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「史上最卷」暑期档,没有爆款剧?
3 6 Ke· 2025-08-11 02:47
Core Viewpoint - The summer drama season of this year has underperformed expectations, with a noticeable decline in the quality and popularity of new releases compared to previous years [5][19][34]. Group 1: Industry Performance - This summer's drama season is characterized by a lack of standout hits, with many anticipated shows failing to deliver strong viewership or critical acclaim [10][12][19]. - The audience's engagement has significantly decreased, with many viewers abandoning long dramas in favor of shorter, more engaging content [57][64]. - Historical data shows that previous summer seasons consistently produced major hits, but this year has been described as experiencing a "great slump" [19][21][27]. Group 2: Audience Behavior - Viewers are increasingly drawn to short dramas, which have gained substantial popularity and viewership, overshadowing traditional long-form dramas [64][86]. - The shift in audience preference indicates a growing demand for faster-paced, concise storytelling that aligns with contemporary viewing habits [81][85]. - The current audience is less inclined to invest time in lengthy series, reflecting a broader trend in media consumption where quick, engaging content is favored [61][62][90]. Group 3: Financial Implications - The decline in popular dramas directly impacts revenue generation for streaming platforms, which rely heavily on blockbuster series to attract subscriptions and advertising revenue [38][48][44]. - Historical examples illustrate how successful dramas have previously generated significant income through various monetization strategies, including subscription fees and merchandise sales [38][44][50]. - The current landscape suggests that without compelling content, platforms may struggle to maintain their financial performance during peak viewing seasons [48][92].
全省首个微短剧审查服务分中心在平原示范区揭牌
He Nan Ri Bao· 2025-08-10 23:45
Group 1 - The establishment of the micro-short drama review service center in Xinxiang City is the first of its kind in Henan province, filling a critical gap in the micro-short drama industry chain and promoting healthy and orderly development of the industry [1] - The Pingyuan Demonstration Zone has built three micro-short drama shooting bases and integrated 158 filming locations, creating a "15-minute shooting resource service circle" that hosts over 200 film crews monthly and generates employment for more than 3,000 people [1] - The center will enable local completion of key processes such as preliminary review and content audit, effectively shortening project cycles and reducing operational costs, while providing one-stop services for creators [1] Group 2 - New projects have been signed between Xinxiang Taikuku Film and Television Co., Ltd. and Zhengzhou Mingyang Media Co., Ltd. with the Pingyuan Demonstration Zone to further develop an ancient costume short drama shooting base [2] - Several micro-short drama shooting plans have been initiated by Henan Yueyi Vertical Screen Film Industry Co., Ltd. and Zhengzhou Yaqi Film Industry Co., Ltd. in Xinxiang, covering diverse themes such as rural revitalization, urban emotions, and historical culture [2]
百亿大佬、重生、复仇!私募跨界短剧火了
Zhong Guo Ji Jin Bao· 2025-08-09 13:05
Group 1 - The short drama titled "Rebirth in the Millennium: I Rely on Futures to Avenge" is produced by three private equity fund companies: Waying Investment, Shanhai Fund, and Shenhan Capital, and it began filming on August 5, 2023, with a planned release in September [1][3][9] - The plot revolves around a 47-year-old protagonist, Ying Shun, who is a former private equity fund manager that suffers significant losses due to market volatility caused by a tariff announcement, leading to personal betrayal and his eventual death, followed by a supernatural rebirth for revenge [3][10] - The production aims to combine elements of finance and investment knowledge with entertainment, reflecting a trend where financial institutions create short dramas for brand promotion and education [9][10] Group 2 - Waying Investment, established on April 9, 2015, has a registered capital of 15 million RMB and manages 32 products, with a current operational scale of 0-500 million RMB [5][6] - Shenhan Capital, founded on April 10, 2015, has a registered capital of 10 million RMB and manages 9 private equity funds, also within the scale of 0-500 million RMB [7][8] - The joint production includes Shanghai Film Culture Technology Co., Ltd., established in October 2020, and Shanghai Algernon Cultural Media Co., Ltd., founded in September 2022, indicating a collaborative effort in the film industry [9]
百亿大佬、重生、复仇!私募跨界短剧,火了
Zhong Guo Ji Jin Bao· 2025-08-09 13:04
Group 1 - The short drama titled "Rebirth in the Millennium: I Rely on Futures to Avenge" is produced by three private equity fund companies: Woying Investment, Shanhai Fund, and Shenhan Capital, and it began filming on August 5, 2023, with a planned release in September [1][3] - The plot revolves around a character named Ying Shun, a 47-year-old private equity fund manager who faces significant financial losses due to market volatility caused by a tariff announcement, leading to personal betrayal and ultimately his death, followed by a supernatural rebirth for revenge [1][2] - The production aims to combine elements of finance and investment knowledge with entertainment, reflecting a trend where financial institutions, including banks and public funds, have previously engaged in short dramas for brand promotion and financial education [4] Group 2 - Woying Investment, established in April 2015, manages 32 products with a current operational range of 0 to 500 million yuan, and its actual controller, Zhou Wei, is one of the producers of the drama [3] - Shenhan Capital, also founded in April 2015, manages 9 private equity funds with a similar operational scale of 0 to 500 million yuan, with its actual controller, Wei Wei, being another producer [3] - The joint production company, Shanghai Shiying Cultural Technology Co., Ltd., was established in October 2020, and the manufacturing company, Shanghai Algernon Cultural Media Co., Ltd., was founded in September 2022, indicating a collaborative effort in the production [4]
百亿大佬、重生、复仇!私募跨界短剧,火了
中国基金报· 2025-08-09 12:57
【导读】多家私募竟然联手拍短剧,背后是什么原因? 中国基金报记者 吴君 短剧的风,终于还是吹到了私募基金行业。 基金君获悉,一部《重生千禧年,我靠期货走上复仇之路》的短剧,于今年 8 月 5 日正式在 横店开拍, 9 月或将上映。 本周,该短剧的一张海报在网上流传,里面提到资本、霸总、重生、爱情、复仇等元素,非 常符合当下流行的爽剧风格。该剧出品方是三家私募基金管理人 —— 洼盈投资、山海基金、 深涵资本,据了解,该剧的剧本由某知名期货公司操刀。 根据相关海报信息,该短剧的剧情梗概是: 47 岁的盈顺(男主)原来是规模上百亿元的私募 基金的老板,他为人单纯,沉迷交易。 2025 年 4 月,特朗普宣布关税计划,国内外期货大 宗商品出现大幅波动,盈顺的资金巨亏。而盈顺妻子周雅(反派)早就出轨、借机离婚分割 财产,合作伙伴赵天阳(反派)挪用了资金,盈顺意识到被妻子和伙伴出卖,心力交瘁,突 发心梗去世。但后来盈顺重生了,并且靠期货走上复仇之路,报复害死自己的真凶赵天阳等 人。 这部短剧还是双女主设定,女主之一苏小曼是盈顺的初中同学和初恋,父亲因 "327" 国债期 货事件跳楼自杀,她深受其累未能考上大学,平日里和母 ...
口碑发酵驱动长尾效应,《扫毒风暴》成新丽刑侦剧突破范本
Nan Fang Du Shi Bao· 2025-08-09 06:05
Core Insights - "Sweeping Drug Storm" has emerged as a dark horse in the summer drama season, showcasing a gripping narrative and a blend of historical and fateful storytelling [2] - The series achieved a peak viewership rating of 2.8568% and topped all major time slots 16 times since its premiere on July 12 [2] - The show has received high audience ratings, with a Douban score starting at 7.9 and peaking at 8.0, making it the highest-rated domestic drama of the summer [2] Group 1: Narrative and Production - The series is set against the backdrop of the 1990s, focusing on the drug enforcement efforts of police officer Lin Qiangfeng and the ensuing conflict with drug trafficker Lu Shaohua [4] - "Sweeping Drug Storm" took five years from conception to release, emphasizing a "realism" approach through extensive field research to accurately depict the challenges of drug enforcement [6] - The show employs a documentary-style filming technique, enhancing the immersive experience for viewers by authentically recreating the 1990s atmosphere [6][8] Group 2: Industry Impact and Future Prospects - The series represents a new benchmark in the crime drama genre, showcasing innovative storytelling that blends multiple narratives and perspectives [8] - New Classics Media has a strong track record in various genres, including adaptations of serious literature and urban dramas, maintaining a high success rate in the industry [9] - The success of "Sweeping Drug Storm" reinforces New Classics Media's commitment to quality content and its strategic expansion into the public security and law enforcement genre, with several upcoming projects in the pipeline [11]
短剧基地狂飙,谁是下一个横店?
3 6 Ke· 2025-08-09 02:59
Core Insights - The rise of short drama bases is a response to the decline of live-streaming e-commerce, with cities like Xi'an and Zhengzhou emerging as key players in this new market [1][2] - The short drama market is projected to reach a scale of 634.3 billion yuan by 2025, indicating significant growth potential [1] - The competition among cities to establish themselves as the "capital" of short dramas is intensifying, with various regions making efforts to attract production companies [11][16] Group 1: Short Drama Market Dynamics - The short drama industry is experiencing rapid growth, with Xi'an producing approximately 60 out of 100 micro-dramas in the country, establishing itself as the "capital" of short dramas [2] - Zhengzhou is also gaining recognition, reportedly producing around 100 short dramas daily, accounting for nearly 40%-60% of the national output [2][4] - The establishment of short drama bases is often supported by local government policies, such as funding and resource sharing, to attract production companies [4][11] Group 2: Business Models and Operations - Short drama bases are primarily developed through partnerships between local governments and real estate developers, transforming unused properties into filming locations [5][6] - The business model typically involves charging production companies for scene rentals, with daily fees ranging from 3,000 to 6,000 yuan, although prices have decreased due to increased competition [7][8] - Some bases are exploring additional revenue streams by co-producing popular short dramas to gain copyright income [8][10] Group 3: Challenges and Future Prospects - Many short drama bases face challenges in achieving profitability, with some requiring significant investment and time to recoup costs [12][14] - The industry is characterized by a mix of established bases and new entrants, each with different operational goals and strategies [13][16] - The potential for short drama bases to contribute to local economies is significant, as seen in the case of Hengdian, where tourism and related services have seen substantial growth [16]
果麦文化2025年中报简析:营收净利润同比双双增长,应收账款上升
Zheng Quan Zhi Xing· 2025-08-08 22:38
Core Insights - Guomai Culture (301052) reported a total revenue of 298 million yuan for the first half of 2025, representing a year-on-year increase of 29.75% [1] - The net profit attributable to shareholders reached 5.66 million yuan, up 80.38% year-on-year [1] - The company experienced a significant increase in accounts receivable, which rose by 34.56% compared to the previous year [1] Financial Performance - Total revenue for Q2 2025 was 174 million yuan, showing a year-on-year growth of 27.44% [1] - Q2 net profit attributable to shareholders was 7.63 million yuan, a decrease of 37.99% year-on-year [1] - Gross margin stood at 42.49%, down 10.94% year-on-year, while net margin improved to 1.90%, an increase of 38.88% [1] - Total operating expenses (sales, management, and financial) amounted to 111 million yuan, accounting for 37.44% of revenue, a decrease of 2.74% year-on-year [1] Cash Flow and Debt - Operating cash flow per share was -0.27 yuan, a decline of 73.13% year-on-year [1] - The company reported a decrease in cash and cash equivalents, down 17.64% to 171 million yuan [3] - Interest-bearing debt decreased by 38.82% to 8.57 million yuan [1] Business Drivers - The increase in revenue was attributed to higher sales of educational books and new releases in the first half of 2025 [3] - Operating costs rose by 42.71% due to increased copyright and logistics costs [3] - Management expenses increased by 31.46%, driven by higher personnel and amortization costs [3] Market Position and Future Outlook - The company's return on invested capital (ROIC) was 5.42%, indicating average capital returns [4] - Analysts expect the company's performance in 2025 to reach 138 million yuan, with an average earnings per share of 1.4 yuan [4] - Guomai Culture is focusing on the animation film sector, with plans for a series based on the upcoming film "The Stars of the Three Kingdoms," which is expected to be released in 2025 [6]
派拉蒙联合公司负责人呼吁好莱坞积极拥抱人工智能
Huan Qiu Wang Zi Xun· 2025-08-08 04:24
来源:环球网 埃里森指出,新技术的应用从不意味着对创意人员地位的威胁。他将当前的人工智能技术革新比作20世 纪90年代皮克斯推动三维动画取代传统手绘动画的变革时期:"当年人们也曾担忧技术会冲击动画师, 但皮克斯的实践证明,新技术只是给创作者递上了一支'新铅笔',帮助他们实现以往难以完成的创作。 如今,人工智能正将我们带入类似的转折阶段。" 谈及人工智能对行业的具体助力,埃里森提到,大制作影片成本居高不下是当前影视行业面临的挑战之 一。以经典影片《终结者》为例,若在当下翻拍,成本将大幅攀升,这在一定程度上限制了年轻电影人 和艺术家进行大胆、原创的创作。而人工智能技术有望有效降低制作成本,为更多新锐创作者提供施展 才华的空间。 对于行业未来,埃里森还展望,借助人工智能技术,观众有望实现与电影角色的直接互动。 【环球网科技综合报道】8月8日消息,当地时间周四,派拉蒙与Skydance联合公司负责人大卫・埃里森 在记者会上明确表示,好莱坞应积极拥抱人工智能技术,不必对其抱有恐惧。他强调,人工智能不会取 代创意,而是将成为推动影视行业发展的重要力量。 目前,面对人工智能的快速发展,好莱坞呈现出不同态度。狮门影业、AMC ...
21现场|导演申奥:电影跟微短剧存在很强的互补关系
Group 1 - The core viewpoint of the article highlights the success of the film "Nanjing Photo Studio," directed by Shen Ao, which has significantly contributed to the summer box office, achieving a total of 18.98 billion yuan, accounting for 24.6% of the total summer box office of 77.07 billion yuan as of August 7 [1] - "Nanjing Photo Studio" is based on real evidence of Japanese war crimes during the Nanjing Massacre, focusing on a refuge called "Jixiang Photo Studio," where civilians initially seek to survive but end up documenting war crimes through photographs [1] - Shen Ao has emerged as a market benchmark for a new generation of directors, with his previous film "All In" grossing 38.51 billion yuan, showcasing a strong trend towards realism in his works [1] Group 2 - Shen Ao emphasizes the complementary relationship between micro-short dramas and films, suggesting that both can coexist and cater to different audience needs, rather than competing against each other [2] - He believes that films possess unique technical and narrative advantages, such as the ability to construct complete stories and explore complex themes, while also highlighting the immersive experience of watching films on the big screen [3] - In discussing the international expansion of films, Shen Ao suggests diversifying into various genres beyond established ones like martial arts and action films, including mystery, youth, science fiction, and romance [3]