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内销专区、供需对接会、产业带直播……广州外贸优品多招“转场”进商超上平台
Guang Zhou Ri Bao· 2025-05-07 12:48
Group 1 - Guangzhou is actively supporting the transition of foreign trade quality products to domestic sales through various initiatives, including "Foreign Trade Quality Products and Domestic Buyers Matching Conferences" and the implementation of integrated policies [1][2] - The "Foreign Trade Quality Products Chinese Tour" initiative aims to create a full-chain service platform, with a focus on product standardization and marketing promotion, facilitating faster entry for foreign trade enterprises [2][3] - Major retailers like Huayi Times and CR Vanguard are establishing dedicated sections for foreign trade products, with over 200 SKUs available and significant customer engagement, indicating strong market interest [2][3] Group 2 - Retailers are leveraging digital tools and data analytics to identify and promote products that meet domestic consumer demands, with a focus on categories like leisure food and eco-friendly home goods [3] - E-commerce platforms such as Alibaba and JD.com are enhancing support for foreign trade enterprises, offering various initiatives to facilitate the transition of products from export to domestic sales [4][5] - Live streaming and short video marketing are being utilized to accelerate the sales process for foreign trade products, with platforms implementing zero listing fees and rapid onboarding processes for businesses [5]
当“胖都来”遇到“叶波大润发”,网友开始不淡定了
3 6 Ke· 2025-05-07 12:13
浙江海宁的商圈舞台上,正上演着一出荒诞的"真假美猴王"。新开业的"胖都来"商场与楼下的"叶波大润发"超市,一个对撞河南零售巨 头"胖东来"的谐音,一个和零售巨头"大润发"同名,硬生生把商业竞争演成全社会关注的热点。 当"胖都来" 商场筹备开业,大手笔请来叶璇、丁勇岱等十多位明星站台,锣鼓喧天、张灯结彩,声势浩大地欲在商业江湖中扬名立万之 时,舆论的火药桶已被点燃。商场负责人或许未曾料到,"东来"变"都来"的一字腾挪,瞬间点燃公众对"山寨经济"的集体记忆——从拼多 多上的"雷碧""小白兔",到乡镇市场的"肯德炸鸡""麦肯姆",这种"形近字寄生术"早已成为某些商家的致富经。 当李鬼遭遇李逵 这被某网友戏称"卧龙凤雏齐聚",看似调侃,实则演绎成了一出极具讽刺意味的商业大戏。 根据国家工商总局商标局网站查询结果显示,大润发的注册日期为1999年,而"叶波大润发"的注册日期为2010年。依据《商标法》第57 条第二款规定,未经商标注册人的许可,在同一种商品上使用与其注册商标近似的商标,或者在类似商品上使用与其注册商标相同或者 近似的商标,容易导致混淆的,属于侵犯注册商标专用权的行为。 然而,对于已经注册好,且经营多年的 ...
浙商天塌了!经营了上千年的好名声,或因这俩人碰瓷胖东来毁了
Xin Lang Cai Jing· 2025-05-07 09:25
Core Viewpoint - The recent controversies surrounding Pang Donglai highlight the impact of social media on brand reputation and the challenges faced by businesses in managing public perception [1][3][8] Group 1: Incident Overview - A social media influencer, Chai Ruidui, made unfounded accusations against Pang Donglai, claiming overpriced jade sales, which led to a significant decline in public trust [3][7] - The emergence of a knockoff store named "Pang Dulai," mimicking Pang Donglai's branding and layout, is seen as an unethical attempt to exploit the original brand's reputation [5][6] Group 2: Company Reputation and Ethics - Pang Donglai is criticized for its unique business practices, such as high employee salaries and exceptional customer service, which some view as a liability rather than a strength [6][8] - The incident has broader implications for the reputation of Zhejiang merchants, raising concerns about business ethics and consumer trust in the region [7][8] Group 3: Consumer Awareness and Corporate Responsibility - Consumers are urged to critically evaluate online information to avoid being misled by false claims, emphasizing the importance of rational consumption and advocacy [10] - Companies are encouraged to enhance their crisis management strategies to effectively counteract online rumors and malicious attacks [10]
在中国,不相信胖东来还能相信谁?三四线城市没福气享用胖东来的商品
Sou Hu Cai Jing· 2025-05-06 19:55
采购源头严格把关:在食品经营方面,胖东来从采购源头就严格把关,确保所售食品的质量安全。对供 应商进行严格筛选,只与信誉良好、产品质量有保障的供应商合作。例如,在水果采购上,胖东来会对 产地、种植过程进行严格考察,确保水果的新鲜度和无农药残留。 设置严格检测环节:在店内设置了严格的食品检测环节,对每一批次的食品进行抽检,一旦发现问题立 即下架处理。 信息公开透明:它公开了自己的采购渠道、质量检测标准和流程,让消费者能够清楚地了解食品的来源 和质量保障措施。比如,在胖东来的超市里,会公示食品的进货台账、检测报告等,让消费者买得放 心。 胖东来赢得信任的原因 经营成果突出 2024 年胖东来集团整体销售近 170 亿元、税收超 6 亿元、利润超 8 亿元、员工平均月收入九千多元。 这表明企业不需要靠 996 福报、狼性文化,把员工当人看也能取得良好的经营业绩,展现了其独特的经 营模式和强大的盈利能力,让大众相信其商业运营能力。 服务和品质追求极致 国家监管机构 国家食品监督机构承担着全国范围内的食品安全监管重任,从农田到餐桌,涉及众多环节和无数的食品 生产经营者。虽然国家食品监督机构目前面临着庞大的监管任务与有限的 ...
美国股债汇三者难平衡 贸易战若持续美国将迎滞胀
Sou Hu Cai Jing· 2025-05-05 05:49
Group 1 - The U.S. added 177,000 non-farm jobs in April, exceeding the expected increase of 130,000, while the unemployment rate remained stable at 4.2% [1] - Despite strong job growth, there are indications of employment pressure among U.S. residents, with many struggling to find work after being laid off [1] - The impact of Trump's trade policies is still unfolding, with significant layoffs in the federal government and potential supply chain disruptions affecting major retailers like Walmart and Target [1] Group 2 - Concerns have been raised about the reliability of U.S. economic data, which is perceived to serve Wall Street rather than reflect the realities of residents' lives [2] - Warren Buffett criticized current U.S. trade policies and highlighted the unsustainable nature of the fiscal deficit, emphasizing the risks of currency devaluation [2] - Berkshire Hathaway's cash reserves reached a record high of over $347 billion, indicating Buffett's cautious outlook on the U.S. economy [2] Group 3 - The better-than-expected non-farm data temporarily stabilized U.S. stocks, but it led to a downward adjustment in expectations for Federal Reserve rate cuts, with Goldman Sachs now predicting a cut in July instead of June [3] - Former Treasury Secretary Janet Yellen warned that Trump's tariff policies could have significant negative impacts, potentially leading the U.S. into recession [3] - There is a growing disconnect between the seemingly positive economic data and the underlying realities, suggesting that financial risks in the U.S. may need to be carefully monitored [3]
胖东来,讨厌胖都来们
3 6 Ke· 2025-05-05 03:28
Core Viewpoint - The article discusses the strategic maneuvering of a company named "胖都来" (Pang Dou Lai) that closely mimics the successful brand "胖东来" (Pang Dong Lai) to exploit market gaps and gain consumer attention while navigating legal boundaries [1][2][7]. Group 1: Market Strategy - "胖都来" targets a market gap by entering a region where "胖东来" has no physical presence, leveraging the controversy around its name to generate buzz and attract customers [2][9]. - The company employs a low-cost marketing strategy by creating a buzz through celebrity endorsements and social media, effectively reducing customer acquisition costs to 30% of traditional methods [8][9]. - The brand's strategy includes mimicking "胖东来" in visual identity and service promises, capitalizing on consumer confusion to drive foot traffic [6][17]. Group 2: Legal and Ethical Considerations - "胖都来" appears to test legal boundaries by registering similar trademarks in advance, indicating a calculated approach to avoid direct legal confrontation with "胖东来" [4][5]. - The article highlights the challenges of brand protection in China, where the cost of legal action often outweighs the benefits, leading many companies to forgo necessary protections [12][16]. - The existence of professional "hit-and-run" litigators complicates the legal landscape, making it difficult for brands like "胖东来" to effectively defend their trademarks [16][19]. Group 3: Consumer Perception and Brand Trust - Consumer recognition is fragile, with 63% mistakenly believing "胖都来" is affiliated with "胖东来," showcasing the reliance on brand symbols over product quality [17][18]. - The article warns that while "胖都来" may gain initial traction, long-term success hinges on delivering quality service and maintaining consumer trust, which is difficult to achieve through imitation [10][11]. - The potential for negative consumer backlash is significant if "胖都来" fails to meet the expectations set by "胖东来," which could lead to a rapid decline in customer loyalty [11][24]. Group 4: Lessons for Small and Medium Enterprises - The case of "胖都来" serves as a cautionary tale for SMEs, emphasizing the importance of building a unique brand identity rather than relying on imitation [20][22]. - Companies are encouraged to focus on differentiation and innovation to create genuine value for consumers, rather than attempting to capitalize on the success of established brands [22][25]. - The article concludes that true business success comes from creating a value-driven community rather than merely competing for market share through imitation [25][26].
县城零食大王联姻,一年卖出500多亿
盐财经· 2025-05-04 09:44
Core Viewpoint - The article discusses the emergence and growth of discount supermarkets in China, particularly focusing on the listing of Hunan Mingming Hen Mang Commercial Chain Co., Ltd. and its rapid expansion in lower-tier cities [2][4]. Group 1: Company Overview - Hunan Mingming Hen Mang has submitted its listing application to the Hong Kong Stock Exchange, with approximately 58% of its stores located in county towns and rural areas, indicating a deep penetration into the lower-tier market [2]. - The company has shown significant revenue growth, with projected revenues of RMB 42.8 billion, RMB 102.9 billion, and RMB 393.4 billion from 2022 to 2024, reflecting a compound annual growth rate (CAGR) of 203.0% [3]. - The merger of two leading snack chains, "Zero Snacks" and "Zhao Yiming Snacks," has positioned Mingming Hen Mang as a major player in the snack retail sector [3]. Group 2: Industry Trends - The discount retail sector in China is experiencing a transformation, with a notable increase in the number of stores, as evidenced by Mingming Hen Mang and other brands like "Hao Xiang Lai" both surpassing 15,000 stores [4]. - The retail industry is witnessing a shift towards lower prices and higher value, with consumers increasingly seeking products that offer better quality at lower costs, a trend referred to as "quality-price ratio" [9][11]. - The overall discount retail market is projected to reach RMB 2.28 trillion by 2025, with a CAGR of 11.0% from 2022 to 2025, indicating robust growth in this segment [24]. Group 3: Competitive Landscape - Major players in the discount retail space, such as Aldi and Sam's Club, are adopting hard discount models, which focus on reducing costs through supply chain optimization and operational efficiency [21][24]. - The rise of private label products is becoming a significant trend, with companies like Aldi achieving over 90% of their product offerings as private labels, which allows for lower prices and higher quality control [33]. - The competition in the discount retail sector is intensifying, with brands needing to innovate and differentiate themselves to maintain market share and consumer trust [36][37].
“胖都来”开业,现场有知名明星参与,员工:没有刻意模仿!胖东来:已发律师函
新浪财经· 2025-05-04 02:08
5月2日晚间,"胖东来向胖都来寄律师函"话题一度登上微博热搜第二位。 浙江胖都来卖场开业 活动现场有女明星参与 5月1日,浙江胖都来卖场在其账号发布了开业视频,活动现场有女明星参与。该账号此前发布的视频中,也有多位明星艺人送上祝福。主页信 息显示,该卖场位于嘉兴市海宁市,地理位置接近杭州市。 5月1日,浙江嘉兴一家名为胖都来的卖场举办开业活动。因其名称与品牌胖东来相似,引发争议。2日,胖东来方面回应称,已经取证并向对方 邮寄律师函。 PANG D U LAI YINGZHONG HOLDIN 搜索 奧特 著名艾演员、制片人 咱们这个胖都来 764 不少网友直言胖都来"东施效颦""山寨的味道"。 浙江胖都来卖场开业(截图自卖场社交账号视频) 浙江胖都来卖场(截图自卖场社交账号视频) 胖东来:已发律师函 胖都来工作人员:没有刻意模仿 有网友发现,胖东来账号留言称,感谢大家对胖东来的关注和反馈,关于"胖都来",他们已经取证并向市场监督管理局提交投诉书,也给"胖都 来"公司成功邮寄了律师函。 胖东来方面会持续跟进此事,有阶段性的结果也会通过他们的账号进行公示。 据极目新闻报道,记者联系到许昌市胖东来超市有限公司。 办 ...
“胖都来”开业了!胖东来:已发律师函
凤凰网财经· 2025-05-03 12:54
来源丨21财经客户端、极目新闻、潇湘晨报、公开信息 5月1日,浙江嘉兴一家名为胖都来的卖场举办开业活动。因其名称与品牌胖东来相似,引发争议。 2日,胖东来方面回应称,已经取证并向对方邮寄律师函。 5月2日晚间,"胖东来向胖都来寄律师函"话题一度登上微博热搜第二位。 01 浙江胖都来卖场开业,活动现场有女明星参与 5月1日,浙江胖都来卖场在其账号发布了开业视频,活动现场有女明星参与。该账号此前发布 的视频中,也有多位明星艺人送上祝福。主页信息显示,该卖场位于嘉兴市海宁市,地理位置接 近杭州市。 寓意着丰盈、富足、 张俊 | 普吕作曲家 7 128 ♥ 121 1647 V 盈中控股 胖都来" H # and Ha PANG DU LAI 视频 胖都来盛 c | 0Q乐享生活 购在都来 AA 日十十五元 ♡ 1676 2 286 学来更多丰富的生活 e 如何为社会创造价值 PANG DII LA AA ■Q乐享生活 购在都来 と 时间: 5月1-3日 e PANG DU LAI YINGZHONG HOLDIN 搜索 興特 著名艾演员、制片人 3110 咱们这个胖都来 764 浙江胖都来卖场开业(截图自卖场社交账 ...
“有人模仿我的脸”?胖东来:已发律师函!
证券时报· 2025-05-03 09:29
Core Viewpoint - The opening of the "胖都来" store in Zhejiang has sparked controversy due to its name's similarity to the well-known brand "胖东来," leading to legal actions and public attention [1][5][6]. Group 1: Company Overview - "胖都来" is a subsidiary of Zhejiang 盈中控股集团, which opened its first store on May 1, 2023, in Haining, Zhejiang, with a focus on a "shared platform + omnichannel operation" model [5]. - The store's opening day saw significant foot traffic, with some products sold out, and a second phase of a 30,000 square meter smart commercial complex is expected to launch in October [5][6]. Group 2: Legal and Market Response - "胖东来" has taken legal action against "胖都来," including filing a complaint with local market supervision authorities and sending a lawyer's letter, citing potential consumer confusion due to brand similarity [5][6]. - "胖都来" claims its name reflects the owner's surname and emphasizes a philosophy of abundance and quality in its offerings, distancing itself from any intent to mimic "胖东来" [6][7]. Group 3: Market Performance - "胖东来" reported a sales figure of 1.749 billion yuan for April 2023, with a cumulative annual sales exceeding 8 billion yuan, reaching 8.027 billion yuan [7].