凭借强势发展势头，文化产业正成为科技和资本聚焦的热点赛道。 这一风口下，2025粤港澳大湾区文化产业投资大会（广东·广州）（简称：大湾区文投会）将在11月26 ～28日举办。大湾区文投会立足湾区、面向全国、聚焦文化，将搭建文化企业与投资机构高效对接的投 融资服务平台，推动文化、科技、金融深度融合。 广东省粤港澳大湾区文化创意产业促进会秘书长谢晓平介绍，大湾区文投会将围绕推动政策活动落地实 施，重点关注代表未来生活方式、未来生产方式的文化新业态。 另一个更亮眼的数据是，前两届大湾区文投会，共有58个项目路演，最终28个项目在会上及会后一年内 获得融资，转化率约达50%，一共实际融资超过95亿元。 衔接六大"政策包"促产融合作 2021年，一部《雄狮少年》横空出世，以独特的现实主义观照，结合岭南地域色彩鲜明的文化元素，生 动讲述了小镇少年追逐梦想的故事，获得无数观众共鸣。 但是，观众们或许无法想象，这样一部优质作品有多么"烧钱"，也绝对想不到，如果不是在前2届大湾 区文投会上获得了金融机构投资，《雄狮少年》恐怕要难产。 目前，我国文化产业已从传统文化艺术、新闻传播、影视传媒等领域，扩展为以数字技术为底座、以跨 界 ...

新华财经西安11月17日电（记者张天源李亭吕昂）当千年技艺遇上重点产业链，会迸发出怎样的发展动 能？咸阳以"文化IP"为笔，在"保护"与"发展"的双重命题下，书写了一份非遗经济创新发展的高质量答 卷。 咸阳市位于陕西省关中平原中部，是秦文化核心区。近年来，当地深挖人文资源提升区域知名度、辨识 度，强化文商旅多业态跨界融合，推动文旅产业快速发展。据咸阳市文化和旅游局统计，2025年1-9月 全市累计接待国内游客9084.6万人次，同比增长5.6%，接待国内游客总花费618.78亿元，同比增长 7.17%。 挖掘独有文化打造特色IP 文化产业和旅游产业密不可分。近年来，随着国内旅游市场逐步提档升级，如何挖掘地区独有文化IP， 成为各地文旅产业差异化竞争的重点。 作为秦朝建都之地，咸阳拥有秦咸阳城遗址、汉阳陵等国家级文化地标，以及茯茶制作、弦板腔、旬邑 彩贴剪纸等600多项非遗资源。咸阳以秦文化为魂，以非遗活化为脉，在"守正"与"创新"的双重命题 下，探索了一条文化遗产带动文旅产业高质量发展的新路径。 "咸阳打造文旅IP的核心是'秦文化+'战略。"咸阳市文旅局相关负责人介绍，近年来，当地以"秦文化"为 核心，辅以" ...

专家学者南京共话文化与经济互促共荣 上海交通大学媒体与传播学院副院长徐剑以"城市形象的识别与文化IP生成"为题，通过分析淄博烧烤、 哈尔滨冰雪旅游等现象，提出城市IP生成需要激活民间"自传播"机制、夯实产业承接基础、挖掘原生文 化基因三大关键。 北京大学文化产业研究院院长向勇聚焦技术发展对文化产业的影响，指出Sora、ChatGPT等技术突破正 推动人机关系实现主体、思维、文化三重位移，为人机共创提供了新的可能。 年会期间还设置了三场圆桌论坛，分别围绕"人文经济学理论创新与实践""数智化与文化产业高质量发 展""文化消费与业态创新"等议题展开深入讨论。与会专家从多学科角度探讨了文化产业的理论创新与 实践路径。 圆桌论坛现场。南京大学长三角文化产业发展研究院供图 中新网南京11月17日电 (解晶 徐珊珊)第五届文化产业学术年会14日至16日在南京举行。本届年会以"现 代化视域下文化与经济互促共荣"为主题，来自全国高校、科研院所、文旅企业的数百位嘉宾齐聚，共 同探讨文化产业高质量发展新路径。 南京大学党委常委、党委组织部部长孙乐强提出，文化产业未来应实现从文化自信走向文化自觉、从生 产导向走向创造导向、从融合发展 ...

Core Insights - The event "Million Talents Gathering in South Guangdong" aims to showcase the high-quality development of the cultural industry in Guangdong, featuring over 100 cultural enterprises and offering 18,000 quality job positions [1][10]. Group 1: Event Structure - The event consists of three main components: a lecture series at the Guangdong-Hong Kong-Macao Greater Bay Area Talent Port, a cultural industry policy exhibition and creative market, and a specialized recruitment fair [3][11]. - The lecture series focuses on policy guidance, practical sharing, and supply-demand matching, featuring industry leaders who discuss trends in cultural tourism, game design, film creation, and media operations [3][10]. Group 2: Policy and Creative Market - The policy exhibition and creative market integrate policy promotion with interactive experiences, showcasing over 20 vocational schools and various quality cultural enterprises [5][10]. - The event features immersive experiences in areas such as cultural technology, intangible cultural heritage, film, and animation, highlighting Guangdong's innovative cultural vitality [5][8]. Group 3: Recruitment Fair - The recruitment fair targets key sectors including film, performing arts, animation, online gaming, and digital media, providing a one-stop service for job matching [10][11]. - Over 18,000 job positions are available, with more than 8,000 positions offered on-site and over 10,000 online, including high-value roles with salaries exceeding 20,000 yuan per month [10][11]. - The event attracts major cultural enterprises and digital content leaders, emphasizing the commitment of Guangdong's cultural industry to attract talent [10][11].

Core Insights - The "Cultural Talent Fair" in the Guangdong-Hong Kong-Macao Greater Bay Area has attracted significant attention, with nearly 300 organizations offering 18,000 cultural job positions, and over 6,000 attendees submitting more than 25,000 resumes [2][19] - The growth of Guangdong's cultural industry is not only stable but is experiencing continuous breakthroughs, as evidenced by high-profile achievements in the sector [2][14] - The integration of culture and technology is accelerating, with new job roles emerging that require a blend of artistic and technical skills, particularly in AI and digital content creation [3][5][7] Job Market Trends - The job fair featured a variety of positions, including AI model designers and CG animators, with salaries ranging from 25K to 35K, indicating a strong demand for tech-savvy talent in the cultural sector [3][5] - Companies are increasingly looking for candidates who can leverage AI tools in creative processes, reflecting a shift towards "new liberal arts positions" that combine traditional skills with modern technology [5][7] - The presence of high-paying roles, such as AI chief modelers with salaries up to 700,000 yuan, highlights the lucrative opportunities available in the evolving cultural landscape [5][7] Cultural Ecosystem - The fair showcased a vibrant cultural ecosystem in Guangdong, with innovative products and experiences, such as VR installations and AI-generated art, demonstrating the fusion of technology and culture [8][10][12] - Traditional crafts and local aesthetics are being revitalized and commercialized, indicating a growing market for culturally inspired products [10][12][13] - The integration of various cultural elements, including technology, design, and traditional arts, is creating a dynamic and interconnected cultural industry in Guangdong [13][14] Policy Support - Guangdong's cultural industry has maintained its position as the largest in the country for 20 consecutive years, supported by a comprehensive policy framework aimed at fostering high-quality development [14][16] - The recent "policy package" introduced by the government includes 87 measures across six key areas, providing direct support to cultural enterprises and enhancing their operational capabilities [14][16] - The clarity and execution of these policies are encouraging businesses to invest and innovate, contributing to a more predictable and secure environment for cultural enterprises [18][21] Future Outlook - The cultural industry in Guangdong is entering a new growth cycle characterized by deeper integration of culture and technology, a more complex talent structure, and a robust policy framework [20][21] - The combination of cultural events, innovative job roles, and supportive policies is creating a fertile ground for sustained growth in the cultural sector [21]

由广东省委宣传部、广东省人力资源和社会保障厅联合主办的"百万英才汇南粤——文化产业人才荟"于 11月15日在粤港澳大湾区（广东）人才港正式启动。本次活动整合招聘对接、政策展示、创意市集、人 才港大讲堂等多元内容，汇聚超百家文化名企，释放岗位18000+，打造一场全方位、沉浸式的文化产 业人才盛会。 产业与人才，如同土壤与种子，相互依存、相互促进。 广东文化产业的繁荣为人才成长提供了肥沃土壤，而人才的集聚又为产业发展注入了不竭动力，推动着 产业向更高层次发展，不断催生新业态和新模式。 近年来，广东文化领域新质生产力日益壮大，在数字创意、动漫游戏、网络视听、数字文化制造等领域 形成较强竞争优势，正是"人才因产业而聚，产业因人才而兴"的有力证明。 广东是经济大省、人口大省，也是文化强省，文化产业规模总量连续22年居全国首位。2024年，全省文 化产业营收率先迈过3万亿台阶，约占全国1/6。其中，1.2万家规上文化企业营收约占全省文化企业总 营收的八成，达2.5万亿元。截至今年三季度，全省规上文化企业营收已超2万亿元，利润超2000亿元， 总营收继续保持全国第一，利润仅次于北京，位居全国第二…… 数据的背后，是雄厚的 ...

人民财讯11月14日电，据"重庆国资"消息，11月14日下午，重庆市国资委召开金融服务类、文化产业类 市属国企"十五五"重大项目谋划专题研讨会。市国资委党委书记、主任曾菁华在讲话中指出，金融服务 类企业要着力提高服务国家重大战略能力，深化专业化整合，在全面做好金融"五篇大文章"中坚定不移 做强做优做大。要基于能级提升体现争先进位精神，增强责任感和紧迫感，放眼全国找准自身在"十五 五"时期的奋斗坐标，通过市场化增资等方式壮大规模能级。要基于数智能力提升主攻科技创新，以数 智技术赋能经营管理和司库建设，拓展数智化转型应用场景，以科技创新促进新质生产力发展。要基于 产品创新扩大业务范围，以深刻的市场洞察创新产品和服务供给，挖掘新兴潜在市场机遇，培育新的竞 争优势和增长点。要基于人才队伍素质提升强化投资于人，培育形成人力资本红利，赋能经营效益提 升。 ...

11月11日，"丝路对话运河"常州文化产业（人才）西安推介会在西安举行。活动以文化为媒、人才为 桥，围绕数字文化、文旅项目、文科融合等领域，促成24个重点项目集中签约，涵盖微短剧视频、游戏 动漫、内容创意等新型文化业态，为两地共话产业协同新路径，共绘双城合作新蓝图写下浓墨重彩的一 笔。常州市委常委、宣传部部长陈志良，苏陕东西部合作发展促进会党委书记、主席刘浩春，西安电子 科技大学副校长张进成，安康市镇坪县委书记陈佳斌，常州市钟楼区委书记李超鲲出席活动。 推介会上，常州市委常委、宣传部部长陈志良作城市推介。他表示，西安作为丝路起点，常州作为运河 名都，两地文化同源、产业互补，有着深厚的合作根基。如今的常州已迈入GDP万亿之城，人均GDP超 20万元，位列全国前十；工业开票销售达2.25万亿元，拥有4个国家先进制造业集群和完备的产业体 系，新能源产业集聚度全国第三。从苏超联赛155亿全网点击量的热度，到"青春乐都"的消费活力，再 到11.78万套人才公寓、3年免费入住等暖心政策，常州以诚信守规的营商环境、低投入高回报的发展优 势、开放包容的城市气质，成为长三角创新高地。这里文化法人单位超3万家，每年文化财政投入超 ...

Core Insights - The article emphasizes the importance of developing a robust cultural industry system and market framework to enhance the quality of cultural development in China during the 14th and 15th Five-Year Plans [1][2]. Group 1: Cultural Industry Growth - During the 14th Five-Year Plan, China's cultural industry has shown significant growth, with projected revenue of 19.14 trillion yuan in 2024, representing a 37.7% increase from 2020 [1]. - Various regions are exploring effective paths for leveraging traditional culture to drive cultural industry growth, with many domestic brands successfully integrating traditional elements with modern design to attract younger consumers [1]. Group 2: Challenges in Cultural Resource Utilization - Many cultural resources remain underutilized, with products often stuck in small-scale production and markets, lacking a comprehensive industrial chain [2]. - Traditional cultural projects face challenges in innovation, branding, and sales, with ongoing needs for supply chain improvements and enhanced market operations [2]. Group 3: Strategic Recommendations - It is essential to develop region-specific strategies to excavate traditional cultural resources and create distinctive cultural brands that reflect local history and spirit [3]. - The cultural industry chain needs to be improved to facilitate the marketization and industrialization of cultural resources, with increased policy support and the establishment of cultural industry parks [3]. Group 4: Technological Empowerment and Talent Development - There is a need for increased investment in cultural technology innovation, supporting new media platforms and digital creative enterprises to explore new cultural business models [4]. - Encouraging interdisciplinary education in "cultural creativity + technology + management" is vital for cultivating talent that understands both culture and technology, ensuring sustainable cultural innovation [4].

Core Insights - The upcoming "Million Talents Gathering in South Guangdong - Cultural Industry Talent Fair" on November 15 aims to connect cultural industry talents with job opportunities, showcasing the growth of Guangdong's cultural sector [2][7] - The event emphasizes precise matching of job roles with talents, focusing on the innovative needs of cultural enterprises and the specialties of cultural youth [3][5] Group 1: Event Overview - The event will feature over 100 cultural enterprises offering nearly 10,000 quality job positions, covering various sectors such as performing arts, animation, and digital content [3][4] - It will include recruitment matching, policy showcases, a creative market, and lectures, creating a comprehensive platform for talent and industry interaction [2][3] Group 2: Industry Participation - Major companies participating include Tencent, NetEase, and 37 Interactive Entertainment, representing a full industry chain from research and development to distribution [4] - The event will also highlight the importance of cross-disciplinary talents who understand both technology and content, as emphasized by companies like 趣丸科技 [4][5] Group 3: Creative Market - The creative market will showcase advancements in "technology + culture" and "creativity + design," featuring various sectors such as cultural technology and non-heritage aesthetics [6] - Notable exhibits will include VR projects, AI art generation, and local design brands, aiming to provide immersive cultural experiences [6] Group 4: Economic Impact - Guangdong's cultural enterprises are projected to generate 2.5 trillion yuan in revenue in 2024, accounting for approximately one-sixth of the national total [6] - The cultural sector's new business models are expected to achieve 915 billion yuan in revenue, reflecting a growth rate of 10.5% [6]