Core Insights - Cultural and entertainment consumption is a significant indicator of regional development and residents' quality of life, contributing to economic structure upgrades and cultural soft power enhancement [1] Group 1: Market Trends - The cultural and entertainment consumption market in Jiangsu has been expanding, with a shift from basic needs to enjoyment-oriented spending, as 25.8% of surveyed households plan to prioritize cultural entertainment as a high consumption item by 2025 [1] - By 2026, cultural entertainment is expected to rank fifth in consumption priorities among residents [1] Group 2: Film Industry - The film industry leads the cultural entertainment market in Jiangsu, with a selection rate of 58%, making it the most popular form of entertainment, surpassing concerts and sports events [2] - Female consumers show a higher preference for movies, with a participation rate 4.4 percentage points higher than males, while the age group of 36 to 45 years has a participation rate of 65.4%, significantly higher than other age groups [2] Group 3: Sports Events - Sports events are emerging as a crucial growth area in cultural entertainment consumption, driven by the "National Fitness" strategy and increased health awareness among residents, particularly the youth [3] - 19.8% of respondents consider participating in or watching sports events as a primary cultural entertainment consumption item, with 23.9% willing to travel for events, indicating strong market potential [3] Group 4: Digital Culture and Tourism - The dual forces of consumption upgrading and digital technology development are shifting consumer preferences from ownership to experiential participation, creating growth opportunities in digital culture and cultural tourism [4] - 31.7% of respondents plan to increase spending in digital culture and cultural tourism, with younger consumers showing a higher inclination towards digital culture (35.5%) compared to older consumers, who prioritize travel experiences (40.9%) [4]

当市民晨练的身影点亮城市街巷，当生态休闲健身公园的欢笑声填满闲暇时光，当金龙湖的夜色交织着 文化与潮流，克拉玛依区正以打造"体育之城""研学之城"为抓手，深入推动文化、体育、旅游深度融 合，让"文体旅"成为城区发展的"活力引擎"，书写出民生改善与城市提质的时代篇章。 赛事引领 "体育之城"名片愈发闪亮 2025年10月6日，中国石油新疆油田·中国移动2025克拉玛依马拉松鸣枪开跑，1.5万名跑者齐聚石油之 城，用脚步丈量这座城市的独特魅力。这场经中国田径协会A1类认证的赛事，不仅实现了疆内规模最 大、服务贴心、特色浓郁的三大升级，更以精心设计的赛道串联起城市地标，让工业底蕴与生态美景在 奔跑中交融。 2025年10月6日，中国石油新疆油田·中国移动2025克拉玛依马拉松在市体育馆东广场激情开跑。克拉玛 依融媒记者 努尔夏提·尼加提 摄 2025年，克拉玛依区聚焦打造高水平赛事，成功举办2025克拉玛依马拉松、2025中国田径大众达标系列 赛（克拉玛依田径公开赛）、"我要上全运・第十一届全国大众冰雪季"等国家级精品赛事6场次；举办 社区运动会、"新疆是个好地方・2025石榴籽杯"新疆群众"三大球"联赛等精品体育 ...

浙江体旅融合打出新玩法 赛事激情点燃消费热情 中新网杭州1月6日电(张煜欢 陈素琴)2026年的第一个小长假已经结束，多个旅游第三方平台相继发布元 旦假期旅行消费报告。大数据显示，浙江2026年开局就呈现出强劲的复苏势头与鲜明的消费新趋势，体 育消费凭借独特体验感成为消费的新亮点。 浙BA带动文旅"新玩法" "生意特别好，光腐乳一天就能卖几十瓶，很多球迷特意买回去送朋友。"1月4日，绍兴市奥体中心浙 BA主题市集的一位摊主说。当晚，60余个特色摊位一字排开，本土老字号、网红潮食、文创好物与农 副产品齐聚一堂，为观赛球迷与市民奉上了一场兼具烟火气与越地风情的消费盛宴。 覆盖元旦假期的浙BA赛事持续点燃全省观赛热情。"2026苍南浙BA元旦嘉年华"吸引了大批球迷游客， 白天体育中心广场的嘉年华市集开放，热场演出提前烘托出欢快氛围；夜晚场内场外同步开启"观赛模 式"，并有门票抽奖福利加码。 记者从浙江省体育局了解到，2025年12月28日至2026年1月3日，浙BA城市争霸赛共完成相关赛事10 场，设置多场场外主题市集，发放消费券6386.72万元，带动文商旅体消费1.28亿元。 "浙BA"城市嘉年华在浙江杭州拱墅 ...

Group 1 - The core objective for 2025 is to establish Shaanxi as a strong sports province and a model for the western region, focusing on the "14th Five-Year Plan" and preparations for the 15th National Games [1] - Significant improvements in grassroots party building and discipline have been achieved, enhancing the effectiveness of the sports system in Shaanxi [2] - The 15th National Games will see participation from 37 delegations, with Shaanxi athletes achieving historic breakthroughs in medal counts and participation [3] Group 2 - The 5th National Fitness Games in Shaanxi attracted nearly 500,000 participants and generated over 300 million yuan in consumption, marking a successful shift towards a more inclusive sports event [4] - Shaanxi athletes set new national and international records in various sports, showcasing the province's growing competitiveness [5][6] - The grassroots sports league in Shaanxi has engaged over 430,000 participants, promoting health and wellness across different demographics [7] Group 3 - The first Winter Sports Games in Shaanxi will take place in 2026, featuring a comprehensive range of winter sports, marking a significant step in promoting winter sports in the region [8] - The "Run, Youth" initiative has successfully engaged over 60,000 young people in various sports activities, fostering a culture of fitness among the youth [9] - The sports economy in Shaanxi has seen a boost, with over 3,000 sports events held, attracting millions of participants and spectators, and generating significant consumer spending [10] Group 4 - Shaanxi's sports culture promotion efforts have significantly increased the province's visibility and reputation, with extensive media coverage and community engagement [11] - The sports sector is actively contributing to rural revitalization, with investments in sports facilities and community health initiatives [12]

本报讯 记者从海口市旅文局获悉 ，1月6日，第35届国际乒联-亚乒联盟亚洲杯公布了参赛运动员阵容， 卫冕冠军王楚钦、王曼昱等中国球员参赛。 赛事门票于1月6日首次开票。当天18时18分起开售单日通票、全赛程通票，19时19分起开售S1-S10单场 次门票。门票价格88元起。 球迷朋友们可通过大麦App或小程序进行购票，海外球迷可通过"MAISEAT"App或官网进行购票，球迷 还可以通过携程旅行或Trip.com App预订专属旅行及观赛礼遇套餐。记者 杨作品 第35届国际乒联-亚乒联盟亚洲杯将于2月4日至8日在中国海口市五源河体育馆举行。作为亚洲乒乓球职 业大联盟旗下的重要赛事之一，乒乓球亚洲杯同时也是国际乒联世界杯的资格赛。这项赛事每年举办一 届，设男子单打、女子单打两个项目，参赛选手均为各国家和地区世界排名前列的乒乓球运动员。 根据亚乒联盟公布的海口亚洲杯参赛球员报名名单，王楚钦、林诗栋、梁靖崑、向鹏、陈垣宇、周启豪 将代表中国乒乓球队参加男子单打项目。孙颖莎、王曼昱、蒯曼、陈幸同、王艺迪、陈熠将代表中国乒 乓球队参加女子单打项目。 ...

Core Insights - The "ticket economy" has emerged as a vibrant aspect of the consumer market in 2025, driving a new wave of consumption and showcasing the upgrade towards high-quality and diversified offerings in China's consumer landscape [2] Group 1: Sports Events and Economic Impact - The Jiangsu Super League has exemplified the strong momentum of the "ticket economy," attracting over 2.43 million attendees across 85 matches, with a 17.38% year-on-year increase in visitors to A-level scenic spots on match days [2] - The influx of visitors has significantly boosted local tourism, with 25.12 million tourists visiting the host cities, including a 23.22% increase in out-of-town visitors [2] - Following the success of the Jiangsu Super League, other regional leagues like the Jiangxi "Gan Super" and Guangdong "Provincial Super" have also emerged, promoting cross-city consumption and contributing to the diverse development of the "ticket economy" [2] Group 2: Performing Arts and Consumer Behavior - The performing arts market has shown a notable consumption pull, with large concerts in Hangzhou attracting 850,000 attendees and generating ticket revenues of 765 million yuan, leading to over 4.5 billion yuan in comprehensive cultural tourism consumption [3] - The multiplier effect of performing arts is significant, with every 1 yuan in ticket sales generating nearly 6 yuan in related consumption [3] - Consumers are increasingly seeking deeper experiences beyond mere sightseeing, using event tickets as "city passes" to explore urban areas more thoroughly [3] Group 3: Cultural and Tourism Integration - The integration of film and cultural heritage into tourism has gained traction, as seen with the popularity of the series "Silent Glory," which has boosted visits to the General Wu Shijiang's former residence, making it a popular cultural tourism destination [4] - There is a shift in consumer focus from material satisfaction to spiritual nourishment, emphasizing the cultural value and emotional resonance of tourism products [4] - The concept of "pampering guests" has become a hallmark of various tourism initiatives, with local governments and businesses enhancing visitor experiences through thoughtful services and amenities [4]

全运会拳击冠军韩雪振。记者 邓放 摄 全运会自行车冠军鲍珊菊。记者 邓放 摄 全运会霹雳舞冠军刘清漪。胡斌 摄 全运会田径冠军梁田田。胡斌 摄 在郑州举行的河南省大众冰雪系列活动冰球公开赛。记者 黄晖 摄 河南省女子排球城市联赛赛场外的中原排场文旅市集。记者 黄晖 摄 河南省红色运动会在信阳开幕。胡斌 摄 刚刚过去的2025年，是"十四五"规划收官之年，也是粤港澳全运会决战之年，河南体育在奋进中镌刻荣光， 在拼搏中铺展华章——从着力健全全民健身公共服务体系，到十五运会赛场捷报频传；从洛杉矶奥运备战扎 实起步，到持续提升体育在促进经济发展、实现争光出彩、提升文化影响等方面的多元功能……河南体育人 以进一步全面深化改革为动力，用实干笃行书写了体育强省建设的时代答卷，确保了"十四五"圆满收官，并 为"十五五"良好开局筑牢了根基。 锐始者必图其终，成功者先计于始。"锐始"是破局开路的锐气，"图终"是谋定后动的远见，"锐始""图终"则 建功可期，对于一个国家、一个地区、一个人来说皆是如此，对于体育事业来说同样如此。回望河南体育的 2025年，无论是吹响全运会"冲锋号"的那一刻，还是在全省体育工作会议用一系列"聚焦"布局 ...

本报黄南讯 （记者 栾雨嘉 芈峤） 1月5日，记者从黄南藏族自治州文旅广电局获悉，黄南州将于1月至3 月集中开展冬春季文化体育旅游系列活动，以"娱、享、赏"三大体验为核心，丰富群众文化生活，拉动 冬春消费，让群众全方位感受"神韵黄南·冬春秘境"的独特魅力。 节庆氛围营造上，州级节庆联欢文艺汇演将于春节精彩上演，尖扎县"元宵喜乐汇·非遗闹新春"大型烟 花展演将以璀璨光影点亮节日夜空。同时，开展"书香暖年·悦读迎春"系列活动，让墨香与年味相融， 为元旦、春节增添团圆祥和的文化气息。 非遗传承亮点突出，2026年热贡"於菟"非遗民俗文化旅游节暨黄南州冬春季文体旅游活动启动，包 括"贡享其美"国家级热贡文化生态保护区建设成果展示季暨第三届非遗大集，以及同仁保安、尖扎康杨 优秀社火展演、好戏贺新春基层演出等活动，让千年民俗古韵在冬春时节绽放光彩。 此次活动聚焦迎新春、庆佳节、展民俗、享欢乐主题，包括冰雪体育、节庆盛典、非遗年味三大板块。 体育活动方面，"体育+旅游"融合模式持续发力，将陆续举办州、县篮球赛、五人制足球赛、射箭邀请 赛等竞技赛事，以及黄南州第六届千人锅庄舞大赛、泽库河南联合迎"元旦"锅庄大赛等活动。此外， ...

为吸引更多优质人才来到青浦、加入青浦，大会现场发布"六业"融合人才政策六条，在落户、购房、乡 村创业、技能提升等领域给予人才重点支持，最高有望获得百万补贴，并享受医疗、法律等全方位服务 保障。 同时，"青浦区农文旅商体展融合发展联盟"正式成立，搭建起政企协同、市场主导的融合发展新平台， 将推动各类市场主体深度对接、优势互补，让"六业"在青浦这片热土上碰撞出更绚丽的发展火花。 淀山湖世界级滨湖旅游度假区、中国古镇入境游第一站、环青浦奥莱商旅秀带、环国家会展中心时尚消 费引力场、世界级水乡会客厅、长三角水上运动目的地……2026年1月4日，青浦区农文旅商体展融合发 展大会举行，发布"六业"融合六大标杆IP。这些IP深度挖掘区域特色资源，将为长三角农文旅商体展融 合发展提供示范样本。 为支持上述产业融合发展，上海青浦区发布《中共青浦区委青浦区人民政府关于全面推进农文旅商体展 融合发展的实施意见》，明确依托进博会、长三角生态绿色一体化发展示范区等国家战略平台，到2030 年，青浦"六业"融合总营收将达1000亿元，全要素旅游收入达200亿元，乡村振兴发展指数位居全市前 列，全面建成全面建成"中国古镇入境游第一站""都 ...

2025年，一场始于江苏的业余足球联赛 "苏超" 意外刷屏全网。从 "比赛第一，友谊第十四" 的幽默玩 梗，到泰州队一路逆袭夺冠的热血传奇，这场赛事不仅点燃了全民体育热情，更成为文旅消费的 "超级 引擎"。这场流量盛宴，如何转化为文旅发展的长效动能？今天记者重返现场，走进首届苏超冠军城 ——江苏泰州，探寻苏超背后的文旅融合密码。 2024年11月1日，南京奥体中心，泰州队以黑马之姿登顶首届"苏超"冠军宝座，制造了泰州建市29年来 最具影响力的一次"破圈时刻"。 夺冠当晚，全城沸腾。时至今日，泰州的高速路口、城市主干道、街头巷尾，依然悬挂着"我们是冠 军"的庆祝标语，胜利的余温仍在城市肌理中延续。 夺冠之后，带领球队捧杯的前国家女足队员、泰州队主教练周高萍并没有停下脚步，而是迅速将更多精 力投入到青少年足球公益培训中。周高萍告诉记者，从比赛结束到现在，相关工作几乎没有停过。她希 望通过苏超，让更多孩子走上绿茵场，也让更多家长理解并支持孩子踢球。在她看来，足球不仅关乎输 赢，更承载着一种坚持与不放弃的精神。 2025年岁末，由上海铁路局牵头开行的"泰州游"旅游专列正式启程，600多名上海游客乘坐专列开启三 日游行 ...