在非洲考察时，龙志贤了解到当地阳光充足但电力供应不稳的情况。回国后，公司迅速推出解决方案 ——多功能太阳能风扇。 "一块不到1平尺的太阳能板，挂在窗边晒一天，就能为风扇提供48小时的续航。"龙志贤介绍，这款集 风扇、照明灯、移动电源于一体，并配备USB接口可应急充电的产品，完美契合了电力短缺地区的需 求，已成功进入尼日利亚、坦桑尼亚等国市场，成为对非贸易的新增长点。 "上下楼即上下游"产业链持续赋能 创微达"乘风破浪"出海非洲，还离不开所在地娄底依托硅钢形成的独特产业链优势。 中新网长沙6月12日电 (李中声)6月12日，第四届中国—非洲经贸博览会在湖南长沙开幕。湖南娄底馆 内，娄底市创微达电器有限公司(简称创微达)展台吸引了众多非洲客商驻足。精准把握非洲需求，该公 司前5月外贸出口额已突破2100万美元，其中仅一款太阳能风扇就在非洲热销211.1万美元。 "非洲市场潜力巨大，我们对未来充满信心！"创微达董事长龙志贤的信心，源于公司产品在非洲的持续 热销。去年，搭载"娄底芯"(高性能硅钢电芯)的高速吹风机在中非经贸博览会走进非洲活动(肯尼亚内罗 毕)上首秀，凭借每分钟13万转的强劲动力和稳定性能，收获如潮订单 ...

包括小熊自身，都注重经营质量，避免价格战。如果未来国补转盈后可能会出 现价格战或内卷情况，但目前暂未发现。 小熊电器 20250611 摘要 小熊电器一季度前五大单品包括养生壶（占收入 8%-10%）、电饭煲 （6%-7%）、切碎机、电火锅和电热水壶。公司通过严格管控销售费用， 尤其是在抖音渠道，并优化组织架构，提升各渠道及事业部运营效率， 实现降本增效。 公司在新品研发上围绕基本面和消费者需求，重视母婴类、个护类等核 心人群，并已在母婴和个护领域取得较好效果，同时生活电器中的洗衣 机品类增速亮眼。母婴品类毛利率高于传统厨小电 5-8 个百分点，对整 体盈利水平有提升作用。 小熊电器将重点放在份额较低但具有核心竞争力优势的品类上，并更加 重视海外市场的发展。尽管年初加征关税，但中期海外市场仍保持双位 数以上增长，对美市场影响相对较小。 国内渠道方面，小熊电器重心更多放在线上，淘宝和京东表现良好。抖 音生态有所改变，从流量增量竞争转向存量竞争，更注重商家盈利能力 和经营质量，并推出流量桥以提升交易流量和广告流量转化率。 Q&A 小熊电器在近期经营端各个品类的趋势和状态如何？国家补贴政策的变化对公 司有哪些影响？ ...

Product Overview and Industry Distribution - Humidifiers are household appliances that increase environmental humidity using electricity, categorized into electric heating, ultrasonic, and pure type humidifiers based on their working principles [3] - Major production areas for humidifiers in China include South China, East China, and North China, with a concentration of manufacturers in Suzhou, Shanghai, Hefei, Zhongshan, Shenzhen, and Foshan [3] Inspection Basis and Items - The main inspection standards for the humidifier quality supervision include GB 4706.1-2005, GB 4706.48-2009, GB 4343.1-2009, and GB 4343.1-2018, which are mandatory national standards [4] - Key inspection items include safety detection (protection against electric parts, input power and current, leakage current, mechanical strength, etc.) and electromagnetic compatibility detection (terminal disturbance voltage, disturbance power) [5] Supervision and Inspection Results - A total of 30 batches of humidifiers were sampled, with 28 batches passing inspection, resulting in a pass rate of 93.3%. Two batches failed, one in safety and one in electromagnetic compatibility [6] - The failures were attributed to design defects and inadequate understanding of national standards by manufacturers, leading to issues with residual voltage and terminal disturbance voltage [6] Consumer Tips - Consumers are advised to purchase humidifiers from reputable channels, check product labels for completeness, and select the appropriate type based on their needs [7] - Recommendations for usage include controlling humidity levels between 45%RH and 65%RH, using purified or distilled water, and maintaining regular cleaning to prevent bacteria growth [8]

Core Viewpoint - The upcoming "618" shopping festival is expected to drive a new wave of consumer demand for small household appliances, with a focus on product innovation and after-sales service as key decision factors for consumers [1] Group 1: Service Policy and User Experience - Midea has launched a "365-day exchange instead of repair" service policy for 60 categories of small appliances, aiming to enhance consumer confidence and streamline the service process [1][2] - The service allows users to exchange faulty products without the need for repairs, ensuring a hassle-free experience [1][2] - The AI identification feature has been implemented, achieving over 90% accuracy in diagnosing issues, with a dedicated customer service team available for cases of misjudgment [2] Group 2: Operational Efficiency and Supply Chain - Midea has established a robust supply chain to support the quick exchange of products, promising to deliver new machines within one working day after approval [2] - The company has opened 56 regional warehouses to facilitate the exchange process, ensuring that even in extreme shortages, users can receive alternative products [2][5] - The service model, while increasing operational costs, is viewed as a strategic investment aimed at enhancing brand value and consumer experience [5][7] Group 3: Industry Collaboration and Future Trends - Midea encourages industry partners to elevate service standards collectively, believing that this will activate consumer confidence [8] - The company aims to be a pioneer and enabler in the industry, promoting high-quality service to benefit more users [8] - Other leading small appliance brands are also exploring similar exchange policies, indicating a trend towards prioritizing user experience in the current market environment [7][8]

【常规内容】 宏观与策略 | 数据日期:2025-06-09 | 上证综指 | 深证成指沪深 | 300 指数 | 中小板综指 | 创业板综指 | 科创 50 | | --- | --- | --- | --- | --- | --- | --- | | 收盘指数（点） | 3399.77 | 10250.13 | 3885.24 | 11622.61 | 2907.28 | 997.61 | | 涨跌幅度（%） | 0.42 | 0.65 | 0.29 | 0.71 | 1.41 | 0.60 | | 成交金额（亿元） | 5118.79 | 7745.12 | 2620.23 | 2772.05 | 3682.46 | 195.31 | $\frac{\pi^{0}}{\pi^{0}}$. 宏观快评:中国通胀数据快评-5 月服务价格推动核心 CPI 上涨，6 月 CPI 同比有望转正 宏观快评:进出口数据快评-出口仍然展现较强韧性 证券研究报告 | 2025年06月10日 | 晨会纪要 | | --- | 农业行业专题:原奶行业投资框架——2025 年国内原奶景气有望反转上 行 金融工程 行业与公司 交通 ...

日前，618促销活动碰上以旧换新国家补贴，为小家电市场注入新动能。记者了解到，线上平台京东、 天猫的小家电销量大幅增长，线下门店小家电购销两旺。小家电凭借"智能""健康"等卖点，吸引众多消 费者的目光，尤其年轻群体成为消费主力。同时，小家电消费市场呈现品质化升级趋势。 小家电销量增长 近日，618促销活动叠加国补政策，使得消暑小家电、扫地机器人、咖啡机等小家电产品线上线下 （300959）销量增长。 京东相关负责人告诉记者，今年618促销活动期间，平台上消暑小家电销售量不断增长。其中冷风扇销 量同比增长50%，便携式风扇销量同比增长300%，制冰净饮水机销量同比涨幅达350%。消暑小家电销 量增长，既有持续高温的消费刚需推动，更得益于国补政策与京东生活家电活动的双重刺激。如便携风 扇单品销售量突破5万台，成为年轻人职场通勤新宠，制冰净饮水产品销售量突破4万台。 不少年轻人趁机购入智能化"家庭清洁助手"。平台数据显示，天猫618促销活动以来，可拆卸清洗扫地 机器人成交量同比增长10倍，宠物空气净化器、低噪音宠物适用的速干吹风机成交量同比增长均翻倍。 线下门店小家电商品热销。苏宁易购门店管理中心负责人颜正坤告诉记 ...

"上一次翻出柜子里的电风扇，还是因为房间里的空调坏了。" 莎莎是福建人，又在炎热的新加坡生活多年，空调对她来说简直是"再生父母"，至于电风扇，只配"应急"。 童年记忆中吱呀摇头、嗡嗡作响的三叶风扇，似乎总与蝉鸣一起，吵得人又热又烦，以至于明明知道电风扇已经有了五叶、七叶乃至无叶，不仅能够"平 静"地吹出宜人的自然风，还能"兼职"搞起加湿、除菌甚至净化空气时，莎莎也不以为然。 加湿空气净化无叶风扇。图/戴森官网截图 似乎不少年轻人和她一样，并不在意电风扇的进化，而随着气温的升高，对空调的爱倒是成比例地增加。 从市场数据来看，曾经是居家刚需的电风扇好像确实卖得没有那么好，透出淡淡的"凉意"。 奥维云网数据显示，受天气影响，去年3—7月电风扇市场零售额与零售量均出现同比下滑；今年前五个月线上销售额同比上涨25.4%，但销量同比只上涨 了9.65%，再看看空调，销售量和销售额都有双位数的增长。 电风扇真的已经可有可无了吗？为此，有意思调查收集了886份读者答卷，看看这个只有夏天那几个月才有用武之地的家用电器，还有多高的"家庭地 位"。 谁还在吹电风扇？ 从数据来看，电风扇的家庭地位还是很稳的。 有意思调查显示，确实有 ...

今年的618消费季，格外热闹。国补政策利好下，家电产品由8类扩容至12类，将电饭煲、微波炉、 净水器、洗碗机等4类产品纳入补贴范围，单件最高可享受销售价格20％的补贴，补贴政策持续加 码。 题图｜AI生成 又是一年618，大家的购物欲望似乎没那么"疯狂"。在网购便利的日常，想买什么就随手买了。尤其 是，有了"七天无理由"后，消费者们都被"惯坏"了。 当下，"早买早享受"的即时满足文化，让年轻人们对售后保障愈发看重。 毕竟，冲动消费后的"兜 底"才是猛猛下单的底气。 不光是日用品、衣物这些到货即能看到"对不对版"的小件随手边逛边买，需要使用一段时间才能有感 知的小家电，也得拥有"长期可退"的掌控感。不过，多数家电产品都只支持"1年保修，2年质保"，国 家"三包"也只有7-15年退换期。 当人们大谈消费升级时，却常常忽略了家电消费中的服务升级。 这种情况，或许是时候改变了。 "七天无理由"已满足不了当下年轻人，小家电的"赏味期限"也该拉 长一些了。 小家电，售后难 当价格不是问题的时候，消费者的"纠结"就从PK质量、性能这种纯"工具价值"，到对比和索要购物 所带来的软性"情绪价值"。 当"七天无理由"成为习惯，当 ...

Core Viewpoint - The article emphasizes the importance of foreign trade enterprises adapting to external uncertainties by exploring new markets and reducing reliance on single markets, as demonstrated by the success of Yue Li Group in increasing sales by 27% in the first four months of the year through expansion into Central and Eastern European countries, Russia, and Turkey [1] Group 1: Government Support and Policies - Two key policies praised by participating enterprises include AEO certification, which reduces customs inspection frequency to about 1/10 of that for general enterprises, and export credit insurance, which alleviates concerns over payment cycles in emerging markets [2] - There is a need for balanced policy coverage, as some small and medium-sized enterprises feel underserved by existing support measures, highlighting the importance of equal rights, opportunities, and rules for all enterprises [2] Group 2: Role of Trade Service Platforms - Foreign trade service platforms are encouraged to respond to market demands by offering targeted services for emerging markets, exemplified by Ningbo Guomai Cloud Commerce's collaboration with Romanian e-commerce platform eMAG to assist over 200 local companies [3] - Many foreign trade enterprises are adopting outsourcing or design agency models, which can lead to high costs and unpredictable returns when entering new markets alone; thus, leveraging platforms for collective market entry is becoming a practical choice [3] Group 3: Manufacturing Resilience - The article draws a parallel between the craftsmanship of local artisans and the resilience required in the manufacturing sector, suggesting that maintaining focus and adaptability is key for Chinese manufacturing enterprises to thrive in a complex and changing environment [3]

Group 1 - The core viewpoint is that the small home appliance industry is expected to continue its recovery trend this year, driven by the old-for-new home appliance policy and a low base effect [1][2] - The demand for small home appliances is showing a mild recovery, with the industry experiencing reduced competition and companies focusing on high-quality development, leading to further price recovery [2] - The profitability of small home appliance companies is anticipated to improve significantly due to the combination of demand recovery, alleviated price wars, and reduced costs from platform fee reductions [2] Group 2 - The small home appliance industry had steady growth before 2020, with a CAGR of 7% in online retail sales from 2016 to 2019, but faced challenges during the pandemic [2] - The industry is expected to see a recovery in demand in 4Q24 and 1Q25, with online retail sales projected to increase by 8% and 6% year-on-year, respectively, primarily driven by price increases [2] - Companies are focusing on improving profitability through strategies such as market penetration, product development, market expansion, and diversification [3]