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利润薄回款难 剧集公司爆款频出却难赚钱
Xin Hua Wang· 2025-08-12 05:48
Core Insights - The overall video platform market is experiencing slow cash flow, with production companies facing significant delays in payment, which can jeopardize their financial stability [1][4] - Despite a resurgence in the film market, major drama production companies are reporting poor financial performance, with some companies experiencing profit declines of over 50% [2][3] Financial Performance - In the first half of the year, only a few drama companies like Ciweng Media and Litian Film reported revenue growth, while many leading firms faced losses [2] - For instance, Daocaoxiong Entertainment's revenue decreased by 0.3% to 462 million yuan, with net profit plummeting by 94.7% to 3.9 million yuan due to reduced procurement budgets from video platforms [2] - A-share companies like Bainacheng and Tangde Film also reported losses, with Bainacheng's revenue down 28.34% to 115 million yuan and losses expanding to 36.05 million yuan [2] Market Dynamics - The drama market has shifted from being centered around film companies to video platforms, which now dominate content production and dictate profit margins [3][4] - The profit margins for customized dramas are low, typically around 10% to 20%, making it challenging for production companies to sustain profitability [3][4] Production Challenges - Customized dramas are often a "one-time deal," limiting the potential for additional revenue streams such as reruns or licensing, which were previously available [4] - The market for licensed dramas is shrinking, with platforms like iQIYI reducing content costs by 20% in 2022 [4] Industry Adaptation - Companies are actively seeking to improve operations, with some focusing on digital and industrialized content production systems to enhance project profitability [8] - The China TV Production Industry Association is promoting new technologies and models to address industry challenges, including the development of the "Nanhai Platform" for direct user engagement [8][9] Future Outlook - The "Nanhai Platform" aims to provide a transparent revenue model using blockchain technology, allowing production companies to regain control over their content [9] - However, the implementation and impact of this new platform will take time to assess, and companies must focus on content quality to survive in a competitive landscape [9][10]
2300个短剧剧组涌入横店,演员“供不应求”
Zheng Quan Shi Bao· 2025-08-12 05:06
Group 1 - The core viewpoint of the articles highlights the booming demand for micro-short dramas in China's film industry, particularly in Hengdian Film City, which remains a central hub for production despite the emergence of new filming bases [2][7][8] - Hengdian Film City has received over 2,300 micro-short drama crews in the first seven months of this year, surpassing the total for the entire year of 2024, indicating a significant increase in production activity [2][3] - The micro-short drama market in China has seen substantial growth, with market sizes increasing from 368 million yuan in 2021 to 505 billion yuan in 2024, surpassing box office revenues for films for the first time [7][8] Group 2 - The production quality of micro-short dramas is improving, with increased investment per production, rising from approximately 300,000 yuan to around 800,000 to 1.5 million yuan, reflecting a trend towards higher quality content [7][8] - There is a shortage of actors, particularly skilled ones, in Hengdian, leading to efforts by the local actors' guild to recruit more talent and manage the supply for the increasing number of productions [4][5][6] - The establishment of a dedicated vertical drama operation center in Hengdian aims to coordinate the influx of micro-short drama crews, managing logistics and scene arrangements to meet the high demand [3][5]
微短剧剧组数量激增,横店影视城“横竖皆有戏”
Xin Lang Cai Jing· 2025-08-11 23:43
Core Insights - In the first seven months of this year, Hengdian World Studios has hosted over 2,300 vertical screen micro-short drama production teams, surpassing the total for the entire year of 2024 [1] - The influx of production teams, combined with the increasing production requirements for micro-short dramas, has led to a "supply-demand imbalance" for directors, actors, and extras in Hengdian [1] Industry Summary - The number of micro-short drama production teams in Hengdian has significantly increased, indicating a growing trend in this segment of the entertainment industry [1] - The demand for talent in the micro-short drama sector is rising, highlighting potential opportunities for investment in training and talent acquisition [1]
郑州缘何成“竖店”(金台随笔)
Ren Min Ri Bao· 2025-08-11 22:01
产业的发展,还得益于独特的生产模式。影视拍摄产业集群,前有浙江横店、河北涿州。失去了先发优 势,如何弯道超车?横店3个月产出1部长剧,郑州7天可交出10部短剧,甚至有从业者坦言:"传统影视 剧一部三年,郑州团队已经迭代了300个爆款套路。"不搞同质化竞争,郑州有鲜明的产业发展思路。优 化闲置资源,卖建材的商铺、摆瓷砖的展厅,摇身一变就是"总裁办公室""重症监护室";提升运营效 率,"早上写剧本、下午拍摄、晚上剪辑,第二天就能上线",制作成本大幅降低。人有我优,正是"竖 店"能与横店相媲美的底气。 此外,"有形之手"也在"四两拨千斤"。去年,《关于郑州市加快推进网络微短剧产业高质量发展扶持政 策的意见》发布;今年,河南省政府工作报告明确提出"支持郑州打造'微短剧创作之都'"。推动产业升 级、创造就业岗位、促进文旅融合……不断放大用好行业红利,"竖店"是认真的。 只不过,微短剧"量大管饱",也在饱受同质化、荒诞化争议,郑州同样面临高光之下的隐忧。比如,行 业尚处于野蛮生长状态,企业各自为战;产业链集中在生产制作环节,在剧本原创等高价值领域优势不 明显,等等。如何避免"旺火"成为"虚火"?郑州也在探索破局之道。在今 ...
微短剧剧组数量激增 横店影视城“横竖皆有戏”
Zheng Quan Shi Bao· 2025-08-11 17:38
Group 1 - The core viewpoint of the articles highlights the booming demand for micro-short dramas in China's film industry, particularly in Hengdian Film City, which has become a central hub for such productions [1][2][3] - Hengdian Film City has received over 2,300 micro-short drama crews in the first seven months of this year, surpassing the total for the entire year of 2024, indicating a significant increase in production activity [2][3] - The micro-short drama market in China has seen substantial growth, with market sizes increasing from 368 million yuan in 2021 to 37.39 billion yuan in 2023, and projected to reach 50.5 billion yuan in 2024, surpassing box office revenues for films [7][8] Group 2 - The supply of actors, especially extras, is currently insufficient to meet the demands of the rapidly increasing number of micro-short drama productions, leading to a competitive environment for talent acquisition [4][5][6] - Hengdian Film City has established a dedicated operation center for micro-short dramas to manage the influx of crews and coordinate resources effectively [3][5] - The quality of micro-short dramas is improving, with production costs rising from approximately 300,000 yuan to around 800,000 to 1.5 million yuan per episode, reflecting a trend towards higher production values [7][8]
上市公司扎堆微短剧 做出新意是关键
Zheng Quan Shi Bao· 2025-08-11 17:35
Core Viewpoint - The rapidly expanding micro-drama market is attracting significant interest from content creators and major film and television companies in China, with platforms like iQIYI, Tencent Video, Douyin, and Kuaishou actively engaging in this sector [1][2]. Group 1: Market Dynamics - The micro-drama market has transitioned from skepticism to acceptance among industry players, with many companies now investing heavily in this format [1]. - iQIYI's founder publicly advocated for the industry to embrace micro-dramas, leading to increased investment in this area [1]. - A-share companies are also significantly investing in micro-dramas, with some viewing it as a key business transformation direction [1]. Group 2: Company Involvement - Large film and television companies are entering the micro-drama space, leveraging their financial strength and production capabilities to enhance content quality [2]. - The involvement of major companies is crucial for improving the overall quality of micro-dramas and changing public perception of them as "poorly made" [2]. Group 3: Market Potential - By 2024, the market size of micro-dramas in China has surpassed that of box office revenues, with user numbers approaching 600 million [3]. - To sustain growth in this large and rapidly expanding market, companies need to focus on producing high-quality micro-dramas rather than solely relying on attracting users through trending topics [3].
A股晚间热点 | 中央结算通知!简化境外机构入市流程
智通财经网· 2025-08-11 15:09
1、中央结算公司:简化境外央行类机构开户材料 重要程度:★★★★★ 8月11日,中央国债登记结算有限责任公司(简称中央结算公司)发布关于简化境外央行类机构开户材料的通 知。通知称,为落实中国人民银行相关要求,进一步简化境外央行类机构入市投资流程,中央结算公司决 定,于即日起不再要求境外央行类机构提供协议签署承诺书。 外交部发言人林剑表示,具体问题请向中方主管部门询问。希望美方同中方一道,按照两国元首通话达成 的重要共识,发挥好中美经贸磋商机制作用,在平等、尊重、互惠的基础上争取积极成果。 4、财政部、税务总局就增值税法实施条例公开征求意见 重要程度:★★★ 2、利好传来!机器人赛道迎来重磅政策,六大领域应用赋能 重要程度:★★★★ 8月11日,杭州市司法局发布公开征求《杭州市促进具身智能机器人产业发展条例(草案)》意见的公告,通 过制度设计规范发展秩序、优化产业生态、强化要素保障,全面推动具身智能机器人产业实现高质量发 展。 值得一提的是,《条例》提到,促进具身智能机器人在工业制造、农业生产、医疗健康、教育培训、特种 作业、公共安全等重点领域场景的应用推广。 3、中方是否收到美方延长关税暂停期限的最终决定?外 ...
《家有儿女》演员高亚麟及关联公司,被强制执行310万余元
Zheng Quan Shi Bao· 2025-08-11 13:58
网友们对高亚麟深夜发文的态度各异。有些人认为他是想借此机会洗白自己,尤其是此前疑似在孕期出轨和疑似家暴的问题上一直未曾正面回应。 还有人觉得他发文可能是为了吸引关注,甚至有人调侃说他希望通过这种方式重新回到公众视野。 企查查APP显示,近日,高亚麟(本名高亚林)、天津正源影视传媒有限公司新增一则被执行人信息,执行标的310.4万余元,执行法院为北京市第二中 级人民法院。 信息显示,天津正源影视传媒有限公司成立于2022年7月,高亚麟持股10%。当前,高亚麟关联10余家企业,所持有杭州嘉惠义和投资合伙企业(有限合 伙)788万元股权已被冻结,冻结期限自2024年9月5日至2027年9月4日。 在2024年7月,高亚麟被曝出轨及家暴事件,引起广泛关注。 高亚麟在经历了风波之后,于深夜发布了一篇文章。在这篇文章中,他表示"假做真时真亦假,无为有作有还无",并对很多人喜欢假大空的现象表示不 解。 据公开资料,高亚麟,1972年6月29日出生于中国山东省淄博市,演员、编剧、导演。2005年2月,在情景喜剧《家有儿女》中饰演"夏东海"一角,剧中老 爸"夏东海"的角色深入人心,高亚麟也被网友称为"国民老爸"。随后在几部《家 ...
《浪浪山小妖怪》,刷新纪录!
证券时报· 2025-08-11 10:13
Core Viewpoint - The animated film "Wang Wang Mountain Little Monsters" has achieved a cumulative box office of over 574 million yuan, setting a new record for domestic 2D animated films in China [1]. Group 1: Film Overview - The film "Wang Wang Mountain Little Monsters" reinterprets classic mythology from a mundane perspective, featuring a little pig monster who embarks on a seemingly impossible journey with three unnamed companions [2]. - The film concludes with the characters becoming heroes in the eyes of the villagers, yet their names remain unknown, prompting curiosity among viewers [4]. Group 2: Director's Insights - Director Yu Shui, who is also the director and screenwriter of "China's Tales: The Summer of Little Monsters," initially considered naming the little monsters but ultimately abandoned the idea, emphasizing that they represent the common people [4]. - Yu Shui aims to convey that everyone has their own "Wang Wang Mountain," which often symbolizes societal norms, encouraging individuals to live authentically and take brave steps forward, regardless of their abilities [4].
电影《蛟龙行动》特别版定档,南都娱乐曾专访主演黄轩于适
Nan Fang Du Shi Bao· 2025-08-11 07:32
电影《蛟龙行动》自春节档与观众初次见面以来,硬核动作场面和真挚家国情怀收获了扎实的观众口 碑。然而,在空前激烈的春节档市场竞争中,影片未能获得理想的排片空间,尤其缺乏黄金场次,导致 许多期待该片的观众错失了在大银幕上感受其魅力的机会,成为不少影迷的遗憾。与此同时,片方与主 创团队高度重视并积极吸纳了首批观众观影后提出的建设性反馈,特别是关于影片叙事节奏的讨论。为 回应观众期待,让这部凝聚心血的作品以更臻完美的状态呈现,主创团队历经半年潜心调整,现已完成 电影《蛟龙行动》特别版的制作。 《蛟龙行动》特别版定档海报。 南都N视频记者了解到,重新剪辑后的特别版,聚焦于影片备受赞誉的高燃动作核心,对叙事结构进行 了优化与节奏调整。故事主线将更加紧密围绕蛟龙小队和潜艇小队的协同作战,全程节奏紧凑,力求为 观众带来"直接开干"式的畅爽连贯体验。新增的队员正面特写与主观作战镜头,更大幅提升了任务的沉 浸感和代入感。 而特别版的48帧高帧率堪称给原版视觉效果"加BUFF",蛟龙小队在枪林弹雨中的战术冲刺、突袭敌军 时的快速绳降、爆破场面里的碎片飞溅……所有高速镜头都呈现出前所未有的丝滑流畅与利落精准。水 下戏份的提升尤为显著 ...