中新网鄂尔多斯2月10日电 题：南灯北亮寒夜生"暖" 中新网记者李爱平 2月9日21时，在内蒙古自治区鄂尔多斯市伊金霍洛旗生态公园内，来自四川自贡的彩灯次第绽放、熠熠 生辉。沿着灯火璀璨的园区步道前行，海南游客何劲瑞不住夸赞："伊金霍洛旗，真是一个让人温暖的 地方。" 此刻，零下十摄氏度的冷风中，一盏盏彩灯将夜色烘托得暖意融融。 不久前还在海南穿着短袖单衣的何劲瑞，如今在伊金霍洛旗裹着两件羽绒服御寒，"要说一点不冷，那 肯定是假的，但内心里的暖意却真实又浓烈。"何劲瑞感慨，这是一次南北风情的完美邂逅。 自贡灯会始于唐代新年燃灯习俗，历经千年传承，早已成为中国民俗文化的闪亮名片。2006年，自贡灯 会入选国家级非物质文化遗产代表性项目名录。据官方媒体报道，2025年，自贡彩灯企业在美国、法国 等19个国家的85个城市成功举办112个彩灯项目，全球市场占有率高达92%。 伊金霍洛旗伊程文旅集团副总经理崔珍芳介绍，为打造2026首届"暖城幻梦"伊金霍洛新春灯会，该文旅 集团多次赴四川自贡考察对接，旨在打造属于伊金霍洛旗的新春光影盛宴。 图为民众 图为民众 在鄂尔多斯市伊金霍洛旗观看"自贡灯会"。中新网记者李爱平摄 ...

Core Viewpoint - The article emphasizes the strategic initiatives taken by the Zhanjiang Municipal Committee to promote marine-oriented rural revitalization, focusing on leveraging local resources and enhancing agricultural modernization through various programs and policies [8][10][12]. Group 1: Agricultural Modernization - Zhanjiang views seed industry as the "chip" of agricultural modernization, aiming to seize technological advancements in this sector [12]. - The municipal government is committed to enhancing the protection and utilization of genetic resources and intellectual property rights, as well as upgrading agricultural technology and equipment to support rural modernization [13][14]. - The focus includes developing deep-sea aquaculture and promoting a "grab-and-go" model for marine economic development [21][22]. Group 2: Rural Development and Aesthetic Enhancement - The Zhanjiang Municipal Committee is promoting the construction of model towns and villages to transform rural aesthetics from "scenic spots" to "landscapes" [26]. - Efforts are being made to optimize and enhance existing model towns and villages while planning for new ones, aiming for high-quality beautiful towns [27][28]. - The strategy includes a comprehensive approach to rural development that combines typical cultivation, aesthetic enhancement, and overall construction [30][31]. Group 3: Cultural and Tourism Integration - The initiative "Lychee+" aims to integrate various values in rural areas, focusing on deep processing, brand marketing, and the fusion of agriculture, culture, and tourism [34][35]. - The municipal government is working to enhance the "Fresh Zhanjiang" cultural tourism brand by integrating natural landscapes, historical sites, and marine cultural resources [41][42]. - A dual-driven approach combining specialty products and cultural tourism IP is being developed to maximize the economic impact of agriculture, culture, and tourism [44]. Group 4: Marine Economy Development - Zhanjiang is implementing a "Marine Strong City" strategy, focusing on reshaping the marine economy through a full industrial chain approach [47]. - The municipal government is working to develop a comprehensive marine industry that includes production, processing, sales, trade, and services [48]. - The aim is to create a high-quality marine economic development system that supports the strategic goals of "strengthening the sea and boosting production" [56][57]. Group 5: Coastal Tourism and Infrastructure - The municipal government is exploring new paradigms for coastal rural development, emphasizing the protection and utilization of beach resources [60][61]. - A systematic approach is being adopted to enhance the quality of beach tourism services and develop a beach industry system that integrates culture and tourism [66]. - The goal is to transform the coastal areas into a "beautiful economy" that contributes to rural revitalization and economic growth [68].

近年来，四川省德阳市确立了打造"户外休闲运动之城"的目标，全面推进"文化+生态+运动"深度融合。 中国人民银行德阳市分行引领金融机构从传统的"外部输血"转向"内生赋能"，通过机制、产品与服务模 式创新，为体育产业与文旅融合高质量发展注入强劲金融动力。截至2025年末，全市文化、体育和娱乐 业贷款余额达13.7亿元，同比增长25.7%，增速高于全市各项贷款增速15个百分点。 绘制金融支持"路线图"。中国人民银行德阳市分行坚持金融政策与地方产业规划同频共振。一方面，紧 密围绕德阳市《体育产业发展专项规划》及文旅深度融合决策部署，聚焦"赛事引领、文化赋能、场景 创新、流量转化、消费升级"的产业闭环，牵头制定金融指导意见，明确信贷资源优先支持方向；另一 方面，联合市体育局、市文化和旅游局等部门建立常态化协同机制，通过政策宣传、融资对接等活动， 打破信息壁垒，凝聚政策合力。在此基础上，推动金融机构实施"清单式"管理，将体育基础设施、品牌 赛事、体旅融合重点项目纳入专项信贷计划，推动金融服务从支持"单点项目"向培育"全产业链集群"全 面升级。 打通"资源—资本"转化堵点。针对体育产业普遍存在的"轻资产、长周期"融资痛点， ...

Core Viewpoint - The collaboration between Heze Media Center and Zhengbang Group during the 2025 Peony Festival represents a successful integration of media and industry, enhancing the cultural and economic impact of the event while promoting the transformation and high-quality development of the peony industry [1][6]. Group 1: Innovative Model - The partnership breaks traditional barriers by combining media promotion with corporate operations, creating a "content + operation" dual-driven ecosystem [2]. - Heze Media Center leverages its content planning capabilities and media credibility, while Zhengbang Group utilizes its market insights and resource integration to form a collaborative mechanism [2]. Group 2: Comprehensive Communication - The promotional efforts for the 2025 Peony Festival achieved unprecedented breadth, depth, and interactivity, significantly increasing the visibility of Heze's peony culture [3]. - The campaign included high-quality original content and leveraged celebrity effects, resulting in topics related to the festival reaching over ten million views and trending on social media [3]. Group 3: Industry Promotion - The festival's promotional activities directly boosted tourism consumption, with a notable increase in visitor numbers and related economic activities [4]. - The collaboration attracted quality merchants, generating over 100,000 yuan in direct commercial revenue, demonstrating the conversion of brand influence into market competitiveness [4]. Group 4: Long-term Impact - The partnership enhanced the brand value of the peony industry, establishing "Heze Peony" as a top regional public brand and laying a foundation for derivative products [4]. - It showcased the potential for cross-industry integration, attracting attention to the peony industry's diverse possibilities and creating conditions for investment and new product development [4]. Group 5: Experience and Outlook - The collaboration serves as a model for regional specialty industry development, illustrating the role of media as an active participant in cultural and industrial advancement [6]. - Future recommendations include deepening brand construction, enhancing product value, and exploring new economic forms through digital technology [6].

Group 1 - The core theme of the cultural and tourism activities in Liaoning is "Colorful Winter, Exciting Travel in Liaoning," with over a thousand events planned to enhance local cultural experiences and stimulate tourism consumption [1] - The province's cultural and tourism department aims to integrate traditional festival culture with modern experiences, focusing on four main activity areas: cultural heritage, winter sports, hot springs, and festive celebrations [1] - Various museums across the province will host over a hundred themed exhibitions and immersive experiences during the Spring Festival, showcasing significant cultural artifacts and promoting historical engagement [1][2] Group 2 - A series of folk activities, including music concerts and community events, will take place until the second day of the lunar month, creating a vibrant atmosphere for locals and visitors [2] - The province will launch a "Spring Festival Cultural Fair" featuring performances, intangible cultural heritage experiences, and creative exhibitions to enrich the cultural ambiance during the holiday [2] - Liaoning's unique geographical location allows for the promotion of ten major winter sports and cultural experiences, combining ice activities with local traditions and cuisine [2][3] Group 3 - Numerous winter sports events are scheduled, including snowball fights and ice fishing, aimed at engaging the community and enhancing winter tourism [3] - The province is innovating its winter tourism offerings by integrating technology into the experience, launching digital initiatives to enhance consumer engagement in winter activities [3] - Liaoning boasts 271 hot spring facilities, with a focus on creating wellness tourism experiences that combine relaxation with local cultural elements [4][5]

启动仪式上，省委宣传部发布2026年"万千气象看四川"大型主题采访活动全年计划，按四个季度部署，分批次、 分层次、多角度呈现全省经济社会文化发展各方面成效和亮点。其中，一季度聚焦"万千气象看四川，欢乐过年享 天府"主题。后续，将紧跟省委中心工作聚焦"扩内需促消费""文旅产业发展"等重点，不断优化每季度采访主题。 此次，中央、省、市媒体等组成的采访队伍将兵分三路，聚焦"新春促消费"主题，走进成都、广安、内江、泸州 等11个市州，实地探访"锦绣天府·安逸四川"热气腾腾、活力满满的新春盛景。 一系列四川新春好礼在启动仪式上集中发布。省文化和旅游厅负责人介绍，将围绕"文旅惠民乐民共享美好生 活"主线，统筹推出春节文旅系列活动近3000场，从丝管声声的好戏连台，到匠心悠悠的非遗体验，从锣鼓铿锵的 民俗欢歌，到翰墨飘香的文博雅韵，还有"春节原乡"等主题研学活动，打造全域联动、全龄适配、多业融合的春 节文旅消费活动矩阵。省商务厅负责人介绍，春节9天超长假为全省消费市场开年向好带来了良好契机，将突出惠 民生和促消费推出春节特别活动，包括针对零售、餐饮、住宿、文旅等领域投放奖金额度7000万元的有奖发票， 用"小发票"撬动"大 ...

Game 新大众文艺的浪潮席卷而来,也影响着文旅消费市场的悄然变革。从近年来各地沉浸式体验文旅的爆火, 到今年年初山东美术馆"马彪彪"文创的走红,参与感强、能引发情绪共鸣,正成为文旅产品的核心竞争 力。 山东美术馆文创"马彪彪",灵感来自于齐白石《如此千里》。 记者孙远明济南报道 游客表演给游客看 "游客上台互动,表演给游客看,"这个有趣的画面正在全国各大景区上演。位于开封的万岁山武侠城便是 其中的领跑者,每隔一段时间,社交平台就会出现游客表演上热搜的场面。游客和景区NPC的每一次互动, 都让演出充满不可复制的魅力。这种深度的参与感,也体现在长春动植物公园"雪饼猴"和游客的互动 中。游客不再只是观众,也可以是文旅表演的"共创者",甚至是"主角"。 在济南大明湖畔,沉浸式互动剧《先生》成为不少年轻人的打卡点,淡季上座率85%,假期加座成常态。 《先生》打破观演边界,将南丰戏楼这一百年古建作为演出空间,观众踏入戏楼的那一刻,便会正式"入 戏"。"我们摒弃了'演员台上演、观众台下看'的模式,让大家既能看戏,更能演戏。"山东沉浸文化发展有 限公司董事长张廉佳介绍,剧目设置7个角色、6条剧情线,古建空间被划分为多个场景 ...

转自：沧州发布 《福建日报》关注台江 闽江之心的晚风里飘着茉莉茶香；南公园的回廊间回荡着十番乐声；上下杭精心培育"杭肆"文旅品牌，打造"非遗一条街"烫金名片……徜徉在台江，深厚 的历史底蕴与强烈的时代气息在此激情碰撞，演奏出诗与远方的美妙乐章。 台江拥有2200多年的历史，是福州国家历史文化名城的重要组成部分。"十四五"以来，台江区锚定"文化强区"战略目标，在弘扬闽都文化、古厝活化利 用、非遗保护传承、文旅深度融合的新征程上步履不停，持续推出一批彰显"闽式生活"、闽都气韵的文化产品，进一步激发文旅消费活力。 古厝"活"起来 修旧还旧里的时光对话 青砖黛瓦间镌刻城市记忆，古桥深巷里沉淀千年文脉。 从下杭路出发，沿三捷河缓步前行数十米，一座石拱桥静静伫立。拾级而上登至桥顶，一座三层清水砖会馆赫然入目——这便是永德会馆。会馆始建于清 雍正年间，光绪年间重修，1931年由新加坡侨胞李俊承捐巨资重建。建筑融汇中西美学精髓，格局宏阔壮丽，地理位置得天独厚，引得游人纷至沓来、流 连忘返。 非遗"潮"出圈 2014年，上下杭历史文化街区保护修复工程正式启动。经福州、永春、德化三地协力推进，2018年，福州市政府将永德会馆交付 ...

京津冀三地文旅部门表示，未来将持续以文旅为纽带，推动协同发展走深走实，打造更多优质文旅产品 与消费场景，让"欢乐京津冀一起过大年"品牌深入人心。(完) （文章来源：中国新闻网） 北京市文化和旅游局发布了"十大类春节必打卡榜单""春节轻松游北京10大攻略线路"及26款"北京礼 物"，为游客提供系统化、多样化的出行指引与消费选择。河北省围绕"冬游河北过大年"，推出涵盖灯 会、戏曲、冰雪、温泉等主题的上万场活动，为游客带来多元化、沉浸式的春节休闲选择。 天津市文化和旅游局以"跃马添金十全十美"为主题，推出500余项特色活动及"十大暖心服务"。其中， 全新推出的"天津旅游惠民卡"依托春节消费节点，整合全域优质文旅资源，让本地居民与外地游客都能 沉浸感受津门"哏都"的松弛烟火气，体验地道津派文化，轻松开启城市微旅行。 中新网天津2月9日电(记者周亚强)"欢乐京津冀一起过大年"2026京津冀新春文旅活动暨"乐购新春"天津 活动发布仪式，9日在天津举行。活动由京津冀三地文旅部门及天津市相关部门联合主办，旨在深化区 域协同，以文旅融合激发春节消费市场活力，为民众献上一场集文化体验、欢乐互动、消费惠民于一体 的马年新春盛宴。 ...

Core Viewpoint - Jinan, Shandong, is launching over 300 cultural and tourism activities for the upcoming Spring Festival, aiming to enhance consumer confidence and promote the "Spring in Jinan" brand through a variety of events and subsidies [1][3][4]. Group 1: Cultural and Tourism Activities - The "Spring in Jinan" theme activities include five main sections: celebrating the New Year, promoting local shopping, enjoying leisure activities, cultural heritage, and inviting tourists [3]. - Activities will feature unique cultural experiences such as tea ceremonies, poetry recitals, and creative exhibitions, targeting families and youth [3]. - The 45th Lantern Festival will showcase a visual feast along the city’s rivers, connecting major scenic spots like Baotu Spring and Daming Lake [3][6]. Group 2: Consumer Incentives - Jinan is implementing a "reward invoice" program where consumers spending over 100 RMB can enter a lottery for cash prizes, with a maximum reward of 800 RMB [7]. - Online platforms will offer various consumer vouchers, with a total value of up to 500 RMB available for users [7]. - The city is also providing subsidies for car purchases, with up to 20,000 RMB available for trading in old vehicles [7]. Group 3: Real Estate Initiatives - A high-quality residential exhibition will be held, featuring over 20 well-known real estate companies and various housing options, including affordable and high-quality residences [9]. - The exhibition aims to provide a one-stop solution for homebuyers, with special promotions to reduce costs and enhance living quality [9]. - The popular "Minghu Market" will return, offering a mix of cultural crafts, gourmet food, and entertainment activities to attract visitors [9].