Cansince Innovations 成立于 2019 年，截至 2025 年 7 月 31 日的 12 个月内录得 500 万美元营收。该公司 计划在纳斯达克上市，股票代码为 KASH。US Tiger Securities 是本次交易的独家账簿管理人。 该公司通过其运营子公司 Vnique 提供营销服务，涵盖三个核心领域：战略制定、内容创作和网红合作 解决方案。其服务包括品牌定位、市场研究、网站和社交媒体管理、平面和视频制作，以及在餐饮、技 术、医疗保健和工作生活等行业协调网红合作关系。 （原标题：香港数字营销服务提供商Cansince Innovations(KASH.US)IPO定价4美元 拟募资600万美元） 智通财经APP获悉，香港数字营销服务公司Cansince Innovations于上周五公布了其 IPO 条款。该公司计 划以每股 4 美元的价格发行 150 万股股票，拟募资 600 万美元。按拟议价格计算，Cansince Innovations 的市值将达到 1.26 亿美元。 ...

Group 1 - The company, 易点天下, has authorized its management to initiate preparations for an H-share listing to enhance its international strategy, overseas financing capabilities, governance, and core competitiveness [1] - The company specializes in overseas services, providing marketing services such as integrated marketing, digital marketing, and AI-driven digital solutions, successfully assisting over 10,000 enterprises in global business growth [1] - The company has achieved over 800 million commercial effect conversions, covering more than 7 billion independent devices across 220+ countries and regions, with a peak daily effective conversion reaching millions [1] Group 2 - In terms of media resources, the company's brand Cyberklick has become the first e-commerce primary agent for AppLovin in Greater China and has been certified as an official advertising service provider for Snapchat, enhancing its capabilities in DTC brand marketing [2] - For the first half of the year, the company's e-commerce clients contributed revenue of 544 million yuan, a year-on-year increase of 102.22%, while application and other clients contributed 1.184 billion yuan, a 45.6% increase [2] - In the first three quarters, the company achieved revenue of 2.717 billion yuan, a year-on-year growth of 54.94%, with net profit reaching 204 million yuan, up 4.41%, driven by strong performance in the programmatic advertising sector and rapid development of AI-enabled services [2] Group 3 - The company is focusing on the commercialization of AI applications in marketing and content, having established a comprehensive solution matrix that includes products like KreadoAI and AdsGo.ai, and has launched the AI Drive 2.0 smart marketing plan [3] - The company has been actively involved in the AI field since the GPT-3 era, aiming to transition AI from mere model demonstration to creating value in various verticals [3]

Core Viewpoint - The company, 易点天下, has initiated preparations for an H-share listing to enhance its international strategy, overseas financing capabilities, governance, and core competitiveness [1] Group 1: H-Share Listing and Strategic Goals - The board of 易点天下 has authorized management to start the preparatory work for H-share listing, with a timeframe of 12 months from the board's approval [1] - The purpose of the H-share listing is to advance the company's international strategy and improve its overseas financing capabilities [1] Group 2: Business Performance and Client Base - 易点天下 has successfully assisted over 10,000 enterprises in achieving global business growth, covering various sectors such as cross-border e-commerce, gaming, and high-end manufacturing [1] - The company has achieved over 800 million commercial effect conversions, covering more than 7 billion independent devices across 220+ countries and regions [2] - In the first half of the year, revenue from e-commerce clients reached 544 million yuan, a year-on-year increase of 102.22%, accounting for 31.34% of total revenue [2] Group 3: Financial Results and AI Integration - For the first three quarters, 易点天下 reported revenue of 2.717 billion yuan, a year-on-year growth of 54.94%, and a net profit of 204 million yuan, up 4.41% [3] - The increase in revenue is attributed to strong performance in the programmatic advertising sector and rapid development of AI-enabled services [3] - The company has developed an AI product matrix focusing on marketing applications, including products like KreadoAI and AdsGo.ai, and aims to continue leveraging AI for commercial applications in marketing and content [3]

本次主题活动聚焦"降本增效"核心命题，链接优质资源平台与顶尖专家智慧，为企业提供了可借鉴、可 操作的数字化营销解决方案。未来，朝阳区工商联将持续围绕科技创新与产业融合，搭建更多元、更高 效的交流服务平台，助力区域民营经济迈向高质量发展新阶段。 活动伊始，与会企业负责人参观了豪展集团U播工场——一个集短视频创作、直播运营、数字内容生产 于一体的综合性数字营销平台。作为全联房地产商会人工智能生态协同中心的秘书处单位，U播工场展 示了其在AI内容生成、数据闭环管理及常态化直播等方面的前沿探索，为传统企业营销数字化转型提 供了可复制的样板案例。 在随后的主题授课环节，厦门大学广告学硕士、香港启德商学院创始人及广告主创新实验室主任夏洪波 结合自身多年在央视广告运营、品牌战略咨询及数字化营销领域的实践经验，分享了"品牌营销降本增 效工坊"方法论，并以海尔等企业案例说明如何通过智能归因、用户分层与协同云平台，显著降低获客 成本、提升转化效率。他深入剖析了当前品牌营销面临的挑战与破局路径。在预算紧缩、流量分散、用 户注意力稀缺的当下，营销已从"广撒网"走向"精准捕捞"，效率革命成为企业生存与发展的关键。 （来源：北京市朝阳区 ...

在数字化营销的浪潮中，AI技术的崛起正深刻改变着品牌与消费者的互动方式。南京，作为一座历史悠久又充满活力的城市，其企业如何在AI驱 动的搜索生态中脱颖而出，成为营销领域的新课题。本文将深入探讨南京地区GEO（生成式引擎优化）营销策略的实施路径，助力企业把握AI搜 索红利，实现品牌影响力的跃升。 一、GEO基础与核心要素解析 GEO，即生成式引擎优化，是针对生成式AI搜索引擎特性进行的内容与结构优化策略。它区别于传统SEO，更注重内容在AI生成回答中的可见度 与权威性。 1、GEO运作机制 GEO通过精准匹配AI搜索算法，提升内容在AI生成回答中的曝光率。它依赖于清晰的信息传递、实时数据更新及满足EEAT（专业性、经验性、 权威性、可信度）标准的内容构建。 2、GEO关键组成部分 GEO的成功在于信息传递的精准性、实时数据的利用、满足EEAT的话题选择、AI优化的内容结构，以及结构化数据的有效应用。这些要素共同 构成了GEO的坚实基础。 3、GEO研究核心 GEO研究聚焦于专属词汇的运用、关键词技巧的掌握、权威术语的通俗化表达，以及文献引用与数据规范的严谨性。这些研究有助于提升内容在 AI眼中的权威性与可信度。 ...

Core Viewpoint - MediaOn Group plans to raise up to $20 million through an initial public offering (IPO) with a proposed share price of $4 to $6, aiming for a market valuation of $110 million [1] Company Overview - MediaOn Group is a digital marketing and advertising solutions provider based in Hong Kong, established in 2011 [1] - The company operates in three main segments: marketing campaigns, media rebates, and media placements [1] - MediaOn has completed over 3,000 marketing campaigns across various industries, including finance, retail, and technology [1] Financial Information - The company aims to issue 3.9 million shares, with 49% being a secondary offering [1] - For the 12 months ending March 31, 2025, MediaOn expects to achieve revenue of $2 million [1] Business Model - MediaOn utilizes proprietary platforms WeShare.hk and Sodainsight to provide influencer marketing, social media sentiment monitoring, and interactive digital solutions, generating media rebates of 5% to 30% of qualified advertising expenditures [1] - The company also offers large-scale event production services through joint ventures for brands, public relations agencies, and third-party marketing firms [1] IPO Details - MediaOn filed a confidential registration statement for its IPO on May 12, 2025, intending to list on the NASDAQ under the ticker symbol "MEON" [1] - Joseph Stone Capital is the sole book-running manager for this transaction [1]

这支短片通过E'Core男团的日常叙事，让荣耀耳机从"冰冷的科技产品"转变为"有温度的生活伙伴"，实 现了数字人IP从"流量载体"到"品牌价值传递者"的升维。这种转变背后，是营销逻辑的革新——数字人 不再只是产品的"陪衬"，而是能够通过自身的场景体验，与消费者建立超越产品功能的情感链接。 这种"数字人IP+场景叙事"的模式，正成为品牌营销的新趋势。与传统广告相比，它打破了物理空间与 京东数字人男团E'Core与荣耀亲选耳夹式耳机2 Pro近期展开合作，以"声音"为纽带，探索品牌营销的创 新路径。此次合作不仅融合虚拟IP魅力与音频产品实力，更标志着数字人营销从单纯带货迈向品牌价值 共建的新阶段。 场景共生：耳机成为数字日常的"刚需装备" 星核E'Core，系京东于2025年全新推出的数字人偶像男团，此次与荣耀耳机的合作并非生硬的道具植 入，而是作为男团成员的"亲密伙伴"，将音乐、舞蹈和生活方式融入一支AIGC视频中，荣耀耳机全程 参与到他们的训练、创作、互动等多个核心场景中，让产品性能在真实叙事中自然流露，实现了虚拟IP 与实体产品的深度共鸣。 IP升维：从"产品展示"到"情感连接"的营销进化 支撑这一创新的， ...

Core Viewpoint - Recently, the company announced plans to transfer 100% equity of its wholly-owned subsidiary, Foshan Saturday Footwear Co., Ltd. (referred to as "Saturday"), at a minimum listing price of 453 million yuan, aiming to focus on the development of its digital marketing business [2][3]. Group 1: Business Strategy and Financial Performance - The sale of Saturday is part of the company's strategy to concentrate on digital marketing, as the footwear business has faced significant operational pressure due to declining revenues and ongoing losses [2][4]. - The company has been attempting to divest its footwear business since 2022, but previous attempts were halted due to a lack of transaction conditions [3]. - The footwear business, which was once a core part of the company, has seen a drastic decline in performance, with the company reporting losses of 263 million yuan in 2022, 1.05 billion yuan in 2023, and an expected 1 billion yuan in 2024 [4]. Group 2: Historical Context and Transition - Saturday, established in 2002 and listed in 2009, was known as the "first A-share women's shoe stock" and attempted to pivot towards internet business after poor performance in its core footwear segment [3]. - The acquisition of Hangzhou Yaowang Network in December 2018 marked a significant shift towards live-streaming e-commerce, leading to a turnaround in profitability, with net profits of 4.477 million yuan in 2018 and 151 million yuan in 2019 [3]. - By 2022, internet advertising accounted for 91.64% of the company's revenue, while the footwear segment contributed only 8.15% [3]. Group 3: Future Outlook - The company anticipates that the successful sale of Saturday will significantly improve its profit situation, optimize its industrial structure, and enhance operational efficiency [4]. - The management has expressed that the transaction will lower the company's asset-liability ratio, improve cash flow, and ultimately increase shareholder returns [4].

2025年11月28日，2025（第十三届）数字营销峰会暨 CAAC 数委会十周年庆典在北京举办。会上，加和科技荣获数委会十周年"杰出贡献 奖"，以表彰公司在推动数字营销生态体系化建设、技术创新与行业规范化发展方面做出的突出贡献。 作为中国数字营销行业的重要力量，中国商务广告协会数字营销专业委员会（简称"数委会"）自成立以来持续推动行业体系化建设、标准 化发展与生态共建。加和科技作为数委会理事单位，长期参与行业交流与标准制定，为推动数字营销的规范化与智能化发展持续贡献力 量。 当前，数字营销正迎来重构式变革。随着流量红利见顶，品牌的增长方式已从"短期收割"转向"长期经营"，以"品牌力 × 经营力"为核心的复 合增长理念成为行业共识。与此同时，数据智能和 AI 技术正在成为品牌提升 ROI、强化确定性的关键驱动力。 3.AI策略：构建智能人群策略体系 面向品牌不同阶段的营销目标，加和科技以"人群"为核心，构建了由 AI 驱动的人群洞察、人群策略与投放策略组成的智能体系。通过深入 洞察用户意图，精准识别关键人群，帮助品牌高效获取并精准运营高价值用户，提升触达效率与转化率。 未来，加和科技将继续携手数委会及更多行业 ...

Core Viewpoint - The company, Yaowang Technology, plans to sell its wholly-owned subsidiary, Foshan Saturday Shoe Industry Co., Ltd., to optimize its industrial structure and focus on digital marketing business development [1] Group 1: Business Strategy - The company aims to transfer 100% equity of Foshan Saturday Shoe Industry with a minimum listing price of 45,264.59 million yuan [1] - The decision to sell is driven by significant revenue decline and ongoing losses in the shoe business, which have created operational pressure [1] Group 2: Financial Impact - The transaction is expected to optimize the company's asset allocation and reduce the asset-liability ratio [1] - It aims to improve operating cash flow, lower financial costs, and enhance operational quality and efficiency [1] - The sale is anticipated to strengthen the company's sustainable profitability, development capability, and core competitiveness, ultimately increasing shareholder returns [1]