新春消费"马"上潮2月18日，正月初二，成都青白江区城厢古城，年味扑面而来。记者一脚迈入城 厢村糖会，就被现场热腾腾的人气包裹了：有人提着刚买的花灯，有人推着装得满满的购物车， 一家老小一起逛，手里提着大包小包，有说有笑地往前走……城厢古城有上千年的历史，共有4街 32巷108院落。今年春节，青白江区的村糖会在此铺开，设置了主会场、3个分会场，为游客打造 了新春游玩好去处。□四川日报全媒体记者 兰珍村糖会搬来300多种全球好物在小南街主会场，一 排排草棚摊位整整齐齐，各个摊位前围满了人，品尝的、还价的、凑热闹的，人来人往、人声鼎 沸。本地"土货"区里，商品琳琅满目，应有尽有。新鲜水灵的果蔬堆得冒尖，干果蜜饯、香肠腊 味摆得满满当当，烧烤摊上的烤肉散着香气滋滋作响，串串香勾得人直咽口水……每一样都透着 浓浓的烟火气，引得路人频频驻足，手里的购物袋也慢慢鼓起来。往会场另一头走，亚蓉欧国家 商品馆里，同样人头攒动。俄罗斯伏特加、波兰蜂蜜、意大利橄榄油、哈萨克斯坦的干果和驼 奶……货架上五颜六色的进口商品令人眼花缭乱。澳大利亚国家馆的工作人员端着白葡萄酒招呼 游客："这酒香醇，春节和家人喝正好！"记者在现场看到，不少 ...

截至2月18日 ●春节假期宜宾市举办各类特色文旅活动737场次参与人次224.65万 ●全市开放A级旅游景区53家累计接待游客100.61万人次与去年同期相比增长6.61% □四川日报全媒体记者 陈俊伶 除夕夜，总台马年春晚宜宾分会场以"立上游"为主题惊艳亮相。节目虽已落幕，但宜宾的热度才刚刚开始。数据 显示，截至2月18日，春节假期宜宾市举办各类特色文旅活动737场次，参与人次224.65万；全市开放A级旅游景区 53家，累计接待游客100.61万人次，与去年同期相比增长6.61%。春晚的盛情邀请，正从荧幕延伸到宜宾三江六 岸，吸引众多游客纷至沓来，将流量转化为城市"留量"。 从屏幕前的观众到镜头前的参与者，体验感的转变是流量沉淀的第一步。2月17日下午，记者来到春晚宜宾分会场 主舞台搭建地合江门广场。工人正紧锣密鼓拆除舞台，四处悬挂的年味挂饰依然鲜艳。夹镜楼前的围挡已经拆 除，取而代之的是一排长长的队伍——游客站在"宜宾分会场打卡处"的标识牌前，与春晚"同框"合影。 镜头转向长江公园。这里是春晚宜宾分会场的主阵地之一，也是"马上扬帆"主题的核心打卡点，当晚，近江平台 处灯光璀璨，在春晚宜宾分会场上亮相的金 ...

"春节假期的消费需求是多元的，既要有年货采购的热闹，也要有休闲放松的从容。"山东省商务厅相关负责人在接受采访时介绍，"正月初三是假期承上启 下的节点，大家不再忙于走亲访友，更倾向于放松身心、享受生活。"为此，山东精准把握群众"慢下来、歇一歇、乐一乐"的需求，推出"闲步春市·悦购时 光"主题日活动，将传统购物场景升级为集休闲、娱乐、社交于一体的城市公共空间，让"逛商圈"变成一种节日生活方式。 本次主题日活动活动跳出单一的促销逻辑，着力构建"购物+"消费生态。全省重点商业综合体、步行街、特色街区适当延长营业时间至晚间，为消费者留出 充足的休闲空间。在商品端，服装服饰、美妆护肤、黄金珠宝等"悦己型"消费品类成为促销主力，多家商场推出新春特别折扣、满额赠礼、黄金克减等惠民 举措；在体验端，影院、咖啡馆、亲子乐园等业态深度联动，推出"电影+餐饮""亲子套票""闺蜜下午茶"等新春特惠套餐，实现"一券通玩、一站尽享"，构 建闭环式消费生态。 "我们的目标，是让群众在正月初三这一天，既能享受到购物的实惠，又能体验到娱乐的快乐，更能拥有休憩的惬意。"该负责人说，活动将政策红利与民生 需求深度绑定，让休闲时光成为拉动消费的新引擎 ...

Core Viewpoint - The Qinghai tourism market has experienced a significant boost during the longest Spring Festival holiday, showcasing a vibrant blend of traditional culture and modern tourism experiences, positioning Qinghai as an international ecological tourism destination [4][5][6]. Group 1: Tourism Growth and Visitor Statistics - During the Spring Festival holiday, the Qinghai Lake scenic area welcomed 6,017 visitors in the first three days, marking a nearly 700% increase year-on-year, with multiple operational metrics reaching historical highs [7]. - The scenic area has focused on the theme of "Blue Ice Qinghai Lake, Ice and Snow Ecotourism," creating popular photo spots and immersive experiences that have activated the winter tourism economy [7][8]. Group 2: Innovative Tourism Offerings - Various scenic spots in Qinghai have broken the traditional winter closure model by introducing innovative offerings such as snow-themed weddings and immersive ice and snow experiences, transforming the winter season into a peak consumption period [8]. - The integration of ice and snow activities with ecological landscapes has turned previously underutilized natural resources into valuable economic assets [8]. Group 3: Cultural and Entertainment Activities - The province has launched 113 non-heritage promotional events under the theme "Non-Heritage Celebrates the New Year," bringing traditional crafts and performances to the streets, enhancing cultural engagement [9][10]. - Various cultural activities, including immersive performances and exhibitions, have been organized to celebrate the Spring Festival, showcasing the rich cultural heritage of Qinghai [12][13]. Group 4: Culinary and Nightlife Experiences - The vibrant nightlife in Xining has attracted visitors with its festive atmosphere, featuring traditional foods and cultural displays, contributing to a lively holiday experience [12]. - The city has transformed into an immersive experience zone with over 2,000 cultural tourism activities planned for the Spring Festival and Lantern Festival, inviting both locals and tourists to participate [12].

Core Insights - The cultural tourism activities in Qinghai during the Spring Festival have transformed from passive observation to active participation, highlighting a trend of "cultural co-creation" among the community [1][2] - The integration of traditional cultural elements with modern experiences is evident, as seen in the various activities and events that engage all age groups [1][2] Group 1: Cultural Engagement - The Spring Festival activities in Qinghai emphasize community involvement, with children, parents, and elders participating in traditional games and storytelling [1] - The presence of cultural heritage, such as the "投壶" game, showcases the importance of passing down traditions through generations [1] - The vibrant night scene in Xining, including the illuminated Dragon Gate, reflects a deep-rooted cultural appreciation among the locals [1] Group 2: Tourism Growth - Qinghai Lake experienced a significant increase in visitors during the Spring Festival, with 6,017 tourists recorded in the first three days, marking a nearly 700% year-on-year growth [2] - The shift from a "closed" winter season to an "open" winter tourism model indicates a successful embrace of the ice and snow economy [2] - The comments from tourists highlight the growing appeal of Qinghai's natural beauty and cultural offerings, suggesting a positive trend in tourism development [2] Group 3: Cultural and Economic Impact - The integration of cultural elements into tourism is seen as a way to make traditional practices accessible and engaging for the public [2][3] - The narrative of Qinghai's cultural richness transitioning from being "hidden" to being widely recognized reflects a broader trend in cultural tourism [2] - The overall experience during the Spring Festival illustrates the potential for cultural tourism to contribute to local economies and community identity [2][3]

温馨互动。 非遗漆扇。 骑马漫步。 马年新春，"春风得意马蹄疾"的诗意撩动人心，点燃西宁文旅新活力。2月19日，记者走进西宁市大通回族土族自治县流浪荒野营地，感受独特"马味"年 感。 马在中国文化中寓意祥瑞，营地负责人期望借"有马生活"，让普通人亲近马匹。如今，这里以马为核心形成多元生态，除森林骑行，还有露营火锅、围炉煮 茶、非遗体验等特色活动。当马蹄轻扬、风过耳畔，策马奔腾的蓬勃力量扑面而来，为新春增添别样文化新趣。 本报记者 魏雅琪 李娜 摄 ...

佳节有传承，乡愁有寄托，文化有回响。 2026年新春伊始，归家旅途上，有团圆的憧憬；度假风景里，有诗意的向往；漫步休闲中，有国风的滋养。"最长春节假期"过半，人们出游兴 致不减，"马"不停蹄奔向远方。 习近平总书记在二〇二六年春节团拜会上指出："在中华文化里，马是刚健雄壮、自强不息的象征，昭示着行稳致远、兴旺发达的前景。"似乎 正是这份独特的文化基因，外化为了丙午马年春节不一样的文旅风景。 交通运输部预测，春节9天假期日均全社会跨区域人员流动量或创春节假期新高，日均人员流动量将达到2.99亿人次。平台数据显示，灯会、 庙会、游园会等非遗民俗活动搜索热度同比提升超100%。与此同时，年味浓，春光好，世界游客向东行，尽情领略中华文化的无穷韵味。 0:00 出发，奔着年味的方向 人间烟火处，万家喜乐时。 大年初一一早，北京隆福寺街区已经人声鼎沸。喜庆的红灯笼、飘香的炒栗子、晶亮的糖葫芦……处处透着老北京年味。 北京稻香村零号寻宝馆内，祈年糕、柿柿如意饼等寄托新年美好祈愿的特色糕点摆满柜台，等待购买的人群排起长队。 2月18日，游客在北京隆福寺新春市集游览购物。新华社记者 李欣 摄 "呼应马年，我们专门推出'骏马踏福 ...

2月18日，吐鲁番市高昌区葡萄夜市的年货大集里暖意融融、年味浓郁。作为春节期间特色文旅活动之一，"吐鲁 番下午茶"斗茶活动持续火热，当天举办的高昌区三堡乡和七泉湖镇斗茶大赛，吸引各族群众与游客前来品茗。 2月18日，吐鲁番市高昌区葡萄夜市，作为春节期间特色文旅活动之一，"吐鲁番下午茶"斗茶活动持续火热。吾斯 曼·阿不都摄 葡萄架下，铺着艾德莱斯绸的长桌一字排开，桌上摆放着鲜美的时令瓜果和独具特色的本土茶点。工作人员取甘 甜坎儿井水，缓缓注入茶壶，待茶香漫出，再将热茶斟入茶碗，递到每一位游客手中。不同年龄段的市民、游客 围坐一起，举杯慢饮、闲话家常。 "我最喜欢桑葚茶啦！甜甜的、香香的，比饮料好喝！"9岁的刘梓沐跟着家人从博乐市来吐鲁番过年，在年货大集 上尝到用本地桑葚冲泡的茶饮后爱不释手，捧着茶碗，一口接一口地品着，眉眼间尽是满足。 三堡乡党委委员、宣传委员郝玉伟一边为游客递上热茶，一边热情推介："桑葚是吐鲁番特色农产品，这里日照 足、温差大，桑葚果大味甜，晾晒后果干甜度高，用来泡茶色泽好、滋味足。" 2月18日，市民在吐鲁番市高昌区葡萄夜市品尝"吐鲁番下午茶"。吾斯曼·阿不都摄 今年，吐鲁番市正以"极致吐鲁 ...

Core Insights - The article highlights the significant increase in consumer spending during the Spring Festival holiday, driven by government policies and promotional activities [1] Group 1: Consumer Spending Trends - During the first four days of the holiday, the average daily sales of key retail and catering enterprises increased by 8.6% compared to the same period in 2025 [1] - In the first three days of the holiday, foot traffic and sales in 78 monitored pedestrian streets increased by 4.5% and 4.8% respectively compared to the same period last year [1] Group 2: Product Consumption - The "trade-in" program has significantly stimulated consumer demand, benefiting 28.439 million people and generating sales of 196.39 billion yuan as of February 18 [1] - The automotive sector saw 611,000 vehicles traded in, leading to new car sales worth 100.23 billion yuan [1] - Sales of smart wearable devices increased by 19.7% during the first three days, with smart glasses sales growing by 2.5 times and smart blood glucose meters by 48.6% [1] - Duty-free sales in Hainan reached 970 million yuan in the first four days, marking a growth of 15.8% [1] Group 3: Service Consumption - Domestic travel consumption on key platforms grew by 4.5% during the first three days of the holiday [1] - Car rental orders increased by 26%, with cross-regional orders rising by 196% [1]

格隆汇2月19日｜上海市文化和旅游局今日透露，春节假日第五天，上海文旅市场运行平稳，未发生相 关安全事件。据上海旅游大数据监测，春节假日前五天本市共接待游客1256.86万人次，同比增长 5.32%；本市宾馆旅馆平均客房出租率为44%，同比增加3个百分点。 ...