing night-time tourism experiences, extending the operating hours of popular attractions, and hosting various themed events to boost summer tourism [9].
泸州内江乐山宜宾达州巴中眉山传达学习省委十二届七次全会精神 推进文旅产业全域全业态发展
Si Chuan Ri Bao· 2025-06-21 01:39
Core Viewpoint - The recent meetings held in various cities of Sichuan Province emphasize the importance of integrating cultural and tourism development to achieve high-quality growth, aligning with the directives from the Provincial Party Committee's 12th Plenary Session [1][2][3][4][5][6][7] Group 1: Policy Implementation - Cities are tasked with translating the Provincial Party Committee's directives into actionable measures tailored to local contexts, ensuring effective implementation [1][2][3][4][5][6][7] - The focus is on enhancing cultural tourism resources and creating a robust tourism ecosystem that meets consumer demands [2][4][5][6][7] Group 2: Cultural and Tourism Integration - Emphasis on deepening the integration of culture and tourism, with specific strategies to enhance local cultural heritage and develop unique tourism products [2][3][4][5][6][7] - Cities are encouraged to innovate in tourism offerings, including cultural events, culinary experiences, and wellness tourism [3][4][5][6][7] Group 3: Infrastructure and Service Improvement - There is a strong push for improving tourism infrastructure and services, including the development of smart tourism platforms and enhancing visitor experiences [2][4][5][6][7] - Cities are urged to create a comfortable and convenient tourism environment, focusing on quality service delivery [5][6][7] Group 4: Brand Development - The meetings highlight the need for cities to establish and promote distinctive cultural tourism brands, enhancing their visibility and appeal [2][3][4][5][6][7] - Strategies include leveraging local cultural identities and promoting regional specialties to attract tourists [2][3][4][5][6][7]
江苏扬州全力推动国有资本向重要行业和关键领域集中
Zhong Guo Xin Wen Wang· 2025-06-20 07:57
Core Insights - The economic performance of state-owned enterprises in Yangzhou has remained stable from January to May this year, with significant growth in assets, equity, and revenue over the past 20 years [1][2] - Yangzhou's state-owned enterprises are focusing on high-quality development and are set to invest in 261 projects with a total investment of 796.57 billion yuan by 2025, covering key areas such as urban construction and public services [2][3] Group 1 - As of the end of 2024, the total assets of Yangzhou's state-owned enterprises are projected to reach 292.12 billion yuan, with owner equity at 97.62 billion yuan and operating income at 41.42 billion yuan, representing growth of 16 times, 21 times, and 3.7 times respectively since 2005 [1] - The Yangzhou State-owned Assets Supervision and Administration Commission has formed six major industrial sectors, including investment in urban infrastructure and public services, enhancing the image of state-owned enterprises [1] Group 2 - In 2025, nine state-owned enterprises in Yangzhou plan to invest 202.88 billion yuan in 261 projects, with 20 projects included in the provincial and municipal major project list, totaling 26.70 billion yuan [2] - The Yangzhou government is committed to achieving high-quality development and aims to complete the "14th Five-Year Plan" successfully, focusing on key development areas and enhancing economic growth potential [2][3]
河南:固强补弱推动文旅产业成支柱
Zhong Guo Xin Wen Wang· 2025-06-20 06:49
Core Insights - The Henan provincial government is leveraging the "2025 Henan Cultural Tourism Development Conference" to address the current strengths and weaknesses of its cultural tourism industry, aiming to transform it into a pillar industry [1][3]. Summary by Categories Industry Overview - As of the first quarter of this year, Henan has over 470,000 cultural tourism market entities, including 400,000 cultural enterprises and 70,000 tourism enterprises [3]. - The cultural and tourism sector, along with related industries, is projected to generate a tax revenue of 73.76 billion yuan in 2024, indicating that the added value of the cultural and tourism industry accounted for 8.87% of the provincial GDP in 2023, showcasing its potential to become a pillar industry [3]. Strengths and Weaknesses - The cultural tourism industry in Henan exhibits a "six strengths and six weaknesses" pattern: - Strong in total volume but weak in quality - Strong in products but weak in industry - Strong in culture but weak in transformation - Strong in scenic areas but weak in urban areas - Strong in domestic tourism but weak in inbound tourism - Strong in government leadership but weak in market development [3]. Policy Initiatives - To promote sustained prosperity in cultural tourism consumption, Henan has introduced several policy documents, including measures to expand cultural and tourism consumption, a plan for film consumption benefits, and a construction plan for the Yellow River Ancient Capital Group as a world-class tourism destination [3]. Upcoming Conference - The conference is scheduled for June 26-27 in Kaifeng, focusing on high-quality development of the cultural tourism industry, aligning with national strategies for ecological protection and high-quality development in the Yellow River basin and the rise of the central region [4]. - The event will feature comprehensive promotional activities aimed at enhancing the brand image of Henan's cultural tourism, with participation from international tourism representatives from 15 countries [4][5].
《凉山州第五次全国经济普查公报》发布 这场“经济大体检” 摸清了哪些家底
Si Chuan Ri Bao· 2025-06-20 03:42
Economic Overview - Liangshan Prefecture has launched its fourth phase of the "old for new" promotion series, with a total fund disbursement of 52.828 million yuan, directly driving sales of 1.007 billion yuan [3] - The fifth national economic census report indicates that both the secondary and tertiary industries in Liangshan are accelerating in development, showcasing an optimized industrial structure [3][4] Industrial Development - By the end of 2023, Liangshan had 2,699 industrial enterprises, a 30.4% increase from the end of 2018, with manufacturing accounting for over 50% of this total [4] - The number of large-scale industrial enterprises engaged in strategic emerging industries reached 54, representing 13.5% of the total [4] - The industrial value added in Liangshan increased by 10.4% year-on-year from January to April [4] Key Projects - Liangshan has focused on key project construction as a "main engine" for economic and social development, with several high-potential projects like Zhuoyuan Semiconductor and Huanlian Energy's vanadium liquid flow battery being implemented [5] - The region is transitioning its vanadium-titanium industry from "resource output" to "high-end manufacturing," injecting strong momentum into local economic development [5] Consumer Market and Tourism - The "old for new" policy has expanded to include popular digital products, stimulating strong demand in the automotive sector, particularly for energy-efficient and comfortable new energy vehicles [6] - Liangshan's tourism industry is experiencing robust growth, with various cultural and tourism events attracting significant participation, indicating a strong upward trend in the sector [6][7] - The wholesale and retail sector achieved an annual revenue of 124.18 billion yuan in 2023, a 239.4% increase since 2018, while the accommodation and catering sector reached 3.159 billion yuan, up 110.3% [7] Strategic Initiatives - Liangshan is actively seizing opportunities for service industry upgrades, focusing on high-quality development of the tertiary sector as a key measure for stabilizing growth and promoting transformation [7] - The region is set to continue its "Colorful Liangshan" tourism consumption season activities from June 21 to September 23, aiming to enhance year-round tourism [7]