Core Viewpoint - Roma's recent management changes and public statements are in response to rumors of bankruptcy and safety concerns regarding its products, particularly in the power bank sector [1][5][6]. Management Changes - On July 3, 2023, Lei Xingrong took over as the legal representative, director, and manager of Shenzhen Roma Technology Co., Ltd., only to resign three days later, with the previous representative, Lei Shexing, reinstated [1]. - The rapid succession of management changes has drawn significant public attention, especially given the context of a trust crisis in the power bank industry since June [1][2]. Product Safety and Certification Issues - Roma has faced allegations regarding the safety of its power banks, with reports of devices being more prone to explosion compared to other brands [2][3]. - Following these safety concerns, Roma issued a public apology on June 14, 2023, and announced a recall of approximately 491,700 units of power banks manufactured between June 5, 2023, and July 31, 2024 [3][5]. - The company’s 3C certification for several products has been suspended, impacting its ability to sell these items [3][6]. Consumer Response and Company Communication - Consumers have reported difficulties in obtaining refunds after the recall announcement, with claims that Roma lacks sufficient funds to process refunds [5]. - Roma's official statement on July 3, 2023, denied bankruptcy and expressed commitment to resolving issues for customers and partners, despite ongoing concerns about customer service responsiveness [5][6]. Regulatory Context - The Civil Aviation Administration of China has prohibited power banks without 3C certification from being taken on flights since June 28, 2023, further complicating Roma's operational challenges [6].

Core Insights - The charging treasure industry has faced a significant crisis, transforming from a "necessity" to a "dangerous product" due to safety concerns, leading to widespread consumer anxiety and brand trust issues [1][4][22] - The incident highlights the structural collapse of the industry driven by low-price competition and the erosion of brand trust [4][11][29] Industry Overview - The rapid growth of the charging treasure market is linked to the rise of smartphones, with the number of manufacturers increasing from 500 to 3000 within a year due to high demand [5][7] - In 2023, the global charging treasure market reached $3.29 billion, with projections of $3.41 billion by 2030, and China being the largest production and sales market [7][8] Crisis Details - In June 2025, multiple universities in Beijing reported that a specific model of charging treasure was prone to explosions, prompting major recalls from brands like Romoss and Anker Innovation [2][4] - The China Civil Aviation Administration banned the transport of non-3C certified charging treasures on domestic flights, leading to a halt in sales and distribution [2][18] Consumer Behavior - Consumers are increasingly prioritizing safety and quality over price, indicating a shift towards a "quality-price ratio" rather than just "cost-effectiveness" [12][29] - The crisis has led to a consumer awakening, where trust in brands is becoming essential, and safety is now a baseline expectation rather than a selling point [12][30] Brand Trust and Compliance - The incident has raised awareness about the importance of 3C certification, with consumers now more vigilant about product safety and compliance [14][19] - Brands must ensure transparency and accountability in their supply chains to rebuild consumer trust, as the loss of trust can be difficult to recover from [20][29] Future Implications - The charging treasure crisis serves as a warning for the entire consumer goods industry, emphasizing the need for a focus on quality and safety to regain consumer confidence [22][31] - The industry is moving towards a new phase where trust and quality will be the primary competitive advantages, rather than price [27][31]

不少事前不知情的旅客到了机场赶着安检登机才发现，前一秒还是续航搭子的充电宝，转眼就要接受被"自愿遗弃"的命运。 新规之下，不少人看着自己手头上的充电宝陷入沉思，开始在网上发帖求助，晒照询问自己的充电宝到底能不能登机，也有不少人开始自学识别生产批 次、产品型号、安全认证种类等科普知识以防万一。 自从上个月因为频频自爆自燃成为热搜常客后，罗马仕在网上被讨伐的声音就没停下过，可围观群众们怎么也没想到，这看似离谱的充电宝安全大瓜，吃 着吃着就吃到自己头上。 6月26日，民航局一纸"3C标识限制令"，要求自6月28日起，旅客不能携带没有3C标识、3C标识不清晰、被召回型号或批次的充电宝乘坐境内航班，全国 上下大大小小200多个民航机场开始了一轮风风火火的充电宝安全大排查。 与此同时，有关问题充电宝品牌讨伐、产品召回措施、杂牌3C充电宝鱼目混珠等状况百出，也让整个事件添加了多几分魔幻色彩。 连一刻也来不及为罗马仕的塌房哀悼，因为马上要被严打严查的，就是你手头上各类"不合规"充电宝。 跨一个 我俩一样 3天前 福建 回复 从一开始的单一品牌塌房到后来的行业集体暴雷，再到如今消费者集体蒙圈，一个已经渗透市场十多年、规模高达数 ...

Core Viewpoint - The company Romoss is facing significant operational challenges, including insufficient balance in its online store, leading to refund issues for consumers, and reports of factory shutdowns due to financial difficulties [1][2][11]. Group 1: Financial Issues - Multiple consumers have reported that Romoss's official store on Taobao is unable to process refunds due to insufficient account balance, causing delays in refund processes for over several weeks [3][4]. - Taobao's customer service indicated that the seller's insufficient funds have led to a temporary halt in refund processing, and they are currently urging the seller to replenish their deposit [8][9]. Group 2: Operational Shutdown - Reports from employees suggest that Romoss has notified staff of a complete halt in operations since July 1, with salaries only paid up to June [11]. - The company has not issued an official announcement regarding the operational status, raising concerns about its future viability [11]. Group 3: Management Changes - Recent changes in the company's legal representative and board members have occurred, with the previous representative, Lei Shexing, replaced by Lei Xingrong after only three months in office [12][13]. - The company has stated that it is currently focused on internal restructuring and preparing for new product launches [13]. Group 4: Product Recall and Industry Impact - Romoss announced a recall of certain models of its power banks manufactured between June 5, 2023, and July 31, 2024, totaling 491,745 units, amid a broader industry trust crisis following similar recalls by other brands [15]. - The recall is part of a response to new regulations from the Civil Aviation Administration of China, which prohibits the boarding of non-compliant power banks, highlighting safety concerns in the industry [17].

来源：人民日报海外版 业内人士分析，此次中国民航局要求旅客禁止携带没有3C标识、3C标识不清晰的充电宝乘坐国内航 班，主要出于航空安全系统性风险防控考虑。中国电子信息产业发展研究院规划所园区经济与新兴产业 研究室副主任张义鑫告诉记者，今年以来，国内航班已发生数起充电宝自燃事件，引起人们对充电宝质 量问题的关注。飞机客舱在巡航阶段处于低压环境，可能导致电芯内部气体膨胀，引发自燃或爆炸。而 无3C标识的充电宝在生产过程中可能缺乏必要的安全测试，存在安全隐患。在空间密闭的飞机客舱 里，一旦充电宝起火甚至爆炸，后果不堪设想。 "相较之下，充电宝的3C认证已涵盖这些环节。"张义鑫说，比如，3C认证中模拟高海拔的测试，目的 就是检测低气压等环境产品的质量情况；3C认证提出的不起火、不爆炸等整体要求，以及对阻燃材 料、隔热材料等方面的应用要求，则能有效延缓火势蔓延。 除了3C认证，此次民航局公告范围还涵盖被召回型号或批次的充电宝。民航局方面称，近期多个头部 品牌充电宝厂家因电芯存在安全风险对多批次产品实施召回，市场监管总局撤销或暂停了多个充电宝及 电池芯厂家3C认证，上述情况表明旅客随身携带的充电宝存在安全质量隐患，给民航 ...

Core Viewpoint - The recent recall of multiple power bank brands, including Romoss and Anker, is primarily driven by safety concerns following 15 incidents of power banks catching fire on flights this year, leading to new regulations prohibiting the transport of non-compliant power banks on domestic flights [1][2] Group 1: Industry Response - Several power bank brands have announced recalls of their products, and multiple brands' 3C certification has been "suspended" [1] - The Civil Aviation Administration of China has issued an emergency notice banning passengers from carrying power banks without clear 3C markings or those that have been recalled [1] Group 2: Consumer Impact - The new regulations have rendered many power banks as "prohibited items," causing confusion among consumers, with many power banks being abandoned at airport security [1] - There are concerns regarding the usability of previously purchased non-compliant power banks after the mandatory 3C certification requirement takes effect in August 2024 [1] Group 3: Recommendations for Stakeholders - Manufacturers are urged to implement effective recall solutions, such as establishing convenient return points in urban areas and ensuring safe return channels for problematic power banks [2] - Transportation hubs like airports and stations should proactively inform travelers about policy changes through clear signage and online announcements, and consider providing temporary storage services [2] - Regulatory bodies and companies need to offer clear guidelines for the disposal or recycling of recalled products to prevent consumer confusion [2] - The industry should use this opportunity to enhance standards and dynamic regulation to prevent problematic power banks from re-entering the market [2]

Core Viewpoint - The ongoing controversy surrounding power banks in China highlights industry chaos and regulatory challenges, particularly following the Civil Aviation Administration's new regulations on power bank sales and usage [1][11]. Company Summary - Shenzhen Romoss Technology Co., Ltd. continues normal operations despite recent controversies, with a change in legal representative noted in business registration records [2][4]. - The company was established in March 2012 with a registered capital of 6 million RMB and had 474 employees insured as of 2024 [4]. - Romoss has pointed fingers at its supplier, Anpu Risi (Wuxi) Co., Ltd., for quality issues, claiming that the supplier altered battery materials without authorization [11]. Industry Summary - The market for power banks is experiencing significant turmoil, with many vendors in Huaqiangbei still selling non-3C certified products despite regulatory warnings [8][11]. - The Shenzhen Market Supervision Administration has begun issuing fines to vendors selling non-compliant power banks, prompting many to clear their inventory [8]. - Experts have identified three major issues in the power bank industry: low-price competition, poor supply chain management, and ineffective regulatory enforcement [11]. - Recommendations for industry improvement include enhancing traceability, upgrading safety standards, and increasing public safety education regarding power bank usage [12].

Core Viewpoint - The Shenzhen market supervision authority has mandated that only power banks with 3C certification can be sold in the Huaqiangbei market, reflecting increased regulatory scrutiny on product safety in response to rising safety concerns among consumers [1][5]. Group 1: Regulatory Changes - The Shenzhen market supervision bureau has issued a notice prohibiting the sale of non-3C certified power banks in Huaqiangbei [1]. - Starting from August 2024, all power banks sold in the market must carry a 3C certification [5]. - The Civil Aviation Administration of China has banned passengers from carrying power banks without clear 3C certification or those that have been recalled on domestic flights since June 28 [5]. Group 2: Market Dynamics - The demand for power banks continues to rise as they are essential for mobile electronic devices, but safety incidents have raised significant concerns [5]. - Many well-known brands, such as Romoss and Anker, have recalled multiple products due to safety issues, leading to a temporary suspension of their 3C certification [5]. - The industry is experiencing a shift from a focus on fast charging and cost-effectiveness to prioritizing safety in product development [6]. Group 3: Industry Statistics - There are over 17,000 power bank-related companies in China, with approximately 9.2% involved in legal disputes and 2.4% having faced administrative penalties [6]. - Regulatory bodies have begun conducting random inspections of manufacturing facilities since May, indicating a more rigorous oversight process [6].

编者按：维护消费者权益，守护消费安全。央广网啄木鸟消费者投诉平台，保障消费者合法权益，为新消费时代保驾护航！ 央广网北京7月2日消息（记者白德彰）连日来，多家知名充电宝品牌因产品存在安全隐患宣布召回，持续引发社会关注。然而，这项旨在保障消费者安全的 举措，在执行层面却难以闭环。日前，有消费者向反映，其所购买的充电宝因企业要求指定快递寄回，但又遭快递拒收。消费者手握问题产品，陷入了既不 敢用又退不了的窘境。 对此，有专家指出，企业依赖消费者自行寄回缺陷产品的召回模式不够合理，生产与销售企业应承担主体责任，主动建立安全、便捷的替代回收方案，避免 将风险与操作成本转嫁给消费者，让召回真正落到实处。 寄送环节遭遇快递拒收 召回退换流程陷入僵局 "罗马仕充电宝宣布召回，快递却拒收。"近日，福建泉州的刘女士通过社交平台反映，她按照罗马仕的召回要求，通过指定快递寄回充电宝时却遭到拒收， 因此无法完成寄回流程。 刘女士的召回申请已经通过，但需邮寄充电宝（央广网发 受访者供图） 备案制度下的召回困境 商家与个人寄递政策不同 消费者寄件频频受阻，问题究竟卡在哪里？6月30日，记者尝试使用顺丰快递小程序，在寄递物品信息栏中输入"充 ...

Company Changes - Recently, there was a change in the legal representative of Shenzhen Romoss Technology Co., Ltd., with Lei Shexing stepping down and Lei Xingrong taking over [1][2] - Lei Shexing had only been in the position for less than three months, having been appointed on April 23, 2025 [2][3] Product Recall - Romoss announced a recall of 491,745 units of three models of Romoss brand power banks manufactured between June 5, 2023, and July 31, 2024, due to potential overheating and fire risks [3] - The company will provide consumers with a free replacement or refund for the recalled products to eliminate safety hazards [3] Industry Impact - The recall has contributed to a trust crisis in the power bank industry, with other brands like Anker also recalling products [5] - New regulations from the Civil Aviation Administration prohibit passengers from carrying power banks without clear 3C certification or those that are part of the recall [6] Supply Chain Issues - The safety issues have been linked to the battery cell supplier, Anpuress (Wuxi) Co., Ltd., which allegedly violated regulations by changing the separator materials in battery cells [7] - Anpuress's 3C certification for several battery products is currently in a "suspended" state, raising concerns about quality control [7] Cost Structure - Battery cells account for 40%-50% of the total cost of a power bank, leading manufacturers to potentially compromise on quality to reduce costs [8] - The competitive landscape in the power bank industry is intense, with many brands relying on OEM and private label models, which can pressure manufacturers' profit margins [7][8]