Core Viewpoint - The 18th Chaoshan Leiling Lychee Cultural Tourism Season has commenced, attracting a large number of visitors to experience the sweetness of Leiling lychees and promoting local tourism and cultural heritage [6][7][28]. Group 1: Event Highlights - The event features a 3-kilometer cultural tourism route with 20 stalls for lychee exhibitions and intangible cultural heritage displays, enhancing visitor engagement [21][22]. - A newly released "Leiling Lychee Tourism Map" has gained over 400,000 clicks online, effectively boosting the local cultural tourism industry [27][28]. - The event includes performances of traditional Chao opera, successfully combining local fruit culture with intangible heritage, which has captivated the audience [17]. Group 2: Visitor Experience - Visitors can enjoy fresh lychees, which are described as sweet and fragrant, emphasizing the importance of experiencing the fruit at its peak [8]. - The tourism route is designed with four key checkpoints for activities such as lychee picking, photo opportunities, and interactive educational experiences, showcasing the unique characteristics of the lychee hometown [33][34]. Group 3: Collaborations and Promotions - A collaboration between Leiling Lychee, Southern Rural News, and a local tea brand has resulted in a co-branded beverage that has become a highlight of the event due to its appealing appearance and taste [12][13].

Core Viewpoint - The 18th Chaoshan·Leiling Lychee Cultural Tourism Season has officially commenced in Shantou, Guangdong, focusing on creating an immersive experience for domestic and international tourists through various activities centered around lychee culture [1][6]. Group 1: Event Highlights - The event features a theme of "Leiling Lychee: Sweetness for You," with activities including production and sales connections, sweet markets, and cultural tourism checkpoints [1]. - A 3-kilometer cultural tourism route has been established, integrating local agricultural scenery and interactive games, attracting numerous visitors and fashion enthusiasts [3]. Group 2: Economic Impact - The Leiling Lychee brand has gained recognition with the national geographical indication trademark, enhancing its market presence [5]. - The lychee industry in Leiling has an annual output value exceeding 100 million, contributing to rural revitalization and transforming local landscapes [5]. - The event has facilitated a complete industry chain from lychee cultivation to processing, tourism, and dining, promoting a comprehensive development model [5]. Group 3: Future Development - Leiling aims to leverage the cultural tourism season to implement a "new era of cultural tourism economy," focusing on brand building and high-quality agricultural development [6]. - The strategy includes creating a market, an intellectual property (IP), and a tourism route centered on lychee culture, emphasizing technological innovation [6].

Core Viewpoint - The 18th Chaoshan-Leiling Lychee Cultural Tourism Season has officially commenced, showcasing the integration of cultural tourism and local agricultural products, particularly lychees, to enhance economic development and attract visitors [8][16][93]. Group 1: Event Overview - The event features a 3-kilometer lychee cultural tourism route that includes interactive games, intangible cultural heritage experiences, and lychee picking, aimed at attracting tourists and enhancing local engagement [11][12][30]. - The theme of this year's event is "The Sweetness of Lychee and Culture," focusing on the integration of production and sales, cultural tourism activities, and the promotion of local ecological and economic values [14][15][93]. Group 2: Visitor Experience - The event attracted a diverse group of visitors, including families and fashion enthusiasts, who came to enjoy fresh lychees and participate in various activities along the route [32][48]. - The route includes five lychee-themed checkpoints where visitors can engage in activities such as photo opportunities, lychee tasting, and interactive games [35][36][38]. Group 3: Economic Impact - The lychee industry in Leiling has become a significant source of income, with over 44,000 acres of lychee orchards contributing to a yearly output value exceeding 100 million [73][58]. - The event serves as a platform for direct communication between lychee farmers and buyers, facilitating sales and enhancing the local economy [49][51]. Group 4: Cultural Integration - The event incorporates traditional performances, such as excerpts from the Chao opera, to celebrate local culture and heritage, thereby enriching the visitor experience [21][22][90]. - The local government and associations are actively promoting the "Lychee+" cultural concept, which includes developing themed tourism routes and culinary experiences centered around lychee [88][93].

Core Viewpoint - The article highlights the upcoming "2025 Yunfu New Xing Lychee Industry Development Conference," emphasizing the significance of the New Xing lychee as a cultural and economic asset, and its role in promoting regional development and tourism [3][9][48]. Group 1: Event Overview - The "2025 Yunfu New Xing Lychee Industry Development Conference" will take place on July 4, 2023, in New Xing County, integrating cultural elements with the lychee industry [3][4]. - The event aims to celebrate the annual harvest of New Xing lychee, a fruit known for its small seed and crisp, sweet flesh, with a cultivation history of over 1300 years [6][8]. Group 2: Industry Development - The conference will focus on creating a comprehensive empowerment system from farm to table, breaking traditional sales models [10][14]. - It will facilitate precise market connections and promote financial support initiatives for local farmers, enhancing consumer engagement [18][20]. Group 3: Technological Integration - A key aspect of the conference will be the signing of an agreement to establish the "Guangdong Lychee Molecular Labeling Engineering Technology Research Center," aimed at ensuring the quality of New Xing lychee through molecular technology [21][22]. Group 4: Marketing and Promotion - The event will leverage e-commerce and live streaming to broaden sales channels, allowing consumers to experience the joy of lychee harvesting virtually [23][24]. - New Xing lychee will be showcased at the Guangdong-Hong Kong-Macao Games, enhancing its brand visibility on a national level [29][30]. Group 5: Cultural and Tourism Integration - The conference will offer a culinary experience featuring lychee-infused dishes created by renowned chefs, promoting local cuisine [38][39]. - Attendees will have the opportunity to participate in lychee picking and engage in cultural activities, fostering a connection to agricultural heritage [41][42].

Core Insights - The popularity of the TV drama "Lychee in Chang'an" has sparked interest in lychee culture, leading to a surge in experiential activities related to lychee picking and tourism [2][3] - The total lychee production in China is expected to reach approximately 3.65 million tons this year, marking a 111.26% increase year-on-year, setting a historical record [2] Industry Developments - Major lychee-producing regions in China, including Guangdong, Guangxi, Sichuan, Yunnan, Fujian, and Taiwan, are actively promoting lychee cultural tourism through various events and activities [3] - Guangzhou has launched the 2025 Lychee Culture and Tourism Promotion Campaign, featuring 20 themed tourism routes that connect lychee orchards, local villages, boutique accommodations, historical sites, and natural scenery [5] - The East Forest Fruit Garden in Guangzhou reported nearly 10,000 visitors during the Dragon Boat Festival, with a significant increase in visitor numbers contributing to local economic vitality [6] Economic Impact - The lychee picking experience has become a significant revenue source for fruit gardens, accounting for 50% of total income in some cases [5] - Tourists visiting lychee orchards also contribute to local economies by engaging in shopping and dining, boosting related industries such as accommodation and food services [6] Innovations in Tourism - Traditional orchards are increasingly adopting picking tourism projects, enhancing visitor engagement and improving sales prices compared to wholesale rates [8] - The Guangzhou Ancient Lychee Garden has seen a surge in bookings, with innovative offerings such as lychee-flavored beverages and local culinary experiences [9] Challenges and Opportunities - Despite the growth in lychee cultural tourism, challenges such as price drops during bumper harvests and increased competition among accommodations are present [11] - Experts suggest that diversifying tourism offerings and extending the lychee cultural experience beyond the harvest season can enhance long-term sustainability [12][13]

Group 1: Agricultural Development - The apple and rose industries in Xiaojin County are significant agricultural products recognized nationwide [2] - The "shared farm" model allows consumers to adopt apple trees, enhancing the apple industry's value chain and attracting tourists [3][4] - The apple industry revenue has increased by 200% compared to 2019, benefiting local farmers through various income channels [4] Group 2: Rose Industry Expansion - Xiaojin County cultivates over 10 varieties of roses across 15,000 acres, with a processing facility that includes multiple production lines for rose products [5][6] - The rose industry generates over 50 million yuan, positively impacting 13 townships and 46 villages [6] - The annual rose harvest festival attracts over 200 guests, promoting collaboration and quality assurance in the rose supply chain [6][7] Group 3: Tourism Integration - The integration of research, processing, and tourism in the rose industry has led to the establishment of a national 3A-level tourist attraction and a provincial industrial tourism demonstration base [7] - Educational tourism projects have engaged over 4,000 participants, generating significant revenue for the local economy [7] - The local government plans to enhance educational tourism by developing various cultural and historical routes across the region [7]

Group 1 - The core theme of the 2025 China-Eurasia Commodity Trade Expo is "Jointly Discussing Eurasian Cooperation and Sharing the Prosperity of the Silk Road," with a focus on enhancing trade cooperation between Guangdong and Xinjiang [2][3] - The "Products from Xinjiang Southward and Guangdong Northward" platform aims to expand the Belt and Road market and deepen trade cooperation, linking upstream and downstream enterprises through online and offline channels [3][5] - Guangdong lychee is the highlight of the exhibition, attracting significant attention from domestic and international merchants, with all samples consumed within two hours [5] Group 2 - Several large Guangdong enterprises participated in the expo to seek business opportunities and accelerate connections along the Silk Road Economic Belt [3] - The event featured a variety of classic Guangdong products, showcasing the charm of Lingnan culture, including lychee, tea, and other local specialties [3][5] - Companies are leveraging new technologies, such as "frozen dormancy technology," to facilitate the long-distance transportation and export of lychee to Central Asia [5]

Core Viewpoint - The collaboration between Ma Gong Goose and Guangdong Lychee represents a significant innovation in culinary branding, merging two iconic products to create a new food experience and cultural symbol [4][8][28]. Group 1: Product and Market Overview - The "Goose and Lychee" event will be launched on June 26, 2025, at the Guangzhou 289 Art Park, showcasing the culinary potential of this unique combination [5][6]. - Ma Gong Goose is recognized as the top among Guangdong's four famous geese, with a breeding base of 300 farms and an annual output value exceeding 5.6 billion yuan [15][12]. - Guangdong Lychee, a renowned fruit since the Tang Dynasty, is expected to reach a production volume of approximately 1.6 million tons by 2025, featuring various popular varieties [17][16]. Group 2: Cultural and Culinary Innovation - The combination of Ma Gong Goose and Lychee not only enhances flavor profiles but also reflects a modern interpretation of traditional Chinese culinary culture [24][25]. - The innovative pairing of rich roasted goose with juicy lychee offers a refreshing balance, showcasing the potential for new culinary experiences [23][24]. Group 3: Industry Development and Future Prospects - The collaboration addresses challenges faced by both the goose and lychee industries, enhancing product value and extending the supply chain [30][31]. - The "Goose and Lychee" initiative aims to create a comprehensive development model that integrates agriculture, culinary arts, and tourism, positioning it as a prominent culinary brand for Jiangmen Kaiping and Guangdong [34][35]. - This initiative represents a broader trend of integrating agricultural production with cultural and tourism experiences, fostering brand value and industry growth [36][37].

Core Viewpoint - The participation of Leiling fresh lychee in the 2025 China-Eurasia Commodity Trade Expo in Xinjiang has generated significant interest and demand, showcasing the brand's potential for expansion in new markets [2][5][9]. Group 1: Company Overview - Leiling Town is recognized as a major production area for late-maturing lychee in Guangdong, with a total planting area of 44,000 acres [4][6]. - Leiling lychee has been exported to the North American market for 22 consecutive years and holds two national geographical indication trademarks: "Leiling Lychee" and "Leiling Wuye Lychee" [6][7]. Group 2: Market Response - The lychee showcased at the expo received positive feedback, with customers expressing that it is among the best lychee they have tasted [8][10]. - The exhibition area for Leiling lychee attracted continuous foot traffic, with many domestic and international buyers showing interest, particularly in the Guiwei variety [9][10]. Group 3: Sales and Marketing Strategy - To expand sales channels, Leiling lychee has participated in various promotional activities, effectively enhancing brand influence [13][14]. - The company reported receiving numerous orders even before the lychee was officially on the market, indicating strong market confidence [14][15].

Core Viewpoint - The article highlights the significant contributions of Chen Xuesen in apple breeding and the development of new domestic apple varieties, which support rural revitalization and address the issue of reliance on imported apple varieties in China [4][5]. Group 1: Research and Development Achievements - Chen Xuesen has dedicated 43 years to apple germplasm resource research, leading to the creation of over 90 authorized invention patents and receiving national awards for technological advancements [4]. - The apple cultivation area in China exceeds 30 million acres, accounting for over 50% of the world's total, with an annual output value exceeding 200 billion yuan [4]. - The team has established a breeding system that shortens the breeding cycle by more than five years, contributing to the transformation of China's apple industry from quantity to quality [5]. Group 2: Economic Impact and Innovation - The new apple varieties developed, such as "Meihong," are in high demand among consumers and farmers, with cultivation techniques leading to an increase in income of 1,000 yuan per acre [5]. - The research has identified Xinjiang as the original center of apple cultivation, which has implications for the genetic diversity and quality of apple varieties in China [5]. Group 3: Educational Contributions and Future Vision - Chen Xuesen emphasizes the importance of integrating research with practical agricultural education, advocating for a model that transforms industry problems into research projects [6]. - The "five persistences" proposed by Chen focus on balancing theoretical and technical innovation, ensuring that research benefits teaching, and promoting the combination of good varieties and cultivation methods [6]. - The ongoing work of Chen's team continues to contribute to the dual goals of a healthy China and rural revitalization through the promotion of new apple varieties [6].