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「最大公约数」救不了中国电影
3 6 Ke· 2025-09-11 23:44
Core Viewpoint - The Chinese film industry has shown resilience during the summer box office season, achieving nearly 120 billion in ticket sales, surpassing last year's figures, but it is still facing significant challenges in audience retention and engagement [3][4][12]. Group 1: Summer Box Office Performance - The summer box office reached approximately 120 billion, marking a recovery compared to the previous year, with notable films like "Nanjing Photo Studio" and "Jurassic World: Rebirth" leading the charts [3][4]. - The average audience age has increased from 27.7 years in 2021 to 32.5 years in 2023, indicating a demographic shift in moviegoers [4][12]. - The total number of moviegoers decreased by nearly 200 million compared to 2022, highlighting a concerning trend in audience engagement [4][12]. Group 2: Audience Dynamics and Market Challenges - The film industry is losing its audience, with the average cinema attendance rate dropping to 6.9% [4][12]. - The cinema experience is increasingly viewed as less appealing compared to alternative entertainment options, such as short videos and gaming [10][12]. - The rise of online ticketing platforms and the rapid expansion of cinema infrastructure have previously driven audience growth, but the lack of new viewers poses a risk to future box office performance [6][9]. Group 3: Emotional Engagement and Content Strategy - Successful films are often those that resonate with widespread social emotions, creating a "social currency" that drives discussions and engagement [19][21]. - The trend of producing films that cater to the "maximum common divisor" of audience emotions may lead to a dilution of artistic value, focusing more on marketability than genuine storytelling [22][26]. - Films like "The Disappeared Her" effectively captured contemporary societal anxieties, demonstrating the potential for films to become significant social topics [19][21]. Group 4: Future Directions for the Film Industry - The industry must shift from a focus on broad emotional appeal to creating niche films that deeply resonate with specific audiences [28]. - A diverse film ecosystem is essential for sustaining audience interest, as relying solely on blockbuster hits can lead to market instability [26][28]. - The success of films that prioritize unique narratives and character development over formulaic approaches suggests a need for innovation in content creation [28].
国泰海通晨报-20250911
Haitong Securities· 2025-09-11 05:42
Core Insights - The report highlights a marginal improvement in real estate sales, particularly in first-tier cities, while durable goods consumption shows signs of weakness due to high base effects from the previous year [2][10] - The expectation of interest rate cuts has led to a significant increase in gold prices, reflecting a shift in market sentiment [2][10] Real Estate Sector - In the week of September 1-7, new home sales in 30 major cities increased by 4.4% year-on-year, with first-tier cities experiencing a continued narrowing of sales decline [3][11] - The transaction area for new homes in first-tier cities decreased by 6.8%, while second and third-tier cities saw increases of 8.2% and 11.4%, respectively [3][11] - The construction activity in the real estate sector remains weak, with infrastructure demand still low, impacting the demand for construction materials [3][10] Durable Goods Consumption - National retail sales of passenger cars in August 2025 increased by 4.6% year-on-year, but the growth rate has slowed significantly due to high base effects from the previous year [3][11] - The service consumption index saw a decline during the back-to-school week, with a notable drop in movie box office revenues by 51% compared to the previous week [3][11] Manufacturing & Technology - The construction demand in the real estate sector continues to be weak, affecting the overall construction activity [3][12] - Global semiconductor sales showed strong growth, with a year-on-year increase of 20.6% in July 2025, driven by robust demand in AI-related applications [3][12] Upstream Resources - Coal prices have decreased by 1.6% month-on-month as the peak demand season comes to an end [4][12] - Gold prices have surged significantly due to expectations of interest rate cuts from the Federal Reserve, with domestic industrial metal prices also showing slight increases [4][12] Logistics and Transportation - Passenger transport demand has declined month-on-month following the end of the summer season, although it remains higher year-on-year [13] - The logistics sector is experiencing a slight downturn, with a decrease in express delivery volumes [13]
威尼斯电影节主席巴尔贝拉:“中国电影创作者不断涌现令人鼓舞”
Xin Hua She· 2025-09-11 05:24
Core Viewpoint - The chairman of the Venice International Film Festival, Alberto Barbera, emphasizes the significant role of Chinese cinema in the global film industry, highlighting the emergence of a new generation of Chinese filmmakers and creators as a positive trend [1] Group 1: Chinese Film Industry - The Chinese film industry is experiencing a "dual prosperity," with Chinese films achieving commercial success globally while also producing artistically distinctive works [1] - Chinese directors are telling stories rooted in their own culture and reality, which helps international audiences better understand China [1] Group 2: Global Film Industry Trends - Barbera notes the profound impact that artificial intelligence (AI) may have on film production, although its exact role remains unpredictable [1] - The shift in viewing habits due to the rise of streaming services poses challenges for the industry, as audiences increasingly prefer watching films at home and only visit theaters for blockbuster hits [1] - There is a call for the industry to attract audiences back to theaters by offering high-quality films that possess artistic value and emotional depth, rather than relying solely on commercial blockbusters [1]
四川推广“票根经济” 串起文旅消费链
Jing Ji Ri Bao· 2025-09-11 02:47
Group 1 - The core concept of "ticket root economy" is being promoted in Sichuan, linking various consumption experiences such as dining, tourism, and entertainment, thereby enhancing overall consumer engagement and spending [1][2] - During the Chengdu International Auto Show, ticket holders experienced a 6% increase in store sales, indicating the positive impact of the ticket root economy on local businesses [1] - The initiative has led to a 10% revenue increase for restaurants in the city of Zigong, showcasing the effectiveness of the ticket root economy in driving foot traffic and sales [1] Group 2 - Sichuan's rich cultural and tourism resources are being leveraged through the ticket root economy, creating a dual interaction that boosts both local consumption and cultural tourism development [2] - The film "Never Lost Love" premiered in Ganzi Prefecture, where ticket holders can enjoy discounts at local attractions, contributing to a 13.67% increase in tourist visits and a 13.71% rise in tourism revenue [2] - New models such as "cross-city performances" have been introduced, allowing ticket holders to access various discounts across multiple cities, with total benefits exceeding 100 million yuan [2]
政策问答·回应关切|服务消费怎样成为新的增长点
Ren Min Ri Bao· 2025-09-11 01:23
Core Insights - The Chinese government emphasizes the importance of enhancing service consumption to stimulate domestic demand and economic growth [1][2] - Service retail sales in China increased by 5.2% year-on-year in the first seven months of this year, indicating a growing share of service consumption [1] - The tourism market saw a significant increase, with domestic travel reaching 3.285 billion trips, a 20.6% increase compared to the previous year [1] - The film market also showed strong performance, with total box office revenue exceeding 39.2 billion yuan and over 909 million moviegoers by the end of August [1] - The concert market experienced a robust growth of approximately 40% in ticket sales in the first half of the year [1] Service Consumption Development - The Ministry of Commerce plans to implement a series of policies to enhance service consumption quality and expand service supply [2] - Initiatives include the "Service Consumption Season" to create new consumption hotspots and improve the operational environment for the catering industry [2] - The government aims to address the shortage of high-quality service supply, particularly in areas like elderly and child care services [2][3] Home Service Sector - There is a growing demand for home services, prompting efforts to expand supply and improve the quality of service through vocational training [3] - The establishment of a credit system for home services is intended to create a favorable consumption environment [3] - The government is focused on reforming and innovating to attract more high-quality services and foster new growth points in service consumption [3]
AI正在撕裂好莱坞
Hu Xiu· 2025-09-11 00:30
在刚刚落幕不久的威尼斯电影节上,导演吉尔莫·德尔·托罗带来了他的最新作品《弗兰肯斯坦》。记者们都很关⼼⼀个"赛博朋克"的问题:这部关于⼈造 ⽣命失控的电影,是否在隐喻AI? 记者们之所以有此一问,是因为吉尔莫·德尔·托罗此前曾公开表态:他在制作《弗兰肯斯坦》时拒绝使用过多数字特效和绿幕。 我想要真实的场景。我不想要数字的。我不想要人工智能的。我不想要模拟的。我想要传统的工艺。我想要人来绘画、搭建、锤造、抹灰。 即使"陀螺"是奥斯卡最佳导演,也并非所有电影人都同意他的观点。就在今年的威尼斯电影节上,力挺AI介入电影创作的观点也大有市场。 威尼斯电影节甚至下设了一个Reply AI电影节,AI电影与"陀螺"的手工电影共聚一堂,共同接受观众的品评。 在AI横扫全球各行各业的大背景下,电影行业内部却正分裂成"支持AI"和"反对AI"的两大阵营。说这种分裂即将酝酿出一场"内战"也不过分。 分裂的一个重要原因显然是利益相关。在这波AI浪潮中,有些电影人正在或即将获益,他们自然支持AI;有些电影人担心被AI抢了饭碗,或更严重一 点,AI会毁掉电影这门艺术,砸了所有人的饭碗,自然反对AI。 这种争吵改变不了AI进入电影行业的 ...
服务消费怎样成为新的增长点(政策问答·回应关切)
Ren Min Ri Bao· 2025-09-10 21:56
Core Viewpoint - The Chinese government is emphasizing the importance of service consumption as a key driver for economic growth and improving people's livelihoods, with various policies being implemented to stimulate this sector [1][2]. Group 1: Service Consumption Growth - In the first seven months of this year, China's service retail sales increased by 5.2% year-on-year, indicating a rising share of service consumption [1]. - Domestic tourism saw significant growth, with 3.285 billion trips taken by residents in the first half of the year, a 20.6% increase compared to the previous year [1]. - The film market is performing well, with total box office revenue exceeding 39.2 billion yuan and over 909 million moviegoers by the end of August, both surpassing last year's figures [1]. - The concert market also showed strong performance, with ticket sales increasing by approximately 40% year-on-year in the first half of the year [1]. Group 2: Policy Initiatives - The Ministry of Commerce plans to implement a series of policies to enhance service consumption, focusing on optimizing and expanding service supply and stimulating the vitality of business entities [2]. - Initiatives include the "Service Consumption Season" to create new hotspots in service consumption and actions to improve service quality in response to public concerns [2]. - The government aims to enhance the dining industry, which is closely linked to daily life, by promoting events like "Chinese Food Festival" and "Taste Food with Movies" to cultivate dining consumption hotspots [2]. Group 3: Home Service Sector - In response to the growing demand for home services, the government will promote the expansion of home service supply and conduct vocational training to improve the skills and quality of home service personnel [3]. - Efforts will be made to establish a credit system for home services to create a favorable consumption environment [3]. - The government is committed to reforming and innovating in the service sector to attract high-quality services and foster new growth points in service consumption [3].
业界人士共话爱情电影创作与表达
Xin Hua She· 2025-09-10 10:23
论坛现场发布了《爱情片"心动指数"报告——从2015—2025"观众满意度调查"看国产爱情电影创作 发展》。该报告基于近十年来的观众满意度调查数据,系统梳理了国产爱情电影的演变脉络。 论坛由中共九江市委、九江市人民政府主办,中国电影艺术研究中心(中国电影资料馆)、中共庐 山市委、庐山市人民政府承办。(记者邢拓、袁慧晶) 第六届庐山国际爱情电影周"跟着电影去恋爱"主题论坛9月10日在江西庐山举办。电影人、行业代 表和专家学者共同探讨新时代爱情电影创作与表达之策。 与会业界人士分别围绕爱情电影现实根基、审美特征、观众变化与创新表达等议题展开研讨。大家 认为,当下年轻观众更加关注个人成长,追求真实的情感共鸣。创作者要扎根生活沃土,以时代为卷, 以真情为笔,描绘出当代爱情多元、真实的样貌,创作出既感人至深、又能引发观众思考的作品。 中宣部电影局主持日常工作的副局长毛羽表示,要以深刻的洞察和真挚的情感,在现实生活的柴米 油盐中揭示爱情电影的力量,让观众重燃对美好情感的渴望。 ...
AI抢饭碗还是送外挂?好莱坞大咖们吵翻了
3 6 Ke· 2025-09-10 09:53
AI是潘多拉之盒?还是普罗米修斯的火种? 在刚刚落幕不久的威尼斯电影节上,导演吉尔莫·德尔·托罗带来了他的最新作品《弗兰肯斯坦》。记者们都很关⼼⼀个"赛博朋克"的问题:这部关于⼈造 ⽣命失控的电影,是否在隐喻AI? 记者们之所以有此一问,是因为吉尔莫·德尔·托罗此前曾公开表态:他在制作《弗兰肯斯坦》时拒绝使用过多数字特效和绿幕。 我想要真实的场景。我不想要数字的。我不想要人工智能的。我不想要模拟的。我想要传统的工艺。我想要人来绘画、搭建、锤造、抹灰。 即使"陀螺"是奥斯卡最佳导演,也并非所有电影人都同意他的观点。就在今年的威尼斯电影节上,力挺AI介入电影创作的观点也大有市场。 威尼斯电影节甚至下设了一个Reply AI电影节,AI电影与"陀螺"的手工电影共聚一堂,共同接受观众的品评。 △ 今年的Reply AI电影节获奖者合影 在AI横扫全球各行各业的大背景下,电影行业内部却正分裂成"支持AI"和"反对AI"的两大阵营。说这种分裂即将酝酿出一场"内战"也不过分。 分裂的一个重要原因显然是利益相关。在这波AI浪潮中,有些电影人正在或即将获益,他们自然支持AI;有些电影人担心被AI抢了饭碗,或更严重一 点,AI会 ...
从全球到中国,娱乐及媒体行业展望(2025-2029)
Sou Hu Cai Jing· 2025-09-10 09:27
Global Overview and Macro Trends - The global entertainment and media industry is projected to reach approximately $3.51 trillion by 2029, with China's share expected to be around $561 billion, accounting for 16% of the global total [1] - The global entertainment and media industry is expected to grow at a compound annual growth rate (CAGR) of 3.7% from 2024 to 2029, while China's industry is forecasted to grow at a higher rate of 4.5% during the same period [2][11] - In 2024, the global industry is anticipated to recover balance with a total revenue growth of 5.5%, reaching $2.9 trillion [3] Key Opportunities in the Industry - The rise of generative artificial intelligence (AI) is enhancing efficiency and productivity, becoming a new way to conduct business across various sectors [4] - The challenge remains for consumers to allocate more discretionary income towards electronic products and devices, with advertising becoming a core driver of global growth in the industry [4] China's Entertainment and Media Industry - China's entertainment and media industry is expected to grow faster than the global average, with a projected CAGR of 5.51% from 2023 to 2028 [8] - The mixed reality market in China is forecasted to grow at a rate of 25.2% in 2024, with total revenue expected to reach $22.8 billion by 2029 [10] Internet Advertising - The internet advertising market in China is projected to reach approximately $220.4 billion by 2029, maintaining a stable growth trend [22] - The rapid growth of short video platforms and the application of AI-generated content (AIGC) are driving the internet advertising market [19][22] - By 2029, other display internet advertising is expected to account for 31% of the total revenue in the internet advertising sector [25] Film Industry - China's film market is expected to recover steadily, with a projected CAGR of 5.25% from 2024 to 2029, and its revenue share of the global market is anticipated to reach 22% by 2029 [31][34] - The domestic box office revenue for 2024 is estimated to be around $7.01 billion, representing 21.2% of the global box office [36] Video Games and Esports - China is the largest video game and esports market globally, with total revenue expected to grow at a CAGR of 5.73% to reach $82.7 billion by 2029 [43] - The share of social/casual games in China's total video game revenue is projected to increase from 85% in 2024 to 87% by 2029 [48] OTT Video - The OTT video industry in China is expected to grow at a CAGR of 3.0% from 2024 to 2029, while the global OTT video revenue is projected to grow at a higher rate of 6.36% during the same period [54]