Workflow
文旅产业
icon
Search documents
猫咪上任“荣誉文旅局长” 探索文旅推广新径
Zhong Guo Xin Wen Wang· 2025-09-21 11:09
9月20日,在四川省甘孜藏族自治州乡城县举办的2025大香格里拉环线·乡城白色灌礼文化周期间, 本土猫咪"卓喵"在"乡城猫局"聘任发布会上,正式被聘任为"乡城县荣誉文旅局长"。这只经乡城民众投 票当选的"猫局",正让这座川西小城延续千年的敬猫文化以新姿态走入公众视野。 发布会上,李辉、生龙降措为设立在乡城县香巴拉猫文创中心"乡城猫局办公室"揭牌,红色幕布落 下,印有猫咪图案与"乡城猫局办公室"字样的牌匾正式亮相。 图为获聘"乡城县荣誉文旅局长"的本土猫咪"卓喵"。记者 王磊 摄 乡城的敬猫文化历史悠久。猫在乡城不仅是守护粮食的功臣,更代表着吉祥与财富。这种特有的敬 猫文化起源于一个传说:乡城曾鼠患肆虐,民众请求"灵猫"来此灭鼠护粮、护佑生计,并许下"供以牛 奶、待若家人、让居暖灶"的承诺。 这份对猫的感恩化作代代相传的习俗:乡城家家户户灶台瓷砖上都有猫彩绘、灶台上方也有猫泥 塑,平日也会随时为猫准备牛奶等食物。如今,这份文化传统更融入文创产业,香巴拉猫文创中心的猫 主题文创产品,田园村落处处可见的猫咪雕塑与墙绘,共同构成乡城独特的文化符号。 "乡城猫局"聘任发布会上播放的"乡城猫局"竞选视频中,6只候选猫咪或 ...
生态优先共同抓好大保护 推动黄河流域高质量发展
Jing Ji Ri Bao· 2025-09-21 03:20
Group 1: Ecological Protection and High-Quality Development - The Yellow River Basin is a crucial ecological security barrier and an important area for population activities and economic development in China [1] - Since the implementation of the ecological protection and high-quality development strategy, the ecological environment quality in the Yellow River Basin has steadily improved, with significant highlights in high-quality development [1][2] - The 20th National Congress proposed optimizing the ecological protection and high-quality development mechanism in the Yellow River Basin [1] Group 2: Agricultural Development - The Yellow River Basin contributes significantly to national food security, providing 35% of the country's grain, 32% of meat, 40% of poultry eggs, and 49% of milk [2] - Grain production capacity in the Yellow River Basin has steadily increased, with grain output rising from 155 million tons in 2000 to 248 million tons in 2024 [2] - The area of high-standard farmland in the basin reached 45.07% of total arable land by 2024, supporting stable grain production [2] Group 3: Agricultural Product Advantages - The construction of specialized agricultural product advantage zones has shown significant results, with diverse agricultural product clusters established along the Yellow River [3] - In 2023, the area of high-quality strong gluten wheat in Henan reached 15 million mu, accounting for nearly 30% of the national total [3] - The brand value of Shanxi's Qinzou Yellow Millet reached 12.072 billion yuan, significantly boosting local economies [3] Group 4: Green Agricultural Development - Efforts to reduce agricultural pollution and promote green fertilizers have led to a 90% coverage rate of soil testing and formula fertilization technology in Shandong [4] - The area of ecological agriculture demonstration zones has exceeded 50, showcasing the multiple values of ecological agriculture [4] Group 5: Industrial Development and Energy Transition - The Yellow River Basin is rich in natural resources, contributing to national energy security, with coal production accounting for about 80% of the national total [7][8] - The region has made progress in green and low-carbon industrial transformation, with a focus on renewable energy sources [10] - By 2024, Inner Mongolia's renewable energy installed capacity is expected to exceed 135 million kilowatts, producing over 200 billion kilowatt-hours of green electricity [10] Group 6: Ecological Environment Changes - The water quality of the Yellow River has improved significantly, with the main stream achieving Class II water quality for three consecutive years from 2022 to 2024 [13] - Water and soil loss has been effectively curbed, with the area of soil erosion reduced from 450,000 square kilometers to 245,800 square kilometers [14] Group 7: Cultural and Tourism Development - The Yellow River Basin is rich in cultural heritage, with 15 world cultural heritage sites and a significant number of intangible cultural heritage projects [18][20] - The region is developing a cultural tourism belt, promoting various themed tourism routes and enhancing regional collaboration [22][23]
翱翔长空 |“航展+”赋能 解锁城市文旅与产业融合新图景
Yang Shi Wang· 2025-09-21 03:06
Core Insights - The 2025 Air Force Aviation Open Event and Changchun Aviation Exhibition showcase advanced aviation technology and the integration of urban culture with aviation [1] Group 1: Event Highlights - The event features a high-quality cultural tourism feast, including a drone performance and a special concert by the Central Opera House [2] - Various themed activities are held across the city, enhancing cultural tourism consumption and providing immersive experiences for visitors [2] Group 2: Educational Empowerment - The exhibition includes immersive experience zones for the public, such as flight simulations and drone control, allowing hands-on interaction with aviation technology [3] - Long-term development is emphasized through the establishment of the Changchun International Aviation Exhibition City, promoting integration with modern cultural tourism and low-altitude economy [3] Group 3: Service Quality Improvement - The city provides warm services at transportation hubs and the exhibition site, enhancing visitor experience with thoughtful assistance and timely responses to inquiries [4] - The Changchun Aviation Exhibition has evolved from a temporary event to a year-round attraction, contributing to the city's identity as an aviation hub [4] Group 4: Strategic Goals - The exhibition aims to establish itself as China's leading military-themed aviation exhibition, achieving record attendance and engagement metrics [5] - The Changchun Aviation Cultural Display Center has been completed, enhancing facilities and content to support the development of the aviation industry in the region [5]
“绳”采飞扬 江西省青少年花样跳绳锦标赛在江西安远举行
Zhong Guo Xin Wen Wang· 2025-09-21 02:00
花样跳绳是指参与者通过各种方式跳过一根或多根绳子的运动。它在传统跳绳的基础上融合了舞 蹈、武术、街舞等多种运动及艺术形式,将速度与力量、难度与花样结合,逐步发展成集健身、娱乐、 竞技、表演多种功能于一体的运动项目。 近年来,安远县积极探索"赛事+文旅"模式,依托当地文旅资源,将三百山生态旅游风光和安远县 自然人文景观景点、美食等串点成线,让观众在观看赛事的同时,进一步了解安远,擦亮"东江源头, 翡翠安远"名片。目前,安远县已构建起"吃住行游购娱"多元供给的赛事产业链,打造出能玩、能逛、 能体验的体育消费新场景,成功将赛事"流量"转化为经济"增量"。 9月20日,由江西省体育局、江西省教育厅主办的"奔跑吧·赣鄱少年"2025年"东江源·三百山杯"江西 省青少年花样跳绳锦标赛在江西省赣州市安远县体育馆正式开赛。来自江西省各市县区的69支队伍、 1180名运动员同台竞技尽展活力。 赛事按年龄段分为幼儿园组、儿童甲组、儿童乙组、少年组、青少年组等5个组别,设有单人绳、 双人绳、集体绳等35个竞赛项目。运动员们不仅要在速度与耐力上一较高下,还要在动作编排、音乐配 合、团队协作等方面展现综合能力。 比赛现场,选手们矫健的 ...
推动“文商旅体农+”产业融合创新 通州探索小票根撬动文旅新消费
Zhong Guo Xin Wen Wang· 2025-09-20 12:32
Core Insights - The "ticket economy" is emerging as a new engine for driving cultural and tourism consumption, with a focus on leveraging ticketing as a means to stimulate growth in the sector [1][3]. Group 1: Event Overview - The "Ticket Economy" special training event was held in Beijing, aimed at exploring how to use tickets as a link to drive new growth in cultural and tourism consumption [1]. - The event included on-site research, keynote speeches, case sharing, and interactive discussions to delve into the potential of the ticket economy [1][3]. Group 2: Alliance and Objectives - The "Canal on Tongzhou" cultural, business, tourism, sports, and agriculture co-creation alliance was established in April to support the development of Beijing's sub-center and promote the integration of various industries [3]. - The Deputy Director of the Tongzhou District Culture and Tourism Bureau expressed hopes that the training would activate internal resources and deepen collaboration among alliance members [3]. Group 3: Expert Insights - The Dean of the Sports Leisure and Tourism College at Beijing Sport University presented a speech on activating new engines for cultural tourism consumption through the ticket economy, discussing digital empowerment, emotional enhancement, and experience optimization [5]. - A professor from Beijing International Studies University analyzed practical cases of how the "ticket+" concept can extend consumption scenarios and release market potential, emphasizing the multi-dimensional value of tickets as a consumption engine [5]. Group 4: Cultural Venue Development - The assistant curator of the Beijing Daqi Radio and Film Museum highlighted the significance of the alliance for cultural venue development, noting that it helps overcome resource limitations and enhances public attraction and brand influence through joint promotion [5].
“蛭”富乡村 “渔”乐水乡,盐城盐都探索乡村产业融合新路径
Yang Zi Wan Bao Wang· 2025-09-19 13:57
Core Viewpoint - The article highlights the efforts of Yandu District in Yancheng City to promote rural revitalization through the development of the S125 Water Town Scenic Area, focusing on project-driven, coordinated development to enhance the local economy and community well-being [1][2][3] Group 1: Economic Development - The water leech farming base in Minsheng Village is set to yield significant economic benefits, with an average price of 1.2 to 1.3 yuan per leech and an average income of over 30,000 yuan per acre [1] - Minsheng Village aims to leverage its water leech industry to stimulate the health and wellness industry, integrating it with agritourism to create a "farming-processing-health" development model [2] Group 2: Infrastructure and Community Development - The article describes the modern and technological advancements in Minsheng Village, including well-organized greenhouses and community facilities that enhance the quality of life for residents [1] - Yandu District is focusing on urban agriculture and optimizing the industrial layout to promote a harmonious environment, aiming for a comprehensive development that includes production, ecology, and living [3] Group 3: Future Plans - Yandu District plans to continue its project-driven approach to rural development, ensuring visible and tangible improvements within the year, and aims to create a model area characterized by thriving industries, beautiful landscapes, harmonious communities, and shared prosperity [3]
王健林的文旅梦迎来孤勇的“背水一战”?
Guan Cha Zhe Wang· 2025-09-19 08:13
Core Viewpoint - The article discusses the strategic significance of Wang Jianlin's recent visit to Karamay, Xinjiang, highlighting potential opportunities for Wanda Group in the tourism sector amidst its ongoing financial challenges [1][2][5]. Group 1: Strategic Directions - Wang Jianlin's visit reflects three core strategic directions for Wanda's tourism business: targeting the underdeveloped western tourism market, addressing strategic confusion in the post-real estate era, and seizing opportunities from the ongoing "Western Development" initiative [5][6][10]. - Karamay is viewed as a unique tourism destination with significant potential, and Wanda aims to leverage its project operation experience to enhance local tourism projects [2][6]. Group 2: Financial Challenges - Wanda Group has faced financial strain, evidenced by recent stock freezes totaling over 9.4 billion yuan, with a three-year freeze period until August 2028 [1][13]. - The company has a high debt ratio exceeding 80%, with multiple debts maturing, complicating its financing efforts [13][14]. Group 3: Transformation Efforts - Since 2018, Wanda has shifted its tourism strategy from heavy asset investment to a light asset operation model, focusing on brand IP and management capabilities [8][10]. - Despite this shift, Wanda's transformation has faced challenges, with several partnerships failing to yield tangible results, raising concerns about the viability of the light asset model in the current market [10][12]. Group 4: Future Outlook - The future success of Wanda's tourism business hinges on overcoming its reliance on traditional real estate strategies and establishing a new operational framework centered on tourism [15]. - The company needs to attract experienced talent in tourism operations to effectively implement its strategic vision and capitalize on the growth opportunities in the western tourism market [15].
2025巡游新疆吃鸡节圆满落幕
Huan Qiu Wang· 2025-09-19 07:39
Core Insights - The "2025 Xinjiang Chicken Festival" successfully concluded in Urumqi and Kashgar, promoting Xinjiang's culinary culture and supporting the revitalization of border tourism [1][2] - The event attracted over 500,000 visitors, enhancing the experience-based tourism model in the region and driving local consumption [2][3] - The festival showcased the integration of agricultural and cultural tourism, with a focus on the "Tianshan Chicken" brand, which aims to expand its market reach [3] Group 1: Event Overview - The festival aimed to promote Xinjiang's food culture and boost tourism in border areas, aligning with the "Cultural Enrichment of Xinjiang" and "Tourism Prosperity in Xinjiang" strategies [1] - The "Tianshan Cup" cooking competition served as a platform for culinary skills and cultural exchange, featuring local chefs who combined traditional techniques with modern culinary concepts [1] Group 2: Economic Impact - The event facilitated a shift from sightseeing to immersive experiences in Urumqi and Kashgar, allowing visitors to appreciate the region's natural beauty and cultural richness [2] - Xinjiang Taikun Group played a crucial role in the event by establishing a standardized poultry industry chain, ensuring food safety and involving thousands of local farmers in the process [2][3] Group 3: Future Prospects - The organizers plan to deepen the "Xinjiang Chicken Festival" brand, exploring the cultural and industrial potential of Urumqi and Kashgar to contribute to rural revitalization and support national strategies for western development [3]
海南首个EOD项目落地建设
Hai Nan Ri Bao· 2025-09-18 02:22
Core Viewpoint - The successful financing of 500 million yuan for the EOD project in Chengmai marks the first EOD project in Hainan to enter the construction phase, providing a model for ecological and economic integration in the province [2][3] Group 1: Project Overview - The EOD project focuses on ecological environment governance and the integration of cultural tourism industries in Chengmai, aligning with the principle that "lucid waters and lush mountains are invaluable assets" [2] - The project aims to leverage high-quality marine resources to promote marine ecological protection, industry structure optimization, and urban space renewal [2][3] Group 2: Project Components - Key construction elements include ecological protection and restoration of the Yingbin Inner Bay, environmental governance of river channels, and the establishment of a wetland science experience park [2] - The project will also develop a leisure agriculture industrial park to enhance surrounding infrastructure and promote rural living environment improvement and rural tourism integration [2] Group 3: Expected Outcomes - The implementation of the project is expected to significantly improve water quality and coastal ecological functions in the Chengmai area, enhancing the living environment and regional aesthetics [3] - The project aims to cultivate high-quality cultural tourism consumption and promote green industry upgrades, ultimately enhancing public satisfaction and achieving a balance of ecological, economic, and social benefits [3]
全球游客来打卡,武汉凭什么
Chang Jiang Ri Bao· 2025-09-18 00:24
2024年11月,习近平总书记考察湖北时强调:"湖北历史文化底蕴深厚、红色资源丰富,要在加强文化资源保护和推动文化创新发展上 担当使命。"殷殷嘱托声声入耳,激励着武汉在文旅发展之路上稳步前行。 长江奔涌,文脉绵延。作为长江文明的重要发祥地、"英雄之城"武汉正以文化为脉、以创新为翼,奋力从"历史名城"向"世界知名文化 旅游目的地"迈进。 今年9月12日,2025长江文化艺术季在汉开幕,两江四岸夜景与舞台演出交相辉映,勾勒出"长江入画"的壮美画卷。同日开幕的2025中 国文化旅游产业博览会,三天吸引观众22.5万人次,文旅项目集中签约232.8亿元,彰显着市场对武汉文旅的高度认可。两大盛会的成功举 办,正是武汉文旅产业发展路径的生动注脚:既有黄鹤楼等极具影响力的文化IP、长江独特的自然魅力,也有多元的城市生活体验,让游 客在感受深厚历史文化底蕴之余,更能触摸到现代文旅的创新脉动。 黄鹤楼领衔城市IP矩阵 多元景观绘就文旅画卷 9月6日起,黄鹤楼公园户外实景演出正式回归,再度点燃游客热情。作为武汉最具影响力的文化IP,黄鹤楼正以千年底蕴为基、以创 新表达为笔,持续焕发时代活力。从"五一"假期的春晚同款《凤舞九天》凤 ...