Core Insights - The National Day and Mid-Autumn Festival holiday saw a 14.6% year-on-year increase in average spending per traveler, with post-95 generation tourists making the highest booking share [1] - There is a noticeable trend of multi-destination travel, with a 5% increase in average bookings for transportation and a 4.6% increase for accommodations and activities compared to last year [1] - The number of destinations visited expanded significantly, covering over 180 countries and regions, with a strong growth in travel to lesser-known cities in East Asia, Southeast Asia, and Europe [1] Domestic Travel Trends - Emerging destinations gained popularity during the holiday, with orders for places like Jingdezhen and Luzhou increasing by 60% and 45% respectively compared to last year [2] - The post-95 generation accounted for nearly 25% of total bookings, while the post-05 generation saw a 61% increase in booking numbers [2] - University students are increasingly opting for long-distance travel, with a 63% increase in flight bookings and a 110% increase in international flight bookings compared to last year [2] Changes in Travel Behavior - The trend towards self-driving trips has increased, with rental car orders rising by approximately 60% year-on-year, particularly for those renting cars after arriving by plane or train [3] - The variety of activities offered has expanded, with domestic travel experiences increasing by 78% and outbound travel experiences growing by nearly 30% [3] - The use of AI travel assistants has surged, with daily users of the AI product "Ask It" increasing over five times compared to the summer peak [3] Post-Holiday Travel Opportunities - Following the holiday, there are significant price reductions for flights and hotels, with some flights costing less than 400 yuan and high-star hotels in various cities priced around 300 yuan [4]

Core Insights - The report from Tongcheng Travel indicates a significant trend in long-distance interprovincial and international travel during the National Day and Mid-Autumn Festival holidays, characterized by longer distances, more diverse activities, and higher quality experiences [1] Group 1: Travel Trends - The proportion of users booking trips to two or more cities simultaneously increased by over 20% year-on-year [1] - The demand for domestic hotel bookings for stays of two days or more rose by over 52% compared to the previous year [1] - The booking interest in high-quality hotels in non-first-tier cities surged by over 90% year-on-year [1] Group 2: Spending Patterns - Users from non-first-tier cities showed a spending increase of over 33% on domestic and outbound group travel products compared to the previous year [1]

Core Insights - Meituan Travel reported a significant increase in travel orders during the eight-day Golden Week, with a growth of over 30% compared to the 2024 National Day holiday [1] - New travel experiences catering to the emotional value demands of young people, such as taste tours, sports events, and small group travels, have been introduced to enhance holiday consumption [1] - The trend of travel enthusiasm continues post-holiday, with a nearly 60% year-on-year increase in cultural and tourism bookings in the three days following the holiday [1]

Group 1 - The core viewpoint of the articles highlights a significant increase in travel demand during the National Day and Mid-Autumn Festival holiday, with a notable rise in multi-city bookings and hotel stays [1][3] - Users booking two or more cities increased by over 20% year-on-year, while the demand for domestic hotels for stays of two days or more surged by over 52% [1] - High-quality hotel bookings in non-first-tier cities saw an impressive growth of over 90% [1] Group 2 - The long-distance travel demand has notably increased, with over 20% of domestic flight bookings falling into the distance categories of 400-800 kilometers, 800-1200 kilometers, and over 3200 kilometers [1] - Flights over 3200 kilometers experienced a year-on-year growth of 14%, making it the fastest-growing segment among all flight distances [1] - Xinjiang emerged as a popular starting and destination point for flights exceeding 3200 kilometers [1] Group 3 - The trend of using intelligent transfer solutions, such as air-to-air and air-to-rail transfers, is gaining traction, allowing users to enjoy more cost-effective tickets and the opportunity to explore transfer cities [3] - Some "air-to-air transfer" tickets were found to be over 30% cheaper than direct flight tickets during the holiday [3] - The top five domestic transfer routes during the holiday included Beijing-Shanghai-Shenzhen, Beijing-Shanghai-Chengdu, Harbin-Beijing-Guangzhou, Beijing-Shanghai-Chongqing, and Urumqi-Chengdu-Guangzhou [3]

Core Insights - During the holiday period, users on the Qunar platform booked hotels in over 2,000 counties across the country, indicating a strong demand for travel accommodations [1] - The most popular destination was Jiuzhaigou County in Sichuan, where tickets sold out quickly, making it the county with the highest hotel booking volume [1] - Other popular counties included Yangshuo in Guangxi, Pingtan in Fujian, and Wuyuan in Jiangxi [1] Flight Booking Trends - Cities with fewer tourists and beautiful scenery, which also have small airports, saw the most significant increase in flight bookings [3] - Flight bookings in Alashan League of Inner Mongolia, Turpan in Xinjiang, and Shiyan in Hubei increased by over 100% year-on-year [3] - Flight bookings in Panzhihua, Sichuan, and Pu'er, Yunnan, increased by over 70%, while Yongzhou in Hunan and Nyingchi in Tibet saw increases of over 60% [3]

一线和新一线城市，凭借"吃喝玩乐游购娱"一条龙服务，成为最热门的旅游目的地。去哪儿数据显示， 国内酒店预订量最高的热门Top10均是直辖市或省会城市：北京、重庆、成都、上海、杭州、南京、长 沙、西安、武汉、广州。 责任编辑：郝欣煜 新浪科技讯 10月8日上午消息，去哪儿大数据显示，节日期间乘坐飞机的用户中，超过40%都是家庭出 行。13-17岁青少年国内机票预订量同比增长31%，国际机票预订量增长54%，增幅领跑各年龄段。 ...

Core Insights - The "super golden week" during the National Day and Mid-Autumn Festival has seen a significant shift in travel trends, with long-distance travel and immersive experiences becoming the main focus for tourists [1][6] - The report from Ctrip indicates that domestic long-distance travel orders have increased by 3 percentage points compared to last year, while outbound long-distance travel has also gained popularity, with orders to several European destinations doubling [1] Travel Trends - The phenomenon of "relaxed tourism" has gained traction, with travelers opting for less strenuous activities such as elevator rides and guided car tours, leading to a 75% increase in car rental orders in Beijing and over 120% growth in outbound car rental orders [2][3] - Tourists are increasingly seeking experiences over traditional sightseeing, with activities like island cycling, intangible cultural heritage experiences, and night tours becoming popular [2][3] Destination Preferences - Long-distance deep travel has emerged as a clear trend, with cities like Beijing, Chengdu, and Shanghai ranking among the top domestic destinations. Orders for destinations like Urumqi and Lhasa have seen nearly a 30% increase [3] - Smaller cities are also gaining popularity, with places like Enshi in Hubei seeing a threefold increase in car rental orders, and tourism in Jingdezhen growing by nearly 40% [3] Travel Timing and Cost Efficiency - Staggered travel during the holiday has proven beneficial, with hotel costs dropping by 20% and domestic flight prices decreasing by over 30% on certain days [4] - The trend of "night tourism" has surged, with a 200% increase in search interest, reflecting a shift in travel patterns [4] Outbound and Inbound Travel - Popular outbound destinations include Japan, Thailand, and Malaysia, with orders to Iceland and Norway doubling, and orders to Spain, Italy, and Germany increasing by about 70% [5] - The inbound tourism market is also thriving, with countries like South Korea and the USA becoming popular among foreign tourists during the holiday [5] Conclusion - The changes observed during this holiday period highlight a core shift in tourism consumption towards "experience," indicating a maturation of the Chinese tourism market [6]

Core Insights - The travel demand during the 8-day holiday combining National Day and Mid-Autumn Festival reached a new high, with significant increases in both domestic and international travel bookings [1][6][7] Domestic Travel - Hotel bookings in popular domestic cities saw a year-on-year increase of over 20%, with top cities being Beijing, Chongqing, Chengdu, Shanghai, and others [2] - Over 40% of air travelers during the holiday were families, with the age group of 13-17 showing a 31% increase in domestic flight bookings [1][3] International Travel - International flight bookings increased by over 30%, particularly among the youth demographic, with a 54% increase in bookings for the 13-17 age group [1][6] - The most popular international destinations included Japan, Thailand, and South Korea, with Egypt seeing a remarkable 200% increase in hotel bookings [7][8] Travel Trends - The trend of "reverse tourism" to smaller cities for autumn experiences gained popularity, with hotel bookings in over 2000 counties [3] - Events such as music festivals and sports competitions significantly boosted local tourism, with some cities experiencing hotel booking increases of over 200% [4][5] Booking Patterns - The holiday period saw a shift in travel patterns, with many opting for extended trips by taking additional leave, leading to a peak travel period from September 27 to October 12 [5] - The use of non-Chinese passports for domestic flight bookings increased by 33%, covering nearly 100 cities [7]

Core Insights - The data released by Qunar Travel indicates a significant increase in domestic and international travel bookings for the 2025 National Day and Mid-Autumn Festival holidays, reflecting a strong recovery in the travel industry [1] Domestic Travel - Hotel booking volume in popular domestic cities has increased by over 20% year-on-year [1] International Travel - The booking volume for outbound flight tickets to popular destinations has surged by over 30% year-on-year, with a notable increase of over 50% among teenagers and university students [1] Inbound Travel - The volume of flight tickets booked for domestic flights using non-Chinese passports has grown by over 30% year-on-year, covering nearly 100 cities across the country [1]

Core Insights - The report indicates that long-distance travel and in-depth experiences are the main trends for this year's National Day and Mid-Autumn Festival tourism [1] - Domestic long-distance travel orders have increased by 3 percentage points compared to last year [1] - There is a significant demand for outbound long-distance travel, with orders to multiple European destinations doubling [1] - Outbound chartered tours are showing a trend towards deeper experiences, with overall order volume increasing by over 120% year-on-year [1] - The search popularity for "night tours" on the platform has surged, with a month-on-month increase of over 200% [1]