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鸵鸟肉在日本向“第四大肉类”迈进
日经中文网· 2025-09-27 00:33
Group 1 - The restaurant "Akasaka Kappo Washi" in Tokyo is gaining attention for its authentic Japanese cuisine featuring ostrich meat, including grilled ostrich tenderloin sashimi and hand-made soba noodles with ostrich neck meat [2][4][6] - Ostrich meat is being recognized in Japan for its health benefits and unique flavor, with chefs showing increased interest in its culinary potential [2][6] - The sustainable consumption culture is highlighting the full utilization of ostrich feathers and fats, leading to the development of cosmetics and other products [2][6] Group 2 - Misato Ostrich Farm, operated by a concrete company, is raising about 150 ostriches and is focusing on developing new uses for ostrich products, including cosmetics that leverage the moisturizing properties of ostrich fat [8][9] - The farm has improved its ostrich survival rate from 40%-50% to nearly 90% through meticulous research and data accumulation on breeding conditions [11] - Yoshinoya Holdings is entering the ostrich market by selling ostrich meat online and in stores, aiming to diversify food sources in response to population growth and climate change [13]
给顾客吃大象粪的“云南菜”,为什么那么火?
3 6 Ke· 2025-09-26 10:33
Core Viewpoint - The article discusses the rise of "Yunnan Bistro" restaurants in Shanghai, highlighting their unique culinary approach and the cultural implications of their commercialization [1][7][47] Group 1: Unique Culinary Experience - A restaurant in Shanghai offers a dish made with elephant dung, marketed as "fresh flowers on elephant dung," which has attracted diners despite its unusual nature [2][4] - The "Yunnan Bistro" concept combines traditional Yunnan cuisine with modern presentation, appealing to urban consumers seeking unique dining experiences [15][19] Group 2: Market Positioning and Pricing - "Yunnan Bistro" restaurants target high-net-worth individuals in first-tier cities, with prices significantly higher than traditional Yunnan dishes, exemplifying a strategy of creating an information gap [12][40] - The pricing strategy reflects a "price assassin" model, where dishes are sold at a premium compared to their original cost in Yunnan, leading to high profit margins for investors [40][42] Group 3: Cultural and Culinary Authenticity - The article critiques the commercialization of Yunnan cuisine, suggesting that the essence of local flavors is lost in the process of mass production and standardization [29][39] - Many dishes in "Yunnan Bistro" are described as lacking authenticity, with a focus on visual appeal rather than traditional cooking methods [27][39] Group 4: Consumer Behavior and Trends - The target demographic for "Yunnan Bistro" includes young professionals who seek both indulgence and aesthetic dining experiences, often driven by social media trends [33][34] - The rise of these restaurants reflects a broader cultural shift towards experiential dining, where consumers prioritize unique experiences over traditional culinary authenticity [47]
史诗级公关灾难,厨子不炒菜改写意林了?
商业洞察· 2025-09-26 09:35
以下文章来源于每日怡见 ,作者每日怡见 每日怡见 . 关注 国际、财经、社会 见过出了事捅别人两刀,转移矛盾的,就是没见过这么库库捅自己的。 都已经进ICU了,医生正忙着抢救呢,结果这哥们突然坐起来,把氧气管一拔,大喊一声"我命由我 不由天",然后抄起旁边的手术刀,扑哧一下,扎进了自己的心窝。。。 千万别觉得我这比喻夸张了,看完了下面的内容,相信你会和我得出一样的结论:到底是多少年的 脑血栓,才能干出这样的事情来? 品牌大家应该很熟悉了,就是最近深陷预制菜风波的西贝。 他们旗下的公众号,在9月23日一大早发布了一篇温情故事。 一个7岁的小男孩毛毛,冲进店里就抱着店员的大腿哭,边哭边说:我以为自己再也吃不到西贝 了。 作者: 每日怡见 来源: 每日怡见 朋友们,史诗级的公关灾难啊。 ---------------------------------- 文章里还配上了一段视频。 视频里出镜的是该店的店长方方。 在方方声情并茂的讲述之下,这个故事不仅真实可信,而且温馨动人。 看完视频,我的眼角不知道有什么东西悄悄滑落…… 当然是眼泪啦,开怀大笑的眼泪。 来吧,我们一起来欣赏一下。 视频的前半部分,讲的大概是: 方方 ...
12款产品实施调价优化 蔡澜点心系列升级举措响应市场需求变化
Bei Jing Shang Bao· 2025-09-26 08:16
Core Insights - The article discusses the upgrades and innovations of the restaurant brand Cai Lan Dim Sum as it celebrates its seventh anniversary, focusing on new product development, pricing optimization, and cultural empowerment [1][8]. Group 1: Product and Pricing Strategy - Cai Lan Dim Sum is launching over ten new products, including "Secret Fat and Lean Char Siu," "Sudan King Snow Mountain Durian Bun," and "Furong Chicken Soup Crispy Fish Roe Wonton," to enhance its product matrix and flavor experiences [8]. - The brand is optimizing prices for 12 existing products, with several classic items seeing increased portions without a price increase, thereby improving the value-to-price ratio [8]. Group 2: Health and Cultural Initiatives - The brand is incorporating healthy ingredients such as organic eggs and potatoes into its new offerings, promoting a "lighter Cantonese dim sum" concept [8]. - Cai Lan Dim Sum has initiated a "Heritage Inheritance Renewal Plan," collaborating with representatives from various intangible cultural heritage projects to launch related products like heritage-themed fridge magnets [8]. Group 3: Expansion and Market Focus - Since opening its first store in Shenzhen in 2018, Cai Lan Dim Sum plans to have 100 stores in major cities like Beijing, Shanghai, Guangzhou, and Hangzhou by September 2025, with 12 locations in Beijing [8]. - The brand aims to continue focusing on urban young consumers, adapting its product structure and service system to align with the rapidly changing market [8].
同心故事丨一家烧烤店的“石榴情”
Zhong Guo Xin Wen Wang· 2025-09-26 07:51
Core Viewpoint - The article highlights the entrepreneurial journey of a businessman from Xinjiang, who has successfully established a restaurant chain in Fujian and contributed to local employment and community development [1] Group 1: Entrepreneurial Journey - The individual started his business from a barbecue stall in 1997 and founded a food company in 2016, which has now grown to employ nearly 300 people and operate 108 chain stores [1] - The entrepreneur's success has led to the employment of nearly 10,000 people from his hometown, fostering ethnic exchanges and community integration [1] Group 2: Community Impact - The businessman is actively involved in charitable activities and supports the development of his hometown, demonstrating a commitment to promoting ethnic unity and progress [1] - His actions exemplify the concept of "Minjiang Family," reflecting the importance of collaboration and mutual support between different ethnic groups [1]
大馆子放下身段 居民乐享口福
Bei Jing Wan Bao· 2025-09-26 06:47
Core Viewpoint - Major restaurant chains are increasingly engaging in community-oriented businesses, offering affordable meals and services to local residents, reflecting a shift towards more accessible dining options [1][12]. Group 1: Community Engagement by Major Chains - Haidilao has opened its first community store in the Shahe area, selling staple foods, ready-to-eat meals, and convenient breakfast options [1][4]. - Other well-known brands like Meizhou Dongpo and Jindingxuan have also started offering affordable breakfast options, enhancing their service offerings based on local feedback [4][5]. - The trend of large restaurants providing community services is not limited to breakfast; it includes various meal options that cater to local tastes and preferences [10][11]. Group 2: Product Offerings and Pricing - Haidilao's breakfast offerings include freshly made items such as fried dough sticks priced at 1.5 yuan, tea eggs at 2.5 yuan, and various buns ranging from 2.9 to 4.5 yuan, making it affordable for residents [4]. - The new community stores, like the Ziguangyuan yogurt station, offer a range of products including yogurt, baked goods, and ready-to-eat meals at competitive prices, with items like croissants priced at 3.5 yuan [7][8]. - North Yuan Hotel has introduced a variety of ready-to-eat meals, with prices for cold dishes starting at 9.9 yuan, making it an attractive option for local residents [10]. Group 3: Market Trends and Consumer Behavior - The rise of "small but beautiful" community stores is being adopted by more chain restaurants, indicating a shift in the market towards localized and accessible dining experiences [9]. - Consumers are increasingly favoring these community-oriented dining options, as evidenced by the growing number of regular customers at these establishments [11][12]. - The trend reflects a broader movement in the restaurant industry towards enhancing daily life for residents, moving away from formal dining experiences to more casual, everyday meal options [12].
8点1氪丨胖东来宣布刑释人员全部录取;小米17系列手机正式发布,售价4499元起;西贝删除争议文章
3 6 Ke· 2025-09-25 23:53
胖东来宣布刑释人员全部录取 宏胜饮料已申请多枚娃小宗商标 西贝已申请多项家有宝贝就吃西贝相关知识产权 汽车全隐藏式门把手将"退市" 张雪峰团队再回应"账号被禁止关注" 黄仁勋连续4个月卖出英伟达,套现数亿美元 9月17日,30名刑满释放人员(以下简称"刑释人员")前往许昌胖东来时代广场参与面试。 此前,8月8日,胖东来创始人于东来在社交平台表示,预计将于今年10月开业的新乡胖东来"三胖"店正式开启招聘,预计招聘1000人,其中2%的名额给 刑释人员。后续发布的招聘信息显示,刑释人员有专属的简历投递渠道,简历接收30份,最终招聘20人。 参与面试的刑释人员表示,胖东来方面现场宣布,30人均被录取。后续会根据各自情况分配岗位,入职后有6个月试用期进行"双向选择"。(大河报) 雷军:小米17系列手机发布,起售价为4499元 36氪获悉,小米集团CEO雷军在发布会上发布全新小米17系列手机,起售价4499元(12GB+256GB)。此外,12GB+512GB版本售价为4799元, 16GB+512GB版本售价为4999元。小米17系列全球首发第五代骁龙8至尊版,采用第三代3nm制程工艺,移动平台史上最高主频 4.6G ...
西贝公关小作文被骂惨,始祖鸟绷不住了!
Xin Lang Cai Jing· 2025-09-25 17:16
Core Viewpoint - The article discusses the public relations missteps of Xibei, highlighting how their attempts to address a crisis have backfired and drawn more negative attention instead of resolving the issues at hand [2][24][36]. Group 1: Public Relations Strategy - Xibei's recent public relations efforts included a controversial article featuring a child's perspective, which aimed to emphasize brand loyalty but ended up being widely criticized for its execution [3][5][27]. - The brand's narrative of a child's attachment to Xibei was perceived as exaggerated and disconnected from reality, leading to public ridicule [8][9][25]. - Despite the backlash, Xibei continued to push out emotionally charged content, which was seen as a desperate attempt to regain consumer trust [28][36]. Group 2: Market Context and Competitors - The article notes that Xibei's public relations challenges coincided with a shift in consumer focus towards food safety issues, particularly following a scandal involving another company, which could have provided Xibei an opportunity to pivot its narrative [30][34]. - The changing public sentiment, especially regarding food safety, could have been leveraged by Xibei to improve its image, but instead, the company chose to double down on its flawed PR strategy [31][34]. - The competitive landscape is highlighted by the mention of other brands, such as the positive reception of transparency in food sourcing, which Xibei could have capitalized on [30][34]. Group 3: Consumer Perception - Consumers are shown to be increasingly intolerant of brands that manipulate emotions without genuine engagement, indicating a shift in expectations for corporate communication [36][38]. - The article emphasizes that while consumers may forgive mistakes, they reject being treated as mere emotional tools in a brand's narrative [36][38]. - Xibei's failure to understand this shift has led to a perception of insincerity, further damaging its reputation [36][38].
预制菜风波两周后,西贝客流有所回升,仍被问是不是预制菜
Qi Lu Wan Bao Wang· 2025-09-25 14:12
Core Viewpoint - Xibei launched a promotional campaign offering 100 yuan vouchers to customers dining in-store, aimed at restoring customer relations following the controversy over pre-prepared dishes [1][4][6] Group 1: Company Actions - The 100 yuan voucher campaign began on September 24, with the first day seeing over 100 vouchers distributed at the Jinan Henglong Plaza store [4] - The store reported a recovery in customer traffic, with over 70 tables occupied during lunch hours on September 25, indicating a gradual return of patrons [4][6] - Xibei has implemented several corrective measures, including switching to non-GMO cooking oil and ensuring that dishes like lamb skewers are prepared fresh in-store [3][6] Group 2: Consumer Reactions - Customers expressed mixed feelings about pre-prepared dishes, with some prioritizing health and cleanliness over the preparation method, while others were concerned about transparency [3][7] - A recent article published by Xibei's official account was criticized for being overly emotional and was subsequently removed due to backlash [4][5] Group 3: Industry Context - The ongoing debate surrounding pre-prepared dishes highlights two main issues: the need for restaurants to disclose the use of such dishes and how companies should address consumer concerns [7] - Industry experts emphasize the importance of establishing clear standards and regulations for pre-prepared dishes to enhance consumer trust and avoid chaotic competition [7]
西贝删除温情公关文,此前已注册家有宝贝就吃西贝商标
Yang Zi Wan Bao Wang· 2025-09-25 14:12
网传推文截图 据此前报道,西贝客服25日回应媒体称,"西贝品味早读"是一个内部服务号,文章发布后遭到网暴,出于对内部伙伴和顾客感受的考虑,下架了相关文 章。 据天眼查App显示,西贝餐饮集团关联公司内蒙古西贝餐饮集团有限公司成立于2017年10月,法定代表人为贾国龙,注册资本约 8990万人民币,经营范围 含餐饮服务、食品生产、食品互联网销售、食品销售、餐饮管理、普通货物仓储服务、企业总部管理、以自有资金从事投资活动等。 9月25日,有网友反映,公众号"西贝品味早读"23日发布了一篇《7岁的毛毛:我以为自己再也吃不到西贝了……》文章,目前该文章已被删除。扬子晚 报/紫牛新闻记者查询发现,账号"西贝品味早读"认证主体为"内蒙古西贝餐饮集团有限公司"。根据网传截图,该文以7岁儿童毛毛的视角,讲述对品牌的 依赖,引发网友质疑"煽情炒作"。 根据知识产权信息显示,内蒙古西贝餐饮集团有限公司已申请注册一枚"西贝莜面村 家有宝贝 就吃西贝"商标,国际分类为餐饮住宿,当前商标状态为已 注册。作品著作权信息显示,内蒙古西贝餐饮集团有限公司已登记西贝"家有宝贝,就吃西贝"儿童餐围兜标识等作品著作权,作品类别涉及美术等。 | ● ...